49 North Lubricants
49 North Lubricants is a privately held Western Canadian lubricant distributor, founded in 1984 and headquartered in Leduc, Alberta, serving construction, agriculture, automotive, trucking, and manufacturing customers across Alberta, Saskatchewan, and Manitoba via four distribution centers, a delivery fleet, and an e-commerce storefront.
- Company typePrivate
- Founded1984
- HeadquartersLeduc, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What 49 North Lubricants does
49 North Lubricants is a privately held Western Canadian lubricant distributor founded in 1984 and headquartered in Leduc, Alberta. The company distributes a comprehensive portfolio of formulated lubricants and motor oils across engine oils (heavy-duty and passenger car, both conventional and synthetic), hydraulic fluids including High Viscosity Index (HVI) and tractor hydraulic fluids, gear lubricants, automatic and heavy-duty transmission fluids, antifreeze/coolants with extended-life and conventional formulations, greases, Diesel Exhaust Fluid (DEF), and specialty offerings such as food-grade lubricants. Products are climate-optimized for Western Canadian sub-zero operating conditions and meet or exceed OEM specifications including ILSAC GF-6A/GF-6B, API SP, and CK-4. The company distributes major brands including Chevron, Havoline, and Delo.
The company operates a four-location distribution network across Alberta, Saskatchewan, and Manitoba (Leduc HQ, Lethbridge, Regina, and Winnipeg) supported by a dedicated delivery fleet, a 24/7 toll-free hotline, and a quote-based sales motion targeting commercial accounts in construction, agriculture, automotive, trucking, and manufacturing verticals. A secondary e-commerce storefront (shop.49northlubricants.com) serves SMB and individual consumers. Customer review ratings across locations range from 4.8 to 5.0 stars on Google.
Revenue is generated primarily through one-time sales of lubricants and motor oils, complemented by hardware sales of lubrication equipment (pumps, hose reels, meters, grease guns, tanks) and accessories, and incremental revenue from hand sanitizer products introduced during the COVID-19 pandemic. The company has 11-50 employees, no disclosed institutional investors, and no public financial reporting; pricing is not publicly disclosed. Strategic activity in recent years has focused on deepening Saskatchewan distribution (Regina warehouse), broadening the product line into equipment and specialty categories, and extending reach through e-commerce.
49 North Lubricants firmographics
Firmographics- Name
- 49 North Lubricants
- Legal name
- 49 North Lubricants
- Website
- https://49northlubricants.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 49 North Lubricants is a privately held Western Canadian lubricant distributor, founded in 1984 and headquartered in Leduc, Alberta, serving construction, agriculture, automotive, trucking, and manufacturing customers across Alberta, Saskatchewan, and Manitoba via four distribution centers, a delivery fleet, and an e-commerce storefront.
- Ownership category
- akta.pro rank
49 North Lubricants industry classification
Industry- Product category
- Industrial Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)
- akta.pro secondary industries
- Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Industrial & Heavy-Duty Lubricants (IMAEAMAB)
Keywords
Where 49 North Lubricants is headquartered
LocationHeadquarters
- HQ city
- Leduc
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
49 North Lubricants business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Lubricant and Motor Oil Sales: Primary revenue from selling formulated lubricants including engine oils (heavy-duty and passenger car), synthetic and conventional options, hydraulic oils, gear lubricants, antifreeze/coolants, and transmission fluids.
- Lube Equipment and Accessories: Revenue from selling DEF equipment, grease pumps, hose reels, meters, tanks, and related lubrication equipment and accessories.
- Hand Sanitizer Products: Revenue from alcohol-based hand sanitizer products and dispensers, developed during COVID-19 pandemic response.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bulk commercial pricing available for industrial and commercial customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
49 North Lubricants product offering
Product offeringCore offering
49 North Lubricants is a Western Canadian distributor and formulator of lubricants and motor oils. The company supplies engine oils (heavy-duty and passenger car), hydraulic oils, transmission fluids, gear lubricants, greases, antifreeze/coolants, Diesel Exhaust Fluid (DEF), windshield washer fluid, food-grade lubricants, and related lubrication equipment. Products are climate-optimized for Western Canada's harsh sub-zero conditions and meet or exceed OEM specifications.
Product overview
49 North Lubricants is a Western Canadian lubricant distributor founded in 1984, offering a comprehensive portfolio of lubricants and related products through multiple brand partnerships. The company's product line centers on engine oils (Heavy Duty Conventional, Heavy Duty Synthetic, Passenger Car Motor Oil Conventional, and Passenger Car Motor Oil Synthetic), complemented by antifreeze/coolant products (HD Mixed-Fleet Extended Life, Heavy Duty Extended Life, and Conventional 50/50 Premix formulations), hydraulic oils (Premium, Conventional, and Tractor Hydraulic Fluid), transmission fluids (Automatic and Heavy Duty), gear lubricants, greases, and Diesel Exhaust Fluid (DEF). The company also supplies lubrication equipment including pumps, hose reels, meters, grease guns, and tank systems, as well as hand sanitizers. All products meet or exceed OEM specifications and are formulated for Canadian climate conditions. 49 North distributes major brands including Chevron, Havoline, and Delo, and operates a fleet of delivery vehicles serving Alberta, Saskatchewan, and Manitoba.
Differentiator
Problem solved
Functional benefit
Products and services
- Heavy Duty Conventional Engine Oil Conventional motor oil for heavy-duty diesel engines designed to meet or exceed OEM specifications, with formulations built for Canadian climates and industries.
- Heavy Duty Synthetic Engine Oil Full synthetic motor oil for heavy-duty diesel engines providing superior cold-weather protection, extended drain intervals, and enhanced durability compared to conventional oils.
- Passenger Car Motor Oil Conventional Conventional motor oil for passenger vehicles meeting API and ILSAC standards, available in various viscosity grades suitable for Canadian driving conditions.
- Passenger Car Motor Oil Synthetic Full synthetic motor oil for passenger vehicles offering better cold-weather flow, improved heat resistance, and extended oil change intervals.
- Antifreeze/Coolants Antifreeze/coolant products including HD Mixed-Fleet Extended Life 50/50 Premix, Heavy Duty Extended Life 50/50 Premix, and Conventional 50/50 Premix, providing freeze protection and corrosion control for automotive and heavy-duty applications.
- Premium Hydraulic Oil Premium hydraulic oils including High Viscosity Index (HVI) formulations for wide temperature range performance and anti-wear protection.
- Conventional Hydraulic Oil Standard hydraulic oils for general industrial hydraulic systems, available in various ISO grades for different operating conditions.
- Tractor Hydraulic Fluid Specialized hydraulic fluids designed for agricultural tractors, combining hydraulic system protection with transmission and final drive functionality.
- Automatic Transmission Fluid Transmission fluids for automatic transmissions in passenger vehicles and commercial applications, including multi-vehicle and full synthetic formulations.
- Heavy Duty Transmission Fluid Transmission fluids designed for heavy-duty commercial vehicle transmissions, including TO-4 multigrade and synthetic formulations.
- Grease Products Complete line of greases including EP (extreme pressure) grades, synthetic greases, open gear greases, and specialty formulations for various industrial applications.
Quantifiable outcome
- Reduced maintenance costs, improved equipment reliability, decreased lost revenue due to equipment downtime
- +2 more outcomes
Companies that use 49 North Lubricants
Customer profileSegments5 records
49 North Lubricants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
49 North Lubricants partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
49 North Lubricants competitors and assessment
Company assessmentBroad incumbents
- BP Canada (Castrol): BP/Castrol is a major lubricant brand in Canada with strong presence in passenger-car motor oil (Castrol GTX, EDGE) and commercial/industrial applications. Its national distribution and brand pull compete with 49 North's branded and blended offerings across automotive and industrial use cases.
- Shell Canada: Shell markets the Rotella heavy-duty and Pennzoil passenger-car lubricant lines in Canada with national distribution and a heavy-equipment focus that overlaps 49 North's trucking and construction verticals. Shell's scale, brand recognition, and direct fleet relationships with national accounts make it a significant competitive incumbent across both consumer and commercial channels.
- Canadian Tire: Canadian Tire is a national retailer selling motor oil, antifreeze, transmission fluid, and DEF through its store network across Canada, including Western Canada. Although primarily a general-merchandise retailer rather than a commercial-grade distributor, it competes for the consumer and small-business lubricant wallet that 49 North's e-commerce channel also targets.
- TotalEnergies Canada: TotalEnergies markets the Total, Elf, and Hi-Perf lubricant lines in Canada with broad coverage across automotive, industrial, and commercial applications. Its national distribution and brand portfolio compete directly with 49 North in supplying construction, agriculture, and manufacturing customers across the Prairies.
- ExxonMobil Canada: ExxonMobil markets the Mobil 1, Mobil Delvac, and Mobilube lubricant lines in Canada with a focus on both passenger and heavy-duty applications. Its scale, brand recognition, and extensive national distribution compete with 49 North across automotive, trucking, and industrial customer segments.
- Chevron Canada: Chevron markets the Delo and Havoline lubricant brands that 49 North itself distributes, and competes at the supplier/brand level nationwide. As a global integrated oil major with deeper R&D and logistics resources, Chevron represents both a critical supplier relationship and a competitive threat across the broader Canadian lubricant market.
Direct peers
- Recochem: Recochem is a Canadian manufacturer and distributor of automotive and industrial fluids, including motor oils, antifreeze/coolants, DEF, and specialty lubricants. Its product portfolio and Canadian distribution network overlap directly with 49 North's offering across consumer and commercial channels.
- Petro-Canada Lubricants: Petro-Canada Lubricants (Suncor) is a major Canadian lubricant manufacturer and brand offering engine oils, hydraulic fluids, greases, and gear lubricants across Canada. It is a direct competitor in the same product categories, serving overlapping commercial and industrial customers in Western Canada, with a national distribution footprint and substantially larger resources than 49 North.
Regional players
- Lordco Parts: Lordco Parts is a Western Canadian automotive parts and accessories retailer/distributor with locations across British Columbia, Alberta, Saskatchewan, and Manitoba. While its core focus is parts, it also sells motor oils, DEF, and accessories, partially overlapping with 49 North's consumer and small-business lubricant sales across the same regional footprint.
Emerging players
- UAP Inc. (NAPA Auto Parts Canada): UAP/NAPA Canada is a national automotive parts and accessories distributor that carries motor oils, transmission fluids, DEF, and lubricants alongside its core parts business. Its scale and breadth make it a partial competitor for the commercial and consumer lubricant segments that 49 North targets across the Prairies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
49 North Lubricants social profiles
Digital presence49 North Lubricants financial estimates
Financial estimateRevenue estimate
Valuation estimate
49 North Lubricants leadership team
Management profileNumber of profiles
49 North Lubricants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
49 North Lubricants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 49 North Lubricants
What does 49 North Lubricants do?
49 North Lubricants is a Western Canadian distributor and formulator of lubricants and motor oils. The company supplies engine oils (heavy-duty and passenger car), hydraulic oils, transmission fluids, gear lubricants, greases, antifreeze/coolants, Diesel Exhaust Fluid (DEF), windshield washer fluid, food-grade lubricants, and related lubrication equipment. Products are climate-optimized for Western Canada's harsh sub-zero conditions and meet or exceed OEM specifications.
Is 49 North Lubricants a public or private company?
49 North Lubricants is a private company. It is currently operating.
When was 49 North Lubricants founded?
49 North Lubricants was founded in 1984. It employs 11 to 50 people.
Where is 49 North Lubricants based?
49 North Lubricants is headquartered in Leduc, Canada, in the North America region.
How does 49 North Lubricants make money?
Three revenue lines are on record. Lubricant and Motor Oil Sales are the primary driver. The others are lube Equipment and Accessories and hand Sanitizer Products.
Who are 49 North Lubricants's main competitors?
Broad incumbents on record are BP Canada (Castrol), Shell Canada, Canadian Tire, TotalEnergies Canada, ExxonMobil Canada and Chevron Canada. Direct peers are Recochem and Petro-Canada Lubricants. Lordco Parts is listed as a regional player. UAP Inc. (NAPA Auto Parts Canada) is listed as an emerging player.
Does 49 North Lubricants have an API?
No public API is recorded for 49 North Lubricants.
What industry is 49 North Lubricants in?
49 North Lubricants's product category is Industrial Lubricants. Its primary akta.pro industry code is EUALAJAH, Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants), with a secondary code of EUALAJAG, Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking). Its NAICS code is 324191 and its SIC code is 5013.