Hills Golf & Sports Club

What Hills Golf & Sports Club does

Hills Golf & Sports Club operates an integrated golf and lifestyle resort near Gothenburg, Sweden (Mölndal), structured as a private aktiebolag with a separate non-profit association (Hills GK Förening) governing competitive and junior activities. The venue's core asset is the 18-hole championship Hills Course (Par 71, designed by Arthur Hills and Steve Forrest), which has hosted European Tour events (Nordea Masters 2018 and 2019, Scandinavian Invitation 2019) and the Ladies European Tour's Hills Ladies Open in August 2025. In 2023 the club launched the 12-hole Valley Course after acquiring the former Torrekulla golfbana in 2021, doubling playable capacity and broadening appeal to families, juniors, and social players. In July 2025 the club opened Hills Lodge, an on-site golf hotel of six units (up to four guests each), formally converting the venue into a stay-and-play destination.

Revenue is generated through a multi-stream model. Annual memberships are sold in eight tiers priced from 2,300 SEK (Silver 13, juniors) up to 25,900 SEK (Svart, full access), bundling tee-time allocations across both courses, gym, padel, restaurant discounts via a pre-loaded Förmånskort, and lodge benefits. Pay-per-use revenue includes dynamically priced green fees, cart and trolley rentals, padel court rental (300 SEK/hour), driving range cards, simulator time, and golf academy lessons with PGA professionals including Hugo Erlandsson. Bundled golf packages (PAR from 2,800 SEK, EAGLE from 5,375 SEK, HAPPY PLACE from 6,600 SEK, Sensommar from 3,050 SEK) combine rounds, lodging, and dining. Corporate and event revenue is sourced from conference facilities, weddings and celebrations, partner tournaments, and the Hills Business Club network of corporate partners (Hästens, Cramo, ICA Maxi Högsbo, Vic Tvätt, Xeed Jordelit). Booking is fully digitized through Sweetspot (tee times and memberships), Matchi (padel), BookVisit (lodging and packages), and Caspeco (restaurant reservations), supported by GPS-enabled carts, TrackMan simulator, TopTracer range, and approximately 100 EV charging points on-site. The club has grown its junior program from zero to over 150 active juniors, ranks among the top Swedish junior clubs since 2016, and won the J16 national championship in 2023.

Name

Hills Golf & Sports Club

Legal name

Hills Golf & Sports Club

Website

https://hillsgolfclub.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Hills Golf & Sports Club is a Swedish golf resort near Gothenburg operating an 18-hole championship course and a 12-hole course, with on-site lodge, restaurant, gym, padel, and PGA-led academy. It serves golfers, members, corporate clients, and event guests through tiered memberships, packages, green fees, and tournament hosting.

Ownership category

akta.pro rank

Product category

Golf Club & Resort

NAICS

Golf Courses and Country Clubs (713910), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH), Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)

Keywords

• Golf club operations
• Golf course management
• Sports club facilities
• Golf membership services
• Golf academy training

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Golf Membership Subscriptions: Multiple tiers of annual membership (Svart 25,900 SEK, Guld 17,400 SEK, Vit 10,100 SEK, Silver 7,400 SEK, Guld 21 7,900 SEK, Silver 21 3,900 SEK, Silver 13 2,300 SEK, Social 4,700 SEK) providing prioritized tee time access, gym, padel discounts, and restaurant benefits. Recurring annual subscription revenue.
2. Green Fee (Dynamic Pricing): Pay-per-round green fees on the 18-hole Hills Course and 12-hole Valley Course. Pricing varies dynamically by season, day, and time via the Sweetspot platform. Discounted rates for members' guests (200 SEK off Hills, 100 SEK off Valley).
3. Golf Cart and Equipment Rental: Rental of golf carts (400 SEK per 18 holes), regular trolleys (50 SEK), and electric trolleys (100 SEK). 60 carts available with no pre-booking required. GPS-equipped fleet for pace-of-play management.
4. Restaurant and Food & Beverage: Clubhouse restaurant serving breakfast, lunch, dinner, weekend menus, and events (brunches, themed dinners, Christmas events, goose dinners, taco nights). Catering for events, weddings, and corporate functions. Seasonal menus with tailored group packages.
5. Hills Lodge Accommodation: On-site lodge accommodation opened July 2025 with six units sleeping up to 4 persons each. Booked via BookVisit platform as stand-alone rooms or as part of golf packages (EAGLE, PAR, HAPPY PLACE, Sensommar).
6. Golf Packages: Bundled golf + accommodation offerings: PAR from 2,800 SEK, EAGLE from 5,375 SEK, HAPPY PLACE from 6,600 SEK, Sensommar from 3,050 SEK, Winter packages with golf + lodge. Packages combine green fees, accommodation, and dining.
7. Padel: Two outdoor padel courts available to members and non-members. Members receive 25% discount on court fees (300 SEK/hr/banana for non-members). Racket rental available via reception.
8. Golf Academy (Lessons and Courses): Golf instruction by PGA professionals including individual lessons, group courses, junior camps (Easter and summer), and TrackMan/simulator coaching. Custom Fit club fitting sessions with Hugo Erlandsson.
9. Member Tournaments and Events: Club competitions including Medlemsgolfen, Greenkeepers Revenge, Generationsslaget, Black Mountain Trophy, Club Championships, and corporate partner events generate entry fees and drive F&B revenue.
10. Gift Cards (Presentkort): Gift vouchers sold in any denomination, redeemable across the entire facility including golf, restaurant, and accommodation.
11. Conference and Corporate Events: Meeting and conference facilities with views over the golf course, including catering packages for corporate clients. Business Club network for corporate partners.
12. Business Club Partnership Revenue: Corporate partners in the Hills Business Club network (Hästens, Cramo, ICA Maxi Högsbo, Vic Tvätt, Xeed Jordelit) contribute network membership fees in exchange for visibility and hospitality benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Hills Golf & Sports Club operates a premium golf and sports destination near Gothenburg, Sweden, centered on an 18-hole championship Hills Course (Par 71) and a 12-hole Valley Course (Par 45). The club sells tiered annual memberships, pay-per-round green fees, golf packages combining play and lodge accommodation, golf instruction through a PGA-led academy, restaurant and event catering, on-site Hills Lodge lodging, gym and padel access, and corporate conferences and Business Club partnerships. An affiliated non-profit, Hills GK, governs competitive tournament and junior development programs.

Product overview

Hills Golf & Sports Club is a golf resort and sports club near Gothenburg, Sweden, operated as an aktiebolag. Its core offering comprises two golf courses — the 18-hole championship Hills Course (Par 71, host of the European Tour Nordea Masters 2018) and the 12-hole Valley Course (Par 45, launched 2023) — supported by a Golf Academy with PGA professionals and TrackMan simulator, a Sports Club with gym and padel facilities, Hills Lodge accommodation, and a full-service clubhouse restaurant. The club sells tiered annual memberships (Svart through Social), bundled golf packages (EAGLE, PAR, HAPPY PLACE, Sensommar), conference and event venues, and gift vouchers. An affiliated non-profit, Hills GK, manages competitive junior, ladies', and senior team programs and sanctioned tournament participation. All tee time bookings, memberships, and resort reservations flow through the Sweetspot platform, with restaurant bookings via Caspeco and accommodation via Bookvisit.

Differentiator

Problem solved

Functional benefit

Brands

• Hills Course: 18-hole championship golf course designed by Arthur Hills and Steve Forrest, Par 71, hosted Nordea Masters 2018-2019
• Valley Course
• Hills Lodge
• Hills Golf Academy
• Hills Business Club
• Hills GK Förening

Products and services

• Hills Course 18-hole championship golf course, Par 71, designed by Arthur Hills and Steve Forrest, featuring rolling hills, towering pines, Caribbean-style white bunkers, and the unique Hectometer tee system (tee 41–64). Hosted the European Tour Nordea Masters (2018) and Scandinavian Invitation (2019). Open to members and pay-per-round green-fee visitors via the Sweetspot booking platform.

Quantifiable outcome

• Since 2016, ranked at the top of Swedish junior golf clubs
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• NordeaflagshipStrategic or Co-development Partner · 1 January 2026Nordea Masters — Hills Course hosted the European Tour Nordea Masters in 2018 and 2019. The Nordea Masters logo is displayed at the clubhouse as a host venue badge. Nordea branding appears on tournament signage and scoreboards.
• Scandinavian InvitationcoreStrategic or Co-development Partner · 1 January 2026Hills Course hosted the Scandinavian Invitation (European Tour event) in 2019. The Scandinavian Invitation logo is displayed at the clubhouse as a host venue badge.
• SweetspotcoreTechnology or Integration · 1 January 2026Sweetspot is the primary booking and membership management platform used for tee time reservations on both courses, membership purchases and renewals, and range card top-ups. The Sweetspot app is available on iOS and Android. Booking links: book.sweetspot.io for tee times, book.sweetspot.io/clubs/hills-golf-sports-club/memberships for memberships.
• MatchicoreTechnology or Integration · 1 January 2026Matchi is the platform used exclusively for padel court reservations at Hills. All padel bookings must be made through Matchi (https://www.matchi.se/facilities/hillsgolfochsportsclub). Upcoming or unbooked play incurs a double fee of 600 SEK.
• TitleistcoreGTM or Marketing Partner · 1 January 2026Titleist is the preferred golf ball brand on the driving range (yellow Titleist range balls). Titleist Tour Truck events are hosted at Hills for custom club fitting. The club supports Titleist-sponsored tournaments including Snörgolfen by Titleist & FootJoy.
• TrackMancoreTechnology or Integration · 1 January 2026TrackMan launch monitor and golf simulator installed in the Hills golf studio. Available for year-round training, club fitting, and gameplay regardless of weather. TrackMan enables data-driven coaching using video analysis and ball data.
• Hästens Sängar GöteborgminorGTM or Marketing Partner · 1 January 2026Business Club partner offering premium beds/sleeping products. Featured in the Hills Business Club network with a special offer for members and visitors.
• CramominorGTM or Marketing Partner · 1 January 2026Business Club partner — equipment rental solutions provider. Listed in the Hills Business Club network with partner offers.
• ICA Maxi HögsbominorGTM or Marketing Partner · 1 January 2026Business Club partner — grocery and catering supplier. Listed in the Hills Business Club network with catering offers for events.
• Vic TvättminorGTM or Marketing Partner · 1 January 2026Business Club partner — laundry services. Featured in the Hills Business Club network.
• Xeed JordelitminorGTM or Marketing Partner · 1 January 2026Business Club partner — commercial real estate/relocation services. Listed in the Hills Business Club network.
• Swedish Golf Federation (SGF)coreStrategic or Co-development Partner · 1 January 2026Hills GK (the associated golf association) is a member of Svenska Golfförbundet and Riksidrottsförbundet. SGF affiliation enables members to compete in DM, RM, SM, and series play. Hills follows SGF policy for introductory cards and uses SGF Golf-ID system.
• Göteborgs Golfförbund (GGF)coreStrategic or Co-development Partner · 1 January 2026Hills GK participates in GGF-organized series play and competitions. GGF organizes junior tours (GGF Rookie Tour, GGF Slaget om Göteborg), and Hills junior players compete in GGF events.
• Ladies European Tour (LET)flagshipStrategic or Co-development Partner · 1 August 2025Hills Ladies Open is a prestige tournament on the Ladies European Tour (LET), hosted at Hills in August 2025. 126 professional players compete. This is a major LET-sanctioned event bringing international attention to the venue.
• Gräsvårdsmaskiner (GVM)minorOthers · 1 January 2024GVM Gräsvårdsmaskiner is the golf cart supplier. In 2024, 64 new golf carts were delivered and installed with integrated GPS tracking systems for fleet management.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• PGA Sweden National: Sweden's national PGA-affiliated club outside Malmö with multiple courses, academy, and training facilities. Closely comparable operating model combining championship course, academy, and academy-led membership programming.
• Vidbynäs Golf Club: Swedish two-course club north of Stockholm with restaurant and conference facilities. Comparable member-based operation with multiple courses, F&B, and corporate event hosting in a similar Nordic climate.
• Barsebäck Golf & Country Club: Historic Swedish club in Skåne operating two 18-hole courses (Masters and Resort). Comparable multi-course private/public member club with European-level pedigree and shared Scandinavian golf market dynamics.
• Bro Hof Slott Golf Club: Premium Swedish golf resort located outside Stockholm. Operates a top-ranked championship course designed by Robert Trent Jones II, with on-site hotel and full resort amenities — directly comparable to Hills' Hills Course + Hills Lodge destination model in Sweden's other major metro.
• Halmstad Golfarena: Swedish golf venue that has hosted European Tour events (Nordea Masters predecessor, etc.). Comparable in hosting capability, multi-course operations, and northern European climate constraints to Hills.
• Österåkers Golf Club: Stockholm-area member club with two courses, restaurant, and tournament program. Comparable member-tier model, multi-course footprint, and full-service clubhouse offering in the Swedish market.
• Diamond Country Club: Austrian championship golf venue that has hosted European Tour events. Comparable as a European course that combines championship pedigree with stay-and-play resort offerings.

Broad incumbents

• Royal Troon Golf Club: Scottish Open and Open Championship venue with elite tournament hosting credentials. Comparable as a major championship-pedigreed club, though at a significantly larger and more internationally oriented scale.
• Le Golf National: French national golf venue and Ryder Cup host. Functions as a larger, more internationally prominent tour-hosting venue, but shares the championship-course plus full-amenities operating model with Hills at a much larger scale.
• Royal County Down Golf Club: World-ranked links venue in Northern Ireland with strong tournament pedigree. Comparable as a globally recognized championship club, though operating in a links rather than parkland environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hills-golf-sports-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hills Golf & Sports Club