Net Driven
Net Driven provides websites, digital marketing, AI-powered customer engagement, and eCommerce solutions exclusively to independent tire and service shops across North America, with 5,000+ customers and preferred-provider endorsements from 20+ major automotive brands.
- Company typePrivate
- Founded2003
- HeadquartersScranton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Net Driven does
Net Driven is a vertical digital marketing and website platform purpose-built for independent tire and service shops across North America. Operating as a brand under LeadVenture Inc. (corporate headquarters in Lake Oswego, OR, with customer support operations in Scranton, PA), the company has served the automotive aftermarket for over 20 years and claims a customer base of 5,000+ independent shops. The product portfolio spans four integrated solution pillars: Get Found (websites, local SEO, Google Business Profile management, reputation management), Fill Your Bays (paid search advertising, online quoting, AI-powered voice and chat), Bring Drivers Back (declined work follow-up, automated review requests), and Know What's Working (a centralized marketing and performance dashboard branded as Shop Command Center). Additional offerings include the TurnKey eShop eCommerce solution developed in partnership with Keystone Automotive and a reseller relationship with Podium for messaging.
The underlying technology combines website hosting and design, local SEO tooling, paid advertising management across Google, Microsoft, Facebook and display channels, reputation and review automation, and AI-assisted customer communication features. Pricing is quote-based and recurring, with monthly billing cycles, a combination of fixed management fees and variable ad spend (with margins up to 30%), and contractual terms governed by Order Forms under Net Driven's Terms of Service. Revenue is generated through subscription fees for websites, digital marketing services, managed services (SEO, social, reputation), and reputation management, supplemented by ad spend pass-through with margin.
Distribution is hybrid: direct enterprise field sales with dedicated account managers targeting individual shops (evidenced by 'Book a Demo' CTAs and personalized outreach), combined with an OEM/distributor endorsement channel where Net Driven holds preferred or exclusive digital marketing provider status with over 20 automotive brands including Michelin, NAPA Auto Care, Bridgestone, Continental, Tire Pros, American Tire Distributors, Pomp's Tire Service, Yokohama, and Ford Professional Service Network. These endorsements create a structured referral pipeline into dealer networks that is difficult for generalist digital agencies to replicate.
Net Driven firmographics
Firmographics- Name
- Net Driven
- Legal name
- Net Driven
- Website
- https://netdriven.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Net Driven provides websites, digital marketing, AI-powered customer engagement, and eCommerce solutions exclusively to independent tire and service shops across North America, with 5,000+ customers and preferred-provider endorsements from 20+ major automotive brands.
- Ownership category
- akta.pro rank
Net Driven industry classification
Industry- Product category
- Automotive Digital Marketing Software
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Net Driven is headquartered
LocationHeadquarters
- HQ city
- Scranton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Net Driven business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Website Services: Monthly recurring fees for website hosting, design, and maintenance services for independent tire and service shops.
- Digital Marketing Services: Recurring management fees for digital advertising services including Google Search, Microsoft Search, Facebook, Display, and targeted digital advertising. Fees include ad spend plus management fees.
- Managed Services: Monthly recurring fees for managed services including SEO, social media management, and reputation management.
- Reputation Management: Recurring subscription for reputation management services including review management dashboard and integration with dealer management systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based subscription model tailored to individual shop needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Net Driven product offering
Product offeringCore offering
Net Driven provides an integrated digital marketing and website platform specifically designed for independent tire and service shops. The offering combines customizable mobile-responsive websites, local SEO and Google Business Profile management, paid search and social advertising, reputation management, AI-powered voice and chat customer engagement, online quoting, and automated declined-work follow-up, all consolidated into a unified Shop Command Center dashboard. The platform is sold on a subscription basis with recurring monthly fees plus ad spend.
Product overview
Net Driven offers a unified platform architecture for independent tire and service shops, combining websites, digital marketing, and customer engagement tools into an integrated system. The core portfolio consists of Websites (digital storefront), Digital Marketing (SEO, reputation, paid ads), Shop Command Center (analytics dashboard), AI Service Writer (AI-powered chat/voice), and Repair IQ (quoting and declined services follow-up). Additional products include TurnKey eShop for eCommerce. The platform operates on a modular approach where shops can access tools through solution columns: Get Found (local SEO, websites, reputation), Fill Your Bays (paid ads, quoting, AI chat), Bring Drivers Back (declined work follow-up, review automation), and Know What's Working (dashboard, support). The system is designed to work with existing POS systems rather than replacing them.
Differentiator
Problem solved
Functional benefit
Products and services
- Websites Customizable mobile-responsive website platform designed specifically for independent tire and service shops, including service catalogs, tire inventory listings, and built-in SEO optimization to serve as the digital storefront for customer acquisition.
- Digital Marketing Managed digital marketing suite combining local SEO, reputation management, and paid search advertising across Google, Microsoft, Facebook, and display networks to help independent tire and service shops get found by local drivers and manage their online presence.
- Shop Command Center Centralized dashboard providing marketing and performance analytics, retention campaign automation, and a unified view of shop metrics that integrates with existing POS systems to consolidate shop management data into one platform for independent tire and service shops.
- AI Service Writer AI-powered service writing tool that uses generative AI for automated chat and voice interactions to handle customer inquiries, provide repair quotes, and schedule appointments around the clock for independent tire and service shops.
- Repair IQ with Declined Services Online quoting and scheduling platform that includes automated follow-up for declined services, enabling shops to quote repair costs, schedule appointments, and automatically re-engage customers who declined recommended work to recover lost revenue.
- TurnKey eShop eCommerce solution built in partnership with Keystone Automotive that enables online parts and accessories sales, integrating Keystone's inventory and fulfillment network with Net Driven websites to provide plug-and-play eCommerce capabilities for automotive aftermarket shops.
Companies that use Net Driven
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Net Driven technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
Net Driven partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- MichelincorePreferred Website & Digital Marketing Provider for Michelin Alliance Program Dealers. Net Driven is endorsed as the preferred provider to Michelin-certified dealers, driving customer acquisition through OEM referral.
- NAPA Auto CarecoreExclusively endorsed Website provider for NAPA Auto Care and NAPA Gold Dealers. Highest-tier endorsement relationship for automotive service dealers.
- Tire & Service NetworkcoreExclusive Website Provider for their TSN Dealer Program. Exclusive endorsement for Tire Service Network dealer members.
- Tire ProscorePreferred Website & Digital Marketing Provider for Tire Pros dealers. Preferred partner status driving referrals.
- BridgestonecorePreferred Website & Digital Marketing Provider for their Affiliated Retail Network Dealers. Endorsed by Bridgestone for their affiliated dealer network.
- ContinentalcoreExclusively endorsed Website & Digital Marketing Provider for GOLD Program dealers. Exclusive endorsement for Continental GOLD dealer network.
- Keystone Automotive OperationscoreExclusive Website and Digital Marketing provider for Parts Via dealers. Partnership created TurnKey eShop - an eCommerce solution integrating Keystone inventory with Net Driven websites for automotive aftermarket shops.
- American Tire DistributorsmajorPreferred Website & Digital Marketing Provider for their Activate Dealers. Endorsed by ATD for their Activate dealer program.
- TireHub+majorPreferred Website & Digital Marketing Provider for their Tire Hub Plus Dealer Program. Preferred status for TireHub+ dealers.
- National Tire WholesalemajorPreferred Website & Digital Marketing Provider for their T3 program dealers. Preferred partner for NTW T3 dealer network.
- BFGoodrich TiresmajorPreferred Website & Digital Marketing Provider status for BFGoodrich dealers.
- UniroyalmajorPreferred Website & Digital Marketing Provider status for Uniroyal dealers.
- K&M Tire / Mr. Tire / Big 3majorPreferred Website & Digital Marketing Provider for Mr. Tire / Big 3 dealers through K&M Tire partnership.
- Pomp's Tire ServicemajorExclusive Website and Digital Marketing Provider for Pomp's Tire Service dealers.
- Jiffy LubemajorEndorsed Website provider for Tire Websites. Jiffy Lube endorses Net Driven for their franchise/tire service operators.
- YokohamamajorExclusively endorsed Website and Digital Marketing provider for Advantage dealers.
- Independent Tire Dealers GroupmajorPreferred and Endorsed Website and Digital Marketing provider for ITDG members.
- Ford Professional Service NetworkmajorPreferred Website & Digital Marketing Provider for Professional Service Network affiliated shops.
- Federated Auto PartsmajorStrategic partnership with Federated Auto Parts Professionals to provide websites and digital marketing for service customers.
- Keystone AutomotivecorePartnership created TurnKey eShop solution combining Keystone's inventory and fulfillment network with Net Driven's websites and marketing capabilities for automotive aftermarket eCommerce.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Net Driven competitors and assessment
Company assessmentDirect peers
- Dealer Spike: Dealer Spike provides websites, digital marketing, SEO, and CRM solutions to automotive dealers (powersports, RV, marine, and auto). Direct competitor to Net Driven in the dealer digital marketing space with overlapping product surface (websites, paid search, reputation).
- DealerOn: DealerOn is a digital marketing platform for automotive dealers offering websites, SEO, paid search, social media management, and advertising. Directly comparable to Net Driven across the automotive dealer digital marketing stack with similar SMB dealership target customer.
- BZ Results: BZ Results is a digital marketing agency serving automotive aftermarket dealers including tire and service shops. Closest direct competitor focused specifically on the independent tire/service vertical that Net Driven targets.
- ActivEngage: ActivEngage provides messaging, chat, and customer engagement software for automotive dealers. Overlaps directly with Net Driven's AI Voice & Chat and customer engagement features and competes for the same dealer technology budget.
Broad incumbents
- DealerSocket (now part of Cox Automotive): DealerSocket is a larger automotive CRM, desking, and marketing platform serving franchised dealers. Overlaps with Net Driven's marketing and customer engagement capabilities but operates at a broader, more enterprise-focused scope.
- HubSpot: HubSpot is a general-purpose marketing automation, CRM, and content platform. Competes for the marketing software wallet of independent tire/service shops but lacks the vertical tire/automotive specialization that defines Net Driven.
- Cox Automotive: Cox Automotive is a large automotive technology holding company encompassing Dealertrack, Kelley Blue Book, Autotrader, and DealerSocket. Represents the broader incumbents consolidating automotive dealer technology and adjacent to Net Driven's dealer customer base.
Emerging players
- ServiceTitan: ServiceTitan is a vertical SaaS platform for home and commercial service businesses with marketing, scheduling, and customer engagement modules. Comparable vertical SaaS playbook to Net Driven (vertical-specific workflow + marketing) but serving trades rather than tire/auto aftermarket.
Others
- Podium: Podium is a local business messaging and customer interaction platform. Net Driven is a reseller of Podium products; Podium competes for the local business messaging wallet and represents both a partner and a competing channel for shop engagement.
- Cars.com: Cars.com is an automotive marketplace and digital marketing services provider. Adjacent ecosystem participant serving automotive dealer customers with overlapping digital marketing offerings, though primarily focused on inventory marketplace.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Net Driven social profiles
Digital presenceNet Driven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Net Driven leadership team
Management profileNumber of profiles
Profiles1 record
Net Driven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Net Driven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Net Driven
What does Net Driven do?
Net Driven provides an integrated digital marketing and website platform specifically designed for independent tire and service shops. The offering combines customizable mobile-responsive websites, local SEO and Google Business Profile management, paid search and social advertising, reputation management, AI-powered voice and chat customer engagement, online quoting, and automated declined-work follow-up, all consolidated into a unified Shop Command Center dashboard. The platform is sold on a subscription basis with recurring monthly fees plus ad spend.
Is Net Driven a public or private company?
Net Driven is a private company. It is classified as corporate owned and is currently operating.
When was Net Driven founded?
Net Driven was founded in 2003. It employs 11 to 50 people.
Where is Net Driven based?
Net Driven is headquartered in Scranton, United States, in the North America region.
How does Net Driven make money?
Four revenue lines are on record. Website Services are the primary driver. The others are digital Marketing Services, managed Services and reputation Management.
Who are Net Driven's main competitors?
Direct peers on record are Dealer Spike, DealerOn, BZ Results and ActivEngage. Broad incumbents are DealerSocket (now part of Cox Automotive), HubSpot and Cox Automotive. ServiceTitan is listed as an emerging player. Others are Podium and Cars.com.
Does Net Driven have an API?
No public API is recorded for Net Driven.
What industry is Net Driven in?
Net Driven's product category is Automotive Digital Marketing Software. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch).