Sense Marketing
Sense Marketing is a global brand experience agency operating from London and New York, delivering Experiential, Shopper, Sampling, and Events services supported by its HXLab research unit to multinational consumer brand clients including Molson Coors, Marriott, and Estée Lauder.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sense Marketing does
Sense Marketing is a global brand experience agency headquartered in London with a North American office in New York. The company operates as a professional services firm rather than a software vendor, delivering live and hybrid experiential marketing campaigns across four core service lines: Experiential (brand experience activations), Shopper (point-of-sale marketing), Sampling (product trial programs), and Events (live event production). These service lines are supported by HXLab (Human Experience Lab), an internal research and innovation sub-brand that investigates human behaviour, cultural trends, and emerging tools to inform experience design. The agency's client roster consists of large multinational consumer brands including Molson Coors, Marriott International, Estee Lauder Companies (Too Faced), Tony's Chocolonely, Who Gives A Crap, Madri Excepcional, Elida Beauty, Unilever (in partnership with ASDA), and TikTok for Business.
The company's go-to-market is enterprise-led, with brands engaging directly through the London or New York offices via phone or email. Multiple named clients have provided testimonials for repeat engagements, indicating ongoing relationships rather than transactional project work. The firm reports 101-250 employees and operates as a privately held entity (DBA: "Sense") with no parent company, subsidiaries, or external funding rounds disclosed in the available materials.
Sense's operating model emphasizes cultural insight and "hard-earned instinct" built over 20+ years of connecting brands with consumers in physical and hybrid environments. HXLab is positioned as a proprietary differentiator for pre-campaign research, though the source materials describe HXLab as a human-led research function rather than as a technology product. Pricing is not publicly disclosed; engagements are negotiated through direct sales discussions. No AI/ML capabilities, patents, public APIs, or third-party integrations are disclosed in the available data.
Sense Marketing firmographics
Firmographics- Name
- Sense Marketing
- Legal name
- Sense
- Website
- https://senselondon.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sense Marketing is a global brand experience agency operating from London and New York, delivering Experiential, Shopper, Sampling, and Events services supported by its HXLab research unit to multinational consumer brand clients including Molson Coors, Marriott, and Estée Lauder.
- Ownership category
- akta.pro rank
Sense Marketing industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event Strategy & Experience Design (BPAFAGAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
Keywords
Where Sense Marketing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sense Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Brand Experience Services: Professional agency fees generated through providing experiential marketing, shopper marketing, product sampling, and live events services to enterprise brand clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sense Marketing product offering
Product offeringCore offering
Sense Marketing is a global brand experience agency that designs and delivers Experiential, Shopper, Sampling, and Events services for multinational consumer brands. The agency combines live insights and cultural listening—via its proprietary HXLab research unit—with 20+ years of execution experience to create immersive brand activations, point-of-sale shopper programs, product sampling campaigns, and live event productions across physical and hybrid environments.
Product overview
Sense Marketing is a global brand experience agency with offices in London and New York. The company operates as a unified service offering rather than a modular software platform. Its core portfolio consists of four interconnected service lines—Experiential, Shopper, Sampling, and Events—each addressing different facets of live brand engagement. These services are supported by the HXLab (Human Experience Lab), an internal research and innovation unit that provides strategic intelligence on human behaviour, cultural trends, and experiential innovation to inform campaign development. The services are delivered across both physical and hybrid environments, serving clients including Molson Coors, Estee Lauder Companies, Marriott International, Tony's Chocolonely, Who Gives A Crap, and Unilever.
Differentiator
Problem solved
Functional benefit
Brands
- HXLab: Human Experience Lab - a research and innovation division focused on understanding human behavior, cultural shifts, and brand innovation to develop brand experiences.
Products and services
- Experiential Brand experience activations that create immersive, memorable encounters between brands and consumers in physical or hybrid environments. Sold as a standalone agency service line targeted at global consumer brand marketers.
- Shopper Marketing strategies designed to influence purchasing decisions at the point of sale, bridging brand messaging with retail environments. Sold as a standalone agency service line for consumer brands and retailers.
- Sampling Product sampling services that allow consumers to experience products directly, driving trial and brand adoption. Sold as a standalone agency service line for consumer brand clients.
- Events Live event production and management services for brand activations, launches, and experiential marketing campaigns. Sold as a standalone agency service line for consumer brand clients.
- HXLab (Human Experience Lab) Research and innovation unit that investigates human behaviour, cultural trends, and emerging technologies to inform brand experience strategies, with capabilities covering human behaviour, culture, and innovation. Offered as a strategic insight and innovation resource supporting the agency's other service lines.
Quantifiable outcome
- Delivered flawless brand experiences for major global brands across challenging circumstances
Companies that use Sense Marketing
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Sense Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sense Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Sense Marketing competitors and assessment
Company assessmentDirect peers
- MKG: New York-based experiential and brand experience agency serving consumer brands with live activations, events and shopper marketing — closely aligned to Sense's transatlantic model.
- George P. Johnson Experience Marketing: One of the world's largest independent brand experience agencies, delivering experiential, event and activation programmes for global brands — competes head-to-head with Sense for enterprise experiential mandates.
- CSM Sport & Entertainment: Chime-owned agency delivering brand experience, sponsorship activation and live events for global brands — overlaps with Sense on experience design and enterprise client base.
- Jack Morton Worldwide: Global brand experience agency (part of IPG) specialising in experiential marketing, events and brand activations for enterprise clients — directly comparable to Sense across service lines and target customers.
- Wasserman: Global sports, music and entertainment marketing agency that designs brand experiences, events and activations for major consumer brands — comparable to Sense on experiential scope and client profile.
- Sparks: Brand experience agency (part of Golin/IPG) focused on live events, pop-ups and immersive activations for global brands — comparable in service mix and target customer to Sense.
- Momentum Worldwide: Interpublic-owned brand experience agency operating across experiential, shopper, design and content — overlaps directly with Sense's Experiential, Shopper and Events service portfolio.
- Amplify: London-headquartered brand experience agency delivering experiential, shopper and live-event campaigns for global brands — most direct UK-headquartered competitor to Sense.
- Imagination Group: Independent London-based brand experience and creative agency with a similar heritage of designing live brand environments and events for multinational clients.
Broad incumbents
- Havas Creative: Global creative network offering experiential and event capabilities as part of a broader portfolio — competes with Sense on enterprise pitches but is not specialised solely in brand experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sense Marketing social profiles
Digital presenceSense Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sense Marketing leadership team
Management profileNumber of profiles
Sense Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sense Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sense Marketing
What does Sense Marketing do?
Sense Marketing is a global brand experience agency that designs and delivers Experiential, Shopper, Sampling, and Events services for multinational consumer brands. The agency combines live insights and cultural listening—via its proprietary HXLab research unit—with 20+ years of execution experience to create immersive brand activations, point-of-sale shopper programs, product sampling campaigns, and live event productions across physical and hybrid environments.
Is Sense Marketing a public or private company?
Sense Marketing is a private company. It is classified as unknown and is currently operating.
When was Sense Marketing founded?
Sense Marketing was founded in 2005. It employs 101 to 250 people.
Where is Sense Marketing based?
Sense Marketing is headquartered in London, United Kingdom, in the Europe region.
How does Sense Marketing make money?
One revenue line is on record: brand Experience Services.
Who are Sense Marketing's main competitors?
Direct peers on record are MKG, George P. Johnson Experience Marketing, CSM Sport & Entertainment, Jack Morton Worldwide, Wasserman, Sparks, Momentum Worldwide, Amplify and Imagination Group. Havas Creative is listed as a broad incumbent.
Does Sense Marketing have an API?
No public API is recorded for Sense Marketing.
What industry is Sense Marketing in?
Sense Marketing's product category is Experiential Marketing Services. Its primary akta.pro industry code is BPAFAGAA, Event Strategy & Experience Design, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.