Brocker Turismo

What Brocker Turismo does

Brocker Turismo LTDA is a Brazilian receptive tourism agency founded in 1995 and headquartered in Bento Gonçalves, Rio Grande do Sul. The company operates as a curated marketplace for tourists visiting the Serra Gaúcha region (Gramado, Canela, Bento Gonçalves, and Porto Alegre), aggregating more than 50 local attractions, tours, transfers, and themed dining experiences into a single booking platform. Core product lines include the Bustour hop-on hop-off service, attraction tickets (Snowland, Mini Mundo, Space Adventure, Bondinhos Aéreos, SkyGlass Canela), guided tours (Tour Trem e Vinho, Tour Pé da Cascata, ChocoBus), restaurant reservations (Noite Gaúcha, Noite Italiana, fondue experiences), and seasonal Natal Luz packages. Hotel distribution was added via a dedicated booking channel (brocker.infotravel.com.br), and corporate events are served through the Brocker Eventos sub-brand.

The business model is primarily commission-based, with the company earning transaction fees on ticket sales, package/combo sales, and restaurant reservations, and one-time fees on transfer and event services. GTM is direct-to-consumer across three channels: an e-commerce website (brockerturismo.com.br), two physical retail stores (Bento Gonçalves HQ and Gramado flagship), and WhatsApp-based personalized sales. Pricing is unit-based and ranges from R$2.50 to R$88.33 per person, with Brazilian Reais pricing and installment plans up to 10x interest-free. Marketing relies on organic social (Facebook, Instagram, TikTok, YouTube, LinkedIn), a blog, and email, with TripAdvisor as a significant earned-media channel. The company is CADASTUR-certified, holds TripAdvisor Top 10% recognition (2024), and is a privately held LTDA with no disclosed institutional investors, M&A, or funding rounds.

Name

Brocker Turismo

Legal name

Brocker Turismo LTDA

Website

https://brockerturismo.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Brocker Turismo is a Brazilian receptive tourism agency and e-commerce marketplace founded in 1995, aggregating 50+ tours, attraction tickets, transfers, restaurants, and corporate events for tourists visiting Serra Gaúcha (Gramado, Canela, Bento Gonçalves).

Ownership category

akta.pro rank

Product category

Receptive Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD)

akta.pro secondary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Receptive tourism services
• Attraction ticket sales
• Guided tour packages
• Airport transfer services
• Themed dinner experiences

Headquarters

HQ city

Centro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Tour and attraction ticket sales: Commission-based revenue from selling tickets and passes to attractions, tours, and experiences throughout Serra Gaúcha region including Gramado, Canela, Bento Gonçalves, and Porto Alegre.
2. Package and combo sales: Revenue from bundled tour packages combining multiple attractions, transfers, and experiences at discounted rates.
3. Transfer and transportation services: Airport and inter-city transfer services between Porto Alegre and Gramado/Canela.
4. Restaurant and gastronomy reservations: Commission from themed dinners and gastronomic experiences including Noite Gaúcha, Noite Italiana, fondue experiences.
5. Event services: Corporate events, congresses, and fairs through brockereventos.com.br

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Brocker Turismo is a receptive tourism agency that sells attraction tickets, guided tours, hop-on hop-off Bustour sightseeing, airport transfers, themed dinners, and bundled combo packages to tourists visiting Serra Gaúcha (Gramado, Canela, Bento Gonçalves, Porto Alegre). It also resells tickets to more than 40 partner attractions such as Snowland, Mini Mundo, Space Adventure, and Bondinhos Aéreos de Canela, and books corporate events through its Brocker Eventos division.

Product overview

Brocker Turismo is a receptive tourism agency and e-commerce booking platform specializing in the Serra Gaúcha region (Gramado and Canela, Brazil) with 30 years of experience. The platform operates as a marketplace connecting tourists to local attractions, tours, transfers, themed dinners, and packages. The core offering includes Bustour (hop-on hop-off bus service), attraction tickets (Ingressos e Atrações), transfer services (Traslados), guided tours (Passeios e Tours), themed dinners (Jantares Temáticos), seasonal Christmas events (Natal Luz), and combo packages. The company also resells tickets to partner attractions including Snowland, Mini Mundo, Space Adventure, Bondinhos Aéreos, SkyGlass Canela, and over 40 other regional attractions. Services are available through online booking, WhatsApp contact, and physical retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Brocker Eventos: Corporate events division handling congresses, fairs, and corporate events
• Brocker (Matriz)
• Brocker Gramado

Products and services

• Bustour Hop-on hop-off bus tour service covering over 40 attractions in Gramado and Canela, offering flexible open-top bus sightseeing with multiple-day pass options and discounts at partner attractions; for leisure tourists visiting Serra Gaúcha.
• Ingressos e Atrações Ticketing service for attractions and theme parks in Gramado and Canela region, including Snowland, Mini Mundo, SkyGlass Canela, Space Adventure, Bondinhos Aéreos, and over 40 other attractions; for individual tourists and families.
• Transfer / Traslados Airport and inter-city transportation service connecting Porto Alegre Airport to Gramado and Canela, with 24-hour availability and comfortable vehicle options; for tourists needing ground transportation.
• Jantares Temáticos Themed dinner experiences including Italian Night, Gaucho Night, German Night, Swiss Fondue, and other cultural gastronomic experiences with live entertainment and transportation; for couples, families, and groups seeking cultural dining experiences.
• Passeios e Tours Guided tours including Trem Maria Fumaça wine train, Cânion Itaimbezinho, Gramado and Canela city tours, rural tours, waterfall expeditions, and wine valley experiences; for leisure travelers seeking curated local experiences.
• Natal Luz Christmas light festival tickets and tours including Nativitaten show, Grand Christmas Parade, and Bustour Illumination Show featuring 25+ artists and magical light displays; for seasonal holiday tourists.
• Combos Bundled attraction packages offering discounts when combining multiple experiences such as Bustour with Bondinhos Aéreos, family packages, and special holiday promotions; for value-seeking tourists and families.
• Porto Alegre Tours City tours and boat excursions departing from Porto Alegre including Cisne Branco boat trips on Guaíba river and city sightseeing; for tourists extending trips beyond Serra Gaúcha.
• Tour Trem e Vinho Full-day wine and train tour combining Maria Fumaça steam train ride, Epopeia Italiana park, wine tasting at Vinícola Aurora, Tramontina showroom, and regional gastronomy; for tourists interested in wine and Italian heritage experiences.
• ChocoBus Immersive chocolate-themed bus tour exploring chocolate history and factories in Gramado and Canela region; for tourists and families interested in themed culinary experiences.
• Bustour Illumination Show Christmas-themed night bus tour featuring artistic interventions, characters Jingle and Bells, and magical illuminated streets of Gramado and Canela; for seasonal Natal Luz visitors.
• Brocker Eventos (Corporate Events Division) Corporate events service through brockereventos.com.br handling congresses, fairs, team building, and corporate travel in Serra Gaúcha; for Brazilian companies and corporate event planners.

Quantifiable outcome

• Tour Pé da Cascata rated 4.96/5 from 207 reviews
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vinícola AuroracoreStrategic or Co-development PartnerFeatured winery partner included in Tour Trem e Vinho package. Includes complimentary tasting and visit fee at the winery as part of the tour experience.
• Trem Maria FumaçacoreStrategic or Co-development PartnerIconic tourist train experience partner featured as centerpiece of the Tour Trem e Vinho package. Provides included tickets and exclusive tour access.
• Parque Epopeia ItalianacoreStrategic or Co-development PartnerCultural park partner included in Tour Trem e Vinho, showcasing Italian immigration history with included admission tickets.
• Natal Luz de GramadocoreStrategic or Co-development PartnerOfficial ticket seller for the annual Natal Luz Christmas festival featuring multiple shows and attractions including Bustour Illumination Show, Nativitaten, and Grande Desfile de Natal.
• Showroom TramontinaminorOthersRetail partner included in Tour Trem e Vinho itinerary with special discounts on kitchen utensils and high-quality products.
• Fetina de FormaiominorOthersArtisanal cheese maker partner included in Tour Trem e Vinho offering traditional cheese tasting experiences.
• Malharia GdomminorOthersKnitwear factory partner included in Tour Trem e Vinho itinerary offering factory-direct shopping.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Decolar.com (Despegar): Leading Latin American OTA offering flights, hotels, packages, and activities across the region. Comparable to Brocker in selling tours and attraction tickets to Brazilian consumers, but at much larger scale and as a broad online travel marketplace.
• LATAM Travel: Brazilian travel agency (formerly TAM Viagens) operated within the LATAM Group, selling packages, hotels, and tours to Brazilian consumers. Comparable as a multi-channel Brazilian tour and package distributor, though bundled into a larger airline group's distribution platform.
• Viator (a Tripadvisor company): Global online marketplace for tours, activities, and attractions with growing presence in Brazil and Latin America. Comparable to Brocker in selling attraction tickets and tours to travelers, but at global marketplace scale rather than as a regional receptive specialist.
• CVC Corp: Brazil's largest tourism operator offering flights, hotels, packages, and tours across Brazil and globally. Comparable as a tour and package distributor serving Brazilian leisure travelers, though it operates across all of Brazil and internationally rather than specializing in Serra Gaúcha.

Emerging players

• Civitatis: Global tours, activities, and attractions marketplace operating across Latin America including Brazil. Comparable to Brocker as a digital distributor of tours, attraction tickets, and experiences, but operates at global scale via an online platform model.

Direct peers

• Visual Turismo: Brazilian tour operator and receptive agency offering curated packages, transfers, and tours across multiple Brazilian destinations. Directly comparable to Brocker in business model (receptive agency, packaged tours, transfers, ticket sales) and target customer (Brazilian leisure travelers).
• Schultz Operadora: Brazilian tour operator with multi-decade history selling packaged tours, transfers, and receptive services across Brazil. Directly comparable to Brocker in business model (long-established Brazilian tour operator), target audience (Brazilian leisure travelers), and product structure (packages, transfers, tours).
• Flytour Viagens: Large Brazilian tour operator selling domestic and international packages, tours, and transfers through both retail and digital channels. Comparable as a multi-channel tour operator serving Brazilian consumers with bundled leisure experiences.
• Orinter Tour & Travel: Brazilian tour operator specializing in receptive tourism, group travel, and curated packages across Brazil. Directly comparable to Brocker in offering tours, transfers, and packaged experiences to inbound tourists in specific Brazilian regions.
• Queensberry Turismo: Brazilian receptive tourism and tour operator focused on curated travel experiences and inbound tourism services. Comparable to Brocker as a Brazilian receptive tourism agency offering tours, transfers, and packaged experiences in specific regional destinations.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@brocker_turismo
• Facebookfacebook.com/brocker.turismo
• LinkedInlinkedin.com/company/brocker-turismo
• Instagraminstagram.com/brockerturismo
• TikToktiktok.com/@brockerturismo?_t=8iJq6CLjwc2&_r=1
• Xx.com/brockerturismo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brocker Turismo