RoadMart

What RoadMart does

RoadMart Inc. is a family-owned tire and auto repair business founded in 1974 and headquartered in Enterprise, Alabama. The company operates 9 retail storefronts across Alabama (8 locations spanning Enterprise, Dothan, Ozark, Midland City, Troy, and Andalusia) and Florida (Marianna), serving the Wiregrass region along the southeastern Alabama–panhandle Florida border. Its core offering is a horizontally integrated tire and automotive service portfolio: four tire categories (passenger/light-truck, lawn/garden/ATV, commercial/RV, and farm/industrial) carrying major brands including Michelin, Bridgestone, Goodyear, Firestone, Continental, Yokohama, Hankook, Toyo, BFGoodrich, and Dunlop, complemented by a comprehensive auto repair menu (oil changes, brake service, engine diagnostics, wheel alignments, steering and suspension, heating/AC, preventive maintenance, TPMS, axle/CV/drivetrain, belts/hoses, batteries, and state inspection).

The underlying technology stack is conventional automotive — computerized wheel balancing, engine diagnostics, and shop-management systems — with a customer-facing digital layer powered by the Net Driven (LeadVenture Inc.) platform that enables tire search by license plate, free service quoting through Auto Repair Compare, and online appointment scheduling. There is no proprietary technology, no AI/ML capability, and no disclosed intellectual property. The 24/7 roadside tire service across all locations, including holidays, is a notable operational differentiator for both consumer and commercial fleet customers.

Revenue is generated primarily through one-time tire sales and professional-service auto repair work, with ancillary transaction-fee revenue from financing arrangements through CFNA (Roadmart Credit Card) and Acima (lease-to-own up to $5,000). Go-to-market is predominantly direct-to-consumer via walk-in and scheduled appointments at physical locations, supplemented by a small sales-led motion for commercial fleet accounts. Customer segments span individual passenger-vehicle owners (primary), commercial fleet operators, agricultural buyers, industrial-equipment operators, and RV owners. Marketing relies on local word-of-mouth, Google Business Profiles, the company website, and rebate-driven co-marketing with tire manufacturers via the CFNA program. Ownership remains with the founding family; there is no disclosed institutional investment, parent company, or recent M&A activity.

Name

RoadMart

Legal name

RoadMart Inc.

Website

https://roadmarttire.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

RoadMart Inc. is a family-owned tire retailer and auto repair chain founded in 1974, operating 9 storefronts across Alabama and Florida, serving individual vehicle owners, commercial fleet accounts, agricultural buyers, and industrial customers with multi-brand tires and full-service automotive repair.

Ownership category

akta.pro rank

Product category

Tire & Auto Repair Services

NAICS

Tire Dealers (441340), Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM), Trailer Suspension, Axles & Alignment Services (TLAKACAB), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

Keywords

• Tire retail services
• Automotive repair
• Commercial fleet maintenance
• Tire sales
• Auto maintenance services

Headquarters

HQ city

Ozark

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tire Sales: Revenue from selling tires across multiple categories including passenger/light truck, lawn/garden/ATV, commercial/RV, and farm/industrial tires. Major brands include Michelin, Bridgestone, Goodyear, Firestone, BFGoodrich, Continental, Dunlop, and others. Sales are one-time transactions per tire.
2. Auto Repair Services: Revenue from providing auto repair and maintenance services including oil changes, brake service, engine diagnostics, wheel alignments, heating/AC repair, steering and suspension, preventive maintenance, and more. Services offered at all 9 locations.
3. Financing Programs: Company offers financing through Roadmart Credit Card (CFNA) and Acima lease-to-own programs, generating revenue through financing arrangements and potentially referral arrangements with these financial partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

RoadMart is a family-owned tire and auto repair retailer that sells four categories of tires (Passenger/Light Truck, Lawn/Garden/ATV, Commercial/RV, and Farm/Industrial) from major brands including Michelin, Goodyear, Bridgestone, Firestone, Continental, Dunlop, BFGoodrich, Toyo, Hankook, Yokohama, and Uniroyal, alongside a full suite of automotive repair and maintenance services (brakes, alignments, engine diagnostics, A/C, steering/suspension, preventive maintenance, state inspections, and more). The company operates 9 physical retail locations across Alabama and Florida, supplemented by online quote/scheduling tools, free lifetime rotate and balance on passenger/light-truck tires, 24/7 roadside service, and financing through its Roadmart Credit Card (CFNA) and Acima lease-to-own.

Product overview

RoadMart is a family-owned auto repair and tire shop chain operating since 1974, offering a unified service portfolio centered on tire sales and automotive repair. The core product offerings consist of four main tire categories (Passenger/Light Truck, Lawn/Garden/ATV, Commercial/RV, and Farm/Industrial tires) complemented by comprehensive auto repair and maintenance services. The product ecosystem is unified by a single service brand across 9 physical locations in Alabama and Florida, with shared infrastructure including tire brand partnerships (Bridgestone, Firestone, Michelin, Goodyear, Continental, and others), free lifetime rotate and balance services, and financing options (Roadmart Credit Card and Acima). All products and services are delivered through the Net Driven web platform, with online quote, scheduling, and location search features connecting the physical service locations to customers.

Differentiator

Problem solved

Functional benefit

Brands

• Roadmart Credit Card: Exclusive credit card program offered by RoadMart Inc. for customer financing of auto repair and tire purchases.
• Roadmart Credit Cardholder

Products and services

• Passenger & Light Truck Tires Tires for sedans, coupes, minivans, crossovers, light trucks, and SUVs from brands including Goodyear, BFGoodrich, Uniroyal, Dunlop, and Continental. Includes all-season, high-performance, touring, and light-truck/all-terrain tire options. Each purchase includes free lifetime rotate and balance plus free flat repair for the life of the tire.
• Lawn, Garden & ATV Tires Specialized tires for lawn mowers, ATVs, garden tractors, and related equipment. Includes mud tires, sand tires, sport/racing ATV tires, and low-pressure turf tires designed for minimal ground damage.
• Commercial & RV Tires Heavy-duty tires for commercial vehicles including 18-wheelers, straight trucks, and RVs. Features heat management, wet/dry traction, and options for dual configurations, Super Singles, steer axle, drive axle, and trailer tires from brands like Continental, Dunlop, Goodyear, Yokohama, and Bridgestone.
• Farm & Industrial Tires Agricultural tires for tractors, skid steers, gators, and rubber tracks with reduced soil compaction and enhanced durability, plus industrial tires for loaders, backhoes, and forklifts with resistance to oil, chemicals, and ozone. Available from Michelin, BFGoodrich, and Goodyear brands.
• Auto Repair Services Complete automotive repair and maintenance services offered across all 9 locations, including oil changes, engine diagnostics, brake service, cooling system service, A/C repair, wheel alignments (2-wheel and 4-wheel), steering and suspension, preventive maintenance, TPMS repair, axle/CV joint/driveshaft repair, belts and hoses, starting/charging/batteries, and state vehicle inspections.
• Commercial Truck Repair Commercial truck repair services for fleet accounts, based at the Enterprise, AL location, supported by 24/7 roadside tire service including holidays.
• Roadmart Credit Card Financing (CFNA) Dedicated line of credit card for automotive purchases and services, administered through Credit First National Association (CFNA), enabling customers to pay over time for tires and auto repair.
• Acima Lease-to-Own Financing (Tires) Flexible lease-to-own solution for tire purchases only, with approval amounts up to $5,000 based on cash price. Requires active checking account with $750+ monthly income, 3 months income history, government-issued photo ID, and SSN/TIN. Early purchase options available with savings within first 90 days.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Net DrivencoreTechnology or IntegrationNet Driven provides the website platform powering roadmarttire.com. The platform includes customer management, location finder, appointment scheduling, and service quote functionality. Privacy policy indicates Net Driven processes customer data requests.
• LeadVenture Inc.coreTechnology or IntegrationLeadVenture Inc. is a co-owner of the website and digital services alongside RoadMart Inc. They provide the underlying technology infrastructure and platform for the digital storefront.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Goodyear Tire & Rubber Company (Goodyear Auto Service): Goodyear is a major tire manufacturer that also operates company-owned Goodyear Auto Service centers combining tire sales and automotive repair. As a supplier (RoadMart carries Goodyear) and a competing retailer with greater scale, it is a broad incumbent comparable.
• Monro, Inc. Monro operates ~1,300 stores under brands including Monro Auto Service, Mr. Tire, Tire Choice, and AutoTire. It is a public company specializing in undercar repair and tire services—a direct comparable in service mix though larger in scale and footprint than RoadMart.
• Pep Boys: Pep Boys is a national auto service and tire retail chain with ~1,000 locations offering tires, maintenance, and repair. It competes for the same broad consumer auto service customer as RoadMart but at much larger scale and brand recognition.
• TBC Corporation (NTB, Midas, Tire Kingdom): TBC Corporation is a major tire and automotive service franchisor/operator (NTB, Midas, Tire Kingdom, Big O Tires) owned by Sumitomo Rubber Industries. It competes with RoadMart through both direct stores and franchise models, and is a potential acquirer of regional chains.
• Walmart Auto Care Centers: Walmart Auto Care Centers offer tire installation, balancing, rotation, and basic auto services across 2,500+ U.S. stores. As a mass-market competitor leveraging superior scale and pricing, it is a key competitive reference point for RoadMart's consumer tire and service business.

Emerging players

• Take 5 Oil Change (Driven Brands): Take 5 Oil Change is a growing quick-service chain with 1,600+ locations in the U.S. and Canada, focused on oil changes and basic maintenance. As a fast-growing services-only concept backed by Driven Brands, it represents the emerging format competing for RoadMart's preventive maintenance and light-service revenue.
• Jiffy Lube (Shell/Lubrication Carriers): Jiffy Lube operates ~2,000 quick-service locations focused on oil changes and light maintenance, with some tire services. It is comparable for the preventive maintenance segment of RoadMart's business and represents the kind of focused service model that may be the future of the ICE service business.

Direct peers

• Big O Tires: Big O Tires is a franchise-based tire and auto service retailer with ~450 locations across the U.S. It directly mirrors RoadMart's combination of retail tire sales, installation, and undercar repair services, and competes for the same suburban/rural customer demographic.
• Tire Discounters: Tire Discounters is a large regional tire and auto service chain operating 180+ stores across the Southeast (Ohio, Kentucky, Indiana, Tennessee, Georgia). As a multi-store regional operator with similar service bundling, it is highly comparable in operating model and growth trajectory to RoadMart.
• Discount Tire (Discount Tire/America's Tire): Discount Tire is the largest U.S. independent tire retailer with 1,100+ stores nationwide, selling new tires, wheels, and related services. It is the most direct competitor to RoadMart, operating the same retail tire + installation model at significantly greater scale, with similar multi-brand portfolios and footprint expansion strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/road-mart-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoadMart