What Ceresita does

Ceresita is a privately held Chilean paint manufacturer headquartered in Quilicura, Santiago, with operations extending to Peru. The company produces a broad architectural and industrial coatings portfolio organized into distinct product lines: anticorrosive coatings, water-based enamels (including the premium 100% acrylic INVICTUS line backed by a 20-year warranty), synthetic enamels (CERELUXE), latex paints, wood care products (CERESTAIN, marine varnishes, polyurethane vitrificadores), oil-based paints, specialty products (FIBROMAD, FIBROSTAIN, CALORKOTE high-temperature coatings up to 600°C, GALVANIZADO EN FRÍO cold galvanizing, road marking paints), and aerosol spray paints. Its proprietary technologies include BioTech (biocide-based antivirus, antibacterial, antifungal protection with laboratory-demonstrated inactivation of SARS-CoV-2 and MHV virus on dry paint film) and Nano Copper (nano cobre) antimicrobial enhancement, with multiple products holding GREEN WISE certification from Coatings Research Group Incorporated under ISO-17025 accreditation.

The company's go-to-market centers on a product-led growth model anchored by an extensive palette of more than 1,500 colors and a digital color ecosystem comprising the Smart Color mobile app, the Prueba Color sample-ordering portal, the Planificador Online project planner, and the Color Book. Distribution is built on national retail coverage across all 16 Chilean regions through hardware stores, home improvement retailers, specialized paint supply stores, and a physical showroom at Las Condes Design in Santiago, supplemented by direct online sales through ceresita.com and direct contractor sales for project volumes. Primary customer segments are residential homeowners undertaking DIY painting projects, professional painters and contractors, healthcare and institutional facilities requiring hygienic antiviral surfaces, and community/social organizations engaged in mural and beautification programs.

Ceresita generates revenue primarily through one-time product sales of paint and coating products to consumers and professionals through retail distribution in Chile and Peru, with specialty industrial coatings (high-temperature, traffic marking, cold galvanizing, fiber cement) representing a secondary revenue stream. Pricing is not publicly disclosed and requires direct contact with sales representatives. The company is privately held with no disclosed funding rounds, no public listing, and no institutional investors identified in the input data; Codelpa appears to be a related manufacturing entity hosting technical data sheets for the INVICTUS product line.

Name

Ceresita

Legal name

Ceresita

Website

https://ceresita.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ceresita is a privately held Chilean paint manufacturer producing architectural and industrial coatings — including antiviral BioTech technology, premium INVICTUS acrylic enamel, and 1,500+ color options — distributed through retail partners and digital color tools across Chile and Peru.

Ownership category

akta.pro rank

Product category

Architectural Paints & Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Architectural paints
• Industrial coatings
• Paint manufacturing
• Wood finishes
• Protective coatings

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coating Products Sales: Primary revenue from manufacturing and selling architectural paints, enamels, lacquers, wood stains, anticorrosive coatings, and specialty industrial coatings to consumers and professionals through retail distribution in Chile.
2. Specialty Industrial Coatings: Revenue from specialized products including Calorkote high-temperature coatings (280°C-600°C), PTC/PTR traffic marking paints, Galvanizado en Frío cold galvanizing, and FIBROMAD/FIBROSTAIN for fiber cement siding.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ceresita manufactures and sells architectural paints, enamels, lacquers, wood stains, anticorrosive coatings, and specialty industrial coatings. Products are distributed primarily through the company's own retail stores, showrooms, e-commerce site, and a dedicated project/contractor sales channel across Chile and Peru.

Product overview

Ceresita is a Chilean paint company offering a comprehensive portfolio of coating products organized into distinct product lines. The main categories include ANTICORROSIVOS (anticorrosive coatings like ANTICORROSIVO AQUA TECH and ANTICORROSIVO ESTRUCTURAL), ESMALTE AL AGUA (water-based enamels including the premium INVICTUS with 100% acrylic formula and PIEZA Y FACHADA products with Bio Tech antiviral technology), ESMALTE SINTÉTICO (synthetic enamels including CERELUXE and CERELUXE AQUA TECH lines), LÁTEX (latex paints including LÁTEX HABITACIONAL and LÁTEX EXPERTO), LÍNEA MADERAS (wood care products including CERESTAIN stains, BARNIZ MARINO marine varnishes, and BARNIZ VITRIFICADOR MADELUXE for floors), ÓLEO (oil-based paints for interior and exterior), PRODUCTOS ESPECIALES (specialty products like FIBROMAD, FIBROSTAIN, roof paints, CALORKOTE high-temperature coatings, GALVANIZADO EN FRÍO, road marking paints), and SPRAY products. The company also provides digital color planning tools including Smart Color mobile app, Prueba de Color, and Planificador Online.

Differentiator

Problem solved

Functional benefit

Brands

• INVICTUS: 100% acrylic water-based enamel paint with maximum coverage, extreme washability, and 20-year warranty. Features semi-satin finish and protection against fungi, bacteria, and algae.

Products and services

• Architectural paints Interior and exterior decorative paints for residential and commercial wall surfaces, sold in retail, showroom, e-commerce, and project channels in Chile and Peru.
• Enamels High-gloss and semi-gloss enamel coatings for wood, metal, and trim applications in residential and contractor use cases.
• Lacquers Clear and pigmented lacquers for finishing wood and furniture surfaces, sold through retail and contractor channels.
• Wood stains Stains and protective finishes for interior and exterior wood surfaces, addressing residential decoration and contractor wood-finishing projects.
• Anticorrosive coatings Protective coatings designed to prevent corrosion on metal structures and surfaces, sold primarily through the project/contractor and industrial channels.
• Traffic paint Specialized road-marking and traffic-surface paint for municipal and infrastructure applications.
• High-temperature coatings Coatings formulated to withstand elevated temperatures for industrial equipment, exhaust systems, and process machinery.

Quantifiable outcome

• 20-year warranty on INVICTUS 100% acrylic paint
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• CodelpacoreOthersCodelpa is the parent company behind the INVICTUS paint brand and appears to be the manufacturing entity for Ceresita products, as evidenced by INVICTUS technical data sheets and safety data sheets hosted on codelpa.cl domain.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Comex (PPG): Mexico-based decorative paint brand owned by PPG, dominant in the Mexican retail and contractor channel. Comparable to Ceresita as a Latin American regional paint player operating a similar retail-plus-contractor distribution model across multiple geographies.
• Pintuco (Grupo AkzoNobel): Colombia-based decorative and industrial paint brand, now part of AkzoNobel, serving the Andean region. Directly comparable to Ceresita as a Latin American regional paint manufacturer with architectural, anticorrosive, and traffic-paint offerings.

Direct peers

• Asian Paints: India-based decorative paints leader expanding internationally, with a strong color portfolio and digital color tools. Highly comparable to Ceresita in product-led growth, color expertise, and architectural coatings focus.
• Sherwin-Williams: Global architectural and industrial coatings leader with established operations in Chile and across Latin America. Directly competes with Ceresita in architectural paints, enamels, and wood finishes through retail and contractor channels.
• Nippon Paint: Asia-Pacific coatings major aggressively expanding in Latin America, including decorative, automotive, and industrial coatings. Comparable as a global decorative paint competitor targeting similar contractor and retail channels.
• Hempel: Danish coatings manufacturer specializing in marine, protective, and decorative paints. Comparable to Ceresita on marine varnishes, infrastructure coatings, and the specialty industrial segment including high-temperature and zinc-rich primers.
• Jotun: Norwegian coatings company with strong marine, protective, and decorative paint portfolios. Directly comparable to Ceresita's marine varnishes (Barniz Marino), high-temperature coatings (Calorkote), and anticorrosive product lines.

Broad incumbents

• PPG Industries: U.S.-based global paints and coatings major with architectural, industrial, and specialty product lines. Operates in Latin America (including through Comex in Mexico) and competes broadly with Ceresita across architectural and protective coatings.
• AkzoNobel: Global paints and coatings major owning Dulux and Pintuco (Colombia). Competes with Ceresita across decorative paints in Latin America and brings significant R&D and marketing scale to the regional market.
• BASF Coatings: German chemical giant with a global coatings division covering automotive, industrial, and architectural segments. Comparable as a broad chemicals-and-coatings incumbent serving infrastructure and industrial end markets overlapping with Ceresita's specialty line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Pinturas.Ceresita
• YouTubeyoutube.com/user/pinturasceresita
• Facebookfacebook.com/Pinturas.Ceresita
• Instagraminstagram.com/ceresita.cl
• Pinterestpinterest.com/ceresitacl
• TikToktiktok.com/@ceresita.cl
• LinkedInlinkedin.com/company/ceresita

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceresita