Shopper Approved
Shopper Approved is an ecommerce SaaS platform that collects verified customer reviews and syndicates them to Google, Bing, Yahoo, and YouTube. Serving over 26,000 online stores, it leverages its rare Google/Bing Review Partner designation to display review stars in ads and organic search.
- Company typePrivate
- Founded2010
- HeadquartersOgden, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Shopper Approved does
Shopper Approved is an ecommerce growth platform that collects, verifies, and syndicates customer ratings and reviews across the major search and video surfaces that influence purchase decisions. Founded in 2010 and headquartered in Ogden, Utah, the company operates as Shopper Approved, LLC, serving over 26,000 ecommerce websites. Its core differentiator is its status as one of only two Google and Bing Review Partners globally for both Store and Product Reviews, enabling verified review stars to surface in Google Ads, Google Shopping, organic search, and Bing results. The product portfolio spans the Traffic & Conversion Suite, which integrates Store Ratings, Product Reviews, Video Reviews, Reputation Management, Q&A Software, Website Security, and Social Evidence into a unified workflow, with verified purchase collection ensuring review authenticity and preventing cherry-picking or removal of negative feedback. AI capability is limited to an optional AI Writing Tips assistant on review surveys and an AI-driven search-optimized Q&A module, both of which leverage third-party AI services rather than proprietary models. Syndication extends to Yahoo and YouTube in addition to Google and Bing, broadening the distribution surface for client reviews.
The company monetizes primarily through SaaS subscriptions on a monthly billing cadence, with pricing held as quote-based and not publicly disclosed. Onboarding combines a sales-led motion (demo booking, enterprise field sales) with a product-led growth motion (15-45 day free trials with no credit card required) and a 30-day money-back guarantee. A separate agency partner program targets digital marketing consultancies including Logical Position, Planet Marketing, and E Platform, creating a third channel into mid-market ecommerce merchants. Native integrations cover the dominant ecommerce platforms (Shopify, WooCommerce, BigCommerce, 3dcart, Volusion, Miva, OpenCart, nopCommerce, X-Cart) as well as adjacent tools in marketing automation (Klaviyo, Attentive, HubSpot), SMS (Postscript), customer support (Gorgias), loyalty (Lootly, LoyaltyLion), and analytics (Google Analytics). Trust Guard, an affiliated website security and trust seal business, operates as an adjacent subsidiary under the Shopper Approved umbrella. The company is led by CEO Scott Brandley and has grown organically without disclosed external funding, headcount of 11-50 employees, and external recognition including G2 Leader and High Performer awards (Winter 2024), G2 4.8/5 and Capterra 4.9/5 ratings, BBB A+ accreditation, Google Customer Reviews 4.8/5, and an Inc. 5000 fastest growing companies listing.
Shopper Approved firmographics
Firmographics- Name
- Shopper Approved
- Legal name
- Shopper Approved, LLC
- Website
- https://shopperapproved.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shopper Approved is an ecommerce SaaS platform that collects verified customer reviews and syndicates them to Google, Bing, Yahoo, and YouTube. Serving over 26,000 online stores, it leverages its rare Google/Bing Review Partner designation to display review stars in ads and organic search.
- Ownership category
- akta.pro rank
Shopper Approved industry classification
Industry- Product category
- Ecommerce Customer Review and Reputation Management Software
- NAICS
- General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Shopper Insights & Path-to-Purchase Research (MPAAAJAL)
- akta.pro secondary industry
- In-app Social Shops (Native Checkout) (CRAFANAA)
Keywords
Where Shopper Approved is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shopper Approved business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- SaaS Subscription Services: Subscription-based pricing for review collection, management, display, and syndication services. Includes Store Ratings, Product Reviews, Video Reviews, Reputation Management, Q&A Software, and Website Security modules. Services are offered as individual products or integrated Traffic & Conversion Suite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Store Ratings (formerly Seller Ratings) - Free trial available |
| Subscription | Monthly | Full Traffic & Conversion Suite |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Shopper Approved product offering
Product offeringCore offering
Shopper Approved sells a SaaS ecommerce growth platform that collects verified customer reviews, ratings, video reviews, and Q&A, then syndicates that content to Google, Bing, Yahoo, and YouTube so merchants gain review stars in ads, shopping, and organic search. Its integrated Traffic & Conversion Suite bundles Store Ratings, Product Reviews, Video Reviews, Reputation Management, Q&A Software, Website Security, and Social Evidence into one subscription, with the company operating as one of only two Google and Bing Review Partners worldwide for both Store and Product Reviews.
Product overview
Shopper Approved is an ecommerce growth platform offering a comprehensive suite of review and social proof tools. The core offering is the Traffic & Conversion Suite, which integrates Store Ratings (formerly Seller Ratings), Product Reviews, Video Reviews, Reputation Management, Q&A Software, Website Security, and Social Evidence into a unified system. As one of only two Google and Bing Review Partners worldwide, Shopper Approved specializes in verified customer review collection and syndication to major search engines and platforms including Google, Bing, Yahoo, and YouTube. The platform works on any website and is offered through direct subscription with a 15-day free trial option, as well as through a partner program serving over 26,000 ecommerce websites.
Differentiator
Problem solved
Functional benefit
Products and services
- Traffic & Conversion Suite Integrated platform combining all Shopper Approved tools (Store Ratings, Product Reviews, Video Reviews, Q&A, Website Security, Social Evidence) that work together to increase trust, traffic, and conversions from search to checkout, targeted at ecommerce merchants.
- Store Ratings (formerly Seller Ratings) Collects verified merchant/store reviews from real customers and displays star ratings in Google Ads, Google Shopping, and organic search to lift click-through and conversions; one of two Google and Bing Review Partners worldwide for this offering.
- Product Reviews Collects and displays product-specific reviews that appear in Google Shopping and organic search, helping merchants double search listings in Google and drive off-site traffic with on-site conversions.
- Video Reviews Collects customer video reviews that display in YouTube and Google search results, creating brand advocates and boosting online traffic and sales for ecommerce merchants.
- Reputation Management Sends customers to various open review platforms to leave reviews, helping ecommerce merchants manage brand reputation across the web and improve online visibility and credibility.
- Q&A Software AI-driven search-optimized Q&A tool that captures top search positions and increases traffic by turning customer questions into indexed content, generating page one search listings and rich snippets.
- Website Security Website protection service that displays security badges at checkout to eliminate security concerns and increase conversions, with company-claimed impact of up to 20% sales lift.
- Partner Program Agency and partner program that equips digital marketing agencies and ecommerce consultants with reputation management, store ratings, product reviews, video reviews, Q&A, and SEO tools to recommend to their clients.
Quantifiable outcome
- Up to 107% more clicks from Google review partnerships
- +6 more outcomes
Companies that use Shopper Approved
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles4 records
Shopper Approved technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability2 records
Feature4 records
Shopper Approved partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- GoogleflagshipOfficial Google Review Partner for both Store and Product Reviews - one of only two in the world. Enables review stars to appear in Google Ads, Google Shopping, and organic search results. Generates up to 107% more clicks and up to 44% more sales for clients.
- BingflagshipOfficial Bing Review Partner for both Store and Product Reviews. Enables review syndication to Bing search results alongside Google partnership.
- YahoocoreContent syndication partnership allowing ratings and reviews to display in Yahoo search results and shopping.
- YouTubecoreVideo review syndication to YouTube allowing customers' video reviews to appear in YouTube and Google search results.
- Logical PositioncoreDigital marketing agency partner. Ryan Garrow quoted as praising Shopper Approved's Google-approved reviews combined with PPC campaigns for better performance at lower cost.
- Planet MarketingminorAgency partner recommending Shopper Approved to clients. Francisco quoted on partner page about helping clients increase prices through review-generated credibility.
- E PlatformminorDigital marketing agency partner recommending Shopper Approved to clients and working on integration and training.
- ShopifycoreIntegration partnership enabling Shopify merchants to easily implement Shopper Approved review collection and display.
- WooCommercecoreIntegration partnership for WooCommerce WordPress merchants to implement review solutions.
- BigCommercecoreIntegration partnership for BigCommerce platform merchants.
- Trust GuardminorAffiliated company mentioned in accessibility statement alongside Shopper Approved. Website security service provider.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Shopper Approved competitors and assessment
Company assessmentDirect peers
- REVIEWS.io: Ecommerce review platform targeting Shopify, BigCommerce, and WooCommerce merchants. Comparable on product reviews, video reviews, and Google Shopping syndication.
- PowerReviews: Enterprise-focused product review and UGC platform with deep integrations into major ecommerce platforms. Directly competes on verified product reviews, Q&A, and syndication to Google Shopping.
- Birdeye: Customer experience and review management platform serving multi-location and SMB businesses. Comparable on review collection, reputation management, and syndication across Google and Facebook.
- Feefo: Verified review platform focused on ecommerce, with strong UK/European presence. Direct overlap on verified purchase reviews and Google review syndication.
- Bazaarvoice: Long-standing enterprise review and UGC syndication network with deep retailer relationships. Directly comparable on product reviews, ratings, and the shopper insights category.
- Yotpo: Well-funded ecommerce reviews, UGC, and loyalty platform with deep Shopify, BigCommerce, and WooCommerce integrations. Closely comparable on product reviews, video reviews, and Q&A offerings.
- Trustpilot: Publicly listed review platform serving global ecommerce and SMB customers. Direct competitor in verified review collection, syndication, and display — overlaps with Shopper Approved's Traffic & Conversion Suite on store and product ratings.
- Trust Guard: Wholly-owned subsidiary of Shopper Approved providing website security badges and trust seals. Comparable as the security/trust layer of Shopper Approved's integrated Traffic & Conversion Suite.
Emerging players
- Junip: Shopify-focused review and Q&A platform targeting DTC and SMB merchants. Overlaps with Shopper Approved on product reviews, on-site display, and Shopify-native distribution.
Broad incumbents
- Google Customer Reviews: Google's free first-party merchant review program integrated into Google Shopping and search. A potential platform risk — if Google expands its native offering, it could displace third-party review partners like Shopper Approved.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shopper Approved social profiles
Digital presenceShopper Approved financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopper Approved leadership team
Management profileNumber of profiles
Profiles2 records
Shopper Approved subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shopper Approved funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopper Approved M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopper Approved
What does Shopper Approved do?
Shopper Approved sells a SaaS ecommerce growth platform that collects verified customer reviews, ratings, video reviews, and Q&A, then syndicates that content to Google, Bing, Yahoo, and YouTube so merchants gain review stars in ads, shopping, and organic search. Its integrated Traffic & Conversion Suite bundles Store Ratings, Product Reviews, Video Reviews, Reputation Management, Q&A Software, Website Security, and Social Evidence into one subscription, with the company operating as one of only two Google and Bing Review Partners worldwide for both Store and Product Reviews.
Is Shopper Approved a public or private company?
Shopper Approved is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shopper Approved founded?
Shopper Approved was founded in 2010. It employs 11 to 50 people.
Where is Shopper Approved based?
Shopper Approved is headquartered in Ogden, United States, in the North America region.
How does Shopper Approved make money?
One revenue line is on record: saaS Subscription Services.
Who are Shopper Approved's main competitors?
Direct peers on record are REVIEWS.io, PowerReviews, Birdeye, Feefo, Bazaarvoice, Yotpo, Trustpilot and Trust Guard. Junip is listed as an emerging player. Google Customer Reviews is listed as a broad incumbent.
Does Shopper Approved have an API?
No public API is recorded for Shopper Approved.
What industry is Shopper Approved in?
Shopper Approved's product category is Ecommerce Customer Review and Reputation Management Software. Its primary akta.pro industry code is MPAAAJAL, Shopper Insights & Path-to-Purchase Research, with a secondary code of CRAFANAA, In-app Social Shops (Native Checkout). Its NAICS code is 455 and its SIC code is 5960.