Massage Therapy Training Institute

What Massage Therapy Training Institute does

Massage Therapy Training Institute (MTTI) is a private, for-profit vocational school founded in 1999 in Las Cruces, New Mexico, that delivers a 750-hour massage therapy diploma program covering 20+ modalities including Medical, Spa, and Sports Massage. The curriculum is structured to qualify graduates for the MBLEx national licensing exam and to prepare them for employment in medical facilities, spas, resorts, and sports environments. A daily self-care component (yoga, breathwork, mindfulness, nutrition) and a 120-hour clinical residency in which students complete assessments, treatment plans, and documentation for 120 clients under instructor supervision are embedded in the program.

MTTI monetizes through three primary streams: tuition (priced at roughly half the national average, with payment plans and DVR funding support), a student massage clinic delivering discounted sessions ($49-$98), and a Pro Clinic staffed by licensed therapists offering medical, sports, deep tissue, lymphatic drainage, and pregnancy massage at $49-$235. Continuing Education Units, spa packages, chair massage events, gift cards, and a loyalty program provide incremental revenue. The school also offers mobile services to homes, hospitals, hospice, and assisted living facilities.

The institution is family-owned and operated, with founder Laun C. Smith transferring leadership to his son Timothy Gay in 2007. MTTI operates from a single campus at 1210 N. Main St. and a business office at 529 Texas Ave, both in Las Cruces. Partnerships include the New Mexico Department of Vocational Rehabilitation for federal funding access, the American Heart Association for CPR/AED certification, and ABW Living Tree 501(c)(3) for shared space and community wellness programming. MTTI reports 97% student retention, 93-98% MBLEx pass rates, and 97% job placement, and has graduated hundreds of students since 1999.

Name

Massage Therapy Training Institute

Legal name

Massage Therapy Training Institute

Website

https://mtti.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Massage Therapy Training Institute (MTTI) is a Las Cruces, New Mexico-based private vocational school founded in 1999 that delivers a 750-hour massage therapy diploma program spanning 20+ modalities, supplemented by student and professional massage clinics serving the public.

Ownership category

akta.pro rank

Product category

Vocational Massage Therapy Education

NAICS

Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Massage Therapy & Bodywork (EDAOALAH)

akta.pro secondary industries

Spa & Body Treatment Training (Body Wraps/Scrubs/Hydrotherapy) (HSALANAI), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Massage therapy training
• Vocational massage education
• Clinical massage services
• Continuing education units
• Wellness clinic services

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Massage Therapy Education Programs: MTTI offers comprehensive massage therapy training programs qualifying graduates for national and state licensing exams. Programs cost nearly half the national average, with payment plans and DVR funding support available.
2. Student Massage Clinic Services: Currently enrolled students provide massage services to the public at reduced rates ($49-$98 for 1-2 hour sessions), generating revenue while providing practical training experience.
3. Professional/Master Massage Services: Licensed professional therapists provide medical, sports, deep tissue, and spa massage services at market rates ($49-$235 depending on service type and duration).
4. Continuing Education Units (CEUs): MTTI offers CEU courses at $25/hour plus specialty courses like CPR AED First Aid for $85, providing ongoing education for licensed massage therapists.
5. Event and Chair Massage Services: MTTI provides chair massage and event services for organizations and private clients, traveling to facilities or hosting on campus for staff appreciation and celebrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Massage Therapy Training Institute (MTTI) is a private vocational school that delivers a 750-hour massage therapy diploma program (6-9 months) covering over 20 modalities including Medical, Spa, and Sports Massage, qualifying graduates for the MBLEx national licensing exam. The institute also operates a Student Massage Clinic and Pro Clinic that deliver affordable and professional massage services (Swedish, deep tissue, medical, sports, lymphatic drainage, pregnancy, myofascial release) to the public, alongside continuing education courses and mobile chair massage services.

Product overview

Massage Therapy Training Institute (MTTI) operates as an educational institution and healthcare service provider offering massage therapy training and clinical services. The core product is the 750-hour Massage Therapy Training Program (6-9 months) that qualifies graduates for the MBLEX national licensing exam, featuring over 20 modalities including Medical, Spa, and Sports Massage. The institution's services include a Student Massage Clinic providing affordable massages performed by supervised students, and a Pro Clinic staffed by licensed therapists offering medical, sports, deep tissue, lymphatic drainage, and pregnancy massages. Add-on services include spa treatments (hot stone, body scrubs, aromatherapy, reflexology), energy healing (REIKI, Chakra & Sound Healing), and event/chair massage services. The institution also offers 120-hour Clinical Residency Clinic experience and Continuing Education Units for licensed practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Training Program Comprehensive 750-hour massage therapy diploma program delivered over 6-9 months, training students in Medical, Spa, and Sports Massage modalities plus clinical residency. Qualifies graduates for the MBLEx national licensing exam and state licensing in most states. Aimed at aspiring massage therapists and healthcare professionals seeking a career change.
• Clinical Residency Clinic

Quantifiable outcome

• 97% job placement rate for graduates with personal endorsement from MTTI
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• ABW Living Tree 501(c)(3) Community Wellness CenterminorStrategic or Co-development PartnerABW Living Tree 501(c)(3) is a sister wellness organization that shares space with MTTI. Both organizations are not formal legal partners but collaborate through shared space arrangement. MTTI promotes events through this organization and accepts tax-exempt donations through ABW Living Tree. The center hosts MTTI's CEU courses and continuing education events.
• American Heart AssociationminorImplementation/ SI/ Consulting PartnerMTTI offers American Heart Association CPR AED First Aid certification courses as part of their continuing education offerings. Courses are held Monday through Friday 8:00 to 1:30 at the shared center space.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cortiva Institute: Network of accredited massage therapy schools offering 500-750 hour programs leading to MBLEX licensure, with student clinics. Highly comparable in program structure, modality breadth, and clinical training model.
• Elements Massage: Franchise network specializing in therapeutic, sports, and prenatal massage with a membership model. Comparable to MTTI's Pro Clinic in modality mix, consumer orientation, and pricing structure.
• Boulder College of Massage Therapy: Massage therapy school in Colorado with multi-modality curriculum (medical, sports, spa) and student-run clinic. Comparable to MTTI in program scope, training hours, and the integration of education with clinical practice.
• Massage Envy: Largest U.S. massage and skincare franchise network offering therapeutic, sports, and recovery massage. Comparable as a multi-location massage service provider competing for the same consumer and corporate-wellness demand that MTTI's Pro Clinic and event services target.
• CenterPoint Massage & Shiatsu Therapy School: Minnesota-based massage therapy school offering multi-modality diploma programs with student clinic model. Directly comparable as a regional massage training institute combining education with public-facing clinical services.
• National Holistic Institute: Operates massage therapy and holistic health training programs across multiple U.S. campuses. Directly comparable as a multi-modality massage therapy diploma institution targeting the same student persona (career-changers seeking licensing).
• Healing Hands School of Holistic Health: Massage therapy and holistic health training school in California with multi-modality curriculum and student clinic services. Comparable as a vocational massage school combining classroom education, clinical experience, and adjunct healing modalities.
• Hand & Stone Massage and Facial Spa: National massage and facial services franchise operating 500+ locations. Comparable as a scaled retail massage service brand competing for the same walk-in, membership, and event-booking clients that MTTI's clinic serves.

Emerging players

• Universal Therapeutic Massage Institute: Smaller private massage therapy school operating a multi-modality curriculum with clinical training. Comparable as a similar-sized vocational massage school, but with a narrower geographic footprint and brand presence than MTTI.

Broad incumbents

• Pima Medical Institute: Multi-program vocational healthcare school with national footprint offering allied health and massage therapy training. Comparable as a larger vocational institution competing in the same student-recruitment funnel but with broader healthcare program portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mttilc
• Facebookfacebook.com/mttinm
• LinkedInlinkedin.com/company/massage-therapy-training-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massage Therapy Training Institute