Country Group Securities
Pi Securities is a Thai securities brokerage founded in 1966, the 3rd member of the Stock Exchange of Thailand, and the No. 1 player on TFEX derivatives. It serves retail, institutional, corporate, and high-net-worth clients across equities, derivatives, mutual funds, bonds, structured notes, and investment banking.
- Company typePublic
- Founded1966
- HeadquartersPhra Nakhon, Thailand
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Country Group Securities does
Pi Securities Public Company Limited (บริษัท หลักทรัพย์ พาย จำกัด (มหาชน)), referenced in the source material as Country Group Securities' underlying brokerage business, is a Thailand-based securities firm founded in 1966 and ranked as the 3rd member of the Stock Exchange of Thailand (SET). It serves retail individual investors, institutional investors, corporate clients seeking investment banking services, and high-net-worth individuals with private wealth management. The firm has held the No. 1 market share position in derivatives trading on the Thailand Futures Exchange (TFEX) and has won the TFEX Best Award for seven consecutive years (2019-2025).
The company's product suite spans Thai equities, global equities, derivatives (domestic TFEX and global via CME Group), mutual funds (over 1,700 funds from 18 asset management companies), bonds, structured notes (Protected ELN, Basket ELN, Reverse ELN), depositary receipts (DR), securities borrowing and lending (SBL), private funds, and block trades (Single Stock Futures). Its technology stack combines a proprietary Pi Financial mobile application (iOS/Android), web-based trading, and integrations with multiple third-party platforms (MT5 Streaming, eFinTradePlus, iFisE, iFisD), with online account opening facilitated through SET's platform. The Pi Knowledge content platform delivers analyst-led market insights as a customer engagement and acquisition channel.
Pi Securities operates a hybrid go-to-market combining a product-led self-serve model for retail clients (mobile app + online onboarding) with sales-led advisory relationships for institutional, corporate, and private wealth clients. Revenue is generated through brokerage commissions on Thai equities and derivatives, investment banking fees from IPO, M&A, and restructuring mandates, wealth management and private fund advisory fees, SBL transaction fees, and mutual fund distribution fees. Pricing is not publicly disclosed and is quote-based. The firm is regulated under Thai securities law and operates domestically with international product access through its CME Group partnership and depositary receipts.
Country Group Securities firmographics
Firmographics- Name
- Country Group Securities
- Legal name
- บริษัท หลักทรัพย์ พาย จำกัด (มหาชน)
- Website
- https://cgsec.co.th
- Company type
- Public
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pi Securities is a Thai securities brokerage founded in 1966, the 3rd member of the Stock Exchange of Thailand, and the No. 1 player on TFEX derivatives. It serves retail, institutional, corporate, and high-net-worth clients across equities, derivatives, mutual funds, bonds, structured notes, and investment banking.
- Ownership category
- akta.pro rank
Country Group Securities industry classification
Industry- Product category
- Securities Brokerage
- NAICS
- Investment Banking and Securities Intermediation (523150), Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)
- akta.pro primary industry
- Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)
Keywords
Where Country Group Securities is headquartered
LocationHeadquarters
- HQ city
- Phra Nakhon
- HQ country
- Thailand
- HQ region
- Asia
Markets served
Country Group Securities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Brokerage Commissions: Commissions and transaction fees earned from buying and selling equities, derivatives, and other securities for retail and institutional clients on the SET and TFEX exchanges.
- Investment Banking Fees: Fees earned from advisory services including IPOs, mergers and acquisitions, corporate restructuring, and other investment banking transactions for corporate clients.
- Wealth Management and Advisory: Fees and management charges from private wealth management and private fund services for high-net-worth individual investors.
- Securities Lending (SBL): Revenue generated from securities borrowing and lending services, generating additional returns for experienced investors.
- Mutual Fund Distribution: Distribution fees and revenue sharing from offering more than 1,700 mutual funds from 18 asset management companies.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Country Group Securities product offering
Product offeringCore offering
Country Group Securities is a Thailand-based financial services firm offering market analysis, investment guidance, and brokerage services across Thai and global equities, derivatives, mutual funds, bonds, structured notes, depositary receipts, and securities borrowing and lending. The firm also provides investment banking advisory (IPOs, M&A, restructuring), institutional equities execution, and private wealth management for high-net-worth clients. Access is enabled through a proprietary mobile application (Pi Financial), online account opening via the SET platform, and multiple third-party trading platforms (MT5, eFinTradePlus, iFisE, iFisD).
Product overview
Pi Securities is a comprehensive brokerage platform offering a multi-product portfolio for both retail and institutional investors. The platform provides core trading services including Thai equities, global equities, derivatives, mutual funds (over 1,700 funds from 18 asset management companies), bonds, structured notes, depositary receipts (DR), and private funds. For institutional clients, services include institutional equities, investment banking (IPO, M&A, restructuring), and private wealth advisory. Trading is accessible via the Pi Financial mobile app and multiple platforms including MT5, Streaming, eFinTradePlus, iFisE, and iFisD.
Differentiator
Problem solved
Functional benefit
Products and services
- Thai Equities Brokerage service enabling investment in leading Thai organizations listed on the Stock Exchange of Thailand (SET), targeted at retail and institutional investors.
- Global Equities Brokerage service for investing in international stocks across global markets, designed for retail and institutional investors seeking geographic diversification.
- Derivatives Investment in derivatives instruments with top market share ranking and trusted execution, including 7 consecutive TFEX Best Awards (2019–2025).
- Mutual Funds Distribution access to over 1,700 mutual funds from 18 asset management companies, enabling diversified fund investing for retail clients.
- Block Trade Investment in Single Stock Future (SSF) contracts offering easier trading mechanics and exposure to dividend returns, aimed at active retail and institutional traders.
- Global Derivatives Derivatives trading across 4 major global markets via CME Group, accessible through the MT5 platform, enabling Thai investors to diversify internationally with foreign derivatives.
- Bonds Investment in debt instruments such as private bonds offering relatively low risk and steady income returns, for income-oriented retail and institutional investors.
- Securities Borrowing and Lending (SBL) Securities borrowing and lending service for generating additional returns, targeted at experienced investors with short-selling or yield-enhancement strategies.
- Structured Notes Investment in derivative notes including Protected ELN, Basket ELN, and Reverse ELN, offering structured payoff profiles for sophisticated retail and institutional investors.
- Private Fund Professionally managed portfolio investment service where experts manage assets on behalf of investors, typically suited to high-net-worth individuals.
- Depositary Receipt (DR) Instruments on Thai capital markets enabling investment in foreign securities using Thai Baht (THB) and existing Thai stock accounts, lowering cross-border access friction.
- Institutional Equities Equities services for institutional investors to create targeted and effective investment returns, including institutional trading and portfolio management.
- Investment Banking Professional advisory services including IPO execution, mergers and acquisitions advisory, and corporate restructuring for corporate clients.
- Private Wealth Private financial advisory services for high-net-worth individuals, providing personalized investment guidance and portfolio solutions.
Quantifiable outcome
- Over 1,700 mutual funds from 18 asset management companies available for distribution
- +2 more outcomes
Companies that use Country Group Securities
Customer profileSegments4 records
Ideal customer profiles4 records
Country Group Securities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Country Group Securities partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CME GroupcorePi Securities offers access to global derivatives products traded on CME Group's markets (including 4 major global markets) through the MT5 trading platform, enabling Thai investors to diversify their portfolios internationally with foreign derivatives.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Country Group Securities competitors and assessment
Company assessmentDirect peers
- Yuanta Securities (Thailand): Thai securities firm affiliated with Taiwan-based Yuanta Group, offering brokerage, derivatives, mutual funds, and investment banking. Direct competitor with similar multi-product retail-institutional franchise in Thailand.
- Bualuang Securities: Securities arm of Bangkok Bank offering retail and institutional brokerage, research, and investment banking services. Comparable as a Thai incumbent broker with strong corporate-client relationships and full product coverage.
- Phillip Securities (Thailand): Thai retail and institutional broker-dealer offering multi-asset trading, mutual funds, derivatives, and investment banking. Direct competitor in the same SET-member brokerage category with overlapping product shelf and Thai retail focus.
- CGS International Securities (Thailand): Thailand operations of CGS International (formerly CIMB Securities) providing retail and institutional brokerage with regional Asian footprint. Comparable multi-product broker with regional-banking backing.
- KGI Securities (Thailand): Thai broker-dealer providing online trading across equities and derivatives, mutual fund distribution, and investment banking. Comparable on multi-platform retail brokerage model and SET-member status.
- RHB Securities (Thailand): Thai securities subsidiary of Malaysia-based RHB Banking Group offering brokerage, derivatives, and investment banking. Comparable as a regional-banking-owned Thai broker with multi-product platform.
- KASIKORN Securities (KSecurities): Securities subsidiary of KASIKORNBANK offering online trading, mutual fund distribution, and investment banking. Direct Thai peer combining bank-distributed retail brokerage with derivatives and wealth capabilities.
- Asia Plus Securities: Thai securities firm offering multi-platform online trading, mutual funds, and investment banking. Comparable SET-member broker with similar retail-brokerage focus and Thai-domestic orientation.
- Maybank Securities (Thailand): Thai securities firm under Maybank Group offering brokerage, derivatives, mutual funds, and investment banking. Directly comparable on multi-product retail/institutional brokerage with regional banking parent backing.
Broad incumbents
- Interactive Brokers: Global multi-asset electronic brokerage offering equities, derivatives, funds, and bonds across international markets with sophisticated multi-platform access. Comparable as a broad incumbent in the same multi-asset retail brokerage category, though global rather than Thai-domiciled.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Country Group Securities social profiles
Digital presenceCountry Group Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Group Securities leadership team
Management profileNumber of profiles
Country Group Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Group Securities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Group Securities
What does Country Group Securities do?
Country Group Securities is a Thailand-based financial services firm offering market analysis, investment guidance, and brokerage services across Thai and global equities, derivatives, mutual funds, bonds, structured notes, depositary receipts, and securities borrowing and lending. The firm also provides investment banking advisory (IPOs, M&A, restructuring), institutional equities execution, and private wealth management for high-net-worth clients. Access is enabled through a proprietary mobile application (Pi Financial), online account opening via the SET platform, and multiple third-party trading platforms (MT5, eFinTradePlus, iFisE, iFisD).
Is Country Group Securities a public or private company?
Country Group Securities is a public company. It is classified as private equity controlled and is currently operating.
When was Country Group Securities founded?
Country Group Securities was founded in 1966. It employs 101 to 250 people.
Where is Country Group Securities based?
Country Group Securities is headquartered in Phra Nakhon, Thailand, in the Asia region.
How does Country Group Securities make money?
Five revenue lines are on record. Brokerage Commissions are the primary driver. The others are investment Banking Fees, wealth Management and Advisory, securities Lending (SBL) and mutual Fund Distribution.
Who are Country Group Securities's main competitors?
Direct peers on record are Yuanta Securities (Thailand), Bualuang Securities, Phillip Securities (Thailand), CGS International Securities (Thailand), KGI Securities (Thailand), RHB Securities (Thailand), KASIKORN Securities (KSecurities), Asia Plus Securities and Maybank Securities (Thailand). Interactive Brokers is listed as a broad incumbent.
Does Country Group Securities have an API?
No public API is recorded for Country Group Securities.
What industry is Country Group Securities in?
Country Group Securities's product category is Securities Brokerage. Its primary akta.pro industry code is BPAHAOAL, Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory). Its NAICS code is 523150 and its SIC code is 6211.