Board of Park and Recreation Commissioners

What Board of Park and Recreation Commissioners does

The Board of Park and Recreation Commissioners (BOPARC) is the chartered municipal agency responsible for parks, recreation facilities, and community programming in Morgantown, West Virginia, operating under the City of Morgantown. The agency manages a network of more than 300 acres of parkland, public swimming pools, recreation centers, marina facilities, and approximately 50 miles of multi-use trail maintained under a partnership with the Morgantown Rails-Trails Commission (MRTC).

BOPARC's core offering is structured around three categories: physical facilities (parks, pools, recreation centers, marina docks, and trails), structured programming (swim lessons, youth and adult sports leagues, day camps, arts programs such as Studio 287, wellness services, and the Eureka Cafe food-and-beverage operation), and digital access infrastructure (the ActiveCommunities online registration portal). Enrollment and reservations flow through this centralized platform, which is the agency's principal customer-facing technology layer.

The business model is a hybrid of municipal appropriation and user fees. The City of Morgantown provides general-fund budget allocations covering the majority of operating costs, while program registration fees, facility rentals, memberships, and concession revenue (including Eureka Cafe) generate direct income. Customer concentration is structurally low because service is distributed across all Morgantown residents and program participants, with no single account or contract dominating revenue.

Name

Board of Park and Recreation Commissioners

Legal name

Morgantown Board of Parks and Recreation

Website

https://boparc.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Board of Park and Recreation Commissioners is the chartered municipal agency that operates Morgantown, West Virginia's public parks, pools, recreation centers, trails, and community programs — serving city residents through City-funded appropriations supplemented by program fees and facility rentals.

Ownership category

akta.pro rank

Product category

Public Parks and Recreation

NAICS

Nature Parks and Other Similar Institutions (712190), Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYBPAIACAI

Parks, Recreation & Cultural Services

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYBPAIAMAH

Parks, Recreation & Protected Areas Administration

Business & Public Services/Public Sector & Government Administration/Environmental Protection & Natural Resources Administration

Keywords

• Municipal parks services
• Recreation programs
• Community recreation facilities
• Youth sports camps
• Aquatic programs

Headquarters

HQ city

Morgantown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program and Activity Fees: Revenue generated from various recreational programs including summer camps, swim lessons, water fitness classes, sports camps, arts programs, and wellness classes. Fees vary by program type and duration.
2. Facility Rentals: Revenue from renting pavilions, recreation centers, and athletic fields to community members and organizations for events and organized activities.
3. Season Passes: Annual and seasonal passes for pool and ice arena access, providing recurring revenue from dedicated recreational facility users.
4. Gift Cards: Sale of BOPARC gift cards and Eureka Cafe gift cards for use across various facilities and programs.
5. Eureka Cafe Concessions: Revenue from the on-site cafe offering food and beverages, including grab-and-go items, sandwiches, and specialty drinks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BOPARC operates and maintains a municipal parks and recreation system serving Morgantown, West Virginia. It manages multiple parks (Krepps Park, Marilla Park, White Park, Dorsey's Knob Park, and others), recreation facilities (pools, community centers, sports complex, ice arena), approximately 50 miles of trails, and delivers a portfolio of recreational programming including youth day camps, swim lessons, water fitness, wellness classes, arts programs, and adult athletic leagues.

Product overview

BOPARC (Morgantown Board of Parks and Recreation) operates as a unified parks and recreation system offering a diverse portfolio of recreational products and services. The core offering consists of multiple parks spanning hundreds of acres (including Krepps Park, Marilla Park, White Park, Dorsey's Knob Park, and numerous pocket parks), coupled with recreation facilities such as pools, community centers, and athletic complexes. BOPARC provides comprehensive programming including youth sports camps, arts programs, swim lessons, wellness classes, and water fitness. The system also includes approximately 50 miles of trails, dog parks, and specialty facilities like the Morgantown Ice Arena. Ancillary services include gift cards and season passes for facility access.

Differentiator

Problem solved

Functional benefit

Products and services

• BOPARC Day Camps (BOPARC Day Camp, Sports Day Camps, Arts Day Camps, Steel Drum Camp) Structured week-long day camps for children and youth (entering 1st grade and older) covering general recreation, sports (basketball, baseball/softball, soccer, football, martial arts), arts, and steel drum music, typically held during summer months.
• Swim Lessons Four 50-minute instructional swim classes for participants ages 12 months to 12 years, offered Monday through Thursday at Krepps and Marilla pools.
• Water Fitness Classes Aqua-based fitness classes (including Aqua Board Yoga) for adults and seniors held at Marilla and Krepps pools, offered as 4- to 8-week sessions.
• Lap Swim Lap swimming program at Marilla Pool available only to pass holders; not offered for drop-in use.
• Wellness Classes Drop-in fitness and mind-body classes including yoga, ballet basics, Tai Chi, and line dancing offered at Wiles Hill Community Center for adults and seniors.
• Athletic Leagues Organized adult and youth sports leagues (hockey, baseball, kickball, curling, figure skating) operated by BOPARC Athletics in partnership with community sports associations.
• Studio 287 Community Art & Pottery Studio Open studio offering monthly memberships or daily drop-in access for community art and pottery projects at Wiles Hill Community Center.
• Eureka Cafe Whole grain-focused community cafe located at Wiles Hill Community Center offering grab-and-go food, sandwiches, and specialty drinks, open Monday-Friday 8am-3pm.
• Season Passes (Pool and Ice Arena) Annual/seasonal digital or paper passes granting access to BOPARC pools (Krepps and Marilla) and Morgantown Ice Arena, purchased via SimpleTix.
• Fitness Memberships Annual memberships to Wiles Hill Community Center fitness facilities, with tiered pricing for seniors (50+) and adults (18-49) and household options.
• Pavilion Rentals Daily pavilion rentals at Krepps Park for community members and organizations hosting private events.
• Facility Rentals (Sports Complex, Dorsey's Knob Lodge, Recreation Centers) Rental of BOPARC Sports Complex, Dorsey's Knob Lodge, Marilla Recreation Center, and Wiles Hill Community Center for events, organized sports, and community gatherings.
• Gift Cards BOPARC gift cards and Eureka Cafe gift cards purchased at Wiles Hill Community Center and redeemable for classes, memberships, pool and ice arena admissions.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Morgantown Hockey AssociationminorStrategic or Co-development PartnerBOPARC Athletics partners with Morgantown Hockey Association for adult hockey leagues. The association uses BOPARC facilities for hockey programming.
• Morgantown Pony BaseballminorStrategic or Co-development PartnerYouth baseball organization partnered with BOPARC for field access and organized baseball programs for community youth.
• Mason Dixon Figure Skating ClubminorStrategic or Co-development PartnerFigure skating club uses BOPARC facilities at Morgantown Ice Arena for skating programs and activities.
• Mountaineer KickballminorStrategic or Co-development PartnerCommunity kickball league that organizes recreational kickball activities using BOPARC fields and facilities.
• Morgantown Curling ClubminorStrategic or Co-development PartnerCurling club partnered with BOPARC for curling programs and leagues utilizing available facilities.
• Monongalia County Rails to Trails Council (MRTC)coreStrategic or Co-development PartnerBOPARC helps maintain approximately 50 miles of Rail-Trail on behalf of MRTC both within and outside of the City limits of Morgantown. This is a significant partnership for trail maintenance and operations.
• CB StudiosminorStrategic or Co-development PartnerCollaborative partnership for Steel Drum Camp - CB Studios provides instruction and curriculum for the half-day camp program.
• Pro Performance EliteminorChannel Partner/ Reseller/ DistributorSports performance training company provides instruction for BOPARC Sports Performance and Football camps.
• Renzo GracieminorChannel Partner/ Reseller/ DistributorMartial arts school provides instruction for BOPARC Martial Arts camp, introducing campers to Jiu Jitsu and martial arts.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Fairfax County Park Authority: Large municipal parks and recreation system in Northern Virginia offering pools, recreation centers, athletic leagues, trails, summer camps, and community programming — a structurally identical government-sector operating model to BOPARC.
• YMCA of the USA: YMCA is the largest nonprofit community recreation organization in the US, operating fitness centers, swimming pools, youth sports, summer camps, wellness classes, and senior programming for members across all ages. Its service portfolio directly parallels BOPARC's recreation mix, making it the closest private-sector comparable.
• Cincinnati Parks: Municipal parks department managing a diverse parks portfolio with pools, sports leagues, recreation programming, and community centers — directly comparable in operating model and service breadth to BOPARC.
• Columbus Recreation and Parks: City of Columbus municipal parks and recreation department managing parks, pools, sports facilities, and community programs — a structurally identical municipal operating model with comparable service breadth.
• Pittsburgh Parks Conservancy: Nonprofit that partners with the City of Pittsburgh to manage and program city parks — a comparable hybrid model combining municipal ownership with active programming and partnership-driven utilization.
• Mecklenburg County Park and Recreation: County-level parks and recreation authority serving the Charlotte region with comparable scope of parks, facilities, recreation programs, leagues, and community engagement — direct government-sector comparable.
• Nashville Metro Parks: Nashville's consolidated metro parks department offering comprehensive programming (sports leagues, wellness, camps, pools, community centers) for a similar mid-size-city demographic — a directly comparable government-sector peer.

Broad incumbents

• National Recreation and Park Association: National trade association supporting park and recreation professionals and agencies across the US — the representative industry body for BOPARC's sector, providing certifications, standards, and advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/_eurekacafe
• Xx.com/boparc
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/boparc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Board of Park and Recreation Commissioners