What MP International does

MP International is a Singapore-headquartered event management agency established in 1987, operating as a subsidiary of Pico Group (Pico Far East Holdings, listed on the Hong Kong Stock Exchange since 1992). The firm specialises in connecting and building ecosystems, industry engagement, events management, and marketing, serving government institutions, corporations, international associations, and industry bodies. Its service portfolio spans ecosystem building and community activation, digital marketing and O2O2O (online-to-offline-to-online) event experiences, trade shows, conferences, high-level government meetings, and venue activation, with operational offices in Singapore and Beijing plus a Philippine subsidiary (Global-Link MP Events International Inc.).

The company's core technology stack centres on the O2O2O framework integrating digital marketing, social mediums, and online-to-offline event management, supplemented by an event-tech partnership with Gevme and a previously acquired subsidiary, FUTR Group, focused on future trends in retail and marketing. Its portfolio of flagship and managed events includes SWITCH (Singapore Week of Innovation and Technology) for Enterprise Singapore, Sibos for SWIFT, Singapore International Water Week (SIWW), AIMX (AI/deep-tech conference), PetExpo, APTEXPO, and managed congresses for medical societies such as ASCVTS, APSR, and the World Gas Conference. Sub-brands AIMX and PetExpo operate as distinct IPs within the group.

MP International generates revenue through professional services fees for event planning, execution, delegate management, and programme management, with additional managed-services revenue from IP events. The go-to-market is direct enterprise sales targeting government agencies, international associations, and major corporations, with quote-based B2B pricing and no publicly disclosed rates. Customer segments span government institutions, medical and healthcare, technology and innovation, urban solutions, lifestyle and consumer, and financial services, with verticalised account leadership in each cluster.

Name

MP International

Legal name

MP International Pte Ltd

Website

https://mpinetwork.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

MP International is a Singapore-headquartered event management agency (est. 1987) and subsidiary of Pico Group that designs trade shows, conferences, and high-level government meetings for government institutions, corporations, and industry associations across Asia and globally.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Protocol, State Visits & Diplomatic Events Management (BPAIAIAJ)

Keywords

• Event management services
• Trade show management
• Conference organization
• Exhibition management
• Association management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Professional services for organizing and managing world-class exhibitions, conferences, congresses, and high-level government meetings. Revenue generated through service fees for event planning, execution, delegate services, and programme management.
2. Exhibition and Conference Organization: Full-service agency specializing in connecting and building ecosystems, industry engagement, and marketing. Revenue derived from managing IP events and serving as appointed event manager for various industry conferences.
3. Strategic Event Curation and Community Building: Providing strategic event curation and community building services for technology companies entering Asian markets, including ecosystem development and platform creation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MP International is a global full-service event management agency that designs and manages world-class exhibitions, conferences, congresses, and high-level government meetings. The company delivers content and community strategy, digital marketing and O2O2O (Online-to-Offline-to-Online) experiences, and venue activation services across lifestyle, urban solutions, medical, government, technology, and financial services sectors. It also manages a portfolio of flagship events (SIWW, SWITCH, AIMX, Sibos), IP events (PetExpo, FUTR), and managed association conferences (ASCVTS, APSR, IAHR, SITCE, APTEXPO, World Gas Conference).

Product overview

MP International is a global full-service event management agency that specialises in connecting and building ecosystems, industry engagement, events management and marketing. Established since 1987, the company offers a portfolio of services including Ecosystem Building & Community Activation, Digital Marketing & O2O2O Solutions, Trade Shows/Conferences/Government Meetings, and Venue Activation & Experience Management. The company manages a diverse portfolio of flagship and managed events across multiple sectors including technology (SWITCH, AIMX), water sustainability (SIWW), finance (Sibos), lifestyle (PetExpo), medical/scientific (ASCVTS, APSR, IAHR, World Gas Conference), and urban mobility (SITCE). The company also owns FUTR as a subsidiary brand covering future trends in retail and marketing. Services are delivered through an ecosystem-led approach that connects stakeholders, unlocks opportunities, and drives industry progress beyond traditional event timelines.

Differentiator

Problem solved

Functional benefit

Brands

• AIMX: AI-focused conference and exhibition platform for emerging AI innovations from Singapore and beyond, rallying the global deep tech ecosystem to explore new industry use cases, investment and technological collaborations.
• PetExpo

Products and services

• Ecosystem Building & Community Activation A strategic service offering that leverages content and community strategy to connect and create ecosystems, activating communities and stimulating growth in sectors including lifestyle, urban solutions, medical, and government. Designed for government agencies, associations, and large enterprises seeking to build stakeholder ecosystems beyond one-off events.
• Digital Marketing & O2O2O Solutions Service offering using social and digital mediums to create seamless Online-to-Offline-to-Online event experiences, helping brands engage with audiences through integrated digital strategies and data-driven attendee journeys.
• Trade Shows, Conferences and High-Level Government Meetings Design and management of world-class exhibitions, conferences, and congresses to help clients engage communities, build awareness, unveil new products, and increase sales and leads. Includes high-level government meetings, G2G sessions, and policy events.
• Venue Activation & Experience Management Service offering that activates venues through a dual-pronged approach — developing clear, opportunity-driven strategies aligned with market demand while actively engaging communities within the MP network to bring events and experiences to the venue.
• Singapore International Water Week (SIWW) Global platform to share and co-create innovative water, coastal and flood solutions. MP serves as appointed event manager for SIWW and its Water Convention. The 11th edition (SIWW2026) brought together over 2,000 delegates and 21,000 trade visitors from 71 countries.
• SWITCH (Singapore Week of Innovation and Technology) Asia's leading deep tech startup event bringing together global innovators, leaders, investors, and accelerators from the Global-Asia innovation ecosystem. Organized by Enterprise Singapore and MP Singapore, with 20,000+ attendees, 400+ exhibitors, and 350+ speakers across three days in 2024.
• AIMX (AI/Machine Learning Conference) Conference and exhibition spotlighting emerging AI innovations from Singapore and beyond, rallying the global deep tech ecosystem to explore new industry use cases, investment, and technological collaborations. Co-located with SWITCH.
• Sibos Annual conference, exhibition and networking event organized by SWIFT for the financial industry; MP has been a partner of SWIFT for Sibos since 2023. Sibos 2024 brought together 10,100+ participants from 150+ countries with 500+ speakers and 130+ exhibitors.
• PetExpo Singapore's largest pet-focused consumer event held at Singapore EXPO, featuring showcases, championship shows, and competitions for pets. The 11th edition in 2025 expanded to over 11,000 sqm, drawing 40,000+ visitors and nearly 13,000 pets across 150+ exhibiting booths.
• FUTR Year-round subsidiary platform covering future trends shaping retail, marketing and commerce including marketing, social, video, data, AI, advertising, AR, VR, voice, robotics, retail, and mobile. FUTR Group is a wholly-owned subsidiary of MP.
• APSR (Asian Pacific Society of Respirology) Annual Conference Annual academic conference managed by MP for the Asian Pacific Society of Respirology, one of the world's largest respiratory societies alongside the American Thoracic Society and European Respiratory Society.
• SITCE (Sustainable Urban Transport Conference) Regional sustainable urban transport conference managed by MP Singapore for industry leaders, policymakers, and innovators in urban mobility.
• APTEXPO Premier platform for industry leaders, innovators, and stakeholders to explore latest trends, technologies, and opportunities in the textile and apparel sector. Second edition held in November 2025 in Singapore.
• ASCVTS (Asian Society for Cardiovascular and Thoracic Surgery) Annual Meeting Annual meeting of the Asian Society for Cardiovascular and Thoracic Surgery, managed jointly by MP with the Department of Cardiac, Thoracic and Vascular Surgery at National University Heart Centre Singapore. The 33rd Annual Meeting (ASCVTS 2025) drew 1,000+ attendees from 50+ countries.
• IAHR World Congress 41st IAHR World Congress co-located with SIWW Spotlight, held at Singapore EXPO under the theme 'Innovative Water Engineering for Sustainable Development.'
• World Gas Conference International gas industry conference where MP managed international delegate services and oversaw the full lifecycle of the technical programme from call for papers to speaker management and on-site programme execution.
• SIWW Spotlight By-invitation summit bringing together leaders from utilities, cities, and industry to share experiences and solutions tackling climate and water sustainability challenges. MP serves as appointed event manager.

Quantifiable outcome

• SWITCH 2024 brought together more than 20,000 unique attendees from 100+ markets with 400+ exhibitors and 350+ speakers
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• World AI Conference (WAIC)coreStrategic or Co-development Partner · 19 June 2026WAIC and AIMX Singapore extended partnership into 2026 and beyond through launch ceremony, reinforcing joint commitment to advancing AI collaboration between Chinese and ASEAN businesses and governments.
• DLG Exhibition & Events (Hong Kong)coreStrategic or Co-development Partner · 15 December 2025MOU signed to form joint venture for co-developing and executing AI Events. Both organisations will harness their strengths in respective markets to bring AI communities together for cross-fertilization of ideas and innovations.
• KILSA GlobalcoreStrategic or Co-development Partner · 16 June 2025Strategic partnership to jointly develop and execute high-impact projects across Asia, combining MP Singapore's event curation and community building strengths with KILSA Global's global business-building and ecosystem development expertise.
• MSI Global (LTA Subsidiary)coreStrategic or Co-development Partner · 11 April 2025Strategic partnership to jointly organise the region's premier Urban Mobility Exhibition and Conference taking place in November 2026. Provides platform for industry leaders, policymakers, and innovators to facilitate strategic dialogue for sustainable and smart urban transportation.
• CCPIT TEX (Sub-Council of Textile Industry)coreStrategic or Co-development Partner · 7 March 2025Renewed agreement strengthening presence in Chinese market with continued strategic partnership for APTEXPO 2025 and industry collaboration between China and Southeast Asia in textile and apparel sector.
• China Council for the Promotion of International Trade (CCPIT)coreStrategic or Co-development Partner · 15 July 2024MP Group and CCPIT signed MOU to collaborate on building the bridge between tech communities in China and South-East Asia nations. CSAIE is an extension of MP's Tech-Leap programme connecting technology ecosystems across borders.
• Shanghai DLG Exhibitions and EventsminorStrategic or Co-development Partner · 5 June 2024Strategic partnership to facilitate industry conferences, trade delegations, matchmaking events, and connecting Chinese and South-East Asian companies. First initiative includes World AI Conference in Shanghai.
• Organising Committee of China Beijing International High-tech ExpominorStrategic or Co-development Partner · 5 June 2024Partnership to leverage MP's expertise in connecting and building ecosystems for facilitating business exchanges at CHITEC 2024.
• Ayala FoundationminorStrategic or Co-development Partner · 21 December 2023Ayala Group's social development arm signed partnership agreement with Global-Link MP Events International to increase visibility of its programs. The partnership aims to explore if trade shows can be sites for products from local communities and provide more market access.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Gevme: Gevme is an event technology platform that has signed a partnership with MP's Philippines arm (Global-Link MP) to provide registration, engagement, and event tech infrastructure. It is an emerging player comparable to MP's digital O2O2O layer, with partial overlap in event execution services for the Asian market.

Direct peers

• Freeman: Freeman is a global event experience and brand experience agency offering strategy, design, and execution for trade shows and corporate events. It is a direct peer to MP International in full-service live event production, particularly for enterprise and association clients in the US and EMEA.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers with a global venue and exhibition portfolio spanning consumer goods, tech, mobility, and textiles. It is directly comparable to MP International in operating large-scale B2B exhibitions and industry congresses worldwide.
• Reed Exhibitions (RX): RX Global runs a portfolio of trade exhibitions and conferences across dozens of industries and geographies. It competes head-on with MP International for managed-event mandates from associations and governments, with comparable services in registration, sponsorship sales, and on-site operations.
• dmg events: dmg events is an international exhibition organizer running large-scale B2B events across energy, construction, hospitality, and lifestyle verticals. Comparable to MP International as a vertical-specialist trade show operator serving association and government clients globally.
• Hyve Group: Hyve Group is a UK-listed international events organizer operating exhibitions and conferences across multiple verticals. It is a direct peer in operating IP-driven trade shows and managed association events, competing for similar sponsor and exhibitor pools.
• Informa: Informa is one of the world's largest events and B2B information groups, operating exhibitions, conferences, and trade shows globally. It is directly comparable to MP International as a scaled PCO/exhibition organizer with deep vertical portfolios in tech, finance, healthcare, and infrastructure, competing for the same marquee managed-event contracts.
• Koelnmesse: Koelnmesse operates one of Europe's largest trade fair portfolios with a growing international footprint in Asia. Comparable to MP International in running world-class B2B exhibitions, managed conferences, and association partnerships across diversified verticals.

Broad incumbents

• Pico Group (Pico Far East Holdings): Pico Group is MP International's parent company and a global network of brand experience and event agencies listed in Hong Kong. It is a broad incumbent peer — offering overlapping event, activation, and exhibition services across a much wider portfolio — and provides MP with shared infrastructure and client access.

Regional players

• Hong Kong Trade Development Council (HKTDC): HKTDC organizes major Hong Kong-based trade fairs and business missions across Asia. Comparable to MP International as a regional PCO/exhibition organizer operating flagship B2B events, though concentrated in Hong Kong rather than Singapore and serving a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MP International