London Tea Exchange
London Tea Exchange is a UK direct-to-consumer e-commerce retailer selling curated luxury teas, premium teaware, and tea gifts through its own online storefront, serving discerning tea enthusiasts, gift buyers, and premium members nationwide.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What London Tea Exchange does
London Tea Exchange is a London-based direct-to-consumer e-commerce retailer operating in the premium and luxury tea segment. The company sells handpicked curated teas, premium teaware, and gift sets through its own online storefront, backed by a single retail location in Dagenham, Essex. Its customer base is organized around three personas: discerning tea enthusiasts seeking curated quality, gift buyers purchasing for special occasions, and premium members subscribed to access exclusive tea varieties. Products are priced on a pay-as-you-go basis, with units such as Assorted Collections at £18.00, Tea Book volumes at £25.00, and a flagship Tea Chest - 3 Chamber SKU at £150.00 (all VAT inclusive), supplemented by a monthly Premium Membership subscription.
The business operates a simple, single-brand retail model with no disclosed wholesale, marketplace, or B2B distribution channels. Marketing relies on content (tea preparation guides, wellness articles, recipes), email newsletters, and SEO-optimized site content targeting tea enthusiasts and gift buyers. The technology stack is a standard e-commerce storefront with no proprietary platform features, no API or SDK offerings, no integrations, and no AI capabilities. The company is privately held with no funding rounds, M&A activity, partnerships, patents, awards, or social media presence disclosed; leadership listed is limited to CEO Aliur Rahman. Revenue, founding date, and headcount details beyond an 11-50 employee range are not disclosed in available data.
London Tea Exchange firmographics
Firmographics- Name
- London Tea Exchange
- Legal name
- London Tea Exchange
- Website
- https://londonteaexchange.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London Tea Exchange is a UK direct-to-consumer e-commerce retailer selling curated luxury teas, premium teaware, and tea gifts through its own online storefront, serving discerning tea enthusiasts, gift buyers, and premium members nationwide.
- Ownership category
- akta.pro rank
London Tea Exchange industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Other Specialty Food Retailers (44529)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where London Tea Exchange is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
London Tea Exchange business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct sales of luxury teas, premium teaware, and gift products through the company's e-commerce website. Customers purchase individual items or curated collections at fixed prices.
- Premium Membership: Subscription-based premium membership program offering access to exclusive teas not available to general customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tea Chest - 3 Chamber: £150.00 (VAT Included) |
| Unit Pricing | Pay-as-you-go | Assorted Tea Collections (Classic, Royal, Festive, Wellness): £18.00 each (VAT Included) |
| Unit Pricing | Pay-as-you-go | Tea Book Collections (Vol. 1, 2, 3): £25.00 each (VAT Included) |
| Subscription | Monthly | Premium Membership: Exclusive teas access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
London Tea Exchange product offering
Product offeringCore offering
London Tea Exchange is a specialty tea retailer that sells handpicked luxury loose-leaf teas, premium teaware, and curated tea gifts through its own online storefront. The product range includes assorted tea collections (Classic, Royal, Festive, Wellness), collectible Tea Book volumes, and a three-chamber Tea Chest at premium price points. The company also operates a subscription-based premium membership program that grants access to exclusive teas not available to general customers.
Product overview
London Tea Exchange is a single-brand luxury tea retailer offering handpicked teas, premium teaware, and tea gifts. The core product portfolio centers on three main categories: Luxury Teas (premium loose-leaf varieties), Exquisite Teaware (preparation and serving accessories), and Gifts (curated gift sets and bundles). Best-selling products include the Tea Chest - 3 Chamber collection (£150), various Assorted Collections (Classic, Royal, Festive, Wellness) priced at £18 each, and the Tea Book series (three volumes covering Classic, Royal, and Oriental Collections) priced at £25 each. The company operates as a straightforward e-commerce retail offering without modular platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Teas Handpicked premium loose-leaf teas curated for discerning palates, designed to soothe, awaken, and inspire; sold to individual consumers via the company's online storefront.
- Exquisite Teaware Premium tea accessories and vessels for an elevated tea preparation and serving experience; sold to individual consumers via the company's online storefront.
- Gifts Tea gift selections including unique blends and premium accessories suitable for gifting occasions; sold to individual consumers for personal or gift purchase.
- Tea Chest - 3 Chamber A three-chamber tea chest containing curated tea selections, priced at £150.00 including VAT; sold to individual consumers seeking a high-end tea gift or self-purchase.
- Assorted Classic Collection A curated assortment of classic tea varieties, priced at £18.00 including VAT; sold to individual consumers.
- Assorted Royal Collection A curated assortment of royal tea varieties, priced at £18.00 including VAT; sold to individual consumers.
- Assorted Festive Collection A curated assortment of festive tea varieties for seasonal occasions, priced at £18.00 including VAT; sold to individual consumers.
- Assorted Wellness Collection A curated assortment of wellness-focused tea varieties, priced at £18.00 including VAT; sold to individual consumers.
- Tea Book Vol.1 Classic Collection First volume in the Tea Book series featuring classic collection teas, priced at £25.00 including VAT; sold to individual consumers.
- Tea Book Vol.2 Royal Collection Second volume in the Tea Book series featuring royal collection teas, priced at £25.00 including VAT; sold to individual consumers.
- Tea Book Vol.3 Oriental Collection Third volume in the Tea Book series featuring oriental collection teas, priced at £25.00 including VAT; sold to individual consumers.
- Premium Membership Subscription-based premium membership program that provides members with access to exclusive teas not available to general customers; billed on a monthly recurring cadence.
Companies that use London Tea Exchange
Customer profileSegments3 records
Ideal customer profiles3 records
London Tea Exchange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
London Tea Exchange partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
London Tea Exchange competitors and assessment
Company assessmentBroad incumbents
- Twinings: One of the world's most recognized tea brands, with a broad DTC website offering premium and everyday teas, gifts, and accessories. Comparable to London Tea Exchange in product category and DTC e-commerce channel, but with global brand equity and far broader assortment.
- Fortnum & Mason: Iconic British heritage retailer with a flagship tea and teaware assortment plus a strong gifting business across hampers and bundles. Overlaps directly with London Tea Exchange on premium loose-leaf tea, teaware, and gift-set merchandising, but operates at vastly larger scale with a global customer base.
Direct peers
- Bird & Blend Tea Co. Modern UK DTC tea brand offering curated loose-leaf blends, subscription programs, teaware, and gifts. Direct overlap with London Tea Exchange on premium curated teas, subscription model, teaware, and gift bundles, with comparable positioning toward younger tea enthusiasts.
- Whittard of Chelsea: Established UK specialty tea and coffee retailer selling loose-leaf teas, teaware, and gifts through DTC e-commerce and physical stores. Highly comparable in product mix, gift-led merchandising, and premium positioning to London Tea Exchange, though at materially larger scale.
- T2 Tea: Premium tea retailer selling loose-leaf teas, teaware, and gifts via DTC e-commerce and physical stores across multiple geographies. Strongly comparable in curated assortment, gift-focused merchandising, and premium branding, though operating at international scale.
- Harney & Sons: US-based premium tea company selling loose-leaf teas, teaware, and gift collections through DTC e-commerce and wholesale. Comparable curation-led assortment, premium price points, and teaware/gift merchandising, though primarily US-focused.
- Teapigs: UK premium tea brand selling whole-leaf teas, teaware, and gift sets through DTC e-commerce, subscription offerings, and select retail. Closely comparable to London Tea Exchange on premium positioning, DTC-first model, and gift/curated assortment strategy.
- Mariage Frères: French luxury tea house offering high-end loose-leaf teas, teaware, and gifts via DTC e-commerce and flagship boutiques. Comparable to London Tea Exchange on ultra-premium tea positioning, curated collections, and teaware/gift cross-merchandising, with a stronger international luxury reputation.
Emerging players
- Postcard Teas: London-based specialist single-origin and micro-lot tea retailer selling loose-leaf teas and teaware through a small boutique and DTC channel. Comparable to London Tea Exchange in London/UK specialty tea retail and premium loose-leaf positioning, though at a smaller, more curator-led scale.
Regional players
- Clipper Teas: UK-based tea brand offering premium and everyday teas (including fair-trade and organic lines) primarily through grocery and wholesale channels. Comparable in product category and UK presence, though with a more mass-market and grocery-led distribution model than London Tea Exchange's DTC focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
London Tea Exchange social profiles
Digital presenceLondon Tea Exchange financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Tea Exchange leadership team
Management profileNumber of profiles
Profiles1 record
London Tea Exchange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Tea Exchange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Tea Exchange
What does London Tea Exchange do?
London Tea Exchange is a specialty tea retailer that sells handpicked luxury loose-leaf teas, premium teaware, and curated tea gifts through its own online storefront. The product range includes assorted tea collections (Classic, Royal, Festive, Wellness), collectible Tea Book volumes, and a three-chamber Tea Chest at premium price points. The company also operates a subscription-based premium membership program that grants access to exclusive teas not available to general customers.
Is London Tea Exchange a public or private company?
London Tea Exchange is a private company. It is classified as unknown and is currently operating.
When was London Tea Exchange founded?
London Tea Exchange was founded in -1. It employs 11 to 50 people.
Where is London Tea Exchange based?
London Tea Exchange is headquartered in London, United Kingdom, in the Europe region.
How does London Tea Exchange make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are premium Membership.
Who are London Tea Exchange's main competitors?
Broad incumbents on record are Twinings and Fortnum & Mason. Direct peers are Bird & Blend Tea Co., Whittard of Chelsea, T2 Tea, Harney & Sons, Teapigs and Mariage Frères. Postcard Teas is listed as an emerging player. Clipper Teas is listed as a regional player.
Does London Tea Exchange have an API?
No public API is recorded for London Tea Exchange.
What industry is London Tea Exchange in?
London Tea Exchange's product category is Specialty Tea Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 44529.