Fleming Agri Products
Fleming Agri Products is a Northern Ireland-based manufacturer of agricultural and compact machinery (muck spreaders, trailers, yard scrapers, slurry equipment, grass harrows) sold through a UK and Ireland dealer network and exported to over 20 countries. The family-owned firm serves large-scale farmers and the compact/amenity sector with over 100 products.
- Company typePrivate
- Founded-
- HeadquartersLondonderry, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fleming Agri Products does
Fleming Agri Products is a Northern Ireland-headquartered manufacturer of agricultural and compact machinery with over 150 years of industry experience and a portfolio of more than 100 products. The company designs and builds equipment such as muck spreaders (e.g., MS1000 with 9.5 cubic yard capacity), 8-ton monocoque tipping trailers, heavy-duty rubber yard scrapers, grass harrows, rotavators, slurry tankers, bale handling equipment and loader attachments, plus a parallel Compact Range targeting parklands, golf courses, equestrian grounds, landscaping and roadside maintenance. Manufacturing is concentrated at a single state-of-the-art facility in Newbuildings Industrial Estate (Victoria Rd, BT47 2SX), upgraded in 2021 with a Cobra CNC plasma cutting table using Hypertherm cutting technology and Esprit 3D modelling software, new factory cranes, and an upgraded paint line applying 2-pack polyurethane coating as standard.
The company operates a pure B2B hardware-sales model through an authorised dealer network, regional sales managers covering Northern Ireland, Republic of Ireland, Scotland, England, Wales and South of England, and international distributors exporting to over 20 countries (e.g., Waikato Tractors in New Zealand). Revenue streams consist of agricultural and compact machinery sales, a spare parts department that also covers third-party brands (Cosmo, Galfre, Sitrex, Battioni), and a small branded merchandise line. Pricing is not publicly disclosed; quotes route through dealers and regional sales managers. The business is privately held, family-led (George Fleming as founder figure; David Meban as Sales Director), and reinvests heavily in human capital via a 40+ year apprentice training pipeline partnered with North West Regional College, supported by a dedicated internal welding training officer and recognised in 2024 by a royal visit from HRH Princess Anne.
Fleming Agri Products firmographics
Firmographics- Name
- Fleming Agri Products
- Legal name
- Fleming Agri Products Ltd
- Website
- https://fleming-agri.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fleming Agri Products is a Northern Ireland-based manufacturer of agricultural and compact machinery (muck spreaders, trailers, yard scrapers, slurry equipment, grass harrows) sold through a UK and Ireland dealer network and exported to over 20 countries. The family-owned firm serves large-scale farmers and the compact/amenity sector with over 100 products.
- Ownership category
- akta.pro rank
Fleming Agri Products industry classification
Industry- Product category
- Agricultural Machinery Manufacturing
- NAICS
- Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
Keywords
Where Fleming Agri Products is headquartered
LocationHeadquarters
- HQ city
- Londonderry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fleming Agri Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Agricultural Machinery Sales: Sale of agricultural and compact range machinery including muck spreaders, trailers, grass toppers, aerators, rotavators, bale handling equipment, yard scrapers, slurry tankers, and more. Over 100 products in the portfolio.
- Spare Parts Sales: Well-stocked spare parts department offering prompt and efficient service to support dealers and end customers. Parts include components for all product lines as well as third-party brands like Cosmo, Galfre, Sitrex, and Battioni.
- Merchandise Sales: Branded merchandise including fleece jackets, baseball caps, beanie hats, polo shirts, quilted jackets, soft shell bodywarmers, and zip neck micro fleeces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer Network Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fleming Agri Products product offering
Product offeringCore offering
Fleming Agri Products manufactures and sells over 100 agricultural and compact machinery products through a dealer network, including muck spreaders, tipping trailers, grass toppers, aerators, rotavators, bale handling equipment, yard scrapers, slurry tankers, and loader attachments. The company supports its equipment with a spare parts department and exports to over 20 countries worldwide.
Product overview
Fleming Agri Products is a manufacturer of agricultural and compact machinery offering over 100 products designed with simplicity and strength as core values. The product portfolio is divided into two main categories: an Agricultural Range serving large-scale farms with equipment such as Muck Spreaders (including the MS1000 and compact variants MS150, MS450, MS700), Tipping Trailers (TR8M monocoque and TR series), Yard Scrapers (AYSHD heavy duty all rubber and AYSOF front loader), General Purpose Grabs (SGB tine grab), Grass Harrows (GHL mounted series), Rotavators, Slurry Tankers, Bale Handling equipment, and more; and a Compact Range targeting parklands, sport pitches, golf courses, equestrian grounds, landscaping and roadside maintenance with smaller-scale versions of the same equipment types. The company also offers a merchandise line and spare parts for its full product range.
Differentiator
Problem solved
Functional benefit
Products and services
- MS1000 Muck Spreader High output rotary side discharge muck spreader designed to shred and spread muck evenly, with 9.5 cubic yard capacity and a 100hp power requirement, featuring reinforced 4mm body and chain-and-sprocket drive line for fuel efficiency; sold to farmers through the dealer network.
- TR8M 8 Ton Monocoque Tipping Trailer 8,000kg capacity monocoque tipping trailer with 10m3 capacity built from high tensile steel plate and hollow section chassis, featuring tandem HD parabolic spring suspension and heavy duty 3-stage tipping ram; sold to farmers for hauling demands.
- AYSHD Heavy Duty All Rubber Yard Scraper Heavy duty yard scraper with 2.1m working width, flexible reinforced 25mm thick x 500mm high rubber blade, simple pull cord latch mechanism, available in paint or galvanised finish, operating at 6–8mph; sold to farm operators for yard cleaning.
- SGB General Purpose Grab Tine grab for tractor front end loaders, telehandlers and skid steers available in 3 sizes, featuring 2 hydraulic cylinders, curved tines in pinched sockets and forged tines in steel bushings; sold to agricultural and amenity operators.
- AYSOF Front Loader Yard Scraper Heavy duty all-rubber scraper for tractor front end loaders, farm handlers and skid steers in 2.1m and 2.8m widths, with 50mm thick x 400mm high flexible reinforced rubber and 4–8mph operating speed; sold to farm and amenity operators.
- Compact Range Product Line Product line of compact agricultural and amenity machinery for easy operation with low horse power requirements, covering aerators, fertiliser spreaders, grass toppers, land levellers, land rollers, muck spreaders, rotavators, flail mowers, tipping trailers, transport boxes, grass harrows and Sandman arena conditioners; sold to parklands, sport pitches, golf courses, equestrian grounds, landscapers and roadside maintenance contractors.
- 4ft Power Topper Compact fully galvanised grass topper designed to be towed behind 4-wheel drive quads and UTVs, using a 3mm deck shared with the 4ft inline topper; sold to compact tractor, quad and UTV operators for grass topping in heavy vegetation.
- GHL Series Mounted Grass Harrow Mounted grass harrow range in widths from 2.2m to 5m (GHL6C through GHL16), featuring 64mm x 13mm boron steel mat and tines, used for ripping out moss, spreading manure and levelling mole hills; sold to agricultural farmers.
- Compact Mounted Chain Harrow (GHL6C / GHL6 / GHL8) Compact mounted chain harrow in three models (GHL6C, GHL6, GHL8) with Cat. 1 linkage, galvanised frames on the GHL6 and GHL8 models, used for pasture rejuvenation, moss removal, manure spreading and mole hill levelling; sold to hobby farmers and horticultural operators.
- Agricultural Product Range Full line of agricultural machinery products designed with simplicity and strength, covering aerators, bale handling equipment, dust suppression tankers, fertiliser spreaders, finishing mowers, flail mowers, flat bed bale trailers, front loader buckets, grass harrows, grass toppers, hay machinery, land levellers, land rollers, loader attachments, muck spreaders, rotavators, shear grabs, slurry pumps, slurry tankers, Soilmaster, tipping trailers, transport boxes and yard scrapers; sold to large-scale farms through the dealer network.
- Fleming Agri Merchandise Branded clothing merchandise including fleece jackets, baseball caps, beanie hats, polo shirts, quilted jackets, soft shell bodywarmers and zip neck micro fleeces, available for purchase through the company website.
- Spare Parts Department Spare parts supply service offering components for the full Fleming product range plus third-party brands such as Cosmo, Galfre, Sitrex and Battioni, with individual pricing listed on the website to support dealers and end customers.
Quantifiable outcome
- Products shipped to over 20 countries worldwide
- +1 more outcomes
Companies that use Fleming Agri Products
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Fleming Agri Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fleming Agri Products partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Waikato TractorscoreNew Zealand distributor for Fleming Agri Products. Receives shipment of agricultural machinery including bale trailers. Fleming ships products globally to this distributor and highlights the ability to get machines to customers anywhere in the world.
- GEMX (Generating Engineering & Manufacturing Excellence)supportingFormerly North West Advanced Manufacturing and Engineering Collaborative Growth Network. Fleming Agri is a supporting partner working with other partners to bring together knowledge and experience to promote and develop the Advanced Manufacturing and Engineering industry in the North West region.
- Esprit AutomationsupportingSupplier of new Cobra CNC plasma cutting table with Hypertherm cutting technology and Esprit's latest 3D modelling software. This investment provides increased flexibility in production scheduling and additional support to precision manufacturing facilities.
- North West Regional College (NWRC)coreLong-standing educational partnership for apprentice training. Company has trained many apprentices over the past 30+ years through NWRC's programs. Adrian Wilson appointed as internal welding training officer. George Fleming received honorary award from NWRC for contribution to skills and employment.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Fleming Agri Products competitors and assessment
Company assessmentBroad incumbents
- Krone: German manufacturer of agricultural machinery for hay/forage, transport, and field operations; one of the dominant incumbents competing with Fleming across mowers, tedders, and transport trailers in European dealer networks.
- Kverneland Group: Large European (Norway/Netherlands) agricultural implement manufacturer (Kubota-owned) offering mowers, spreaders, tillage, and ploughs; competes with Fleming's full agricultural range but at significantly larger scale and broader product portfolio.
- Pöttinger: Austrian agricultural machinery manufacturer of mowers, loaders, tillage, and seeding equipment; comparable rural OEM with larger product portfolio and global dealer-distributor model, competing in the European hay/forage equipment space.
- Amazone: German agricultural machinery manufacturer of spreaders (fertiliser), sprayers, and soil tillage equipment; overlapping coverage of Fleming's spreader/tillage product lines but at materially larger scale and with precision-ag technology integration.
Direct peers
- Browns Agricultural: UK manufacturer of agricultural machinery including spreaders, toppers, and compact range equipment with comparable SME scale and a UK/Ireland dealer model.
- McHale: Irish agricultural machinery manufacturer of balers, wrappers, mowers, and bale handling equipment; near-identical size, geography (Ireland), dealer distribution model, and product overlap (bale handling, mowers, trailers), making it the closest direct peer to Fleming Agri.
- Teagle Machinery: UK-based manufacturer of agricultural equipment including mowers, spreaders, and muck handlers with comparable employee scale and a similar UK/European dealer-channel GTM; directly competes in mower, fertiliser spreader, and compact implement categories.
- Major Equipment: Irish manufacturer of agricultural trailers, slurry tankers, and muck spreaders — direct overlap with Fleming's core products and similar SMB scale with international dealer presence.
- Abbey Machinery: Irish agricultural machinery manufacturer of slurry tankers, muck spreaders, trailers and tillage equipment; near-identical product overlap with Fleming's agricultural range and Irish/UK dealer footprint.
- Shelbourne Reynolds: UK-based strip-tillage and harvesting header manufacturer with comparable scale and specialisation in agricultural implements, exporting via dealer/distributor networks similar to Fleming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fleming Agri Products social profiles
Digital presenceFleming Agri Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleming Agri Products leadership team
Management profileNumber of profiles
Profiles5 records
Fleming Agri Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleming Agri Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleming Agri Products
What does Fleming Agri Products do?
Fleming Agri Products manufactures and sells over 100 agricultural and compact machinery products through a dealer network, including muck spreaders, tipping trailers, grass toppers, aerators, rotavators, bale handling equipment, yard scrapers, slurry tankers, and loader attachments. The company supports its equipment with a spare parts department and exports to over 20 countries worldwide.
Is Fleming Agri Products a public or private company?
Fleming Agri Products is a private company. It is classified as family owned and is currently operating.
When was Fleming Agri Products founded?
Fleming Agri Products was founded in -1. It employs 51 to 100 people.
Where is Fleming Agri Products based?
Fleming Agri Products is headquartered in Londonderry, United Kingdom, in the Europe region.
How does Fleming Agri Products make money?
Three revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are spare Parts Sales and merchandise Sales.
Who are Fleming Agri Products's main competitors?
Broad incumbents on record are Krone, Kverneland Group, Pöttinger and Amazone. Direct peers are Browns Agricultural, McHale, Teagle Machinery, Major Equipment, Abbey Machinery and Shelbourne Reynolds.
Does Fleming Agri Products have an API?
No public API is recorded for Fleming Agri Products.
What industry is Fleming Agri Products in?
Fleming Agri Products's product category is Agricultural Machinery Manufacturing. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 33311 and its SIC code is 3523.