Coastal Hospitality Group

What Coastal Hospitality Group does

Coastal Hospitality Group is a privately held, founder-controlled real estate investment firm founded in 2012 by Jed Tarr and headquartered in San Clemente, California. The firm acquires, owns, operates, and develops independent and soft-branded limited-service hotels, typically in the 40-80 room range at transaction sizes of $4M-$10M, concentrated in high-barrier-to-entry US leisure markets including coastal California, Florida, the Carolinas, and select mountain and Northeast destinations. As of 2026, the company has owned and operated 14 hotels and has divested three prior assets (Little Cat Lodge, Gaslamp Quarter Hotel, Mediterraneo Resort).

The firm operates through a vertically integrated platform comprising three units: Coastal Hospitality Group itself acts as General Partner and asset manager, identifying acquisitions and managing investments alongside Limited Partner investors; Coastal Management Company (CMC) provides technology-driven hotel operations including revenue management, sales and marketing, daily operations, technology implementation, and financial reporting, and selectively pursues third-party management contracts; and Coastal DevCo executes development and project management from feasibility through pre-opening. CHG generates revenue from hotel ownership and operations (room revenue and hospitality services), asset management fees and carried interest in fund performance, and development and redevelopment fees.

The company's go-to-market is relationship-driven: it acquires hotels through direct outreach to property owners and broker relationships nationwide, and raises capital from LP investors who co-invest alongside the founder as GP. CMC's stated 'data-focused approach' refers to standard hospitality revenue management and expense optimization rather than proprietary AI systems. Ownership remains fully founder-controlled with no institutional private equity or parent company disclosed.

Name

Coastal Hospitality Group

Legal name

Coastal Hospitality Group

Website

https://coastalhospitalitygroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Coastal Hospitality Group is a founder-controlled real estate investment firm that acquires, develops, and operates independent boutique hotels across US leisure markets, targeting 40-80 room assets at $4M-$10M, and serving both property sellers and LP investors through its integrated CMC and Coastal DevCo platforms.

Ownership category

akta.pro rank

Product category

Hospitality Real Estate Investment

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Hotel acquisitions
• Hospitality asset management
• Hotel development
• Limited-service hotels
• Real estate investment

Headquarters

HQ city

Laguna Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hotel Ownership and Operations: The company acquires, owns, and operates independent hotels generating revenue through room rentals and hospitality services. As a vertically integrated owner, operator, and developer, CHG captures value through both operational cash flow and asset appreciation.
2. Asset Management Services: CHG serves as General Partner and actively manages assets throughout the investment lifecycle, identifying acquisition opportunities, developing investment theses and business plans, and maximizing long-term value for partners. Revenue is generated through asset management fees as well as carried interest in fund performance.
3. Development and Redevelopment: Through Coastal DevCo, the company provides development and project management capabilities from concept through completion, including site feasibility analysis, construction budgeting, scheduling, permitting, and pre-opening execution. Revenue generated through development fees and value creation from redevelopment projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Coastal Hospitality Group is a vertically integrated real estate investment firm that acquires, develops, owns, and operates independent and soft-branded limited-service hotels (typically 40–80 rooms, $4M–$10M transaction sizes) in high-barrier-to-entry US leisure markets. Day-to-day operations are run through its affiliated management company Coastal Management Company (CMC), while development and repositioning projects are executed through Coastal DevCo. The platform combines acquisitions, asset management as General Partner, and full-service hotel operations to deliver risk-adjusted returns.

Product overview

Coastal Hospitality Group is a vertically integrated real estate investment firm focused on the acquisition, development, and management of independent hotels in high-barrier-to-entry leisure markets throughout the United States. The company operates 14 hotel properties across its current portfolio (including Island House Resort, The Pineola, Sea Shells Beach Club, Coastal Suites, Hickory Falls Inn, Bluebird Day Inn & Suites, Blind Pass Resort, Malibu Resort Motel, Geneva Hotel & Tiki Bar, and Patriots' Boutique Motel) and has managed past properties (Little Cat Lodge, Gaslamp Quarter Hotel, Mediterraneo Resort). The offering is structured as a platform of three integrated service lines: Coastal Management Company (CMC) for day-to-day hotel operations and revenue management; Coastal DevCo for development and project management; and Hotel Acquisitions for identifying and executing value-add hotel investments. This vertically integrated approach enables alignment between ownership and operations across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Coastal Management Company (CMC): Technology-driven hospitality management company providing revenue management, sales and marketing, human resources, daily operations, technology implementation, asset management support, budgeting, forecasting, financial reporting, and strategic planning. While CMC manages all hotels within the Coastal Hospitality Group portfolio, it also selectively pursues third-party management opportunities.
• Coastal DevCo

Products and services

• Hotel Acquisitions Acquisition service targeting independent and soft-branded limited-service hotels with 40 to 80 rooms and transaction sizes typically ranging from $4 million to $10 million, executed across US coastal and resort markets through direct outreach to property owners and a nationwide broker network.
• Asset & Property Management Active asset management service in which CHG serves as General Partner, identifies acquisition opportunities, develops investment thesis and business plans, and manages assets across the investment lifecycle, with day-to-day hotel operations delivered by affiliated Coastal Management Company (CMC).
• Coastal Management Company (CMC) Hospitality management company providing technology-driven and data-focused operations including revenue management, sales and marketing, human resources, daily operations, technology implementation, asset management support, budgeting, forecasting, financial reporting, and strategic planning for portfolio hotels and select third-party properties.
• Coastal DevCo In-house development and project management service spanning site feasibility analysis, contractor and consultant engagement, construction budgeting and cost control, scheduling, permitting and inspection management, project close-out, and pre-opening execution for CHG portfolio assets and capital projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Greenwood Hospitality: Hotel management and investment company working with independent and soft-branded properties; comparable to CHG's CMC subsidiary in providing third-party management with an investment overlay.
• Noble Investment Group: Hospitality-focused real estate investment firm that acquires, develops, and operates hotels and resorts, with a vertically integrated operating platform closely mirroring CHG's owner-operator-developer structure.
• Sage Hospitality Group: Operates and manages independent and soft-branded hotels across the US, combining owned assets with third-party management contracts, comparable to CHG's blend of ownership and CMC's third-party management ambitions.
• Aparium Hotel Group: Boutique independent hotel owner and operator focused on distinct, design-forward properties in high-barrier urban and leisure markets, directly comparable to CHG's boutique hotel positioning.
• LodgeWorks Partners: Hospitality investment and operating company focused on boutique and lifestyle hotels, with development and asset management capabilities analogous to CHG's three-subsidiary structure.
• Procaccianti Companies: Privately held hospitality investment, development and management firm operating independent and branded hotels across the US, with a similar full-cycle investment platform to CHG.
• MCR Hotels: One of the fastest-growing owner-operators of independent and soft-branded hotels in the US, acquiring and operating properties similar in size and market profile to CHG's portfolio, often in leisure and airport-adjacent markets.

Broad incumbents

• Hersha Hospitality Trust: Formerly a publicly traded REIT focused on upscale independent and soft-branded hotels in urban and leisure markets; a comparable institutional investor in the same property type CHG targets.
• Pebblebrook Hotel Trust: Largest publicly traded owner of independent and lifestyle hotels in the US, providing an institutional benchmark for the asset class CHG operates in.
• Highgate Hotels: Major hotel operator and investor with a portfolio spanning independent, lifestyle, and branded properties across the US; a larger incumbent that competes for similar independent hotel acquisitions and management mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coastalhospitalitygroup
• LinkedInlinkedin.com/company/coastal-hospitality-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Hospitality Group