What Market Finders does

Market Finders, Inc. is a Managing General Agency (MGA) founded in 1971 and headquartered in Albuquerque, New Mexico. The company operates as a wholesale insurance intermediary, providing independent retail agents in New Mexico, Arizona, and Colorado with access to Excess & Surplus (E&S) and specialty insurance lines that standard carriers typically decline. Its product suite spans three core lines: Personal Lines (umbrella, comprehensive personal liability, rental dwellings, vacant dwellings, seasonal homes, home-based business, condo unit owner), Commercial Lines (100+ specialty classes organized A–Z, including artisan contractors, restaurants, hotels, healthcare, security services, and habitational risks), and Transportation & Garage (auto, cargo, public livery, truckers, tow trucks, and dealers).

Market Finders does not build proprietary underwriting models; instead, it aggregates a panel of A-rated carrier partners — most notably American Modern Insurance Company (A+ XV, Munich Re), National Indemnity Company (A++ XV, Berkshire Hathaway), Hudson Insurance, USLI, Berkshire Hathaway Homestate Companies, AU Gold, and Market Insurance Company — and provides agents with online rating tools (American Modern's modernLink portal and National Indemnity's Get-a-Quote system for 15+ transportation risk classes), downloadable applications, and direct access to in-house underwriters for binding authority on specialty submissions.

The business model is commission-based MGA economics: Market Finders earns placement commissions from its backing carriers when independent agents bind specialty coverage through its platform. Pricing is quote-driven and varies by risk class; no public pricing exists. Distribution is exclusively wholesale through independent agents, and the company markets primarily via industry associations such as the Wholesale & Specialty Insurance Association (WSIA) and Big I New Mexico. As of June 2025, Market Finders was acquired by Monarch E&S (a division of Specialty Program Group), and now operates as a part of Monarch E&S with Monarch branding incorporated into its website and logo.

Name

Market Finders

Legal name

Market Finders, Inc.

Website

https://market-finders.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Market Finders is a Managing General Agency founded in 1971 in Albuquerque, NM, providing independent retail agents in New Mexico, Arizona, and Colorado with wholesale access to Excess & Surplus and specialty insurance lines backed by multiple A-rated carriers.

Ownership category

akta.pro rank

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance MGA Commissions: Market Finders operates as a Managing General Agency earning commissions from insurance carriers by placing specialty insurance products through independent agents. The company connects retail agents with surplus/specialty insurance markets backed by recognized carriers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Market Finders is a Managing General Agency that provides independent retail insurance agents in New Mexico, Arizona, and Colorado with access to Excess & Surplus/Specialty insurance products across Personal Lines, Commercial Lines, and Transportation & Garage categories. The agency places business with a panel of A-rated backing carriers and supports agents with online rating tools, downloadable applications, and direct underwriter access for specialty and hard-to-place risks.

Product overview

Market Finders, Inc. is a Managing General Agency (MGA) that operates as a wholesale insurance intermediary serving independent agents in New Mexico, Arizona, and Colorado. The company provides Excess & Surplus/Specialty Insurance lines through multiple product lines: Personal Lines (umbrella, CPL, rental dwelling coverage via Hudson, BHHC, Market Insurance Company, USLI, and AU Gold carriers), Commercial Lines (wide range of business insurance applications from A-Z categories), and Transportation & Garage Insurance (auto, cargo, truck, and garage dealer products). The Rating Tools platform provides agents real-time premium quoting through American Modern Insurance Company's modernLink portal and National Indemnity Company's Get-a-Quote system for transportation risks.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Lines Insurance Specialty personal insurance coverages (Comprehensive Personal Liability, excess CPL, personal umbrella, condominium unit owner, home-based business, rental dwelling, trust/LLC, short-term rental, supplemental heating) sourced through E&S backing carriers and placed by independent retail agents via the Market Finders MGA.
• Commercial Lines Insurance Broad commercial E&S/specialty insurance program for independent agents, covering artisan contractors, restaurants, bars, hotels, motels, general contractors, habitational properties, healthcare facilities, security services, alarm installation, amusement centers, animal services, adult day care and other commercial classes, supported by 100+ downloadable applications.
• Transportation & Garage Insurance Specialty transportation and garage insurance including trucking, public auto/livery, cargo, tow trucks, for-hire trucking, and garage operations (auto service, motorcycle/RV dealers, trailer dealers, used auto dealers), sourced primarily through National Indemnity Company's Get-a-Quote platform.
• Rating Tools Platform Online quoting and rating platform for independent retail agents providing real-time premium indications. Includes single sign-on access to the American modernLink portal (personal lines) and National Indemnity Get-a-Quote system (over 15 classes of transportation risks), enabling agents to quote specialty business without direct carrier appointments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Monarch E&ScoreStrategic or Co-development Partner · 10 June 2025Monarch E&S, a California-based insurance firm, acquired Market Finders as part of its expansion into the Southwest region. Market Finders is now part of Monarch E&S, which is a division of Specialty Program Group.
• American Modern Insurance CompanycoreChannel Partner/ Reseller/ DistributorAM Best Rating A+ XV carrier based in Cincinnati, Ohio. Founded 1965, purchased by Munich Re in 2008. Provides residential insurance including rental property, vacant dwellings, seasonal homes, and recreational vehicles (motorcycles, classic cars, ATVs, boats).
• National Indemnity CompanycoreChannel Partner/ Reseller/ DistributorAM Best Rating A++ XV carrier based in Omaha, Nebraska. Founded 1940 by Arthur and Jack Ringwalt to provide coverage for taxi companies. Purchased by Berkshire Hathaway in 1967. Provides transportation insurance including 15+ classes of risks from public livery to for-hire trucking.
• Hudson Insurance CompanysupportingChannel Partner/ Reseller/ DistributorProvides personal lines products including Comprehensive Personal Liability, Excess CPL, and Personal Umbrella coverage through Market Finders.
• BHHC (Berkshire Hathaway Homestate Companies)supportingChannel Partner/ Reseller/ DistributorProvides personal lines products through Market Finders distribution platform.
• Market Insurance CompanysupportingChannel Partner/ Reseller/ DistributorProvides builders risk, corporation/trust/estate, hobby farm, home/dwelling, short-term rental, and supplemental heating coverage.
• USLI (United States Liability Insurance)supportingChannel Partner/ Reseller/ DistributorProvides personal lines including CPL, excess liability, condo unit owner, home-based business, multiple dwelling, rental dwelling, and umbrella coverage.
• AU GoldsupportingChannel Partner/ Reseller/ DistributorProvides ground up course of construction insurance through Market Finders.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• CRC Group: Wholesale specialty insurance broker serving independent agents across multiple states. Directly comparable to Market Finders as a wholesale distributor of E&S and specialty lines through retail agents.
• Burns & Wilcox: Wholesale insurance broker and MGA offering specialty and surplus lines to independent agents. Comparable to Market Finders in MGA/wholesale model, with broader geographic reach and a deeper specialty product menu.
• Brown & Riding: Wholesale insurance brokerage focused on E&S and specialty lines for retail agents. Comparable to Market Finders in serving independent agents with hard-to-place risks, with a similar commission-based revenue model.
• Amwins Group: Largest wholesale broker and MGA in the US, distributing specialty/E&S insurance to independent retail agents. Directly comparable business model to Market Finders, but at significantly greater scale and geographic breadth.
• J.M. Wilson: Wholesale insurance broker and MGA with regional concentration in the Midwest. Comparable to Market Finders in MGA/wholesale model serving independent agents, though geographically distinct (Midwest vs. Southwest).
• RPS (Risk Placement Services): Major wholesale insurance broker and MGA serving independent agents with specialty and E&S lines. Competes with Market Finders for the same agent relationships and carrier appointments, with similar binding authority economics.
• NSM Insurance Group: National MGA and program administrator specializing in niche commercial and personal lines. Comparable to Market Finders in MGA structure and specialty focus, though NSM operates at significantly larger scale across multiple programs.

Broad incumbents

• Hiscox: Global specialty insurer with significant small-commercial and E&S distribution through agents in the US. Overlaps with Market Finders' specialty lines but operates as a carrier-incumbent with broader international scope.
• Liberty Mutual Insurance: Major US property/casualty insurer with a national agency distribution channel and E&S subsidiary (Ironshore). Comparable to Market Finders as a specialty risk underwriter, but at vastly greater scale and broader product scope.

Others

• Specialty Program Group (Monarch E&S): Parent platform and MGA consolidator that owns Monarch E&S (and now Market Finders). Provides the carrier and capital infrastructure that Market Finders operates within — not a competitor but the strategic ecosystem in which the MGA competes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/market-finders-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Finders