Toyama

What Toyama does

Toyama do Brasil is a Curitiba-headquartered, privately-held Brazilian manufacturer of powered equipment, founded in 1999/2000, with 251-500 employees and over 20 years of continuous operation. The company designs, manufactures, and distributes a portfolio of more than 550 equipment models organized into four usage-intensity lines — Linha H (occasional), Linha X (frequent), Linha XP (intensive/professional), and Linha Marine (nautical) — spanning combustion (gasoline and diesel 2-stroke and 4-stroke engines), electric, and lithium-ion battery platforms (18V, 58V, 82V). Core product families include chainsaws, power generators (800W portable to 60 kVA silenced diesel), water pumps (8+ motobomba types and 50+ models), high-pressure washers, brushcutters, outboard motors (2.6 to 40 HP), construction equipment, and a proprietary Toyama Lub lubricant line. The full equipment lifecycle is supported by over 10,000 spare parts and 400 accessories, with a proprietary chain-sharpening system, an Automatic Transfer Switch (ATS) panel for generators, and an AUTO STOP safety system on electric pressure washers as notable technical features.

The company's go-to-market combines an owned e-commerce platform (toyama.com.br) with an extensive authorized dealer and reseller network, complemented by over 1,000 authorized technical service centers across Brazil and an annual internal sales convention (Convenção de Vendas Toyama). Demand generation is anchored in major Brazilian agribusiness and construction trade shows — Agrishow, FEICON, Show Rural Coopavel, and Expoforest — alongside content marketing via a weekly blog, TV Toyama on YouTube, and active Facebook and Instagram channels. Revenue is generated primarily through one-time hardware transactions, with recurring aftermarket exposure from original accessories, spare parts, and Toyama Lub consumables. The company is recognized as the most remembered brand in the Generators category at the Prêmio Top of Mind Rural (Revista Rural) and holds the Reclame Aqui quality seal, reflecting investment in post-sale service quality.

Toyama serves agricultural producers (small to large), construction and civil engineering contractors, marine and nautical operators, residential/property owners, and professional service providers across Brazil and international markets in Chile, Colombia, Costa Rica, Ecuador, Panama, and Mexico. The 2024-2025 launches of the Linha Bateria (battery), Linha Elétrica (electric), Power Tools, and Rental Power product lines signal a deliberate pivot from a combustion-engine heritage into cordless electrification and the equipment rental channel, while the proprietary lubricant and parts ecosystem monetizes the installed base through recurring consumables. No external funding rounds, parent company, or institutional investors were identified, and the business remains founder/family-controlled based on available evidence.

Name

Toyama

Legal name

Toyama do Brasil

Website

https://toyama.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Toyama do Brasil is a privately-held Brazilian manufacturer of combustion, electric, and battery-powered equipment, offering 550+ SKUs across chainsaws, generators, water pumps, pressure washers, and marine motors. The company serves agricultural, construction, marine, and residential customers through 1,000+ authorized service centers and dealers across Brazil and Latin America.

Ownership category

akta.pro rank

Product category

Power Equipment Manufacturing

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Agricultural Implement Manufacturing (33311), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Engines & Turbines (3510), Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531)

akta.pro primary industry

Propellers & Waterjets (IMAJAHAE)

Keywords

• Power equipment manufacturing
• Agricultural machinery
• Portable generators
• Water pumps
• Chainsaws and brushcutters

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales (Combustion, Electric, Battery): Toyama generates the majority of its revenue from the direct sale of powered equipment. The portfolio includes over 550 equipment units across combustion (gasoline/diesel 2-stroke and 4-stroke), electric, and lithium-ion battery-powered platforms. Products are sold through an authorized dealer/reseller network and direct e-commerce. Revenue is generated as one-time hardware transactions at point of sale, with ongoing revenue from original accessories, spare parts (over 10,000 parts referenced), and maintenance services through the authorized service network.
2. Original Accessories and Spare Parts: A dedicated accessories catalog offering original replacement parts and consumables (chains, bars, blades, nylon lines, filters, spark plugs, lubricants, etc.) and accessories (sharpening kits, grease guns, chain riveters/breakers, etc.) compatible with Toyama and multi-brand equipment. Over 10,000 parts and 400 accessories are referenced in the portfolio. This stream provides recurring revenue from the installed base of equipment owners.
3. Technical Services and Authorized Maintenance: Over 1,000 authorized technical service centers across Brazil provide warranty service, repairs, and maintenance. Revenue flows to the authorized service network. Toyama maintains a Reclame Aqui quality seal indicating investment in post-sale service quality.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Toyama manufactures and distributes more than 550 powered equipment products for agricultural, construction, forestry, garden care, water management, and marine applications in Brazil. The portfolio spans combustion engines (gasoline and diesel 2-stroke and 4-stroke), electric motors, and lithium-ion battery-powered equipment (18V, 58V, 82V), complemented by a proprietary lubricant line and an extensive original accessories and spare parts catalog. Products are organized by usage intensity (Linha H for occasional, Linha X for frequent, Linha XP for intensive/professional, and Linha Marine for nautical) and sold through a dealer network, owned e-commerce platform, and over 1,000 authorized service centers.

Product overview

Toyama is a Brazilian manufacturer of power and energy equipment with over 550 products organized into four intensity-based lines (H for occasional, X for frequent, XP for intensive professional use, and Marine for nautical applications). The portfolio spans combustion, electric, and battery-powered equipment across agricultural, construction, forestry, garden care, water management, and marine categories. Core products include chainsaws (Farmer, H, X, XP lines with 2.81-4.29 HP motors and 16-24 inch bars), power generators (800W to 60 kVA), high-pressure washers (140-3600 PSI), water pumps (50+ models across 8 types), garden equipment (brushcutters, lawn mowers, blowers), and marine outboard motors (2.6-40 HP). The company also offers the Toyama Lub lubricant line and a comprehensive accessories portfolio with original replacement parts, maintenance tools, and consumables.

Differentiator

Problem solved

Functional benefit

Brands

• Linha H: Product line for occasional use, designed for light-duty applications such as subsistence farming, small properties, and DIY projects.
• Linha X
• Linha XP
• Linha Marine
• Toyama Lub
• Toyama Rental Power

Products and services

• Agricultural Equipment (Agrícola) Agricultural equipment line including motocultivators, microtractors, atomizers, sprayers, soil drills, agricultural trailers, and coffee harvesters, designed for small to medium farmers.
• Battery-Powered Equipment Line (Linha Bateria) Battery-powered equipment line including 18V, 18V+18V, 58V, and 82V cordless tools for various professional and consumer applications.
• Large-Scale Power Generators (Big Geradores) Large-scale power generators for industrial and commercial applications.
• Construction Equipment (Construção Civil) Construction equipment including submersible pumps, soil compactors, floor polishers, vibratory plates, welders, generators, floor cutters, and lighting towers for civil engineering applications.
• Electric-Powered Equipment Line (Linha Elétrica) Electric-powered equipment line including high-pressure washers and other electric tools.
• Forestry Chainsaws (Floresta / Motosserras) Forestry equipment including chainsaws with power ranging from 2.81 HP to 4.29 HP, bar sizes from 16 to 24 inches, available in Farmer, H, X, and XP lines with solid nose (SN) and armor tip (AT) bar options.
• Power Generators (Geradores de Energia) Power generators ranging from 800W portable units to 60 kVA silenced models, available in gasoline and diesel versions with optional ATS (Automatic Transfer Switch) panels for automatic grid-to-generator switching.
• Garden Equipment (Jardim) Garden equipment including brushcutters, lawn mowers, hedge trimmers, leaf blowers, and multi-functional tools for residential and light commercial use.
• High-Pressure Washers (Lavadoras de Alta Pressão) High-pressure washers including electric models (TEPW2200, TEPW2200I, TEPW2500I, TEPW2600I) with power from 1800W to 2000W and pressure from 140 to 150 bar, plus gasoline and diesel models (TPW3400T-XP, TPW2700A-XP, TDPW3600E-XP) with pressures up to 3600 PSI.
• Marine Outboard Motors (Linha Marine) Marine products including 2-stroke and 4-stroke outboard motors with power ranging from 2.6 HP to 40 HP, gearboxes, and nautical accessories for fishing, transportation, and leisure boats.
• Water Pumps (Motobombas) Water pumps with over 50 models across 8 technical families: auto-priming, centrifugal, high-pressure, injector (deep wells up to 30m), multi-stage, sludge/solids handling, chemical-resistant, and submersible models.
• Stationary Engines (Motores Estacionários) Stationary engines available in gasoline and diesel variants, with 2-stroke and 4-stroke options, air or water-cooled, vertical or horizontal shaft configurations, for various power applications.
• Power Tools Line Power tools line including cordless drills, impact drivers, and other cordless power equipment.
• Rental Power Equipment (Toyama Rental Power) Power generation equipment specifically designed and configured for the equipment rental market.
• Toyama Lub Lubricant Line Proprietary lubricant line including GG10 (SAE10W30 for 4-stroke gasoline engines), DG15 (SAE15W40 for diesel engines), FG50 (JASO.FC semi-synthetic for 2-stroke gasoline at 50:1 ratio), and TCW3 spec for nautical 2-stroke outboard motors at 25:1 ratio.
• Toyama Original Accessories and Spare Parts Complete range of original accessories and spare parts including chainsaw chains, bars, files, sharpeners, replacement blades, nylon line, batteries and chargers, spark plugs, filters, starting ropes, and maintenance tools compatible with Toyama and other brands. Over 10,000 parts and 400 accessories are referenced in the portfolio.

Quantifiable outcome

• Up to 80% water savings compared to conventional hose cleaning with pressure washers
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kärcher: Global leader in cleaning equipment including high-pressure washers. Directly comparable to Toyama's Lavadoras de Alta Pressão line, with much stronger global brand and a broader professional cleaning portfolio.
• Stihl: Global leader in chainsaws and handheld outdoor power equipment. Competes with Toyama in chainsaws, brushcutters, and battery OPE, but at much larger global scale and with deeper pro-channel penetration.
• Yamaha Motor (Marine): Global leader in outboard motors and a major power equipment manufacturer. Competes directly with Toyama's Marine outboard line and adjacent categories like generators and pumps at global scale.
• Husqvarna: Global outdoor power equipment maker covering chainsaws, robotic mowers, and construction equipment. Comparable to Toyama across forestry, garden, and construction categories at significantly larger scale.
• Honda Power Equipment: Honda's global division for engines, generators, pumps, and outboard motors. Direct competitor in generators, motobombas, and the Marine outboard line, with superior global brand and R&D resources.

Direct peers

• WAP: Brazilian brand specializing in pressure washers, vacuum cleaners, and floor care equipment. Direct overlap with Toyama's Lavadoras de Alta Pressão line and the Brazilian retail/dealer channel.
• Kawashima: Brazilian power equipment maker of generators, water pumps, engines, and agricultural machinery. Directly comparable to Toyama in product mix, distribution model, and rural Brazilian customer base.
• Vonder: Brazilian manufacturer and distributor of tools, equipment, and accessories. Comparable in its broad power-tool and outdoor equipment portfolio targeting Brazilian tradespeople, farmers, and DIY consumers.
• Schulz: Brazilian industrial manufacturer of compressors, generators, and pressure washers. Overlaps with Toyama in generator and pressure washer categories and shares the Brazilian industrial equipment distribution model.
• Branco: Brazilian manufacturer of generators, water pumps, and engines for agricultural, construction, and residential use. Closest mid-market Brazilian competitor to Toyama across generators, motobombas, and stationary engines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/tvtoyama
• Facebookfacebook.com/ToyamaBR
• LinkedInlinkedin.com/company/toyama
• Instagraminstagram.com/toyamadobrasil
• Xx.com/ToyamadoBrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyama