Sweetnam & Bradley

What Sweetnam & Bradley does

Sweetnam & Bradley Ltd is a UK-based sub-contract sheet metal fabricator and finisher headquartered in Malmesbury, Wiltshire. Founded as a partnership in 1955 and registered as a precision sheet metalwork business in 1958, the company operates from a 20,000+ square foot purpose-built facility on the Gloucester Road Industrial Estate. The business serves B2B customers across medical, transport, rail, defence, utilities, and high-end audio/precision equipment sectors, with a commercial team that supports customers from prototype inception through to batch production. Key accounts include Siemens Mobility (described as the top customer) and London Underground (Bakerloo Line Life Extension Project), alongside a long tail of customers of which 26% have been with the company for more than 15 years. Since April 2019, the company has been a wholly-owned subsidiary of Megasteel Ltd, the UK's largest prestressing steel stockholder and distributor, while retaining its existing management team.

The company's core offering is a one-stop-shop manufacturing service covering product development, fibre laser cutting (Amada Ensis 3kW, Amada/Mazak platforms), CNC punching, CNC bending, CNC milling (Haas VF-4), welding (MIG/TIG/spot/stud, plus laser welding, one of the first UK fabricators to deploy), powder coating, wet spray painting, screen printing, pad printing, and assembly. Sweetnam & Bradley was the first company in the UK to commission fibre laser cutting technology in 2013. Quality and compliance are anchored by ISO 9001:2015 (held since 1993 and recertified by LRQA in October 2023), ISO 14001 (renewed September 2025), BS4872-1:1982 welding accreditation, and FORS Bronze fleet accreditation. The WorkPlan planning and CRM system provides barcode-based production tracking across the shop floor.

Revenue is generated primarily through quote-based B2B sub-contract fabrication contracts and, to a smaller extent, direct-to-consumer e-commerce sales of proprietary products including the KoronaGadget touch-free tool family, PeloGadget Peloton accessories, the MiraclePlate oven tray, the Manhole Guardian infrastructure safety device, and the Double Waste & Recycle Bin. Distribution is via direct field sales, the company's own FORS-accredited delivery fleet covering the UK, and a global e-commerce storefront. The company is privately held and does not publicly disclose revenue; the parent Megasteel announced a planned reverse takeover of LSE-listed More Acquisitions PLC in September 2022.

Name

Sweetnam & Bradley

Legal name

Sweetnam & Bradley Ltd

Website

https://sweetnam-bradley.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Sweetnam & Bradley is a UK sub-contract sheet metal fabricator and finisher based in Malmesbury, Wiltshire, serving B2B customers in medical, rail, transport, defence, and utilities with a 40+ process in-house capability, alongside a smaller direct-to-consumer e-commerce business for proprietary products.

Ownership category

akta.pro rank

Headquarters

HQ city

Malmesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Sub-contract Sheet Metal Fabrication: B2B manufacturing services providing bespoke sheet metal components and assemblies for customers across medical, transport, rail, defence, and utilities industries. Services span fibre laser cutting, CNC punching, CNC bending, welding, machining, finishing, printing, and assembly.
2. Proprietary Consumer Products (E-commerce): Direct-to-consumer sales of manufactured products including KoronaGadget (door-opening tool), PeloGadget (Peloton bike accessory), Manhole Guardian (safety equipment), MiraclePlate (oven tray), Double Waste & Recycle Bin, and accessories through the company website shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sweetnam & Bradley Ltd provides sub-contract sheet metal fabrication and finishing services, including fibre laser cutting, CNC punching, CNC bending, CNC machining, welding (MIG/TIG/spot/stud), powder coating, wet spray painting, screen printing, pad printing, and assembly. The company also sells a portfolio of own-brand manufactured consumer products (e.g. KoronaGadget, PeloGadget, MiraclePlate, Manhole Guardian, Double Waste & Recycle Bin) through its e-commerce shop.

Product overview

Sweetnam & Bradley is a sheet metal fabrication company offering both manufactured products and job shop services. Their consumer-facing product portfolio includes touch-free door opening tools (KoronaGadget family), Peloton fitness accessories (PeloGadget), infrastructure safety equipment (Manhole Guardian), kitchen products (MiraclePlate, stainless steel chopping board), outdoor bins, hand sanitisers, and face masks. Their core business service is comprehensive sheet metal fabrication including laser cutting, CNC punching/bending, welding, finishing, printing, and assembly. The company operates as a 'one-stop shop' manufacturing solution with in-house capabilities from design through to completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Sheet Metal Fabrication Services Complete sub-contract sheet metal fabrication services including fibre laser cutting, CNC punching, CNC bending, CNC machining, welding (MIG/TIG/spot/stud), finishing (powder coating, wet spray), screen printing, pad printing, assembly, and quality control. Targeted at B2B customers across medical, transport, rail, defence, and utilities industries.
• Product Development Services Front-end client collaboration including prototyping, engineering drawings, 3D Radan programming, and CorelDraw draughtsmanship, focused on cost reduction and material optimisation. Supports B2B customers from prototype inception through to batch manufacture.
• KoronaGadget Everyday carry (EDC) touch-free tool that enables users to open doors and touch surfaces without using their hands. Made from laser cut steel with silver ion antimicrobial Silvara coating. Sold direct-to-consumer via the company website shop.
• PeloGadget Phone and tablet holder designed for the Peloton Original bike. Manufactured from mild steel with powder coating finish. Sold direct-to-consumer via the company website shop.
• PeloGadget Plus Phone and tablet holder designed for the Peloton Bike+ model. Manufactured from mild steel with powder coating finish. Sold direct-to-consumer via the company website shop.
• MiraclePlate Non-stick oven tray with honeycomb cut-out design for precise cooking, better browning, and oven temperature stabilisation. Made from 4mm mild steel with heat retention properties. Dishwasher safe, suitable for temperatures up to 260C/500F. Sold direct-to-consumer via the company website shop.
• Stainless Steel Chopping Board 2mm stainless steel chopping board (39cm x 30cm) for food preparation. Durable, long-lasting, easy to clean, and hygienic. Can also be used as a trivet. Sold direct-to-consumer via the company website shop.
• Manhole Guardian Manhole protection device that protects open manholes while allowing full workforce access. Quick and easy to install with adjustable positioning posts. Tested to 440kg. Suitable for square, rectangular, and round manholes. Sold to infrastructure and construction buyers.
• Double Waste & Recycle Bin Zintec (zinc coated steel) outdoor bin with four large apertures for litter and recyclables. Powder coated with satin black polyester finish. 200L total capacity with 91L per liner. Can be personalised with organisation logos. Supplied to local government and organisations with minimum order of 10 units.
• KoronaGadget Desktop Sanitiser Battery powered infra-red automatic hand sanitiser dispenser for desktop use. Manufactured from steel and aluminium combination. Compatible with gel and liquid sanitisers. Can be sprayed in corporate colours. Sold to commercial buyers and consumers.
• KoronaGadget Floor Stand Sanitiser Floor standing battery powered infra-red automatic hand sanitiser dispenser. Manufactured from steel and aluminium combination. Can be individually branded with corporate colours and logo. Sold to commercial buyers and consumers.

Quantifiable outcome

• 99.82% quality rating achieved for one customer (9,702 parts received with only 18 rejections over the period 01.02.2019 to 31.01.2020)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Malmesbury Town CouncilminorOthers · 1 August 2025Appointed by Malmesbury Town Council to manufacture the town's first recycling bins, purpose-built to support local sustainability efforts. The bins were officially unveiled by Town Mayor Stephen James. Project reflects S&B's dedication to community collaboration and environmentally conscious manufacturing.
• Avon and Somerset Police / Heart Safe AED LocatorminorOthers · 1 January 2025Supplied Bleed Kit metalwork for the Community Bleed Kit Initiative headed up by Avon and Somerset Police, with Heart Safe AED Locator as the entrusting intermediary. The Chief Inspector visited S&B premises to see the fabrication process. Initiative provides lifesaving kits to the public.
• Siemens MobilitycoreOthersEssential and long-standing supplier to Siemens Mobility. S&B was featured in a video showcasing their processes, talents, and supply chain support. The company was visited by Siemens Mobility's Chief Procurement Officer from Germany. Siemens Mobility has become the top customer.
• Amada (UK) LtdcoreTechnology or IntegrationStrong relationship spanning more than 30 years with Amada (UK) Ltd. All CNC punching and CNC bending machinery is purchased from Amada. Service and support agreements are in place ensuring minimal downtime. Company visited Amada's UK site in March 2020 to understand the latest technology.
• Lady Garden FoundationminorOthersCharitable partnership with the Lady Garden Foundation, which supports gynaecological health awareness and research. 40% from every Lady Garden KoronaGadget purchased goes directly to the foundation. A bespoke pink and red KoronaGadget was created for the partnership.
• FORS (Fleet Operator Recognition Scheme)minorOthersVoluntary fleet operator accreditation scheme member since September 2014. FORS helps measure and monitor performance and improve operations in safety, fuel efficiency, and vehicle emissions. Company holds FORS Bronze accreditation.

Scale indicators8 records

Recent moves22 records

Expansion highlights5 records

Broad incumbents

• Hadley Group: UK-based manufacturer of cold rolled steel sections, profiling, and fabricated metal products serving construction, infrastructure, and industrial customers. A larger UK metal-forming incumbent with comparable end-market exposure in rail/infrastructure/utilities.
• Bystronic: Global supplier of laser cutting, bending, and automation systems for sheet metal processing; also operates contract manufacturing services. A much larger incumbent whose technology choices and automation roadmap directly influence UK job-shop economics.
• Prima Power: Global supplier of laser, punching, bending, and automated sheet metal manufacturing systems. Competes with Amada/Bystronic/TRUMPF in the equipment Sweetnam & Bradley uses daily, shaping available technology and price/performance.
• Bodycote: Global provider of heat treatment, metal joining, and surface finishing services with significant UK footprint. Adjacent to S&B's finishing capabilities (powder coating, painting) and a likely alternative supplier for the coating/finishing step on customer BOMs.
• TRUMPF: Global manufacturer of machine tools, laser cutting systems, and automation for sheet metal fabrication. A large incumbent shaping the capital equipment landscape Sweetnam & Bradley operates within.
• Amada (UK): UK arm of Amada, the global manufacturer of CNC punch, press brake, laser, and automation equipment; S&B's 30+ year equipment and service partner. A supplier-incumbent whose product roadmap materially shapes S&B's competitive position.

Direct peers

• Penta Precision: UK precision sheet metal fabricator offering laser cutting, CNC punching, bending, welding, finishing and assembly to similar industrial and engineering customers. Directly comparable business model, technology stack, and target end-markets to Sweetnam & Bradley at similar headcount.
• MTL Advanced: UK-based metal fabrication and precision engineering group serving defence, rail, and industrial OEMs. A larger, more diversified sheet metal and machining peer with overlapping rail/defence customer base and similar one-stop-shop positioning.
• Hillcrest Metal: UK precision sheet metal fabricator providing laser cutting, CNC bending, welding, powder coating and assembly. Closely matched services and customer profile to Sweetnam & Bradley within the UK sub-contract market.
• Pro-Fabrication: UK-based precision sheet metal fabricator offering laser cutting, folding, welding and finishing for industrial customers. Comparable in scale and service mix to Sweetnam & Bradley's B2B sub-contract work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SweetnamBradley
• Facebookfacebook.com/sweetnambradley
• LinkedInlinkedin.com/company/sweetnam-&-bradley-ltd
• Instagraminstagram.com/sweetnam_bradley

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweetnam & Bradley