Briard Seasonings

What Briard Seasonings does

Les Assaisonnements Briards (Briard Seasonings) is a France-based, family-owned artisanal producer of premium mustards and vinegars operating under the Moutarde de Meaux Pommery® brand, headquartered in Nanteuil-lès-Meaux (Seine-et-Marne) with fewer than 10 employees. The company produces its signature grain and sieved mustards using traditional stone mill grinding (mouture à la meule de pierre), a cold-crushing technique on hard sandstone millstones that preserves essential oils and avoids bitterness from heat. The product portfolio spans the Pommery® line in iconic stoneware pots sealed with corks and wax (mustards flavored with cognac, truffle, honey, Espelette pepper, figs, herbs, etc.), the Petits Gourmets® sub-brand in glass jars with twist-off caps, a range of stoneware and glass-packaged vinegars, gift sets, and accessories; a French mustard seed supply chain developed in partnership with French farmers and supported by optical sorting equipment is a core operational asset.

The business model is centered on direct-to-consumer e-commerce through a Shopify storefront (moutarde-de-meaux.com) with bilingual French/English localization, shipping orders Tuesdays and Fridays via Colissimo, supplemented by a B2B professional bulk channel distributing mustard in plastic pails to restaurants, caterers, and institutions. Approximately 70% of revenue is generated through international exports to Europe, USA, Canada, South America, Africa, the Middle East and Asia via distribution partners. The portfolio is anchored by five "Best Mustard in the World" titles at the World-Wide Mustard Competition between 2019 and 2025, IFS Food certification, Origine Île-de-France and Made in Paris Region origin labels, and Collège Culinaire de France recognition, all feeding a premium positioning that targets gourmet consumers and professional foodservice buyers globally. Pricing is firmly premium-tier (€5.73–€16.33 per consumer unit, €21.40–€34.64 for gift sets), with free shipping in mainland France above €60 and a registered share capital of €245,675.

Name

Briard Seasonings

Legal name

Les Assaisonnements Briards

Website

https://moutarde-de-meaux.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Assaisonnements Briards is a French family-owned artisanal producer of premium mustard and vinegar, selling the Moutarde de Meaux Pommery® brand to gourmet consumers and restaurants via DTC e-commerce and international exports.

Ownership category

akta.pro rank

Product category

Artisanal Mustards and Vinegars (Specialty Condiments)

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Seasoning and Dressing Manufacturing (31194)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Mustard Manufacturing (AFAKADAD)

akta.pro secondary industries

Condiments, Sauces & Dressings (CRADAAAB), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Artisanal mustard production
• Stone-ground condiments
• French gourmet mustards
• Artisanal vinegar production
• Specialty condiment manufacturing

Headquarters

HQ city

Nanteuil-lès-meaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consumer E-commerce Sales: Direct-to-consumer online sales through their Shopify storefront, shipping to individuals in France and internationally. Orders ship Tuesdays and Fridays via Colissimo.
2. Export Sales: Approximately 70% of company revenue is generated through international export markets across Europe, USA, Canada, South America, Africa, the Middle East, and Asia.
3. Professional/Bulk B2B Sales: Bulk packaging in plastic pails for professional foodservice customers including restaurants and institutions. Direct contact-based sales for large-volume orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Briard Seasonings (Les Assaisonnements Briards) is a French family-owned artisanal producer of premium mustards and vinegars, primarily under the Pommery brand and sub-brand Petits Gourmets. The company manufactures traditional grain and sieved mustards, flavored varieties (with cognac, truffle, honey, pepper, fig, herbs, Espelette, barbecue), and a range of vinegars in iconic stoneware pots sealed with cork and wax. It sells directly to consumers through its own Shopify e-commerce site and through a separate B2B bulk packaging line (Gamme professionnelle in plastic pails) for restaurants, caterers, and institutions, while approximately 70% of revenue comes from international exports.

Product overview

Briard Seasonings (Les Assaisonnements Briards) operates primarily as a direct-to-consumer e-commerce business centered on two distinct mustard sub-brands — the premium Pommery® line in iconic stoneware pots and the accessible Petits Gourmets® line in glass jars — complemented by artisanal vinegars, gift sets, and culinary accessories. The Pommery® range includes grain mustards (Moutarde de Meaux®, Moutarde Royale® au Cognac), sieved/flavored mustards (honey, pepper, truffle, Espelette, fig, herbs, barbecue, etc.), and specialty varieties (Dijon, Pompiers, Pain d'Épices). The Petits Gourmets® sub-brand mirrors the quality in smaller glass formats with twist-off caps and novel flavors (Colombo, garlic & shallot, Estragon). Vinegars span alcohol vinegar with fruit syrups, oak-aged wine vinegar, and sherry vinegar. Gift sets bundle multiple 100g mustards or mini 25g Petits Gourmets packs for discovery purposes. Accessories include natural cork stoppers, French-made mustard spoons, and premium gift bags. A professional bulk range in plastic buckets serves restaurants and caterers. The company also sells a cookbook authored by a world pâté en croûte champion. All products are 100% made in France, with strong regional anchoring in Île-de-France.

Differentiator

Problem solved

Functional benefit

Brands

• Petits Gourmets: A sub-brand featuring glass pot mustards with twist-off lids in 100g format, marketed for fondue, pierrade, and other culinary uses. Offers the same quality of manufacture as Pommery mustards with unusual flavors.
• Pommery

Products and services

• Moutarde de Meaux Pommery (signature grain mustard in 100g, 250g, 500g) The flagship signature stoneware-pot grain mustard, handmade since 1632 and awarded Best Mustard in the World (Grain category) at the World-Wide Mustard Competition 2019. Available in 100g, 250g, and 500g pots with cork-and-wax or plastic closures, for individual consumers and fine food enthusiasts.
• Moutarde Royale au Cognac Pommery (100g, 250g, 500g)

Quantifiable outcome

• Moutarde de Meaux elected Best Mustard in the World at World-Wide Mustard Competition 2019 (grain mustard category)
• +6 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• French Mustard Seed Farmers (unnamed)coreStrategic or Co-development PartnerThe company works hand-in-hand with French farmer partners to build and sustain a French mustard seed supply chain. For nearly a decade, they have conducted trials and invested in infrastructure (silos, optical sorting equipment, specialized seed transporters) to develop a structured, independent French seed supply chain. Farmer partners are supported through company expertise to optimize and sustain the partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amora: Major French mustard brand (owned by McCormick/HJ Heinz), focused on Dijon and everyday table mustards. Comparable as a mainstream French mustard competitor with mass-market positioning.
• Colman's: Historic English mustard brand (Unilever) with global English mustard footprint. Comparable as an established, internationally distributed mustard brand competing for premium and mainstream occasions.
• Kühne: Large German condiment producer offering mustards, vinegars, and pickles. Comparable as a broader condiments producer with overlapping mustard category and European/international distribution.
• Maille: Iconic French mustard brand owned by Unilever, offering Dijon and flavored mustards across retail and foodservice. Comparable as a flagship French mustard brand with broader industrial scale and global distribution.
• Grey Poupon: Premium Dijon mustard brand with wide U.S. distribution (Kraft Heinz). Comparable as a heritage premium mustard brand anchored in French mustard tradition but operating at industrial scale.

Direct peers

• Faivre: Traditional French mustard producer offering Dijon and specialty varieties. Comparable as a small-batch artisanal mustard maker serving similar gourmet and export customer segments.
• Reine de Dijon: Burgundy-based artisanal mustard producer with a broad flavored range and export presence. Comparable as a family-owned French mustard maker targeting gourmet retail and international markets.
• Edmond Fallot: Family-owned artisanal French mustard maker from Burgundy producing stone-ground grain and flavored mustards. Closely comparable as a premium artisanal mustard producer competing in the same gourmet and export channels.
• Maison Bornier: French artisanal mustard producer using traditional stone-mill methods. Direct competitor in the premium grain mustard segment, particularly through gourmet retail and export.

Regional players

• Develey: German mustard maker with strong central European retail presence and a growing gourmet/french-style range. Comparable as a European mustard producer competing in overlapping export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moutardemeauxpommery
• Instagraminstagram.com/moutardemeauxpommery
• LinkedInlinkedin.com/company/les-assaisonnements-briards

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Briard Seasonings