Shir Techno Trade

What Shir Techno Trade does

Shir Techno Trade Ltd. (חברת שיר טכנו טרייד בע"מ) is an Israeli specialty industrial distributor founded in 2006 and headquartered at 34 Hahofer Street in Holon. The company markets itself under the trade name "Techno-Trade" and resells a broad portfolio of electric motors (brands VEM from Germany and Vemat from Italy), hydraulic pumps, motors, valves, cylinders, accumulators, filters, heat exchangers, gear reducers, bearings, power transmission components, hoses, seals, solenoid coils, electric brakes, and hydraulic oils, alongside drilling machines and hose crimping equipment. Its product stack spans more than 15 international principals including KPM/Staffa/Kawasaki, White Drive Products, Emmegi, Eaton, SKF, Timken, NSK, Rossi Group, Walvoil, Fox, Uniflex, Hydro Mec, R+L Hydraulics, and Italvibras, with a catalog of 284+ SKUs published in Israeli Shekels on a WooCommerce storefront. Beyond catalog resale, the firm offers custom hydraulic system design, manufacture, and repair services, particularly for Caterpillar and mobile drilling machines used in construction, excavation, quarrying, mining, and infrastructure applications.

The business model is a hybrid B2B distributor-plus-light-system-integrator. Pricing is per-unit with publicly listed ILS prices and bulk-order discounts (e.g., hydraulic oil 68 at ₪275 per 18L container; gear oil at ₪580 per 18L container with tier discounts at 10/30/60 container volumes). Go-to-market is direct-to-customer via the e-commerce site, complemented by phone, email, and WhatsApp sales support staffed by domain experts in electrical, transport, and hydraulics industries. The customer base is concentrated in Israel (single-country footprint) and segmented horizontally across industrial and construction buyers, with quarrying and mining as a secondary use case. The company has no disclosed headcount, no external funding, no M&A history, no patents or awards, and no digital APIs or AI capabilities beyond a standard multilingual content site.

Name

Shir Techno Trade

Legal name

חברת שיר טכנו טרייד בע"מ

Website

https://techno-trade.co.il

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Shir Techno Trade is an Israeli industrial components distributor headquartered in Holon that resells electric motors, hydraulic pumps, motors, valves, cylinders, power transmission parts, and drilling machinery from more than 15 international brands to construction, quarrying, mining, and industrial customers across Israel.

Ownership category

akta.pro rank

Product category

Industrial Hydraulic and Power Transmission Components Distribution

NAICS

Fluid Power Pump and Motor Manufacturing (333996), Industrial Machinery Manufacturing (33324)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Motors & Generators (3621), Pumps & Pumping Equipment (3561), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industry

Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB)

Keywords

• Hydraulic systems distribution
• Industrial electric motors
• Hydraulic pumps and valves
• Power transmission components
• Industrial component reseller

Headquarters

HQ city

Holon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Resale: The company resells industrial components including hydraulic systems, electric motors, gears, and related equipment sourced from international manufacturers. They operate a retail e-commerce store with published pricing for individual items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Shir Techno Trade is an Israeli industrial components distributor that resells pumps, electric motors, electric valves, hydraulic components, power transmission parts, and industrial lubricants sourced from over 30 international brands. The company also provides custom hydraulic system design, integration, manufacturing, and repair services, particularly for drilling machines, construction equipment, and heavy industrial machinery operating in the Israeli market.

Product overview

Shir Techno Trade is an Israeli industrial components distributor offering a comprehensive portfolio of mechanical and hydraulic equipment for industry, construction, excavation, infrastructure development, and drilling applications. The product range centers on electric motors (VEM from Germany, Vemat from Italy) and hydraulic systems (including pumps, motors, valves, cylinders, accumulators, and filters from brands like KPM/Staffa/Kawasaki, White Drive Products, Emmegi, and R+L Hydraulics). Supporting categories include power transmission components (bearings, reducers, couplings from SKF, Timken, NSK, FAG, Rossi Group), industrial automation (electric brakes from OEG, solenoid coils), process equipment (heat exchangers, hydraulic filters, seals), and specialized machinery (drilling machines, hose crimping equipment). The company serves as a distributor for over 30 international brands while also providing custom hydraulic system manufacturing and repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Motors Single-phase and three-phase electric motors for industrial applications, including explosion-proof (EXD/Eexe/EXNA), high-voltage, forced-ventilation, and brake variants. Brands include VEM (Germany) and Vemat (Italy).
• Hydraulic Motors Geroler, axial piston, and radial star hydraulic motors for industrial and mobile applications. Brands include KPM (UK) with STAFFA and KAWASAKI series, and White Drive Products (USA).
• Hydraulic Pumps High-pressure piston pumps and gear pumps, including Kawasaki K3V, K3VL, K3VG, K5V, K7VG, and K8V series, plus KPM axial piston pumps.
• Heat Exchangers Air-oil and water-oil heat exchangers for cooling hydraulic systems, supplied by Emmegi (Italy).
• Hydraulic Valves and Selectors Directional control valves, proportional valves, servo valves, and hydraulic selectors. Brands include Walvoil, Amca, Hydro Control, Eurofluid, and Fox.
• Hydraulic Cylinders Hydraulic actuators and cylinders for industrial applications. Brands include Contarini and BVA.
• Gears and Reducers Worm, coaxial, parallel, and shaft-mounted gear reducers. Brands include Rossi Group, Hydro Mec, Oerlikon, and Rosta.
• Hydraulic Power Units Complete hydraulic power packs and power units for industrial machinery.
• Hydraulic Accumulators Bladder and piston hydraulic accumulators. Brands include EPE and Fox.
• Hydraulic Filters High-pressure and low-pressure hydraulic filters. Brand: INTERNORMEN (Eaton).
• Rubber Suspension and Tensioners Industrial shock absorbers, rubber suspensions, and drive tensioning devices. Brand: Rosta.
• Hydraulic Hoses, Ball Valves and Quick Couplings Hydraulic piping, hose assemblies, ball valves, and quick couplers. Brand: GEMELS.
• Electric Brakes and Accessories AC and DC electric brakes for industrial motors. Brand: OEG.
• Seals for Hydraulic Cylinders Hydraulic cylinder seals including oil seals, piston seals, O-rings, and custom machined seals.
• Crimping and Cutting Machines for Hydraulic Hoses Equipment for cutting and crimping hydraulic hoses. Brand: Uniflex.
• Drilling Machines Caterpillar and mobile drilling machines, backhoe attachments, and related hydraulic system repair and manufacturing services.
• Power Transmission Components Bearings, couplings, sprockets, chains, belts, pulleys, and mechanical and electronic speed variators. Brands include Timken, SKF, NSK, FAG, Fafnir, and Lovejoy.
• Industrial Oils and Lubricants Hydraulic oils (viscosity grades 32, 46, 68), gear oils, and industrial lubricants sold in 18L and other container sizes with volume discounts.
• Electric Coils and Valves Solenoid coils for hydraulic valves in sizes 14mm to 75mm diameter and voltages 12V, 24V, 110V, and 220V, including proportional valve coils.
• Custom Hydraulic System Design, Integration, and Repair Services Custom design, integration, manufacturing, and repair of hydraulic systems for drilling machines, construction equipment, and heavy industrial machinery, delivered by the company's in-house technical staff.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• KPMcoreChannel Partner/ Reseller/ DistributorKPM supplies axial piston pumps and motors, and radial motors. Shir Techno Trade distributes KPM products in Israel including Kawasaki K3V and K3VG series hydraulic pumps and associated motors.
• VEMcoreChannel Partner/ Reseller/ DistributorVEM (Germany) supplies three-phase electric motors with high efficiency, high voltage motors, explosion-proof EXD/EEXE/EXNA motors, and brake motors. Shir Techno Trade distributes VEM products in Israel.
• VematcoreChannel Partner/ Reseller/ DistributorVemat (Italy) supplies single-phase and three-phase electric motors. Shir Techno Trade distributes Vemat products in Israel.
• EmmegicoreChannel Partner/ Reseller/ DistributorEmmegi (Italy) supplies air-oil and water-oil heat exchangers with high efficiency. Shir Techno Trade distributes Emmegi products in Israel.
• White Drive ProductscoreChannel Partner/ Reseller/ DistributorWhite Drive Products (USA) supplies hydraulic orbital motors, disk brakes, and flow dividers. Shir Techno Trade distributes White Drive Products in Israel.
• R+L HydraulicscoreChannel Partner/ Reseller/ DistributorR+L Hydraulics supplies hydraulic and power transmission components.
• FOXcoreChannel Partner/ Reseller/ DistributorFOX supplies hydraulic accumulators, pulsation dampeners, calibration pots, and instrumentation.
• WalvoilcoreChannel Partner/ Reseller/ DistributorWalvoil supplies directional valves, remote controls, and pumps.
• Rossi GroupcoreChannel Partner/ Reseller/ DistributorRossi Group supplies gear reducers including worm, coaxial, parallel, and shaft variants.
• ItalvibrasminorChannel Partner/ Reseller/ DistributorItalvibras supplies industrial vibrators for concrete, clay, and sand applications.
• EatoncoreChannel Partner/ Reseller/ DistributorEaton supplies vane pumps and motors for industry and mobile applications.
• SKFcoreChannel Partner/ Reseller/ DistributorSKF supplies bearings and related power transmission products.
• TimkencoreChannel Partner/ Reseller/ DistributorTimken supplies bearings and drive accessories.
• NSKcoreChannel Partner/ Reseller/ DistributorNSK supplies bearings.
• UniflexcoreChannel Partner/ Reseller/ DistributorUniflex supplies hydraulic hose processing equipment including hose pressing machines.
• Hydro meccoreChannel Partner/ Reseller/ DistributorHydro mec supplies worm and coaxial gear reducers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pirtek: Pirtek is a global franchise network specializing in hydraulic hose, fittings, and component distribution with mobile service and e-commerce ordering - the closest direct comparable to Shir Techno Trade's industrial hydraulics distribution + technical advisory model.
• ERIKS: ERIKS is a large European industrial components distributor with a strong hydraulics and sealing portfolio and online catalog sales to industrial/construction customers - directly comparable business model at larger scale.

Broad incumbents

• Danfoss Power Solutions: Danfoss Power Solutions is a global manufacturer of hydraulic pumps, motors, valves, and electronic controls serving mobile and industrial markets - directly comparable product portfolio to what Shir Techno Trade distributes.
• Eaton: Eaton is a major industrial manufacturer of hydraulic vane pumps/motors, power transmission components, and electrical products - both a current Shir Techno Trade supplier and a competing broad incumbent with direct sales channels.
• Bosch Rexroth: Bosch Rexroth is the world's leading hydraulics manufacturer with its own global direct and distributor channels, overlapping directly with the hydraulic pump/motor/valve product lines that Shir Techno Trade distributes.
• Parker Hannifin: Parker Hannifin is a global motion and control technology leader manufacturing hydraulic pumps, motors, valves, and cylinders that Shir Techno Trade resells - and increasingly competes with at the direct-sales level in Israel.
• Atos: Atos is an Italian manufacturer of hydraulic valves, cylinders, and electronic controls with distributor networks worldwide - competing in the same directional-control and proportional valve categories that Shir Techno Trade distributes.
• HAWE Hydraulik: HAWE Hydraulik is a German manufacturer of hydraulic valves, pumps, power units, and electronics with a global distributor network - comparable broad incumbent competing for the same Israeli industrial/construction hydraulic customers.
• Hydac: Hydac is a German-based manufacturer of hydraulic accumulators, filters, valves, cooling systems, and electronic monitoring - product categories that overlap heavily with Shir Techno Trade's filtration, accumulator, and heat exchanger lines.
• Bucher Hydraulics: Bucher Hydraulics is a Swiss manufacturer of hydraulic pumps, motors, valves, and power units with global distribution - directly overlapping product categories with Shir Techno Trade's hydraulic portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shirtechnotrade2006
• LinkedInlinkedin.com/company/shir-techno-trade-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shir Techno Trade