Roca Corporacion Empresarial

What Roca Corporacion Empresarial does

Roca Corporacion Empresarial is a Spanish family-owned manufacturer of bathroom products headquartered in Barcelona, with a brand history dating to 1917 and operations spanning 170+ countries through 77-79 manufacturing facilities and roughly 20,000-21,500 employees. The group produces sanitary ware (vitreous china and fine fireclay), bathroom furniture, faucets and tapware, smart toilets and shower systems, and water management solutions, organized across brands including Roca, Laufen, Inax, and the newly acquired Antonio Lupi and Madeli labels. Core product technologies include proprietary materials such as Fineceramic, Senceramic, Stonex, and Surfex, plus an IoT-enabled smart bathroom ecosystem (Roca Connect, In-Wash, Smart Shower, In-Tank) targeting residential, hospitality, healthcare, and public-building segments.

The group earns revenue through a mix of wholesale distribution to dealers and showrooms, project specification sales to architects, contractors and developers, branded retail galleries, and direct-to-customer channels. Customer segments are diversified across consumer replacement, new-build residential, hospitality (Fairmont, Ritz, Mandarin Oriental, Marriott, Four Seasons, Hilton are referenced), public infrastructure, and healthcare, with go-to-market executed via country subsidiaries and OEM partners. Recent financial performance shows €1.95 billion in 2024 revenue with 35% like-for-like YoY growth and €86.4 million net profit, alongside an EcoVadis Platinum sustainability rating and Cradle to Cradle Bronze certification that increasingly act as procurement gating credentials.

Name

Roca Corporacion Empresarial

Legal name

Roca Sanitario, S.A.

Website

https://roca.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Roca Corporacion Empresarial is a Spanish family-owned global manufacturer of bathroom products including sanitary ware, faucets, smart toilets, and bathroom furniture, serving consumers, architects, and commercial projects across 170+ countries.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Sanitary Ware

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

Keywords

• Bathroom fixtures
• Sanitary ware manufacturing
• Ceramic products
• Bathroom faucets
• Smart bathroom solutions

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom Products Sales: Roca generates revenue primarily through the sale of bathroom products including sanitary ware, ceramics, faucets, shower trays, baths, furniture, and accessories to consumers, businesses, and construction projects worldwide.
2. Custom Project Services: Roca provides specialized bathroom solutions for architects and developers on custom projects, offering specification support, custom product development, and installation guidance for large-scale developments including hotels, hospitals, and commercial buildings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Roca Corporacion Empresarial manufactures and sells bathroom products including sanitary ware, ceramics, faucets, shower trays, baths, bathroom furniture, and smart bathroom solutions worldwide. The company operates 77-79 factories and distributes products across 170+ countries through showrooms, professional project networks, distributors, and local websites. It also offers proprietary materials (Fineceramic, Stonex, Senceramic, Surfex) and smart water management platforms (Roca Connect) for both consumer and commercial construction projects.

Product overview

Roca Corporacion Empresarial is a global leader in bathroom products operating in more than 170 countries. The company offers a comprehensive bathroom product portfolio organized into distinct collections and technologies. Core product lines include multiple bathroom collections (Meridian, Kay, Ohtake, Ona, Nu, Targa, Tura, Verso, Delta Modular) featuring various styles from Mediterranean-inspired to contemporary design. Smart bathroom solutions include In-Wash smart toilets (Vorea, Insignia, Ona), Multiclean M-Series, and Roca Connect cloud-based water management system. Material technologies encompass Stonex (for shower trays and baths), Senceramic (ceramic shower trays), Fineceramic, and Surfex. Touchless solutions include electronic faucets (Sentronic, L20), electronic operating plates (EP-1, EP-2, PL3-E), flush valves, and electronic urinals. Additional product categories include ceramics (toilets, basins, bidets, urinals), faucets, bathroom furniture, kitchen sinks, shower enclosures/trays, and installation systems. The company also acquired luxury brand Antonio Lupi (Italy), tapware company Phoenix (Australia), and bathroom furniture company Madeli (US) to expand portfolio and market presence.

Differentiator

Problem solved

Functional benefit

Brands

• LAUFEN: Premium bathroom brand operating alongside Roca, featured in galleries and international markets
• We Are Water Foundation
• Roca Group Ventures

Products and services

• Meridian Collection Bathroom collection featuring simplicity, neutral tones and refined finish with balance of functionality and elegance, light flowing forms and subtle curves for contemporary spaces.
• Kay Collection Faucet collection exploring presence with squarish faucet designs, striking balance between strength and precision.
• Ohtake Collection Bathroom collection designed by Ruy Ohtake, with organic curves inspired by nature and the egg; expanded with new designs by Rodrigo Ohtake.
• Ona Collection Complete bathroom collection with Mediterranean-inspired design incorporating Fineceramic material, emphasizing sustainability, hygiene and accessibility with soft lines and a human touch.
• Nu Collection Collection representing purity of visual expression with synthesis of essential design elements: form, shape and colour.
• Targa Collection Redesigned faucet collection inspiring sustainable elegance with sleek, slender silhouette and clean, straight lines; features innovative water-saving technologies and range of finishes.
• Tura Collection Collection that adapts to surroundings whether modernist apartment or country house by the sea, featuring timeless style, architectural forms with warm tones and textures.
• Verso Newly launched bathroom collection offering from Roca.
• Delta Modular Newly launched bathroom product offering from Roca.
• L20 Collection Electronic faucet with presence sensor for touchless activation; water flow activates when user presence is detected and shuts off automatically.
• In-Wash Vorea Smart toilet with technology seamlessly integrated into timeless, classic design; advanced features subtly hidden within elegant silhouette.
• In-Wash Insignia Ultimate smart toilet, described as Roca's most advanced creation and new benchmark for digitization of the bathroom experience.
• In-Wash Ona Smart toilet with Mediterranean-inspired design and delicately embedded technology; seamlessly integrated technology transforming the toilet experience with a smart-made-simple approach.
• Multiclean M-Series Smart toilet accessory that transforms existing toilets into shower toilets or smart toilets; designed to fit most existing toilets with remarkable sleekness.
• Roca Connect Cloud-based smart bathroom solution that digitizes and simplifies water management in public buildings by networking every appliance under a single intuitive dashboard and app.
• Roca Aquafy State-of-the-art water filtration system providing a convenient and environmentally friendly solution for best-quality drinking water.
• Avant Toilet Toilet with cistern integrated within the pan, available in floor-standing and wall-hung configurations; designed for hospitality projects with space savings and streamlined aesthetics.
• Stonex Material Proprietary material combining safety, hygiene and aesthetics for baths and shower trays; features anti-slip textured surface, high resistance to wear and discoloration, easy cleaning and hygienic properties.
• Senceramic Material Patented ceramic material for shower trays combining outstanding ceramic properties in superslim and highly anti-slip design; features zero porosity, high resistance to wear and abrasion, available in five exclusive finishes.
• Surfex Material Exclusive material developed by Roca for washbasins, shower trays and bathtubs; mixture of minerals and resins allowing made-to-measure pieces with uniform and seamless designs.
• Everlux Finish Highly durable PVD (Physical Vapor Deposition) finish adding elegance to accessories, basin taps and showers; available in Titanium Black, Rose Gold and Brushed Titanium Black finishes, resistant to cleaning products and scratches.
• Fineceramic Material Proprietary ceramic material developed by Roca for washbasins, offering exceptional durability and design flexibility with enhanced resistance and refined finishes.
• Sentronic Touchless Faucet Electronic faucet with presence sensor for public bathrooms; water flow activates when presence detected and shuts off automatically, with vandal-resistant design available with integrated sensor.
• EP-1 / EP-2 Electronic Operating Plates Electronic operating plates for toilets with backlit surface, activated by hand movement or automatically when user approaches; dual flush functionality (partial or full).
• PL3-E Electronic Operating Plate Electronic operating plate designed for intensive use spaces with vandal-resistant design preventing theft and ensuring intactness.
• Sentronic Flush Valves Electronic flush valves for urinals with movement sensor preventing direct contact; configurable to activate on user presence or automatically.
• Euret Electronic Urinals Electronic urinals with presence sensors ensuring contactless operation and maximum safety against spread of viruses and bacteria.
• EM1 Electronic Flushing Mechanism Electronic mechanism transforming conventional cisterns with push-button into touchless; operated with four AA batteries, guarantees over 40,000 flushes, recognizes half or full flush based on hand movement.
• Faucets Comprehensive range of faucet solutions including electronic, mixer, and decorative faucets for various bathroom applications.
• Ceramics (Sanitary Ware) Sanitary ceramic products including toilets, basins, bidets and urinals with various designs and technologies such as Rimless and Fineceramic.
• Baths Bath products including Stonex baths and baths in traditional materials.
• Shower Trays Shower tray products including Stonex and Senceramic materials with various designs and configurations.
• Shower Enclosures Shower enclosure products for bathroom spaces.
• Bathroom Furniture Bathroom furniture products including storage modules and vanity units.
• Kitchen Sinks Kitchen sink products available through Roca's product portfolio for kitchen spaces.
• Installation Systems Installation system products for bathroom fixtures including wall-hung systems and support frames.

Quantifiable outcome

• 35% year-on-year revenue increase in 2024 on like-for-like basis
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered strategic, core and flagship.

• Kazakhstan GovernmentstrategicStrategic or Co-development Partner · 1 December 2025Roca Group signed agreement with Kazakhstan Prime Minister Oljas Bektenov in December 2025 to establish production hub in Kyzylorda region for manufacturing sanitary ware, bathroom furniture, and related products for Central Asian markets. Project supports local employment and economic growth.
• Phoenix TapwarecoreStrategic or Co-development Partner · 1 October 2025Roca Group acquired Australian tapware company Phoenix in October 2025, a leading brand in mid-to-high-end bathroom and shower fittings market. Phoenix, founded in 1989 and based in Melbourne, recorded turnover of €35.4 million in 2024 and operates three facilities across Melbourne and Perth. The acquisition strengthens Roca's position in Australia.
• Antonio LupistrategicStrategic or Co-development Partner · 1 July 2025Roca Group acquired majority stake in Italian bathroom design company Antonio Lupi through subsidiary Laufen in July 2025 to expand into luxury segment. The Italian firm operates independently under existing management based in Tuscany, combining artisanal skill and technical innovation.
• Miralles Tagliabue EMBTstrategicStrategic or Co-development Partner · 1 June 2025Roca supports installations at the 19th International Architecture Exhibition of La Biennale di Venezia 2025 through partnership with Miralles Tagliabue EMBT and Bjarke Ingels Group, exploring themes of water, tradition, and innovation in sustainable design.
• BIG Bjarke Ingels GroupflagshipStrategic or Co-development Partner · 1 April 2025Roca partnered with architecture firm BIG to create 'A Beat of Water' installation at Fuorisalone 2025 in Milan. The 14-metre structure uses 300 metres of galvanized steel pipes demonstrating Roca Connect smart water management system and raising awareness about water consumption.
• Alinghi Red Bull RacingflagshipGTM or Marketing Partner · 1 September 2024Roca is an official sponsor of Alinghi Red Bull Racing in the 37th America's Cup. The partnership includes co-hosting design-focused events like 'Design Dynamics: The Science Behind Innovation' at Roca Barcelona Gallery, exploring parallels between bathroom design and high-performance yacht engineering.
• MadelicoreStrategic or Co-development Partner · 1 April 2023Roca Group acquired US bathroom furniture company Madeli in April 2023 to strengthen its presence in the US market. Madeli is a niche manufacturer with high-end, Italian-influenced designs, operating a network of 500 stockists with turnover of $13 million. The acquisition aims to boost Madeli's growth and complement Roca's existing product portfolio.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Grohe (LIXIL): Global sanitary brand within the Japanese LIXIL Group offering faucets, showers, and bathroom systems at scale — broadly comparable as a major full-portfolio incumbent with overlapping faucet/shower categories and stronger smart-bathroom ambitions than Roca.
• Kohler Co. Privately held US-based global bathroom and kitchen fixtures giant — broadly comparable as a privately held, design-led sanitaryware incumbent competing with Roca across ceramics, faucets, and smart bathroom solutions with strong North American presence.

Direct peers

• TOTO Ltd. Japanese manufacturer of ceramic sanitaryware and the originator of the Washlet smart toilet — a direct peer in ceramic technology and a benchmark in advanced smart toilets against Roca's In-Wash line, with a strong APAC footprint comparable to Roca's gallery network.
• Ideal Standard International: European bathroom solutions provider covering ceramics, faucets, and installation systems across residential, commercial, and healthcare — directly competing with Roca across the full bathroom value chain, particularly in EMEA project specifications.
• Duravit: German manufacturer of designer sanitaryware, bathroom furniture, and wellness systems — directly comparable in design-led bathroom collections, ceramic technology, and project specification focus across European and global markets.
• Hansgrohe: Premium German manufacturer of showers, faucets, and bathroom accessories — directly comparable in design-forward faucet collections (e.g., vs. Roca's Targa, Kay, L20) and strong presence in hospitality and architectural specification.
• Geberit: Swiss leader in sanitary technology including installation systems, cisterns, and bathroom ceramics — directly comparable on commercial bathroom systems, installation frames, and behind-the-wall water management that complement Roca's front-of-wall portfolio.
• Laufen Bathrooms: Premium Swiss bathroom brand and Roca subsidiary (acquired earlier), operating with semi-independent positioning in design-led ceramic sanitaryware — a direct comparable on premium design collections, project channel, and global showroom strategy.
• American Standard Brands: North American bathroom and kitchen fixtures brand with broad portfolio of toilets, faucets, and tubs — directly comparable to Roca in mass and mid-market sanitaryware, particularly relevant after Roca's Madeli acquisition strengthened its US channel.
• Villeroy & Boch: European heritage sanitaryware and bathroom ceramics manufacturer with comparable global presence and a portfolio spanning ceramics, faucets, and wellness — directly competing with Roca in mid- to premium bathroom collections across hotel, residential, and architectural specification channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/roca
• Facebookfacebook.com/RocaIndiaBathrooms
• LinkedInlinkedin.com/company/roca-brasil-ltda
• Instagraminstagram.com/roca_global
• Pinterestpinterest.com/roca_global
• TikToktiktok.com/@roca_global

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roca Corporacion Empresarial