Generations Senior Living

What Generations Senior Living does

Generations Senior Living is a second-generation, family-owned senior living provider founded in 1965 by Robert M. Coury and his brothers in Ohio. The company operates two assisted and independent living communities — one in Berea and one in Strongsville, both in the Cleveland metro area — serving adults aged 55 and older who require varying levels of daily living support. The company also extends its reach through affiliated skilled nursing and rehabilitation facilities (Mount St. Joseph Rehab Center in Euclid and Ashtabula County Nursing & Rehabilitation Center in Kingsville) and offers consulting and management services to other senior living operators across Ohio, drawing on experience with over 20 communities.

Revenue is generated primarily through monthly residential care fees that combine state-mandated room and board (approximately $967/month set by the State of Ohio) with individualized care service pricing based on the resident's assessed level of assistance. Secondary revenue streams include the Medicaid Assisted Living Waiver program (administered by the Ohio Department of Aging for eligible residents), short-term respite care stays, and a $100-per-household annual VIP Program membership that grants non-residents aged 55+ access to community programming and functions as a "try before you buy" lead generation channel. The company is licensed by the Ohio Department of Health and certified by the Ohio Department of Aging.

From a technology standpoint, Generations operates a standard senior living care management platform with website-based communication systems. Its proprietary Sunshine Mail Service is a digital messaging product that allows family members to send personalized notes and photos that are printed and hand-delivered to residents Monday through Friday. The company markets through a multi-channel approach including content marketing (blog), social media (Facebook, Instagram, YouTube), resident and family testimonials, website tour scheduling with complimentary luncheon invitations, and the VIP Program funnel. Strategic partnerships with Cypress Hospice, Integrity Home Care, HealthPro Heritage, and Northern Ohio Health and Wellness complete the care continuum from independent living through end-of-life support.

Name

Generations Senior Living

Legal name

Generations Senior Living

Website

https://generationshcm.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Generations Senior Living is a second-generation, family-owned senior living provider operating two Ohio communities (Berea and Strongsville) offering assisted and independent living, respite care, affiliated skilled nursing, and consulting services to seniors aged 55+.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industries

Senior Living Property Management (BPAJAGAI), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Assisted living services
• Independent living communities
• Senior care facilities
• Skilled nursing rehabilitation
• Respite care services

Headquarters

HQ city

Strongsville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Care Fees: Monthly fees combining room and board with personalized care services based on individual assessment levels. Room and board rate approximately $967/month set by Ohio state; care services priced based on required assistance level.
2. Medicaid Assisted Living Waiver: State-administered program covering care portion of assisted living for eligible residents who have exhausted personal resources. Generations participates in the Ohio Medicaid Assisted Living Waiver program administered by Ohio Department of Aging.
3. VIP Program Membership: Annual household membership fee of $100 providing access to social activities, events, and community programs for non-residents aged 55+
4. Short-Term Respite Care: Temporary stay services for trial runs of assisted living or illness recovery, providing another revenue stream beyond permanent residency

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Generations Senior Living provides assisted and independent living services at two Ohio communities (Berea and Strongsville), offering private suites, three daily home-cooked meals, medication management by nursing staff, physician services, housekeeping, social programs, salon services, and short-term respite care. The company supplements residential care with affiliated skilled nursing and rehabilitation services through partner facilities, a preferred hospice partnership with Cypress Hospice, and consulting and management services for other senior living operators across Ohio.

Product overview

Generations Senior Living operates as a family-owned senior living provider offering a portfolio of care services across two Ohio communities (Berea and Strongsville). The core offerings consist of assisted and independent living accommodations, skilled nursing and rehabilitation (via affiliated centers), and hospice care partnerships. Additional services include consulting and management for other senior living operators, a non-resident VIP membership program, short-term respite stays, and a digital Sunshine Mail communication tool. The company was founded in 1965 and is currently second-generation family owned.

Differentiator

Problem solved

Functional benefit

Products and services

• Generations Senior Living of Berea Assisted and independent living community located in Berea, Ohio offering private suite accommodations, dining services, nursing care, medication management, social activities, and housekeeping for seniors aged 55 and older.
• Generations Senior Living of Strongsville Resort-style assisted and independent living community in Strongsville, Ohio featuring private suites, comprehensive care services, recreational activities, day trips, and wellness programs for seniors aged 55 and older.
• Skilled Nursing and Rehabilitation Short-term and long-term skilled nursing and rehabilitation services affiliated with Mount St. Joseph Rehab Center (Euclid, Ohio) and Ashtabula County Nursing & Rehabilitation Center (Kingsville, Ohio).
• Consulting and Management Services Expert consulting and management services for senior living communities with a track record supporting private and public sector facilities, including strategic plans for operational and financial success across the more than 20 communities Generations has helped develop and operate.
• VIP Program Annual membership program ($100 per household) for adults 55+ providing access to social activities, events, day trips, themed happy hours, and group programs without requiring residency.
• Short-Term Respite Care Temporary care services available as a trial run of assisted living or for illness recovery, with fully furnished suites for short-term stays at Generations communities.

Quantifiable outcome

• Suites unfurnished allowing residents to personalize their space
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Cypress HospicecoreStrategic or Co-development PartnerCypress Hospice is a family-owned hospice care provider serving Cleveland and Northeast Ohio. They are designated as the Preferred Hospice Care Partner for Generations Senior Living, providing end-of-life care and support services including physical care, medication management, and counseling. The partnership ensures comprehensive care continuity for residents as their needs progress.
• Integrity Home CarecoreTechnology or IntegrationIntegrity Home Care provides skilled therapy services (physical, occupational, and speech therapy) for qualifying residents through home health care following hospitalization or illness. Services are delivered within the Generations community, eliminating transportation barriers for residents.
• HealthPro HeritagecoreTechnology or IntegrationHealthPro Heritage provides Part B outpatient therapy services within the Generations community. This partnership allows residents to continue receiving therapy focused on strength, balance, mobility, and daily functioning even when they no longer qualify for skilled home health services.
• Northern Ohio Health and WellnessminorStrategic or Co-development PartnerNorthern Ohio Health and Wellness offers counseling services in both Strongsville and Berea locations. Generations refers families to this partner for mental health support during the emotional transition to assisted living and ongoing emotional wellness services.
• Mount St. Joseph Rehab CentercoreStrategic or Co-development PartnerAffiliated skilled nursing and rehabilitation center located in Euclid, Ohio (21800 Chardon Road). Provides higher level of medical care and rehabilitation services for residents who require more intensive post-acute or long-term skilled nursing care.
• Ashtabula County Nursing & Rehabilitation CentercoreStrategic or Co-development PartnerAffiliated skilled nursing facility located in Kingsville, Ohio (5740 Dibble Road). Provides comprehensive nursing and rehabilitation services as part of the Generations care network.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Kisco Senior Living: Private senior living operator offering independent, assisted, and memory care in multiple US regions. Comparable to Generations in privately held structure, hospitality-driven resident experience, and multi-state growth trajectory.
• Enlivant: Assisted living and memory care operator with communities across the US focused on personalized senior care. Comparable service mix to Generations' assisted living offering, with similar scale of operations in many regional markets.
• Discovery Senior Living: Private assisted living, memory care, and independent living operator with communities across multiple states. Comparable to Generations in service model and resident experience focus, though operating at larger national scale.
• Senior Lifestyle: Family-influenced senior living operator with multiple communities across the Midwest and Northeast offering assisted, independent, and memory care. Closest comparability to Generations in private ownership style and community-based care approach.
• Atria Senior Living: Large multi-state operator focused on assisted and independent living for seniors 55+, with an emphasis on lifestyle programming and hospitality-style amenities. Highly comparable service model to Generations' assisted and independent living communities.
• Sunrise Senior Living: National senior living operator offering assisted living, independent living, memory care, and hospice coordination across multiple US states. Directly comparable to Generations in core service offering and resident population, though operating at substantially larger scale.
• Benchmark Senior Living: Private, New England-based senior living provider offering assisted living, memory care, and independent living with a strong hospitality and engagement emphasis. Comparable to Generations in privately held structure and resident experience focus.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with hundreds of communities offering independent, assisted, and memory care. Represents the broad incumbent benchmark against which smaller operators like Generations compete for residents and staff.
• Five Star Senior Living: Public, multi-state senior living and rehabilitation services operator with a portfolio spanning independent, assisted, and skilled nursing. Comparable as a broad incumbent competing in similar markets, though with greater scale and capital access.

Regional players

• Ohio Living: Ohio-based nonprofit senior services organization providing independent living, assisted living, skilled nursing, and home health across the state. Closest geographic comparable to Generations given shared Ohio footprint and overlapping service lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@generationsseniorliving
• Facebookfacebook.com/generationsseniorliving
• Instagraminstagram.com/generations_seniorliving
• Xx.com/generationssl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generations Senior Living