BePrepared

What BePrepared does

BePrepared, operated by The Prepared Company Pty Ltd and headquartered in Chadstone, Victoria, Australia, provides a white-label digital vault platform that enables estate planning law firms to capture, securely store, and enable post-mortem executor access to client digital assets, including cryptocurrency keys, passwords, account details, and important documents. The platform is built on a security architecture featuring AES-256 encryption at rest and unique per-client and per-firm encryption keys with no shared master key, supported by SOC 2 Type II and GDPR compliance certifications. The product suite comprises three integrated offerings: The Vault (digital asset storage with branded client-facing vaults), Smart Intake (AI-powered client onboarding with conditional logic and meeting brief generation), and TimeWarp (automatic time tracking using on-device AI screen classification, calendar integrations, and Microsoft Teams call summaries priced at $119/user/month).

BePrepared sells primarily through direct enterprise sales to estate planning law firms, supported by content marketing, conference speaking, and CPD-accredited training. The company operates across 6 countries (UK, Australia, Canada, New Zealand, UAE, Singapore), serving 500+ law firms with 1M+ vaults created and 50,000+ UK users as of October 2025. The business model is subscription-based for Vault and Smart Intake with quote-based pricing, complemented by per-seat TimeWarp pricing. The platform generates a compounding referral loop: each vault client names 1-3 executors who see firm branding and become potential future clients. The company is founder-led by Dylan O'Brien, appears bootstrapped with no disclosed funding rounds, and positions itself as the compliance solution for the UK digital asset law effective 2 December 2025.

Name

BePrepared

Legal name

The Prepared Company Pty Ltd

Website

https://bepreparedapp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

BePrepared provides a white-label digital vault platform that enables estate planning law firms to securely store clients' digital assets and deliver AI-powered intake and time-tracking workflows, serving 500+ firms across 6 countries.

Ownership category

akta.pro rank

Product category

Estate Planning Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Trusts, Estates, and Agency Accounts (525920)

SIC

Finance Services (6199)

akta.pro primary industry

Recovery & Inheritance Solutions (social recovery services, dead-man switches, key escrow) (FSAPACAK)

akta.pro secondary industries

Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG), Digital Asset Custody & Tokenization Servicing (FSAAAOAO), Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ)

Keywords

• Estate planning software
• Digital asset vault
• Law firm technology
• Client intake platform
• Automatic time tracking

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Vault Subscription: Firms pay subscription fees for the digital vault platform. The vault enables annual automated client outreach, creating recurring touchpoints and generating billable review opportunities. Each new vault client adds to next year's outreach pool, creating compounding recurring revenue.
2. Smart Intake Platform: Intake platform is offered as part of the integrated product suite, likely on a subscription basis for law firms.
3. TimeWarp Time Tracking: $119 per user per month. TimeWarp captures billable time lawyers would otherwise lose to memory-based recording, recovering 10-30% of fee-earner billable time.
4. Estate Administration Services: Firms with vault clients are positioned to capture probate and estate administration work when clients pass away, as executors already view the firm as the expert on digital assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BePrepared provides a secure, white-label digital vault platform that enables estate planning law firms to capture, store, and release their clients' digital assets (passwords, cryptocurrency keys, account credentials, and legal documents) as part of estate planning workflows. The platform includes an AI-powered client intake system and an automatic time-recording tool for lawyers, all secured by per-client encryption keys, SOC 2 Type II controls, and GDPR compliance, with executor access triggered only after verified death.

Product overview

BePrepared (operated by The Prepared Company Pty Ltd) offers a platform of three integrated products for law firms: The Vault provides secure digital asset storage for estate planning with executor access upon death; Smart Intake delivers AI-powered client onboarding with automatic meeting preparation; and TimeWarp enables intelligent automatic time recording for law firms. The platform is white-labelled for law firms and includes a Trust Centre for compliance documentation. All products share a common security infrastructure with SOC 2 Type II certification and GDPR compliance.

Differentiator

Problem solved

Functional benefit

Brands

• TimeWarp: Automatic time tracking software for law firms that captures screen activity and uses AI to classify work by matter.
• The Vault
• Smart Intake

Products and services

• The Vault A secure, white-label digital vault for estate planning law firms that enables clients to store passwords, cryptocurrency keys, account details, and important documents under the firm's own branding. Each client and firm receives a unique encryption key, data is AES-256 encrypted at rest, and executors receive read-only access only after rigorous death verification.
• Smart Intake An intelligent client onboarding platform for law firms that replaces static PDF and email questionnaires with adaptive conversations driven by conditional logic. AI generates structured meeting briefs instantly upon client submission, including document requests, homework items, risk flags, and narrative summaries, and can be embedded on a firm's website for 24/7 lead capture.
• TimeWarp An intelligent automatic time recording solution for law firms that runs silently capturing screen activity, uses on-device AI to classify work to the right matter, integrates with Outlook and Google Calendar to convert meetings into draft time entries, and incorporates Microsoft Teams call intelligence to summarize calls into billable entries. Firms use it to recover 10-30% of fee-earner billable time.

Quantifiable outcome

• 60% of firms dealing with digital asset queries have no structured workflow — creating market opportunity
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature12 records

Partnerships

Two partnerships are on record, tiered core.

• STEP (Society of Trust and Estate Practitioners)coreStrategic or Co-development PartnerFeatured speaker at STEP conferences globally. BePrepared provides training sessions and education on digital asset management for estate planners and financial advisors. STEP has published white papers recognizing digital assets as a critical issue for the profession.
• Law Societies & Estate Planning AssociationscoreStrategic or Co-development PartnerPartnered with leading estate planning associations across 6 countries. BePrepared delivers CPD sessions and keynote presentations to law societies and professional bodies globally.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MyCase: MyCase is a legal practice management solution for small and midsize law firms offering case management, billing, time tracking, and client communication. It represents the broad incumbent category that could bundle features overlapping with BePrepared's suite.
• LegalZoom: LegalZoom is a large online legal services platform offering wills, estate plans, and related services. While broader than BePrepared, it overlaps in the consumer-side estate planning category and represents a potential competitive or partnership vector.
• Smokeball: Smokeball is a legal practice management platform with built-in automatic time tracking, document automation, and matter management. It is a broad incumbent that overlaps with BePrepared's TimeWarp and overall legaltech positioning.
• Clio: Clio is a leading cloud-based legal practice management platform serving law firms globally. As a broad incumbent, it competes with BePrepared's TimeWarp and Smart Intake products and could feasibly add vault or digital-asset modules to its suite.

Direct peers

• Trust & Will: Trust & Will is an online estate planning platform that creates wills, trusts, and related documents. While more focused on document creation, it competes for the same estate planning customer relationship and is expanding into adjacent digital-asset capabilities.
• Cake: Cake is an end-of-life planning platform offering digital storage of wishes, documents, and account access. It targets a similar use case of organizing digital legacy information, though skews more consumer-direct than BePrepared's B2B2C law-firm model.
• SafeBeyond: SafeBeyond is a digital inheritance platform that allows users to securely pass digital assets to designated heirs. It competes directly with BePrepared's vault for the digital-asset-inheritance use case.
• Wealth.com: Wealth.com is an estate planning platform used by financial advisors and wealth management firms. It overlaps with BePrepared in providing digital estate planning infrastructure and is increasingly focused on digital assets in client plans.
• Everplans: Everplans provides end-of-life planning software for storing documents, accounts, and wishes with designated access to loved ones. Directly comparable to BePrepared's vault proposition for digital assets and executor handoff.
• GoodTrust: GoodTrust is a digital estate planning platform that helps consumers organize and pass on digital assets, similar to BePrepared's core vault functionality. It competes in the same digital-asset-inheritance category and overlaps on executor access workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/preparedcompany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BePrepared