Österåker's Golf Club

What Österåker's Golf Club does

Österåkers Golf Club, operating through the legal entity Österåkers Golf AB, is a privately held, member-owned golf club established in 1988 and located in Åkersberga, roughly 30 km northeast of Stockholm. It operates three golf courses — the 18-hole East Course ("Öster by Stenson," designed by Henrik Stenson Golf Design and Christian Lundin, opened August 2019, ranked 11th in Sweden), the 9-hole Par 3-banan (opened August 2020), and the 18-hole West Course under total reconstruction since autumn 2023 with planned opening in fall 2026 — alongside Sweden's largest TrackMan Range (34 fixed screens), a member-only Training Academy, two restaurants (TwoSixtyFour clubhouse restaurant and The Lake House halfway house, the latter awarded World's Best Halfway House 2025 by the World Golf Awards), a pro shop with in-house custom club fitting using TrackMan 4 and SAM PuttLab, padel courts, conference/event facilities for up to 130 guests, and an NIU-authorized Golfgymnasium with 20 students in autumn 2025. The club has hosted Challenge Tour events in 2021–2022, and historically hosted the Compaq Open on the Ladies European Tour.

The business model is a hybrid multi-revenue-stream operation anchored by member shareholdings and recurring membership dues, complemented by pay-as-you-go green fees (1,500 SEK senior / 750 SEK junior on East Course; 200/100 SEK on Par 3), private and group coaching (900 SEK/50 min single lesson), beginner and ladies courses (3,900 SEK beginner course includes a 2,900 SEK Par 3 membership), custom club fitting (150–500 SEK per session), driving range ball packages (35–115 SEK), clubhouse F&B and event catering, international golf travel packages distributed via Golfplaisir (22,995–28,995 SEK per person to Spain and Greece), and corporate/event hire. GTM is direct-to-consumer with primary distribution through the Min Golf booking platform for Swedish members/guests, Timecenter for training bookings, MATCHi for padel, GolfMore for range balls, and direct email/phone for international visitors. Pricing, marketing emphasis, and partnership co-marketing (Titleist, Mizuno, Callaway) center on the Henrik Stenson design pedigree, Sweden's largest TrackMan installation, and the award-winning hospitality at The Lake House.

Governance is exercised through a member-shareholder model with a board chaired by Mattias Westerlund (Österåkers Golf AB) and Tomas Wahlberg (Österåkers Golfklubb), and operational leadership by CEO Mats Lundström and Sports Director Lisa Häggkvist. The coaching staff includes former Europatouren professional Maria Bertilsköld and long-tenured pro Peter Michols, supporting both elite player development (e.g., LET card-holder Anna Magnusson) and mass-market instruction. The club is currently navigating a governance inflection point: an extraordinary shareholders' meeting scheduled for June 12, 2026 will vote on repealing a prior motion that mandated external consultants for strategic documents (the board has stated it will resign if the motion stands) and on enabling digital shareholder meetings.

Name

Österåker's Golf Club

Legal name

Österåkers Golf AB

Website

https://ostgk.se

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Österåkers Golf Club is a member-owned Swedish golf destination near Stockholm operating three courses (East, West under construction, Par 3), Sweden's largest TrackMan Range, training academy, two restaurants, pro shop, padel, and event facilities for golfers of all skill levels.

Ownership category

akta.pro rank

Product category

Golf Club & Course Facilities

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course facilities
• Golf club membership
• Golf training services
• Custom club fitting
• Golf event hosting

Headquarters

HQ city

Åkersberga

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees & Course Play: Revenue from green fee play on East Course (18 holes), Par 3 Course (9 holes), and future West Course. Pricing varies by age (senior/junior), with additional revenue from golf buggies and trolleys.
2. Membership & Shareholdings: Members hold shares in Österåkers Golf AB and pay membership dues. The club offers various membership tiers including golf school packages and Par 3 membership (included with beginner course at 2900 kr value).
3. Golf Training & Coaching Services: Revenue from private lessons, group training, courses (beginner, ladies, 3-hour, winter), and junior camps. Pricing varies by lesson duration, group size, and course type.
4. Custom Club Fitting & Pro Shop: Revenue from custom club fitting sessions (driver, iron, wedge, putter, loft & lie) and merchandise sales including apparel, equipment, and logo balls. Fitting sessions priced from 150 kr per club (loft & lie) to 500 kr (putter).
5. Food & Beverage / Restaurant Services: Revenue from clubhouse restaurant TwoSixtyFour (lunch, à la carte, business lunches), The Lake House (halfway house – winner of World's Best Halfway House 2025), catering for events, and festive occasions up to 130 guests.
6. Golf Travel Packages: Organized golf trips to international destinations (Costa Navarino Greece, Novo Sancti Petri Spain) bundled with flights, accommodation, green fees, and coaching. Prices range from 22,995 kr to 28,995 kr per person.
7. Conference & Event Hire: Revenue from corporate meetings, conferences, weddings, and celebrations using club facilities including multiple event spaces for up to 130 guests.
8. Driving Range Balls: Usage-based revenue from range ball sales at multiple price points (15 balls for 35 kr up to 80 balls for 115 kr), with bonus loading programs for members via app.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Österåker's Golf Club is a member-owned Swedish golf destination operating the 18-hole East Course (Öster by Stenson, ranked 11th in Sweden), a 9-hole Par 3 course, and an 18-hole West Course under reconstruction for fall 2026. It sells green fees, memberships, PGA-certified private and group training, custom club fitting via TrackMan 4 and SAM PuttLab, range access at Sweden's largest TrackMan Range (34 screens), pro shop merchandise, restaurant and catering services (TwoSixtyFour and The Lake House, World's Best Halfway House 2025), organized international golf travel, padel court hire, and corporate events.

Product overview

Österåker's Golf Club operates as a multi-facility golf destination offering three distinct golf courses (East Course, West Course under development, and Par 3-banan), a top-tier TrackMan Range with 34 screens, and member-exclusive Training Academy. The club provides comprehensive golf services including PGA-certified coaching (private training, group sessions, courses), custom club fitting using TrackMan/SAM PuttLab technology, and organized golf travel. Dining is served through two venues: the main clubhouse restaurant (TwoSixtyFour) and The Lake House halfway house (World's Best Halfway House 2025). Additional offerings include padel courts, a golf gymnasium (NIU program), and event/catering services.

Differentiator

Problem solved

Functional benefit

Products and services

• East Course (Öster by Stenson) 18-hole championship golf course designed by Henrik Stenson Golf Design and Christian Lundin in American parkland style with generous fairways, strategic white-sand bunkers, and water hazards. Open for green-fee play and member use; previously hosted Challenge Tour events.
• Par 3-banan 9-hole par 3 course sharing the design character of the East Course with white bunker sand and premium grass. Tee 2 is sloped for handicap-valid rounds; suitable for practice, beginners, and shorter competitive rounds.
• TrackMan Range Sweden's largest TrackMan Range with 34 fixed screens providing real-time ball flight data, statistics tracking, training games, competitions, and mobile control via the TrackMan app. Range ball purchases via the GolfMore app with member bonus credits.
• Träningsakademin (Training Academy) Member-only practice facility featuring chipping and pitching areas, putting greens, and target greens for short-game practice from various lies up to 50m. Exclusively available to Österåkers Golf Club members.
• Privatträning (Private Training) One-on-one and small-group (up to 2 persons) golf lessons with PGA-certified trainers, available in 50-minute and 30-minute formats. Five-lesson packages are offered at a discounted rate. Bookable via Timecenter.
• Custom Club Fitting (Tour Truck Experience) Custom club fitting for driver, fairway woods, iron, hybrids, wedge, and putter using TrackMan 4 and SAM PuttLab, with a full in-house workshop for club assembly (Tour Truck Experience). Features Sweden's largest OEM shaft selection including Callaway, Fourteen, LA Golf, Mizuno, Titleist, and ProtoConcept.
• Restaurang TwoSixtyFour Clubhouse restaurant serving daily lunch, à la carte dining, and event catering with capacity for 100 indoor guests plus additional outdoor terrace seating. Holds a full alcohol license and supports private events.
• The Lake House Bistro facility situated between holes 9 and 18 on the East Course, offering light bistro fare, snacks, and refreshments during and after golf rounds. Awarded 'World's Best Halfway House 2025' by the World Golf Awards.
• Golfgymnasium (NIU Programme) National sports education (NIU) golf programme at Österåkers Gymnasium, authorized by the Swedish Golf Federation. Combines high school studies with elite-level golf training of four 1.5–2 hour sessions per week; 20 students enrolled in autumn 2025.
• Golfresor (Golf Travel Packages) Organized international golf travel packages to Costa Navarino (Greece, Westin Costa Navarino) and Novo Sancti Petri (Spain, Iberostar Waves Royal Andalus), including flights, transfers, hotel, half board, green fees, range balls, and on-trip coaching with club pros. Distributed through Golfplaisir.
• Padel Courts Padel courts available for reservation through the MATCHi platform, open 07:00–21:00 daily. Complements the club's golf and hospitality offerings.
• Österåkers Golfshop On-site pro shop selling golf equipment, apparel, accessories, and custom-fitted clubs from major brands, plus custom logo ball orders for corporate branding.
• Membership Annual membership through shareholding in Österåkers Golf AB, with dues granting course access, member rates on green fees and range balls, Training Academy access, and inclusion in member events. Bundled Par 3 membership is included with completion of the beginner course (value 2,900 SEK).
• Corporate Events & Conferences Corporate events, conferences, weddings, and celebrations held at the clubhouse and grounds, with capacity for up to 130 guests across multiple event spaces, full catering, and access to The Lake House and golf amenities.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship, major and minor.

• Henrik Stenson Golf DesigncoreStrategic or Co-development PartnerHenrik Stenson Golf Design (HSGD) is the exclusive course architect for Österåkers Golf Club, having designed both the East Course (opened 2019) and the new West Course (opening 2026). The East Course is also known as 'Öster by Stenson'. Henrik Stenson himself visited the course to test new West Course holes. This is the defining partnership that shapes the club's competitive positioning.
• Christian LundincoreStrategic or Co-development PartnerChristian Lundin, renowned golf course architect, collaborated with Henrik Stenson on the new West Course design. The course features a sharp contrast to the East Course in both layout and character, with inspiration from classic links courses and legendary golf holes worldwide.
• TitleistflagshipGTM or Marketing PartnerTitleist is the title sponsor of the Richard S Johnson Junior Open by Titleist (elite JMI junior tournament) and the 2-man scramble tournament at Österåkers Golf Week 2026. Also partner for logo ball campaigns with promotional offers for corporate branding on Titleist golf balls.
• MizunomajorGTM or Marketing PartnerMizuno is the sponsor of the Singel & partävling (singles and team competition) event during Österåkers Golf Week 2026.
• CallawaymajorGTM or Marketing PartnerCallaway is the sponsor of the 2-man Ryder Cup tournament during Österåkers Golf Week 2026. Custom club fitting offerings include Callaway equipment in the fitting studio.
• TrackMancoreTechnology or IntegrationTrackMan provides the digital range tracking technology that powers Sweden's largest TrackMan Range at Österåkers. The club uses TrackMan 4 for club fitting and SAM PuttLab for putter fitting, and TrackMan Range app for mobile tracking. Future plans include playing the club's two courses digitally via TrackMan.
• Svensk Golf (Swedish Golf Federation)coreStrategic or Co-development PartnerSvensk Golf is the governing body for golf in Sweden. Österåkers Golfgymnasium operates under NIU (National Idrottsutbildning) authorization from Svenska Golfförbundet. The club collaborates on the Richard S Johnson Junior Open which is part of the JMI circuit.
• GolfplaisirmajorChannel Partner/ Reseller/ DistributorGolfplaisir is the booking platform/distributor for Österåkers Golf Club's international golf travel packages to Costa Navarino (Greece) and Novo Sancti Petri (Spain), handling participant registration and trip coordination.
• Iberostar Waves Royal AndalusminorChannel Partner/ Reseller/ DistributorThe hotel resort for the Novo Sancti Petri golf trip (April 2026) is Iberostar Waves Royal Andalus, a 4-star hotel on La Barrosa Beach in Andalusia, Spain.
• The Westin Costa NavarinominorChannel Partner/ Reseller/ DistributorThe resort hotel for the Costa Navarino golf trip (November 2026) is The Westin Costa Navarino, offering luxury accommodation in the Costa Navarino golf destination in Greece.
• Novo Sancti Petri (Seve Ballesteros Courses)minorOthersTwo golf courses designed by Seve Ballesteros in Novo Sancti Petri, Andalusia, Spain, are featured in Österåkers' golf travel package. The courses are among Spain's premier golf destinations.
• Costa Navarino (Bernhard Langer Courses)minorOthersCosta Navarino in Greece features the Dunes Course (designed by Bernhard Langer, championship course), Hills Course, and Olympic Course (opened 2022) – premium golf destinations included in Österåkers' travel package.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Barsebäck Golf & Country Club: Historic southern-Sweden championship club (former Ryder Cup and Solheim Cup venue) with two courses, clubhouse, F&B, and training. Comparable in scale (36+ holes), F&B-driven revenue mix, and tournament-hosting pedigree.
• Bro Hof Slott Golf Club: Premium Stockholm-area championship golf club hosting the Scandinavian Mixed and Nordea Masters on the DP World Tour. Closest comparable in positioning: high-end private/destination club within 1 hour of Stockholm with multiple courses, F&B, and event facilities aimed at affluent Swedish golfers and corporate clients.
• Diamond Country Club: Austrian premium championship club that has hosted the European Tour's Lyoness Open. Comparable on multi-revenue-stream club model (golf, F&B, academy, events), tournament pedigree, and Stenson-era DP World Tour hosting context.
• Ullna Golf Club: Stockholm-area premium club that has hosted the Scandinavian Masters; Österåkers already partners with Ullna for indoor winter training. Directly comparable on geography, member/destination mix, and tournament pedigree.
• Hills Golf & Sports Club: Premium Swedish club near Gothenburg (Mölndal) with two 18-hole courses, full clubhouse, training academy, and F&B. Directly comparable on multi-course, academy-plus-clubhouse business model aimed at a Swedish metropolitan catchment.
• Ljunghusens Golfklubb: Premium Swedish club south of Malmö with championship course, F&B, and event hosting. Comparable on full-service private-club operating model and Swedish tournament pedigree.
• Real Club Valderrama: Iconic Spanish destination club famous for the 1997 Ryder Cup and annual European Tour events. Comparable as a high-end European club with destination tourism, premium F&B, and tournament-driven brand positioning at the very top of European facility prestige.
• PGA Sweden National: Sweden's national golf facility operated in conjunction with the PGA of Sweden, featuring a championship course, academy, training, and event hosting. Comparable in offering breadth (course + academy + F&B) and brand-driven positioning.
• Halmstad Golfklubb: Top-ranked Swedish championship club with two courses, tournament hosting, academy, and event facilities. Comparable on multi-course scale, Swedish ranking positioning, and tournament-driven brand equity.

Broad incumbents

• Troon: Global golf course management and hospitality company operating 850+ facilities worldwide. Comparable as a broad incumbent in golf club operations, training, F&B, and event revenue, though via a third-party management model rather than owner-operator like Österåkers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/osterakersgolfklubb
• LinkedInse.linkedin.com/company/%C3%B6ster%C3%A5kers-golf-ab
• Instagraminstagram.com/osterakersgk

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Österåker's Golf Club