Cornerstone Property Management

What Cornerstone Property Management does

Cornerstone Property Management is a privately held, family-owned residential property management firm founded in 2001 by Brian Bonnifield and currently led by owner Brad Bonnifield. The company is headquartered in San Jose, California (1190 S Bascom Ave, Suite 108) and manages single-family homes, condominiums, townhomes, duplexes, triplexes, fourplexes, and small apartment buildings (up to 16+ units) for residential property investors across eleven South Bay cities including San Jose, Campbell, Los Gatos, Saratoga, Milpitas, Sunnyvale, Palo Alto, Mountain View, Cupertino, and Santa Clara. Its core service offering is full-service property management covering marketing, tenant screening, leasing, maintenance coordination, rent collection, accounting, and eviction protection.

The firm's technology stack is built on third-party SaaS platforms rather than proprietary systems. Appfolio serves as the core property management platform, providing owner and tenant portals with ACH rent collection, financial reporting, and lease management; Property Meld handles maintenance request intake and vendor coordination; petscreening.com is used for pet screening; and Appfolio's listing syndication network distributes rental listings to Zillow, Trulia, Realtor.com, Apartments.com, Hotpads, ApartmentList, Walkscore, and other portals. The company also provides professional HD photography and video tours for listings and offers self-service owner/tenant portals, online application workflows, and a 30-day leasing guarantee.

Revenue is generated primarily through percentage-based monthly management fees on rental properties under management, supplemented by professional services revenue from real estate sales/buyer representation (in-house brokerage) and ancillary fees for eviction management. Go-to-market is sales-led via direct outreach, website lead capture, and free property evaluation consultations, augmented by an agent referral program through which local real estate agents introduce investor clients. There are no publicly disclosed pricing schedules, no disclosed financials, no headcount data, no funding history, and no known parent company or institutional ownership.

Name

Cornerstone Property Management

Legal name

Cornerstone Property Management

Website

https://cornerstonepm.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Cornerstone Property Management is a family-owned, San Jose-based residential property management firm founded in 2001 that manages single-family homes, condos, townhomes, duplexes, triplexes, fourplexes, and small apartments for residential investors across the South Bay area.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property management
• Tenant screening services
• Rent collection services
• Multi-family property management
• Real estate brokerage

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Property Management Fees: Full-service property management for residential investors including marketing, tenant screening, leasing, maintenance, and accounting services. Management fees typically charged as a percentage of monthly rent.
2. Real Estate Sales and Buying Services: Real estate agent services for buying and selling properties in the San Jose area, including comparative market analysis, property valuation, and transaction representation.
3. Real Estate Listing Services: Seller representation services including property preparation guidance, market analysis, listing, and closing support.
4. Eviction Management Services: Legal eviction process management including serving notices, engaging eviction attorneys, recovering possession, and pursuing unpaid rents.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cornerstone Property Management provides full-service residential property management for single-family homes, condos, townhomes, duplexes, triplexes, fourplexes, and small apartment buildings (up to 16+ units) in the South Bay area of San Jose, California. Services span property marketing, tenant screening, leasing, rent collection, maintenance coordination, accounting, and eviction protection. The firm also offers ancillary real estate buy/sell representation services in the same San Jose market.

Product overview

Cornerstone Property Management offers a unified property management platform for residential investment properties in the South Bay area of San Jose, California. The core offering consists of Residential Property Management and Multi-Family Property Management services, supported by integrated modules for Marketing, Tenant Screening, Rent Collection, Maintenance Services, Accounting, and Eviction Protection. The company also provides ancillary Real Estate Services for buyers and sellers. Technology access is delivered through Appfolio-based Owner and Tenant Portals, with maintenance requests handled via Property Meld integration. Supporting tools include a Rent VS Sell Calculator, Mortgage Calculator, and Comparative Market Analysis tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Full-service residential property management for single-family homes, condos, townhomes, duplexes, tri-plexes, four-plexes, and small apartments in the South Bay area of San Jose, including marketing, tenant screening, leasing, maintenance coordination, accounting, and eviction protection. Targeted at residential rental property owners and investors.
• Multi-Family Property Management

Quantifiable outcome

• 30-day leasing guarantee: If property not leased in 30 days, first month management fee is waived
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AppfoliocoreTechnology or IntegrationProperty management software platform providing owner and tenant portals, rent collection, maintenance tracking, and financial reporting. Used as the core technology infrastructure for all property management operations.
• Property MeldcoreTechnology or IntegrationMaintenance request portal allowing tenants to submit maintenance issues online. Integrates with property management workflow for efficient repair coordination and vendor scheduling.
• ZillowminorGTM or Marketing PartnerOnline rental listing syndication partner. Listings automatically posted to Zillow through Appfolio syndication network.
• TruliaminorGTM or Marketing PartnerOnline rental listing syndication partner through Appfolio platform.
• Realtor.comminorGTM or Marketing PartnerOnline rental listing syndication partner through Appfolio platform.
• Apartments.comminorGTM or Marketing PartnerOnline rental listing syndication partner through Appfolio platform.
• HotpadsminorGTM or Marketing PartnerOnline rental listing syndication partner for property listings.
• WalkscoreminorGTM or Marketing PartnerLocation analytics partner providing walkability and neighborhood scores for rental listings.
• LovelyminorGTM or Marketing PartnerOnline rental listing syndication partner through Appfolio platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Doorstead: Tech-enabled residential property management startup that uses proprietary software and a guaranteed-rent model to manage SFRs in California metros including the Bay Area. Comparable because it targets the same California residential investor segment with a software-first, owner-promise-driven approach that competes for the same owners in the South Bay.
• TurboTenant: Software-as-a-service platform for landlords and small PMs offering tenant screening, online rent collection, maintenance tracking, and listing syndication. Comparable as an emerging player offering the same owner/tenant technology building blocks (listings, screening, maintenance, portals) that Cornerstone assembles from Appfolio and Property Meld.

Direct peers

• Real Property Management (national franchise): National residential PM franchise with local franchisees operating in San Jose and the South Bay. Directly comparable because franchisees deliver the same full-service residential PM product (marketing, tenant screening, rent collection, maintenance) to the same local investor base that Cornerstone serves, with similar franchise-supported technology.
• Green Property Management: San Jose and South Bay residential property manager handling SFRs, condos, and small multifamily, with full-service management, tenant screening, and maintenance coordination. Comparable on product (full-service residential PM), geography (same South Bay cities), and customer (individual investors seeking outsourced management).
• Beach Property Management: Another locally owned San Jose / South Bay property management firm offering full-service residential management for SFRs and small multifamily. Directly comparable because they target the same investor segment, use overlapping software (Appfolio), and operate within the same 11-city service footprint that Cornerstone defines.
• All Properties Management & Sales: Long-running San Jose-area property management and real estate sales firm serving residential investors across the South Bay. Directly comparable because it combines property management with brokerage services in the same South Bay cities Cornerstone targets, offering investors a bundled PM-plus-sales model similar to Cornerstone's offering.
• PMI NorCal: Property Management Inc. franchise serving Northern California including San Jose, providing full-service residential and small multifamily management with franchised technology and processes. Comparable because it offers the same full-service residential PM product and bundles technology-driven owner/tenant portals, and operates within Cornerstone's competitive set in the same service area.

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. residential and student housing property manager and developer, operating multifamily and build-to-rent portfolios nationally including in California. Comparable as a broad incumbent providing residential property management at scale; though it primarily targets larger institutional assets, it competes for the same California owner-investor talent pool and sets the bar for operational tooling that Cornerstone must meet to retain local clients.
• FirstService Residential: Large North American residential property manager with significant California presence, providing services for HOA, condominium, and rental portfolios. Comparable as a broad incumbent in residential property management; overlaps with Cornerstone in condominium and townhome management categories in California metros, with much greater scale and broader service offering.

Regional players

• Coldwell Banker Property Management (Silicon Valley / San Jose offices): National real estate brokerage offering affiliated property management services through regional offices including Silicon Valley / San Jose. Comparable because it bundles brokerage (buy/sell services) with residential property management across the South Bay, competing for the same investor relationships and offering a similar one-stop PM-plus-brokerage value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cornerstonepm
• LinkedInlinkedin.com/company/cornerstone-property-management-creg-inc-

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Property Management