Hubbard's Yellowstone Lodge.

What Hubbard's Yellowstone Lodge. does

Hubbard's Yellowstone Lodge is a privately held, family-owned guest ranch and fly fishing lodge located in Emigrant, Montana, in the Paradise Valley bordering Yellowstone National Park. Founded in 1976 by Jim Hubbard, the property spans approximately 25 miles of Tom Miner Basin wilderness and offers an all-inclusive hospitality experience combining cabin-style lodging with private baths, chef-prepared dining, and a multi-activity recreation program. Its core offerings are guided fly fishing across more than 60 miles of the Yellowstone River, wade fishing in Yellowstone National Park, and exclusive private water access on Merrell Lake (an 85-acre spring-fed lake) and Tom Miner Creek; secondary offerings include horseback riding, Yellowstone Park tours, hiking, whitewater rafting, birding, and clay shooting.

The business operates a direct-to-consumer model with bookings made by phone, email, or website, supplemented by referral partnerships with Orvis (endorsed lodge status) and TripAdvisor. Pricing is per-person, double occupancy, with rates of $630 per night for non-guided packages and $910 per night for guided packages, plus add-on fees for riding, tours, and additional guide services. The lodge is open seasonally, with guiding services running June through September. There is no proprietary technology stack; the operation runs as a traditional hospitality and outfitting business. The company is independently owned by the Hubbard family, with no external investors, parent company, or funding rounds identified in the data.

Revenue is undisclosed. The lodge's primary customers are affluent outdoor enthusiasts, particularly fly fishing and equestrian travelers, who purchase multi-night packages and add-on activities. The property has been a two-time Orvis Lodge of the Year recipient, establishing credibility in the fly fishing lodge category. Operations are concentrated at a single site in Emigrant, Montana, with the nearest commercial airport in Bozeman approximately 1.5 hours away.

Name

Hubbard's Yellowstone Lodge.

Legal name

Hubbard's Lodge

Website

https://hubbardslodge.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Hubbard's Yellowstone Lodge is a privately held, family-owned fly fishing and guest ranch in Emigrant, Montana, bordering Yellowstone National Park. It serves affluent outdoor enthusiasts seeking multi-night all-inclusive stays combining guided fishing, horseback riding, lodging, and dining on a 25-mile wilderness property.

Ownership category

akta.pro rank

Product category

Guest Ranch Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

akta.pro secondary industries

National Park & Conservancy Lodges (THAGAIAI), Mountain & Alpine Lodges (THAGAIAE), Cabin & Cottage Campgrounds (THAMAJAD)

Keywords

• Guest ranch lodging
• Fly fishing trips
• Horseback riding tours
• Yellowstone park tours
• Outdoor adventure hospitality

Headquarters

HQ city

Emigrant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lodging and Dining Packages: Full-service guest lodge offering cabin-style rooms with private baths, gourmet meals, and access to private water on Merrell Lake and Tom Miner Creek. Packages include guided and non-guided fishing, riding, and all-inclusive stays.
2. Guided Fishing Services: Professional fly fishing guide services with one guide per two guests. Includes float fishing on Yellowstone River, wade fishing in Yellowstone National Park, and access to private spring creeks.
3. Activity Add-ons: Additional revenue from horseback riding ($300 full day, $200 half day), Yellowstone Park tours, white water rafting, clay shooting, and airport transportation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Founded in 1976 by Jim Hubbard, the company operates a family-owned guest ranch in Emigrant, Montana, providing overnight lodging, on-site dining, and a portfolio of guided outdoor activities including fly fishing, horseback riding, Yellowstone National Park tours, hiking, white water rafting, birding, and clay shooting. Offerings are sold predominantly as multi-day all-inclusive guest ranch stays for individual travelers, couples, families, and small groups visiting the greater Yellowstone region.

Product overview

Hubbard's Yellowstone Lodge is a two-time Orvis Lodge of the Year award-winning guest ranch offering an integrated hospitality experience combining luxury lodging, gourmet dining, and outdoor recreational activities. The core offerings include fly fishing (with float fishing, wade fishing, and private spring creek access), horseback riding across 25 square miles of wilderness, and Yellowstone National Park tours. Additional activities include hiking, white water rafting, birding, and clay shooting. Accommodations feature cabin-style rooms with private baths and Western decor, while dining offers chef-prepared meals with an emphasis on local and fresh ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Ranch Lodging Multi-night overnight accommodations in a family-owned guest ranch setting on the Yellowstone River in Emigrant, Montana, sold to individual leisure travelers, couples, families, and small groups visiting the greater Yellowstone region.
• On-site Dining Meals provided to lodge guests as part of the all-inclusive ranch stay experience, supporting multi-day visits without leaving the property for food service.
• Guided Fly Fishing Guided fly fishing on the Yellowstone River and surrounding waters, marketed to anglers of varying experience and tied to the lodge's two-time Orvis Lodge of the Year recognition.
• Horseback Riding Guided trail rides and horseback excursions on ranch and surrounding lands, sold to ranch guests as a packaged activity.
• Yellowstone National Park Tours Guided interpretive tours into Yellowstone National Park from the lodge's Emigrant, Montana base, sold to guests seeking a curated park experience without self-driving or self-guiding.
• Guided Hiking Guided hiking outings in the surrounding mountains and wilderness, marketed to guests of varying ability as part of the lodge's activity menu.
• White Water Rafting Guided white water rafting trips on regional rivers, sold to ranch guests seeking higher-adrenaline water-based excursions.
• Birding Birding experiences in the Yellowstone River corridor and surrounding habitat, marketed to nature-focused guests interested in regional wildlife.
• Clay Shooting Clay shooting sport shooting experiences offered on or near the property, sold to ranch guests as an add-on sporting activity.

Quantifiable outcome

• Two-time Orvis Lodge of the Year award recipient

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OrviscoreGTM or Marketing PartnerOrvis is a premier fishing and outdoor equipment company. Hubbard's Yellowstone Lodge is an endorsed Orvis Lodge and two-time Orvis Lodge of the Year award recipient, providing legitimacy and access to Orvis's customer base of fly fishing enthusiasts.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Orvis: Premier fly fishing and outdoor equipment brand and key endorsement/distribution partner for Hubbard's. Relevant as a channel partner and ecosystem player rather than a direct competitor.

Direct peers

• The Resort at Paws Up: Premier luxury guest ranch resort in Greenough, MT offering all-inclusive experiences with fly fishing, horseback riding, and fine dining. Comparable scale, pricing, and target affluent experiential traveler.
• Henry's Fork Lodge: Premier fly fishing lodge in Last Chance, ID near Yellowstone. Direct peer in the fly fishing lodge category with similar Orvis-endorsed positioning, package pricing, and angler customer base.
• Lone Mountain Ranch: Long-established guest ranch in Big Sky, MT with horseback riding, fly fishing, and all-inclusive packages. Comparable Montana luxury guest ranch model and customer profile.
• Brush Creek Ranch: Luxury dude ranch in Saratoga, WY with all-inclusive fly fishing, horseback riding, and adventure programming. Similar target customer, pricing tier, and activity stack.
• Triple Creek Ranch: Relais & Châteaux luxury ranch resort in Darby, MT with all-inclusive cabins, fine dining, and outdoor activities. Comparable luxury positioning, package-based pricing, and remote Montana setting.
• Bar W Guest Ranch: Family-oriented guest ranch in Whitefish, MT offering horseback riding, fly fishing, and Western hospitality. Comparable family-owned guest ranch operating model in Montana.
• Chico Hot Springs Lodge: Historic lodge in Pray, MT (Paradise Valley) offering lodging, dining, and outdoor activities including fly fishing. Direct geographic and experiential peer in the same Montana destination region.
• Sage Lodge: Luxury lodge and guest ranch in Paradise Valley, MT offering fly fishing, dining, and outdoor experiences. Most direct local competitor given shared geography, customer base, and fly fishing focus.
• Nine Quarter Circle Ranch: Family-owned guest ranch in Gallatin Gateway, MT specializing in fly fishing and horseback riding with all-inclusive packages. Closest peer in family-owned, fly-fishing-forward guest ranch model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdiA1UIkLsyoXd43IOC7MWw?view_as=subscriber
• Facebookfacebook.com/hubbardslodge
• Instagraminstagram.com/hubbardslodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubbard's Yellowstone Lodge.