Queen of Dijon

What Queen of Dijon does

Queen of Dijon (Reine de Dijon) is a French producer and distributor of mustard and condiments headquartered in Fleurey-sur-Ouche, Burgundy, France. The company manufactures classic Dijon mustard, Moutarde de Bourgogne IGP, a range of flavored mustards (honey, curry, Espelette pepper, cassis, walnut, truffle, and others), Caesar-style dressing, and grated horseradish, all made with 100% French mustard seeds and without preservatives. Its production is centralized at a single manufacturing site in Burgundy dating to 1840, with multiple ISO certifications (ISO 9001, ISO 14001) and stated objectives of 0% CO2 emissions and 0% waste burial.

The company sells through a direct-to-consumer e-commerce storefront at reinededijon.fr (with a 20 euro minimum cart threshold for order validation) and through retail and physical store channels. Its customer base is split between individual retail consumers purchasing premium French mustards for home cooking and gifting, and a secondary vertical segment of gastronomy and food service professionals. Marketing is conducted through Instagram, Facebook, email newsletter, recipe-led content marketing, and an external PR contact (Christine Müller-Wille). Distribution is primarily domestic, though the company claims a global footprint.

The business is privately held with no disclosed external investment, no parent company, and no public funding rounds. Revenue figures, headcount trends, and ownership structure are not publicly disclosed. The company employs 51–100 people and operates with a hybrid segmentation approach across consumer and food-service buyers.

Name

Queen of Dijon

Legal name

Reine de Dijon

Website

https://reinededijon.fr

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

51–100 employees

Short description

Queen of Dijon (Reine de Dijon) is a French artisanal mustard and condiment manufacturer founded in 1840 in Burgundy, producing preservative-free mustards with 100% French seeds and selling primarily to retail consumers and food service professionals via DTC e-commerce and retail channels.

Ownership category

akta.pro rank

Product category

Condiments and Mustard Manufacturing

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Mustard Manufacturing (AFAKADAD)

akta.pro secondary industry

Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• French mustard manufacturing
• Artisanal condiment production
• Bourgogne IGP mustard
• Preservative-free mustards
• Gourmet sauces and condiments

Headquarters

HQ city

Fleurey-sur-ouche

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct-to-consumer e-commerce sales: The company operates its own e-commerce website selling a range of mustard and condiment products directly to consumers, with a minimum cart threshold of 20 euros for order validation.
2. Retail product sales: Sale of packaged food products through retail stores and possibly wholesale distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reine de Dijon manufactures and distributes French mustards and condiments made with 100% French mustard seeds and without preservatives. The product range includes classic Dijon mustard, Moutarde à l'ancienne, Moutarde de Bourgogne IGP, a wide array of flavored mustards (honey, curry, Espelette pepper, coconut-curry, cèpes-garlic, cassis, garlic-rosemary, walnut, black pepper, etc.), Caesar crudités sauce, and grated horseradish. The company sells through its own e-commerce site and retail channels, with limited-edition seasonal offerings.

Product overview

Queen of Dijon is a French mustard and condiment manufacturer based in Fleurey-sur-Ouche, Burgundy, established in 1840. The company produces a range of classic and flavored mustards under its core brand, including traditional Dijon mustard and Moutarde à l'ancienne in various sizes and formats. Their product portfolio features the Moutarde de Bourgogne IGP (with protected geographical indication), a diverse selection of flavored mustards (including honey, curry, black pepper, Espelette pepper, coconut-curry, cèpes-garlic, cassis cream, garlic-rosemary, honey-thyme-lemon, five herbs, and walnut varieties), Caesar sauce for crudités, and grated horseradish. The company emphasizes using 100% French mustard seeds and avoiding preservatives. Limited edition seasonal products such as truffle mustard and autumn mustard are also produced.

Differentiator

Problem solved

Functional benefit

Products and services

• Moutarde de Dijon Classic Dijon mustard made with 100% French mustard seeds, without preservatives. Available in multiple sizes (100g, 370g, 850g) and formats (pot and tube) for retail consumers.
• Moutarde à l'ancienne Old-style grainy mustard with a traditional texture and tangy flavor. Available in 95g, 350g, and 820g sizes for retail consumers seeking traditional French mustard.
• Moutarde de Bourgogne IGP Burgundy mustard carrying the Protected Geographical Indication (IGP), made with regional ingredients including 100% French mustard seeds. Targets consumers seeking certified regional provenance.
• Moutarde au miel Honey mustard combining mustard and honey for a sweet and savory flavor profile, targeted at retail consumers seeking flavored gourmet mustards.
• Moutarde au piment d'Espelette Mustard flavored with Espelette pepper (AOC-designated), providing a mild spicy kick for retail consumers seeking regional French flavor profiles.
• Moutarde curry & noix de coco Exotic mustard combining curry and coconut flavors for retail consumers seeking non-traditional flavored mustards.
• Moutarde cèpes et ail Mustard infused with porcini mushrooms (cèpes) and garlic, targeting gourmet retail consumers.
• Moutarde au poivre noir de Madagascar Mustard with black pepper from Madagascar, providing a sophisticated spicy note for gourmet retail consumers.
• Moutarde à la crème de cassis Mustard made with blackcurrant cream (crème de cassis), offering a fruity and tangy taste for gourmet retail consumers and food pairing uses.
• Moutarde à l'ail et au romarin Mustard flavored with garlic and rosemary herbs for retail consumers seeking Mediterranean herb flavor profiles.
• Moutarde Miel, Thym, citron Mustard combining honey, thyme, and lemon flavors for retail consumers seeking bright, herbaceous flavor combinations.
• Moutarde au curry Mustard with curry spice blend for retail consumers seeking spiced mustard options.
• Moutarde aux 5 plantes Mustard with a blend of five herbs for retail consumers seeking aromatic, herb-forward mustards.
• Moutarde aux noix Mustard with walnuts for a nutty flavor profile, targeted at retail consumers and gourmet food pairing.
• Sauce crudités Caesar Caesar-style dressing sauce for crudités (raw vegetables), made with quality 100% quality ingredients, targeted at retail consumers for everyday use.
• Raifort râpé fort Strong grated horseradish condiment for retail consumers and food service use as an accompaniment.
• Moutarde Saveur Truffe (Truffle Mustard) Limited edition truffle-flavored mustard released for the end-of-year holiday season, made with 100% French mustard seeds, targeting gourmet retail consumers and gifting use cases.
• Moutarde d'Automne (Autumn Mustard) Limited edition autumn-flavored seasonal mustard launched in September 2023, made with 100% French mustard seeds, targeting gourmet retail consumers seeking seasonal specialties.
• Pot Collector 185 Ans (185th Anniversary Collector Pot) Limited edition commemorative 185th anniversary Dijon mustard pot released in June 2025 to celebrate the company's heritage. Targeted at collectors, brand enthusiasts, and gourmet gifting.
• Pochette cadeau (Gift Pouch) Gift pouch packaging offered alongside mustard products to support gifting purchases for retail consumers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Christine Müller-Wille RPminorOthersExternal PR (relations publiques) contact for media inquiries and press communications. Represented by Christine Müller-Wille at [email protected] / 06 70 63 06 23.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Grey Poupon: Iconic Dijon-style mustard brand now owned by Kraft Heinz. Competes in the premium French-style mustard segment globally and benchmarks pricing for the category.
• McCormick & Company: Global condiment and flavour leader, owner of Amora and Ducros in France. Relevant as a category incumbent that defines shelf economics and trade terms for all French mustard producers.
• Unilever (Foods division): Parent of Maille and Hellmann's. Comparable as a broad incumbent whose portfolio strategy shapes premium mustard positioning and foodservice contracts Reine de Dijon targets.

Direct peers

• Charbonneaux-Brabant: French producer of vinegars, mustards and condiments based in Champagne. Comparable as a similarly-sized independent French condiment manufacturer with overlapping categories and gourmet channel presence.
• Edmond Fallot: Burgundy-based artisanal mustard producer and Moutarde de Bourgogne IGP holder. The closest direct comparable by geography, product platform, and heritage positioning.
• Amora: Major French mustard and condiment brand owned by McCormick. Competes head-to-head with Reine de Dijon in French retail mustard aisles and on price/promo dynamics.
• Maison Maille: Iconic French mustard brand founded in 1747, now owned by Unilever. Directly comparable to Reine de Dijon as a premium French mustard maker with broad retail presence and a heritage positioning.

Emerging players

• Huilerie de l'Abbaye: French artisanal producer of oils, vinegars, and condiments with direct-to-consumer emphasis. Comparable as a similarly sized independent French specialty food brand pursuing the gourmet and gift channel.

Regional players

• Bornier: Independent French mustard producer serving the domestic and select export markets. Comparable as a regional heritage mustard maker targeting similar gourmet and retail customers.

Others

• Maison Bremond: French Provence-based specialty food brand selling condiments, tapenades, and gourmet products via retail and e-commerce. Comparable as a French regional specialty food brand competing for the same gourmet gifting consumer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReinedeDijon
• Instagraminstagram.com/reinededijon
• Xx.com/reinededijon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queen of Dijon