What Elements Massage does

Elements Therapeutic Massage, LLC operates the Elements Massage franchise system, founded in 2006 and headquartered in Denver, Colorado as part of WellBiz Brands. The franchisor licenses the Elements Massage brand and proprietary methodology (The Elements Way) to over 250 independently owned and operated studios across 30+ US states and British Columbia, Canada. Each studio delivers personalized therapeutic massage sessions (Deep Tissue, Swedish, Sports, Trigger Point, Couples, Prenatal) plus skincare services (Customized Facials, Chemical Peels, Clarifying Back Treatments) backed by The Elements Promise satisfaction guarantee and a recurring monthly membership called the Elements Wellness Program. The brand emphasizes clinical, therapeutic outcomes over purely relaxation services, supported by a 3,500+ therapist base.

The revenue model is two-tiered. At the studio level, revenue is generated from per-session massage and skincare transactions, gift cards, skincare services, and recurring membership fees - membership revenue accounts for more than half of system economics at the parent level. At the franchisor level, WellBiz Brands captures franchise fees, royalties, and technology access. Per-session pricing typically ranges from $49-$99 depending on location. The technology stack relies on MINDBODY for operations and booking and MyStudio as the proprietary franchise-management platform.

Go-to-market combines a franchise-development motion with direct-to-consumer bookings via the website, walk-ins, and membership subscriptions. Marketing emphasizes content marketing through wellness blogs, local partnerships with adjacent wellness providers (fitness studios such as Orange Theory, physical therapy practices, massage schools), and email/SMS communications. The franchisor is positioned within the broader $16 billion US health and wellness industry and has reportedly achieved the highest customer satisfaction ranking among massage studio brands per the Listen360 survey.

Name

Elements Massage

Legal name

Elements Therapeutic Massage, LLC

Website

https://elementsmassage.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Elements Massage is a US therapeutic massage franchise system with over 250 independently owned studios across 30+ states and Canada. It delivers personalized massage and skincare via The Elements Way methodology and the Elements Wellness Program membership under WellBiz Brands.

Ownership category

akta.pro rank

Product category

Therapeutic Massage Services

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Deep Tissue Massage (HSALAEAB)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Therapeutic massage services
• Skincare facial treatments
• Wellness franchise studios
• Monthly massage membership
• Customized massage therapy

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly recurring membership program offering personalized massages at membership rates. No long-term contracts required. Membership revenue represents more than half of total business for parent company WellBiz Brands.
2. Per-Session Massage Services: Individual massage session sales at varying price points. Sessions include consultation time and are customized to individual client needs.
3. Skincare Services: Facial and skincare treatments including customized facials, chemical peels, back treatments, and various add-on services.
4. Gift Cards: Gift cards available for purchase both in studio and online, with discounted rates available for members.
5. Franchise Fees: Revenue from franchise development and franchisee relationships within the Elements Massage franchise system.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Elements Massage operates a franchise network of over 250 independently owned studios delivering personalized therapeutic massage and skincare services. The brand's core offering is hands-on massage therapy sessions tailored to individual needs through its proprietary "The Elements Way®" methodology, complemented by a monthly Elements Wellness Program™ membership and The Elements Promise™ satisfaction guarantee.

Product overview

Elements Massage is a therapeutic massage and skincare franchise brand offering personalized, handcrafted wellness services. The core offering consists of therapeutic massage sessions (including Deep Tissue, Swedish, Sports, Trigger Point, Couples, and Prenatal massage) and skincare services (Customized Facials and Chemical Peels), all delivered using The Elements Way® methodology. Services can be enhanced with add-on treatments including AromaRitual® Therapy, Himalayan Salt Stone, Herbal Ritual (Hemp Infused), Hot Stone, Cupping Therapy, and various Hydrating treatments. The company operates through a membership-based model called the Elements Wellness Program™ and backs all sessions with The Elements Promise™ guarantee. The brand is part of WellBiz Brands and operates over 250 independently owned and operated franchise studios across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• The Elements Way®: The company's method for delivering excellence in massage therapy - a personalized approach ensuring client requests are delivered, pressure levels fit the client, and reconfirmation occurs in the last ten minutes.
• The Elements Promise™
• Elements Wellness Program™
• AromaRitual® Therapy

Products and services

• Therapeutic Massage Services Personalized therapeutic massage sessions tailored to meet specific client needs using The Elements Way® methodology, including consultation time and customized pressure and techniques.
• Specialized Massage Types

Quantifiable outcome

• Highest customer satisfaction score of any massage studio brand (Listen360 survey)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Everyday Bliss School of MassageminorStrategic or Co-development PartnerMassage school owned and operated by Pamela Bliss, offering intensive evening and day-time massage therapy programs. Located in Brookfield, Wisconsin.
• Orange Theory FitnessminorStrategic or Co-development PartnerFitness studio offering heart-rate based interval training workouts. Located at Brookfield Square Mall in Wisconsin. Elements West Allis offers exclusive discounts to Wellness Program clients.
• Revitalize Physical TherapyminorStrategic or Co-development PartnerPhysical therapy practice specializing in pelvic floor and sports-related PT needs. Dr. Brenda Heinecke and team provide services to Elements clients.
• Spinal Dynamics & Body Dynamics of WisconsinminorStrategic or Co-development PartnerPhysical therapy practice where clients work directly with PTs, not assistants or aides. Specializes in dry needling services.
• WellBiz BrandscoreStrategic or Co-development PartnerParent company of Elements Massage franchise system along with Drybar, Fitness Together, Amazing Lash Studio, and Radiant Waxing brands. Denver-based wellness-focused franchise company.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Massage Envy: The largest massage therapy franchise in the US with a membership-driven model similar to Elements. Operates roughly 1,100+ franchised locations offering therapeutic massage, facials, and stretch services, making it the closest direct peer in scale and business model.
• Massage Green Spa: Eco-friendly massage franchise with 50+ US studios offering therapeutic massage and skincare. Comparable to Elements in studio-based service delivery and franchisee-driven growth.
• Spavia Day Spa: Franchised upscale day spa offering massage, facials, and body treatments across 40+ US locations. Comparable to Elements in franchise structure and massage-plus-skincare offering, though positioned slightly more premium.
• Massage Heights: Membership-based therapeutic massage franchise with 130+ US locations. Directly comparable to Elements in service mix (Swedish, deep tissue, sports), membership economics, and franchisor business model.
• LaVida Massage: Therapeutic and prenatal massage franchise with a similar Elements-style membership model. Smaller footprint but directly comparable in service categories and franchise unit economics.
• Hand & Stone Massage and Facial Spa: Franchised massage and facial spa concept with 500+ locations across the US and Canada. Closely comparable to Elements in offering therapeutic massage, facials, and a membership-based recurring revenue model.

Emerging players

• Zeel: On-demand mobile massage platform connecting consumers with licensed therapists for in-home sessions. Adjacent competitor for Elements' therapeutic massage demand, particularly suited to customers prioritizing convenience over studio experience.
• The Now Massage: Boutique massage studio concept focused on walk-in, single-massage sessions with a modern, hospitality-driven experience. Emerging competitor overlapping Elements' customer base in major metros with a different service model.

Broad incumbents

• Burke Williams Spa: Premium day spa chain operating in major US metros with a broad massage, facial, and wellness menu. Overlaps Elements' therapeutic massage category but targets a higher price tier and is not a franchise model.
• Woodhouse Spas: Established upscale day spa chain offering massage, facials, and body treatments across 60+ US locations. Comparable service categories to Elements but positioned more luxury and largely company-operated versus franchised.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ElementsMassage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elements Massage