Fay's Marina
Fay's Marina is a family-owned marine and outdoor power equipment dealership in La Porte, Indiana, operating since 1972. It sells new and pre-owned boats, personal watercraft, and Husqvarna outdoor power equipment, while offering parts, service, storage, and slip rentals to recreational consumers across the regional Midwest market.
- Company typePrivate
- Founded1972
- HeadquartersLa Porte, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fay's Marina does
Fay's Marina is a family-owned marine and outdoor power equipment dealership headquartered in La Porte, Indiana, operating continuously since 1972. The company sells new and pre-owned boats, personal watercraft, trailers, and marine motors, and has expanded under the Fay's Outdoor sub-brand to carry outdoor power equipment including Husqvarna-branded products. Its core customer base is individual recreational boaters and outdoor power equipment buyers in the regional Midwest market.
The business operates from a 13+ acre full-service facility that combines a sales showroom, service department, parts inventory, vessel storage, and seasonal slip rentals — making it a one-stop destination for the boating lifecycle rather than a transactional showroom. Fay's offers in-house financing referrals, parts and repair service, off-season storage, and slip rentals, generating recurring revenue alongside unit sales.
The company makes money through a mix of unit gross profit on new and pre-owned sales, parts and service labor, storage and slip rental fees, and financing referral income. Go-to-market is primarily local/regional, supported by brand events, seasonal promotions such as "Clear the Decks," and digital content marketing. The ownership structure is multi-generational family ownership, with no public indication of outside investors, institutional capital, or M&A activity.
Fay's Marina firmographics
Firmographics- Name
- Fay's Marina
- Legal name
- Fay's Marina, Inc.
- Website
- https://boatshop.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fay's Marina is a family-owned marine and outdoor power equipment dealership in La Porte, Indiana, operating since 1972. It sells new and pre-owned boats, personal watercraft, and Husqvarna outdoor power equipment, while offering parts, service, storage, and slip rentals to recreational consumers across the regional Midwest market.
- Ownership category
- akta.pro rank
Where Fay's Marina is headquartered
LocationHeadquarters
- HQ city
- La Porte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fay's Marina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- New Boat Sales: Sales of new boats including pontoons, deck boats, jet boats, and personal watercraft from brands such as Bayliner, Coach, Viaggio, Scarab, Yamaha Waverunner, Tracker, and Genesis.
- Pre-owned Boat Sales: Sales of pre-owned and consigned boats, including DIY/fixer-upper units sold as-is for restoration enthusiasts.
- Boat Trailers and Motors: Sales of boat trailers (Iron Bull, Mid-America, Wolverine brands) and boat motors (Honda, Mercury brands).
- Parts and Service: Parts sales and service department including winterization and storage services.
- Outdoor Power Equipment: Sales of Husqvarna outdoor power equipment including zero-turn mowers, garden tractors, snow blades, and bagging attachments.
- Boat Slips: Boat slip rentals for boat owners at the marina facility.
- Financing: Financing services offered through third-party lenders and financing partners to facilitate boat, trailer, and equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury Pontoon Boats - Viaggio series ($39,999-$85,399) |
| Unit Pricing | Pay-as-you-go | Coach Sport Tri-Toon Boats ($42,750-$53,990) |
| Unit Pricing | Pay-as-you-go | Scarab Jet Boats ($54,880-$67,395) |
| Unit Pricing | Pay-as-you-go | Husqvarna Zero-Turn Mowers ($3,199-$4,980) |
| Unit Pricing | Pay-as-you-go | Iron Bull Dump Trailers ($7,744-$9,998) |
| Unit Pricing | Pay-as-you-go | DIY/Fixer-Upper Boats ($100-$1,500) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fay's Marina product offering
Product offeringCore offering
Fay's Marina is a full-service marine dealer and marina selling new and pre-owned boats, personal watercraft, boat trailers, boat motors, boat lifts, and Husqvarna outdoor power equipment from brands such as Bayliner, Coach, Viaggio, Scarab, Yamaha Waverunner, Honda Marine, Mercury, Tracker, Iron Bull, and Genesis. The company also provides parts, service, winterization and storage, boat slip rentals, trade-in and consignment services, and financing facilitated through third-party lenders. Operations span more than 13 acres in La Porte, Indiana, with an adjacent Fay's Outdoor brand for Husqvarna lawn equipment.
Product overview
Fay's Marina is a full-service marine dealer and marina operating over 13 acres in La Porte, Indiana. The company offers a comprehensive portfolio of boats (new and pre-owned pontoons, deck boats, jet boats), personal watercraft, boat trailers, motors, boat lifts, and outdoor power equipment. Core product brands include Viaggio pontoons (Diamante luxury, Lago Z/X/V series), Coach pontoons, Bayliner, Scarab jet boats, Yamaha WaveRunners, and Honda/Mercury motors. Adjacent product lines include Iron Bull trailers (dump and equipment trailers) and Husqvarna outdoor power equipment (zero-turn mowers, tractors, attachments). Services include parts, service, winterization/storage, trade evaluation, consignment, financing, and boat slip rentals. The company operates a 'Clear the Decks' clearance event with used-like pricing on new inventory backed by full factory warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boats
- Pre-owned Boats
- Boat Trailers
- Boat Motors
- Personal Watercraft (PWC)
- Boat Lifts
- Dump Trailers
- Equipment Trailers
- Husqvarna Outdoor Power Equipment
- Motor Coach
- DIY / Fixer-Upper Boats
- Parts and Service
- Winterization and Storage
- Boat Slips
- Financing
- Trade and Consignment
Companies that use Fay's Marina
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Fay's Marina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Fay's Marina partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Fay's Marina competitors and assessment
Company assessmentBroad incumbents
- Camping World: Camping World is the largest U.S. retailer of RVs and outdoor power equipment, including Husqvarna and other power-equipment brands. Its outdoor power equipment line directly overlaps Fay's Outdoor sub-brand offering of Husqvarna zero-turn mowers, tractors, and snow blades, and its customer base of outdoor-lifestyle consumers is comparable.
- MarineMax: MarineMax is the largest U.S. recreational boat dealer and marina operator with national retail locations and a public listing. Compared to Fay's single-site Midwest dealership, MarineMax is far larger and geographically diversified but operates the same core boat-dealer-plus-marina-plus-service model with similar OEM brand portfolios.
- Bass Pro Shops: Bass Pro Shops (including Cabela's and the White River Marine Group) sells boats, motors, marine accessories, and outdoor equipment across a national footprint of big-box stores. Compared to Fay's, Bass Pro is a far larger broad-line outdoor and marine retailer but competes for the same recreational fishing and family-boating customer through the Tracker and Nitro boat brands it owns.
- West Marine: West Marine is the largest U.S. specialty retailer of boating parts, accessories, and supplies, with both retail stores and an online channel. While it does not focus on new boat sales, its parts-and-service retail model and recreational-boater customer base overlap with Fay's parts/service counter and DIY/fixer-upper boat buyer segment.
Direct peers
- Bosun's Marine: Bosun's Marine is a multi-brand boat dealer with several locations across the Midwest and South, carrying Bayliner, Scarab, Yamaha, and other OEMs that overlap directly with Fay's brand mix. Its dealer-plus-marina-plus-service operating model and customer base of family recreational boaters makes it a near-direct comparable.
- Suntex Marinas: Suntex Marinas is one of the largest U.S. marina operators, owning and managing a national portfolio of recreational boating marinas with slip rentals, storage, and service. Compared to Fay's marina component (boat slip rentals on Pine Lake), Suntex operates at much greater scale but in the same recurring-revenue, slip-rental-plus-services category.
- SkipperBud's: SkipperBud's is a multi-location Midwest and Great Lakes boat dealer offering new and used boat sales, service, storage, and marina slips. It is the closest scale-and-geography comparable to Fay's, operating the same full-service dealer/marina model with multi-brand OEM relationships in the same regional waters.
Others
- Boats Group: Boats Group operates the leading online boat marketplaces including Boat Trader, YachtWorld, and boats.com, connecting buyers and sellers of new and used boats. It is not a direct competitor to Fay's brick-and-mortar dealer but represents a structural channel shift that affects how Fay's customers research and purchase boats, increasingly bypassing local dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fay's Marina social profiles
Digital presenceFay's Marina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fay's Marina leadership team
Management profileNumber of profiles
Profiles6 records
Fay's Marina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fay's Marina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fay's Marina
What does Fay's Marina do?
Fay's Marina is a full-service marine dealer and marina selling new and pre-owned boats, personal watercraft, boat trailers, boat motors, boat lifts, and Husqvarna outdoor power equipment from brands such as Bayliner, Coach, Viaggio, Scarab, Yamaha Waverunner, Honda Marine, Mercury, Tracker, Iron Bull, and Genesis. The company also provides parts, service, winterization and storage, boat slip rentals, trade-in and consignment services, and financing facilitated through third-party lenders. Operations span more than 13 acres in La Porte, Indiana, with an adjacent Fay's Outdoor brand for Husqvarna lawn equipment.
Is Fay's Marina a public or private company?
Fay's Marina is a private company. It is classified as family owned and is currently operating.
When was Fay's Marina founded?
Fay's Marina was founded in 1972. It employs 1 to 10 people.
Where is Fay's Marina based?
Fay's Marina is headquartered in La Porte, United States, in the North America region.
How does Fay's Marina make money?
Seven revenue lines are on record. New Boat Sales are the primary driver. The others are pre-owned Boat Sales, boat Trailers and Motors, parts and Service, outdoor Power Equipment, boat Slips and financing.
Who are Fay's Marina's main competitors?
Broad incumbents on record are Camping World, MarineMax, Bass Pro Shops and West Marine. Direct peers are Bosun's Marine, Suntex Marinas and SkipperBud's. Boats Group is listed as an others.
Does Fay's Marina have an API?
No public API is recorded for Fay's Marina.