Eternal Home Building Material Trading LLC

What Eternal Home Building Material Trading LLC does

Eternal Home Building Material Trading LLC is a private building material trading company headquartered in Sharjah, United Arab Emirates, that distributes premium ceramic and porcelain tiles, bathware products, and related interior design materials. The company operates a flagship showroom in Sharjah's Industrial Area-4 and in 2025 expanded with a second showroom on Sheikh Zayed Road in Dubai, serving both B2B customers (architects, interior designers, property developers, contractors) and B2C customers (homeowners) across the UAE. Its product portfolio spans ceramic tiles, porcelain tiles (including marble-effect slabs, wood-look variants, and large-format options), terrazzo tiles, and bathware, with technical specifications targeted at UAE climate conditions including low water absorption (≤0.5%), high temperature resistance, and UV/slip resistance.

The company acts as a distributor rather than a manufacturer, drawing on claimed access to 8 million square meters of upstream manufacturing capacity and a portfolio of international brands including Italian luxury tile maker Ceramiche Piemme. Revenue is generated primarily through one-time product sales supplemented by expert consultation, customized specification services, delivery, and installation support for project-based clients. Pricing operates on a quote-based model with 14-day payment terms, and the company pursues a hybrid go-to-market combining physical showroom retail, a dedicated B2B sales team targeting project opportunities, content marketing via an educational blog, and industry event participation including The Big 5 UAE 2025.

The business is privately held with no disclosed institutional investors, funding rounds, or parent company. Management information is limited — only a single marketing manager is identified in the input data. The company claims a client base spanning approximately 50 countries, though its physical footprint is currently confined to two UAE showroom locations, and global revenue contribution outside the UAE is not separately disclosed. Reported scale metrics include approximately AED 43 million (approximately USD 11.7M) in turnover and 51-100 employees.

Name

Eternal Home Building Material Trading LLC

Legal name

Eternal Home Building Material Trading LLC

Website

https://eternalhome.ae

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Eternal Home Building Material Trading LLC is a UAE-based distributor of luxury ceramic and porcelain tiles and bathware, operating showrooms in Sharjah and Dubai to serve residential homeowners, architects, interior designers, and property developers across the Emirates.

Ownership category

akta.pro rank

Product category

Building Materials Retail and Distribution

NAICS

Other Building Material Dealers (44418), Building Material and Supplies Dealers (4441)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

Keywords

• Ceramic tile distribution
• Porcelain tile supply
• Bathware retail
• Building materials trading
• Luxury tile brands

Headquarters

HQ city

Shariqah

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Bathware Product Sales: One-time product sales of ceramic tiles, porcelain tiles, and bathware products. Customers purchase materials for residential and commercial projects with payment terms of 14 days from invoice date according to terms and conditions.
2. Project Consultation Services: Expert consultation services provided to architects, designers, and property developers for tile selection and project specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Eternal Home Building Material Trading LLC trades and distributes ceramic tiles, porcelain tiles (including marble-effect slabs, wood-look porcelain, and terrazzo tiles), and bathware sourced from premium European brands such as Ceramiche Piemme. The company operates physical showrooms in Sharjah and Dubai to display its curated product portfolio and sells to both retail walk-in customers and B2B project clients. It supplements product sales with design consultation, customized material recommendations, and delivery and installation services.

Product overview

Eternal Home Building Material Trading LLC is a luxury tile and bathware retailer operating in Sharjah and Dubai, UAE. The company offers a comprehensive portfolio centered on ceramic tiles, porcelain tiles (including wood-look, marble-effect, large-format, and outdoor variants), bathware products, and terrazzo tiles. These products are complemented by expert consultation services, customized solutions for architects and developers, delivery and installation support, and immersive 360° virtual showroom experiences. The company also distributes premium international brands such as Italy's Ceramiche Piemme. The business operates from showrooms in Industrial Area-4, Sharjah and Sheikh Zayed Road, Dubai, serving residential and commercial customers across 50 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Tiles Ceramic tiles distributed by Eternal Home as part of a curated premium European-brand portfolio, sold via showrooms in Sharjah and Dubai to B2B project clients and B2C homeowners.
• Porcelain Tiles Porcelain tiles distributed by Eternal Home, manufactured using advanced digital printing technology and formulated for low water absorption, high temperature resistance, and durability suited to UAE climate conditions.
• Marble-Effect Porcelain Slabs Large-format porcelain slabs designed to replicate the appearance of marble, distributed by Eternal Home for premium residential and commercial projects.
• Porcelain Wood Tiles Porcelain tiles designed to emulate the look and texture of natural wood while offering the durability and climate resistance of porcelain, distributed by Eternal Home.
• Terrazzo Tiles Terrazzo tiles distributed by Eternal Home, positioned for their exceptional lifespan and durability characteristics.
• Bathware Bathware products distributed by Eternal Home, complementing the tile portfolio for complete bathroom material solutions sold to B2B and B2C customers.
• Expert Consultation Services Design and material consultation services provided by Eternal Home's in-house experts to assist B2B project clients and B2C homeowners in selecting suitable tiles and bathware.
• Customized Solutions Customized material solutions and tailored product recommendations provided by Eternal Home, particularly for property developers, architects, and interior designers working on specific project requirements.
• Delivery and Installation Services Delivery and installation services provided by Eternal Home to complete the customer purchase of tiles and bathware, offered to both project and retail customers.

Quantifiable outcome

• Tiles with ≤0.5% water absorption rate provide moisture and stain resistance
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Porcelanosa: Spanish premium tile, kitchen, and bath brand with significant UAE retail presence. Competes head-to-head with Eternal Home's Ceramiche Piemme distribution in the luxury large-format porcelain and bathware segments, targeting the same villa and hospitality developers.
• RAK Ceramics: UAE-headquartered ceramic and porcelain tile manufacturer and global distributor. Operates showrooms across the UAE and exports to 150+ countries, directly competing with Eternal Home's premium tile portfolio and serving the same architects, developers, and homeowners.
• Al Maha Ceramics: UAE-based ceramic tile retailer and distributor operating showrooms in Sharjah and other emirates. Closest direct peer in geography, product mix, and B2B/B2C customer segments served.
• Marazzi Group: Italian ceramic and porcelain tile manufacturer with strong presence in UAE through distributors. Directly comparable to Ceramiche Piemme as a premium European tile brand Eternal Home promotes; overlaps in marble-effect, wood-look, and large-format product categories.
• Roca Bathware UAE: Spanish global bathware and ceramic sanitaryware brand with established UAE distribution. Directly comparable to Eternal Home's bathware category for the same B2B and B2C customers specifying bathroom suites in UAE villas and hotels.

Broad incumbents

• Floor & Decor Holdings: US specialty retailer of hard surface flooring including tile, wood, and stone. Analogous business model (large-format showrooms, pro/contractor focus, design consultation) that informs comparable analysis of how a tile-focused retailer scales.
• Home Centre (Landmark Group): Major Middle East home furnishings retailer owned by Landmark Group with stores across UAE. Competes in adjacent categories (bathware, decorative home accessories) but with a much broader furniture-leaning assortment and mass-market pricing.
• Danube Home: Large UAE home improvement and building materials retailer (part of Danube Group) with extensive showroom footprint. Overlaps with Eternal Home in tiles, bathware, and home finishing categories but serves a broader mass-market to mid-premium positioning.
• IKEA UAE: Global home furnishings retailer with major Dubai and Abu Dhabi presence. Competes for UAE homeowners' renovation and furnishing wallet, though at the mass-market end versus Eternal Home's premium positioning.

Regional players

• National Paints Factories Co. UAE manufacturer of paints, coatings, and surface finishes serving construction and interior design projects. Adjacent rather than direct competitor but competes for the same developer/contractor specification budgets on wall and floor finishes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/eternalhomeuae
• Facebookfacebook.com/eternalhomeuae
• LinkedInlinkedin.com/company/eternalhomeuae

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eternal Home Building Material Trading LLC