Smith & Smith Orthodontics
Smith & Smith Orthodontics is a family-owned orthodontic practice founded in 1974, operating two offices in Sanford and Bayboro, North Carolina. It provides metal braces, clear braces, clear aligners, surgical orthodontics, and early treatment to children, teens, adults, and families across central and eastern NC.
- Company typePrivate
- Founded1974
- HeadquartersSanford, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Smith & Smith Orthodontics does
Smith & Smith Orthodontics is a privately held, family-owned orthodontic practice founded in 1974 by Dr. Lynn H. Smith in Sanford, North Carolina. The firm operates two clinical offices — a primary location at 1800 Doctors Drive in Sanford (Lee County) and a secondary location at 15 Ireland Road in Bayboro (Pamlico County), with the Bayboro office open by appointment every other Thursday/Friday — and serves children (age 7+), adolescents, adults, and multi-generational families across central and eastern North Carolina including Siler City, Broadway, Pittsboro, and New Bern. Treatment offerings span metal braces, ceramic clear braces, self-ligating braces, clear aligner systems (Solventum Clarity and an in-house Smith & Smith Aligners line), surgical orthodontics coordinated with oral surgeons, early-intervention orthodontics, and retention services.
The practice is built around a father-son clinical team: founder Dr. Lynn H. Smith (50 years of practice, UNC Chapel Hill-trained) and Dr. Brian D. Smith (board-certified orthodontist, also UNC Chapel Hill-trained, who joined in 2014). Clinical technology is modern but conventional for the specialty — intraoral digital scanning replaces traditional impression trays, 3D imaging supports treatment planning, digital X-rays are used for diagnostics, and a virtual consultation channel was added to lower the friction of initial patient intake. The firm uses an Ortho2-hosted patient portal for records and appointment management and has no public API, mobile app, or disclosed AI/ML capabilities.
Revenue is generated per case through fee-for-service orthodontic treatment with multi-year payment plans (typically 12–30 months for braces, 6–24 months for aligners) plus in-house financing and third-party CareCredit, with HSA/FSA funds accepted. Patient acquisition is sales-led and community-driven: free in-person consultations, a Refer-a-Friend program, organic social media (Facebook, Instagram @smithortho), local SEO across surrounding towns, and community engagement with schools and local organizations. The firm received the Best of Lee 2024 community award, and there is no external investment, parent company, subsidiary, or acquisition activity disclosed.
Smith & Smith Orthodontics firmographics
Firmographics- Name
- Smith & Smith Orthodontics
- Legal name
- Smith & Smith Orthodontics
- Website
- https://sanfordbraces.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Short description
- Smith & Smith Orthodontics is a family-owned orthodontic practice founded in 1974, operating two offices in Sanford and Bayboro, North Carolina. It provides metal braces, clear braces, clear aligners, surgical orthodontics, and early treatment to children, teens, adults, and families across central and eastern NC.
- Ownership category
- akta.pro rank
Smith & Smith Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Clear Aligner Orthodontics (HLABABAD), Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC)
Keywords
Where Smith & Smith Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Sanford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Smith & Smith Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Orthodontic Treatment Services: Professional orthodontic services including braces (metal, clear, lingual) and clear aligner treatment. Treatment fees vary based on case complexity, appliance type, and treatment duration. The practice offers flexible payment plans and accepts dental insurance with orthodontic coverage.
- Flexible Payment Plans: In-house financing options allowing patients to spread treatment costs over time. CareCredit third-party financing also available for extended payment terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Initial Consultation |
| Other | Multi-year contract | Metal Braces Treatment |
| Other | Multi-year contract | Clear/Ceramic Braces Treatment |
| Other | Multi-year contract | Clear Aligner Treatment |
| Other | Monthly | Flexible Payment Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Smith & Smith Orthodontics product offering
Product offeringCore offering
Smith & Smith Orthodontics is a family-owned orthodontic practice providing teeth straightening treatments including metal braces, clear braces, clear aligners, early intervention for children, and surgical orthodontics from two offices in North Carolina. The practice offers both in-person and virtual consultations, serving patients of all ages since 1974.
Product overview
Smith & Smith Orthodontics is a family orthodontic practice offering a unified set of orthodontic treatment services. The core offerings include traditional metal braces, ceramic clear braces, and clear aligner systems (including brand-name options like Solventum Clarity Aligners and custom in-house Smith & Smith Aligners). Treatment services span early intervention for children (age 7+), adolescent and adult orthodontics, and surgical orthodontics for complex jaw cases. The practice also provides virtual consultations, free initial evaluations, and retention services. All treatments are delivered at two physical office locations (Sanford and Bayboro, NC) with digital scanning and imaging technology supporting treatment planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Metal Braces
- Clear Braces
- Clear Aligners
- Early Treatment (Phase I)
- Surgical Orthodontics
- Virtual Consultations
Quantifiable outcome
- Most orthodontic cases complete in 12-24 months
- +3 more outcomes
Companies that use Smith & Smith Orthodontics
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Smith & Smith Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Smith & Smith Orthodontics partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Smith & Smith Orthodontics competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: Largest U.S. DSO supporting hundreds of offices with general and specialty dental services including orthodontics. Comparable as a multi-location provider of dental and orthodontic care, but at enterprise scale materially greater than Smith & Smith.
- Sonrava Health (Western Dental): Multi-state dental and orthodontic chain offering braces, clear aligners, and comprehensive dental services. Comparable to Smith & Smith for offering orthodontics as a core service line, but operates at corporate scale with hundreds of locations.
- Aspen Dental: Large multi-location DSO offering general dentistry and orthodontic services across the U.S. Comparable to Smith & Smith Orthodontics as a multi-office orthodontic provider, but operating at vastly greater scale and with extensive corporate marketing and financing capabilities.
- Pacific Dental Services: Major U.S. DSO with supported practices that include orthodontic services. Comparable as a multi-office operator delivering comprehensive dental care including braces and aligners, though significantly larger and more geographically diversified.
- North American Dental Group: DSO supporting hundreds of dental offices across multiple U.S. states, including orthodontic services. Comparable to Smith & Smith as a multi-office provider of general and specialty dental care, though at materially larger scale.
- Smile Brands: DSO supporting affiliated dental practices with general, specialty, and orthodontic services across the U.S. Comparable to Smith & Smith as a multi-office provider of routine and orthodontic care, operating at substantially larger scale.
- Great Expressions Dental Centers: Multi-location DSO offering general dentistry, endodontics, and orthodontics. Comparable to Smith & Smith Orthodontics as a multi-office provider of comprehensive dental care including braces and aligners, though at a much larger corporate footprint.
- Affordable Care (Affordable Dentures & Implants): Large DSO with multi-location practices offering dental and adjacent specialty services. Comparable as a multi-office private-equity-backed dental operator, though Affordable Care's core focus is dentures and implants rather than orthodontics.
Others
- Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system and iTero scanners, which orthodontic practices such as Smith & Smith purchase to deliver treatment. Included as a key upstream technology and product partner rather than a direct competitor — but materially shaping the aligner market in which Smith & Smith competes.
Emerging players
- Tend: Newer, venture-backed dental practice operator emphasizing a modern, digitally enabled patient experience including orthodontics. Comparable to Smith & Smith in offering orthodontic services with a digital-first patient journey, but Tend is consumer-brand-led and high-growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smith & Smith Orthodontics social profiles
Digital presenceSmith & Smith Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith & Smith Orthodontics leadership team
Management profileNumber of profiles
Profiles2 records
Smith & Smith Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith & Smith Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith & Smith Orthodontics
What does Smith & Smith Orthodontics do?
Smith & Smith Orthodontics is a family-owned orthodontic practice providing teeth straightening treatments including metal braces, clear braces, clear aligners, early intervention for children, and surgical orthodontics from two offices in North Carolina. The practice offers both in-person and virtual consultations, serving patients of all ages since 1974.
Is Smith & Smith Orthodontics a public or private company?
Smith & Smith Orthodontics is a private company. It is classified as family owned and is currently operating.
When was Smith & Smith Orthodontics founded?
Smith & Smith Orthodontics was founded in 1974.
Where is Smith & Smith Orthodontics based?
Smith & Smith Orthodontics is headquartered in Sanford, United States, in the North America region.
How does Smith & Smith Orthodontics make money?
Two revenue lines are on record. Orthodontic Treatment Services are the primary driver. The others are flexible Payment Plans.
Who are Smith & Smith Orthodontics's main competitors?
Broad incumbents on record are Heartland Dental, Sonrava Health (Western Dental), Aspen Dental, Pacific Dental Services, North American Dental Group, Smile Brands, Great Expressions Dental Centers and Affordable Care (Affordable Dentures & Implants). Align Technology (Invisalign) is listed as an others. Tend is listed as an emerging player.
Does Smith & Smith Orthodontics have an API?
No public API is recorded for Smith & Smith Orthodontics.
What industry is Smith & Smith Orthodontics in?
Smith & Smith Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABABAD, Clear Aligner Orthodontics. Its NAICS code is 621210.