Name

IPONE

Legal name

IPONE SA

Website

https://ipone.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorcycle Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Industrial Organic Chemicals (2860), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)

akta.pro secondary industries

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Fuel Additives & Lubricant Additives (IMAEAMAL)

Keywords

• Motorcycle lubricants
• Motorcycle maintenance products
• Synthetic motor oils
• Two-stroke oils
• Motorcycle care products

Headquarters

HQ city

Cabriès

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: IPONE operates direct-to-consumer sales through ipone.com, selling motor oils, care products, maintenance products, workshop equipment, clothing, and accessories. Products include various formulations across 4-stroke and 2-stroke categories for motorcycles, scooters, ATVs, and snowmobiles.
2. B2B Professional Sales: IPONE operates a dedicated B2B portal (pro.ipone.com) for professional resellers, allowing professional customers to access pricing and ordering. The company recruits resellers through a dealer program with information submitted via email.
3. Reseller/Dealer Network: IPONE distributes through a network of physical dealers and resellers. The company maintains a dealer locator on its website to help customers find nearby retailers.
4. Lifestyle Products: Sale of branded lifestyle merchandise including motorcycle sneakers (KT01-S), clothing, accessories, and collaborations with brands like Venum and Alpinestars.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IPONE designs, manufactures, and sells specialized lubricants and maintenance products dedicated exclusively to motorcycles, scooters, ATVs, and snowmobiles. The range covers motor oils (synthetic and semi-synthetic for 2-stroke and 4-stroke engines), chain care, brake/engine cleaners, fork and shock fluids, brake and gearbox oils, coolant, workshop equipment, and branded lifestyle merchandise, sold via its own e-commerce site, a B2B professional portal, and a European dealer network.

Product overview

IPONE is a French company specializing in motorcycle and scooter lubricants and maintenance products since 1985. The product portfolio consists of motor oils (ranging from racing synthetic to essential semi-synthetic formulations for 4-stroke and 2-stroke engines for motorcycles, scooters, ATVs, and snowmobiles), Care Line products (chain care, engine maintenance, wheel care, bike cleaning, rider equipment), Maintenance products (suspension fluids, brake fluids, transmission oils, coolants, workshop equipment), and Lifestyle merchandise (motorcycle footwear, apparel, and accessories). The core offering centers on proprietary lubricant formulations including Racing, Sport, Advanced, and Essential product tiers, complemented by a comprehensive range of branded maintenance consumables and casual lifestyle apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• RACING 100% Synthetic Motor Oil Premium 100% synthetic motor oil formulated with ester technology for racing and high-performance motorcycles, scooters, ATVs, and snowmobiles, designed for maximum engine protection under extreme conditions (4-stroke and 2-stroke variants).
• SPORT 100% Synthetic Motor Oil Full synthetic motor oil for sport motorcycles, scooters, ATVs, and snowmobiles, delivering high lubrication performance and heat resistance for high-RPM engines.
• ADVANCED Semi-Synthetic+ Motor Oil Semi-synthetic motor oil with enhanced formulation for motorcycles, scooters, and ATVs, positioned between full synthetic and entry-level tiers.
• ESSENTIAL Semi-Synthetic Motor Oil Entry-level semi-synthetic motor oil for everyday motorcycle and scooter use, providing reliable engine protection at accessible price points.
• Samouraï Racing 2T Oil 100% synthetic 2-stroke motor oil designed for racing applications, providing high engine protection and clean combustion for high-performance 2-stroke engines.
• Samouraï Oil Injection 2T Oil 100% synthetic 2-stroke oil specifically formulated for motorcycles with separate oil injection systems, featuring ester technology and precision pour spouts for accurate dosing.
• Katana 100% Synthetic 4-Stroke Motor Oil High-performance 100% synthetic 4-stroke motor oil (including Full Power and Off-Road variants) offering strong viscosity stability and engine protection for sport and racing motorcycles.
• Heritage Motor Oil Semi-synthetic and full synthetic motor oil lines designed specifically for classic and heritage motorcycles.
• Radiator Liquid Coolant Engine coolant/antifreeze formulated for motorcycle cooling systems, preventing overheating and corrosion.
• X-Trem Chain Road Grease Thick chain grease designed for road motorcycles, adhering strongly to the chain to protect against wear in all weather conditions.
• X-Trem Chain Off-Road Lubricant Fluid chain lubricant for off-road motorcycles, forming a colorless film that prevents dirt adhesion while maintaining lubrication.
• Chain Cleaner Specialized solvent-based cleaner for motorcycle chains, removing dirt, old lubricant, and debris.
• Brake Cleaner Fast-acting solvent cleaner for motorcycle brake systems, removing oil, grease, and brake dust without leaving residue.
• Engine Cleaner Degreaser Degreaser formulation for cleaning motorcycle engine exteriors and removing accumulated grime.
• Air Filter Cleaner & Air Filter Oils Foam air filter cleaning solution that dissolves dirt and oil without damaging filter media, paired with dedicated air filter oils for foam filter re-oiling.
• Injector Cleaner & Fuel Stabilizer Fuel system additive that cleans fuel injectors for improved spray pattern and engine performance, plus a fuel stabilizer that prevents gasoline degradation during storage.
• Fork Oil & Monoshock Fluid Suspension oils specifically formulated for motorcycle fork internals and rear shock absorbers, controlling damping characteristics.
• Brake Fluid & X-Trem Brake Fluid DOT-rated hydraulic brake fluid meeting manufacturer specifications, plus a high-performance variant (X-Trem) developed for racing applications with superior temperature resistance.
• Gearbox Oil, Cardan Shaft Oil & Clutch One Hydraulic Oil Transmission oils for motorcycle gearboxes, cardan shafts and rear axles, plus mineral hydraulic clutch fluid for wet clutch systems, providing gear protection and smooth shifting.
• Transcoot Scooter Transmission Oil Transmission oil specifically formulated for scooter transmissions, including 2-stroke gearbox applications.
• Waterproof Grease & Full Protect (Degrippant) Water-resistant lubricant grease for mechanical components exposed to moisture, plus a multi-purpose penetrating lubricant for mechanical parts providing rust prevention and lubrication.
• Care Line Cleaning Range (Wheel Cleaner, Multi-Surface Cleaner Polish, Plastic Shine Renovator, Leather Cream, Cleaning Kit, Puncture-Proof Spray) Complete motorcycle cleaning, polishing and protection range including wheel cleaner, multi-surface cleaner polish, plastic renovator, leather cream, all-in-one cleaning kits, and puncture-proof tyre spray.
• Workshop Equipment (Drain Pan, Microfibre Wipe, Workshop Gloves, Environmental Mat, Plastic Jug, Dispenser)

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Tom PagèsminorOthersTom Pagès is a French FMX (Freestyle Motocross) rider who has achieved significant recognition including multiple X Games medals (bronze Best Trick 2019, gold Best Whip 2019), International FMX Rider of the Year 2012, European FMX Rider of the Year 2012, and multiple Red Bull X-Fighters victories. IPONE features Tom Pagès in articles and content marketing, indicating a sponsorship or ambassador relationship.
• Red BullminorOthersRed Bull is mentioned in the company culture description as part of the employee experience (Red Bull stock always available), and Tom Pagès who is associated with IPONE is a Red Bull athlete. This suggests indirect marketing association through athlete partnerships.
• IPONE x Venum CollaborationminorGTM or Marketing PartnerCo-branded IPONE x VENUM hoodie products sold through IPONE's e-commerce platform. Venum is a combat sports and MMA equipment brand, indicating a lifestyle-oriented brand collaboration.
• IPONE x Alpinestars CollaborationminorGTM or Marketing PartnerCo-branded IPONE x ALPINESTARS backpack products sold through IPONE's e-commerce platform. Alpinestars is a premium motorsport protective gear brand, indicating a lifestyle brand partnership.
• Red Bull MotoGP Rookies CupminorOthersIPONE is a partner of the Red Bull MotoGP Rookies Cup, a development series for young motorcycle racing talent. This partnership supports brand visibility in competitive motorsport.

Scale indicators3 records

Broad incumbents

• Castrol (BP): Global lubricant major with dedicated Power 1, ActEon, and Activ motorcycle ranges distributed through workshops and OEMs. Competes with IPONE at specialist dealers but covers passenger-car and industrial lubricants far more broadly.
• Mobil 1 / ExxonMobil: Global energy major with Mobil 1 synthetic passenger and motorcycle product lines. Comparable 4-stroke engine-oil chemistry, but at far broader portfolio scale spanning automotive, industrial, and aviation lubricant categories.
• Repsol Lubricants: Integrated Spanish energy major with branded motorcycle lubricants (Moto, Sintético) distributed across European dealerships. Comparable European motorcycle-aftermarket presence to IPONE, with broader upstream/downstream fuel and lubricant operations.
• Shell Lubricants (Shell Advance / Powersports): Multinational oil major with Shell Advance motorcycle and powersports ranges sold through global dealer networks. Overlaps with IPONE on motorcycle motor oils and 2-stroke grades but operates across passenger, commercial, industrial lubricant segments.

Direct peers

• Liqui Moly: German motorcycle and automotive lubricant specialist (Motorbike, Pro Line, Additive) sold through a dense European B2B/workshop channel analogous to IPONE's pro.ipone.com. Closely comparable on motorcycle-only focus, broad ester/synthetic catalog, and workshop-grade positioning.
• Motul: French-founded, motorcycle-and-powersports specialist lubricant manufacturer with globally distributed ester-based product lines (300V, Power, Expert) sold through dealers and B2B. Direct competitor to IPONE across 2-stroke and 4-stroke racing/sport grades, with overlapping distributor channels and lifestyle motorsport marketing.
• Maxima Racing Oils: U.S.-based specialty lubricants company focused on motorcycles, ATVs, snowmobiles and racing 2-stroke/4-stroke oils. Comparable niche emphasis, race-proven SKUs, and workshop/dealer distribution overlapping with IPONE's powersports focus.
• Bel-Ray: U.S.-headquartered motorcycle, ATV, and powersports specialty lubricant brand emphasizing racing and 2-stroke applications. Comparable to IPONE's Samouraï Racing and X-Trem Chain lines, with similar specialist positioning in motorsport and aftermarket channels.
• Fuchs Silkolene: Fuchs-owned motorcycle-and-powersports lubricant brand with race-proven 2T and 4T products, distributed through workshops and racing partnerships. Directly comparable to IPONE's race/sport motorcycle catalog and ester/synthetic formulation strategy.
• Motorex: Swiss specialist lubricant manufacturer with motorcycle, scooter, and powersports product lines plus care and maintenance chemistries. Highly analogous to IPONE in mid-sized European specialist positioning, 2T/4T motor oils, and workshop-channel emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPONE