What Green Property Management does

Green Property Management is a privately held West Michigan property management firm headquartered in Grand Rapids, Michigan, founded in 2008 by Martin Green. The company provides full-service residential property management for single-family homes, townhouses, condominiums, duplexes, and small multi-family complexes, and has expanded into HOA/condominium association management and Low-Income Housing Tax Credit (LIHTC) affordable housing. Its portfolio spans over 800 units across 11 West Michigan cities including Grand Rapids, Lansing, Kalamazoo, Holland, and Muskegon, served by a team of 11-50 employees including licensed builders and real estate agents.

The company's operational backbone is the AppFolio property management platform, which provides owner and tenant portals, online rent collection, lease management, maintenance request tracking, and financial reporting. Ancillary integrations include Utility Connect for tenant utility onboarding. Technology differentiation is limited; the firm relies on AppFolio rather than proprietary software, and there is no public API, mobile app, or disclosed AI/ML capability.

Green Property Management generates revenue through three streams: recurring monthly flat-fee management charges, one-time tenant placement fees, and ancillary transaction fees (application fees, per-bedroom cleaning fees, online payment convenience fees, and electronic cash payment transaction fees). Distribution is primarily direct to property owners via the company's website (livegreenlocal.com) with Google AdSense remarketing, supplemented by an Agent Referral Program that channels post-sale management clients from local real estate agents. The company emphasizes a transparent flat-fee pricing model as its primary differentiator against competitors that layer on monthly add-ons.

Name

Green Property Management

Legal name

Green Property Management, LLC

Website

https://livegreenlocal.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD), HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Residential property management
• Flat fee management
• Tenant placement services
• HOA management services
• Rental property management

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Fees: Flat fee management structure where the company charges a single transparent monthly fee that includes all charges with no surprises or additional add-ons. This covers full-service property management including marketing, tenant screening, rent collection, maintenance coordination, financial reporting, and eviction protection.
2. Tenant Placement Services: One-time placement services to help landlords find qualified tenants for their rental properties. Dedicated team members work with property owners to find the best match for single family homes, townhouses, or condos.
3. Ancillary Fees: Additional fees including application fees, one-time cleaning fees ($150 per bedroom), online payment convenience fees for debit/credit cards, and electronic cash payment transaction fees at CVS ($3.99 per transaction).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Green Property Management provides full-service residential property management for landlords and real estate investors across West Michigan, including property marketing, tenant screening, rent collection, maintenance coordination, financial reporting, and eviction protection delivered under a transparent flat monthly fee. The company also offers tenant placement services, condominium and HOA management, and an Agent Referral Program, supporting a portfolio of more than 800 single family homes, townhouses, condos, and apartments.

Product overview

Green Property Management offers a unified property management service platform for residential landlords and homeowners in West Michigan. The core offering is Full Service Property Management supplemented by Tenant Placement Services and a transparent Flat Fee Management Structure. The company manages a portfolio of over 800 single family homes, townhouses, condos, and apartments, also providing Condominium and HOA Management services. Property owners access financial and operational data through the AppFolio Owner Portal, while tenants use a Resident Portal for rent payments and maintenance requests. A separate Property Listings Portal serves prospective tenants searching for rentals. The Agent Referral Program provides real estate agents a way to outsource property management for their clients. A free Market Analysis & Rental Pricing tool supports landlord decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Property Management Comprehensive property management services covering all aspects of residential rental property operations including marketing, tenant screening, rent collection, maintenance coordination, financial reporting, and eviction protection. Targeted at landlords and real estate investors in West Michigan.
• Tenant Placement Services Dedicated services to find and place qualified tenants in rental properties, including property marketing, applicant screening, and lease execution for single family homes, townhouses, and condos. Aimed at landlords who need help filling vacancies without full management.
• Condominium and HOA Management Management services for condominium associations and homeowners' associations in addition to individual rental properties, including association operations, maintenance coordination, and financial management. Targeted at HOA/COA boards in West Michigan.

Quantifiable outcome

• Cash flow increased 160% over 10 years for College Hill Apartments after investing $300,000 in property upgrades
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asset Living: Large national third-party property manager with significant multifamily and affordable housing portfolios. Comparable to GPM in offering residential and LIHTC management, but at far greater scale and as part of a diversified national portfolio.
• Greystar: Largest U.S. apartment and residential property management company, operating at massive scale across multifamily portfolios. Broad incumbent that overlaps with GPM in multifamily management but serves much larger institutional owners and runs a national platform.
• Lincoln Property Company: National residential and multifamily property manager with a deep institutional client base. Comparable to GPM in multifamily management, but operates at much larger scale and serves REIT and institutional owners primarily.

Direct peers

• Property Management Inc. Mid-market full-service property management firm with regional offices across the U.S., offering residential and association management. Closely comparable to GPM's service mix (residential + HOA) and SMB/mid-market customer orientation.
• Real Property Management: Largest U.S. residential property management franchise system, offering full-service management to small and mid-market landlords with a multi-region footprint — directly comparable to Green Property Management's full-service SMB landlord model, but with national scale and brand recognition.
• Mynd: Tech-enabled residential property management company serving small and mid-market landlords across multiple U.S. metros. Comparable to GPM in target customer (SMB investors) and core offering (full-service management), but with venture-backed technology and broader geographic reach.

Emerging players

• Doorstead: Tech-enabled residential property management company targeting individual investors with a guaranteed-rent model and digital operations. Comparable to GPM in SMB residential investor focus, but with a venture-funded, tech-first operating model.
• Hemlane: Tech-enabled property management platform combining software tools with optional local full-service management for small landlords. Comparable to GPM in serving small/mid-market residential investors, but with a national software-led model and lighter local service component.
• Zillow Rental Manager: Tech-enabled landlord platform offering listings, applications, screening, and rent collection for SMB landlords. Comparable to GPM's digital tools (AppFolio-backed) and SMB landlord focus, but as a self-serve software platform rather than a full-service manager.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/green-property-management-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Property Management