Milesopedia

What Milesopedia does

Milesopedia (Les Services Milesopedia Inc.) is a privately held, bilingual (French/English) Canadian media and comparison platform headquartered in Montréal. Founded in 2015 by Jean-Maximilien Voisine, the company operates consumer-facing properties at milesopedia.com (Canada), milesopedia.fr (France), milesopedia.us (United States), ratesopedia.com (Canadian financial product rates), and an institutional site at milesopedia.group. Its core proposition is editorial and decision-support content around credit cards, loyalty programs (Aeroplan, Marriott Bonvoy, Hilton Honors, American Express Membership Rewards), and travel rewards, serving Canadian, French, and US consumers seeking to optimize rewards accumulation, redemption, and travel perks.

The product surface combines a library of articles, guides, and reviews with interactive comparison tools covering credit cards, chequing accounts, high-interest savings accounts, mortgage rates, travel insurance, and eSIM cards, as well as a proprietary points value calculator (e.g., Aeroplan at 2¢, AIR MILES, American Express Points-Privilèges at 1.70¢) and a downloadable dynamic budget toolbox. The platform is built on WordPress hosted on Kinsta (SOC 2 Type II and ISO/IEC 27001:2013) with Cloudflare integration; supporting infrastructure includes Klaviyo for the weekly newsletter, Stripe for payments, Didomi for GDPR/CCPA/Quebec Law 25 consent management, Google Analytics and Microsoft Clarity for analytics, and Notion for internal operations. Engagement is reinforced through a Facebook group community, mentorship service, podcast, and multi-channel social presence. Milesopedia reports analysis of 18,000+ credit card characteristics and 500,000+ monthly visitors.

The business model is affiliate-driven consumer media. Revenue is generated primarily from referral commissions when users apply for credit cards or financial products through tracked links to institutional partners (American Express Canada, TD, BMO, Scotiabank, RBC, CIBC, National Bank of Canada, MBNA, Tangerine, Eq Bank, Marriott Bonvoy, Hilton Honors, and Rogers/Laurentian Bank), with secondary revenue from third-party display advertising and paid sponsorships across Google, Meta, and TikTok. A paid mentorship service provides an additional direct-revenue layer. The platform is free to users and operates as a bootstrapped, founder-controlled private company with no disclosed external funding.

Name

Milesopedia

Legal name

Les Services Milesopedia Inc.

Website

https://milesopedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Milesopedia is a bilingual Canadian media and comparison platform that helps consumers optimize credit cards, loyalty programs, and travel rewards. It monetizes via affiliate partnerships with major financial institutions and serves 500,000+ monthly visitors across Canada, France, and the US.

Ownership category

akta.pro rank

Product category

Personal Finance Media and Comparison Platform

NAICS

Direct Mail Advertising (54186), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ), Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)

Keywords

• Credit card comparison
• Loyalty program guides
• Travel rewards content
• Personal finance media
• Affiliate marketing platform

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate/Sponsorship Revenue: Milesopedia earns revenue through affiliate partnerships with financial institutions. When users apply for credit cards or financial products through their tracked links, the platform receives compensation. The site maintains business relationships with partners including American Express Canada, TD, BMO, Tangerine, Scotia, MBNA, National Bank, CIBC, RBC, Eq Bank, Marriott Bonvoy, Hilton Honors, Rogers Bank, and Laurentian Bank. This is the primary revenue model, with the site disclosing it maintains commercial relationships with certain partners mentioned in communications.
2. Advertising: Third-party advertising including display ads, sponsored content, and promotional partnerships. Uses platforms such as Google Ads, Meta (Facebook) Ads, and TikTok Ads. The site discloses that while it may receive compensation for product signups through affiliate links, reviews and content are based on objective assessment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Milesopedia operates a bilingual (French/English) media and comparison platform that helps individual consumers in Canada, France, and the US optimize credit card selection, loyalty program point redemption, and travel rewards. The platform provides interactive comparison tools (credit cards, chequing accounts, savings accounts, mortgages, travel insurance, eSIMs), a proprietary points value calculator covering programs like Aeroplan and AIR MILES, editorial guides and a weekly newsletter, a podcast, and a paid mentoring service. Revenue is generated primarily through affiliate commissions from financial institution partners and advertising, with no fee charged to users for the core content and tools.

Product overview

Milesopedia is a bilingual (French and English) Canadian media and comparison platform focused on credit cards, loyalty programs, and travel rewards. The core offering is a suite of comparison tools — covering credit cards, chequing accounts, savings accounts, mortgage rates, travel insurance, and eSIM cards — complemented by educational content (guides, strategies, reviews) and community resources (newsletter, podcast, mentoring service). The portfolio includes the credit card comparison tool, points value calculator, dynamic budget toolbox, weekly newsletter, rewards strategy guides, reviews/testimonials, a mentoring service, and an exclusive credit card offers hub. The platform serves Canadian consumers seeking to optimize credit card spending, maximize loyalty program points, and make smarter travel purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Ratesopedia: Canadian market financial product comparison platform covering rates and banking products.

Products and services

• Credit Card Comparison Tool (Comparateur de cartes de crédit) Interactive tool allowing Canadian consumers to filter and compare credit cards by category, issuer, loyalty program, fees, rewards, and insurance to find the best card for their spending profile.
• Chequing Account Comparison Tool (Comparateur de comptes chèques) Comparison tool enabling Canadian consumers to compare chequing accounts across Canadian financial institutions by fees, features, and benefits.
• Savings Account Comparison Tool (Comparateur de comptes épargne) Comparison tool enabling Canadian consumers to compare high-interest savings accounts offered by Canadian financial institutions.
• Mortgage Rate Comparison Tool (Comparateur de taux hypothécaires) Comparison tool for Canadian consumers to compare mortgage rates across Canadian lenders.
• Travel Insurance Comparison Tool (Comparateur d'assurances voyage) Comparison tool enabling Canadian consumers to evaluate and compare travel insurance policies from multiple providers.
• eSIM Card Comparison Tool (Comparateur de cartes eSIM) Comparison tool enabling consumers to compare eSIM card options for international travel connectivity.
• Points Value Calculator (Évaluation des points) Proprietary calculator providing estimated redemption values for various loyalty program points (e.g., Aeroplan at 2¢ per point, AIR MILES at 11.5¢ per mile) to help users understand the worth of their rewards.
• Milesopedia Newsletter (Infolettre Milesopedia) Weekly newsletter delivering the latest credit card offers, loyalty program news, travel tips, and savings strategies to subscribers.
• Mentoring Service (Service de mentorat) Paid mentorship service offering personalized one-on-one guidance on credit cards, loyalty programs, and travel rewards optimization for consumers seeking tailored advice.
• Exclusive Credit Card Offers Hub (Offres exclusives de cartes de crédit) Curated hub of exclusive credit card offers and promotions from Canadian financial institutions, often featuring enhanced welcome bonuses negotiated for Milesopedia readers via affiliate partnerships.
• Ratesopedia Canadian-market sub-brand of Milesopedia providing financial product comparisons covering bank rates and banking products.

Quantifiable outcome

• 500,000+ monthly visitors seeking credit card and loyalty program guidance
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered key, core, minor and infrastructure.

• Protégez-VouskeyStrategic or Co-development Partner · 28 September 2021Partnership with Quebec consumer advocacy magazine Protégez-Vous to provide a credit card comparator tool. Combines Milesopedia's technical expertise with Protégez-Vous's trusted consumer protection brand.
• American Express CanadacoreGTM or Marketing PartnerPrimary affiliate and content partner. Milesopedia provides detailed coverage of American Express credit cards including Membership Rewards points programs. The platform features American Express offers and receives referral compensation for approved applications.
• TD BankcoreGTM or Marketing PartnerAffiliate partner covering TD credit cards including TD Rewards and Aeroplan co-branded cards. Milesopedia provides comparisons and exclusive offers for TD products.
• BMOcoreGTM or Marketing PartnerAffiliate partner featuring BMO credit cards including the BMO Ascend World Elite Mastercard and BMO Rewards cards.
• ScotiabankcoreGTM or Marketing PartnerAffiliate partner covering Scotiabank credit cards including the American Express Gold Card and Visa Infinite cards.
• RBCcoreGTM or Marketing PartnerAffiliate partner featuring RBC credit cards including Avion rewards cards and WestJet co-branded products.
• National Bank of Canada (BNC)coreGTM or Marketing PartnerAffiliate partner covering National Bank credit cards including the World Elite Mastercard.
• CIBCcoreGTM or Marketing PartnerAffiliate partner featuring CIBC credit cards including Aventura Visa Infinite cards.
• TangerineminorGTM or Marketing PartnerPartner covering Tangerine credit cards and banking products for the online banking segment.
• MBNAminorGTM or Marketing PartnerAffiliate partner covering MBNA credit cards and rewards programs.
• Eq BankminorGTM or Marketing PartnerPartner covering Eq Bank savings accounts and banking products.
• Marriott BonvoycoreGTM or Marketing PartnerStrategic content partner for loyalty program coverage. Milesopedia provides detailed guides on Marriott Bonvoy hotels, point redemptions, and co-branded credit cards.
• Hilton HonorscoreGTM or Marketing PartnerContent partner for Hilton Honors loyalty program coverage including point valuations and credit card partnerships.
• AeroplancoreGTM or Marketing PartnerPrimary loyalty program partner for Aeroplan coverage including point valuations, transfer partners, and co-branded credit cards.
• KinstainfrastructureTechnology or IntegrationEnterprise-grade managed WordPress hosting provider. Kinsta provides secure server infrastructure with SOC 2 Type II and ISO/IEC 27001:2013 certifications, Cloudflare integration, and DDoS protection.
• KlaviyoinfrastructureTechnology or IntegrationEmail marketing platform used for newsletter management and email communications. Klaviyo stores subscriber email addresses and preferences for Milesopedia's weekly newsletter distribution.
• StripeinfrastructureTechnology or IntegrationSecure payment processing platform for online transactions. Stripe processes credit and debit card payments with PCI-DSS compliance. Milesopedia does not store complete payment information on its servers.
• DidomiinfrastructureTechnology or IntegrationConsent management platform (CMP) used for GDPR, CCPA, and Quebec Law 25 compliance. Manages user cookie consent preferences and regulatory compliance for data collection.
• Google AnalyticsinfrastructureTechnology or IntegrationWeb analytics tool for tracking site traffic, user behavior, and content performance. Provides anonymized statistical data on visitor demographics and engagement.
• Microsoft ClarityinfrastructureTechnology or IntegrationBehavioral analytics tool providing heatmaps and user interaction analysis. Integrated with Google Analytics for comprehensive understanding of user engagement on the platform.
• NotioninfrastructureTechnology or IntegrationCloud productivity tool used for internal operations management including content planning, user request tracking, and contest management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flytrippers: Canadian travel deals and rewards publisher using affiliate links for flight and credit card bookings; competes with Milesopedia for the same Canadian francophone/anglophone travel rewards audience.
• Finder.com: Global comparison platform operating in Canada, the US, and other markets, with affiliate-driven credit card and financial product content; a direct functional peer to Milesopedia's bilingual, multi-country comparison playbook.
• Prince of Travel: Canadian travel rewards and credit card blog run by a recognized points expert, monetized via affiliate links to banks and card issuers — closest small-scale direct competitor in the Canadian rewards content space.
• The Points Guy: Largest US-focused travel and credit card rewards publisher monetized via affiliate referrals, with deep comparison content across cards, airlines, and hotels — directly analogous to Milesopedia's affiliate-driven rewards model.
• Ratehub: Canadian financial product comparison site covering credit cards, mortgages, insurance, and deposits with affiliate monetization — the most direct Canadian-headquartered peer to Milesopedia.
• RedFlagDeals: Major Canadian deals, coupons, and shopping community with affiliate partnerships; comparable audience and content-led affiliate model targeting Canadian consumers.

Regional players

• Hardbacon: Canadian fintech and personal finance media company focused on consumer finance and investing; overlaps with Milesopedia's Canadian consumer-finance content niche.
• MoneySense: Canadian personal finance media brand producing credit card rankings and comparison guides, with affiliate-driven monetization — comparable content niche in the Canadian market.

Broad incumbents

• NerdWallet: Large US personal finance comparison platform covering credit cards, banking, mortgages, and insurance via affiliate revenue — same vertical and business model as Milesopedia but at much greater scale across multiple financial products.
• Credit Karma (Intuit): Canada operation of the larger US credit comparison platform owned by Intuit — overlapping product (credit card comparison and recommendations) on a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/milesopedia
• Xx.com/milesopedia
• LinkedInlinkedin.com/company/milesopedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milesopedia