Personal support
Personstöd Mälardalen AB is a family-owned Swedish personal assistance provider in Västerås, delivering government-funded personal assistance, respite care, escort services, and LSS daily activities to individuals with disabilities and their families since 2002.
- Company typePrivate
- Founded2002
- HeadquartersVästerås, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Personal support does
Personstöd Mälardalen AB is a privately held, family-owned Swedish personal care and assistance provider headquartered in Västerås, operating since 2002 with 51-100 employees. The company delivers four integrated core services under the Swedish welfare framework: Personlig Assistans (personal assistance for daily living under LSS/SoL), Avlösarservice (respite care for family caregivers), Ledsagarservice (escort/companion services for community participation), and Daglig Verksamhet (LSS daily activities including property maintenance, horse care, flea market operations, sports-center service, and corporate placement). A small ancillary massage/wellness line is also offered as an employee benefit.
The operating model is a labor-intensive, relationship-driven care service rather than a software or platform business. The only disclosed technology is a third-party case management system (AM System) used for staff and customer login. The company maintains its own internal training programs for personal assistants and employs an in-house lawyer to assist with Försäkringskassan decision reviews, which it positions as quality differentiators.
Commercially, the business is fully government-funded: services are paid for by Försäkringskassan (the Swedish Social Insurance Agency) or the relevant kommun (municipality) following needs assessments by municipal case handlers (biståndshandläggare), and end-clients receive services at no direct cost. Distribution is entirely referral-based through Västerås stad's social services, with the company serving a single geographic market (Västerås municipality, Region Västmanland). Revenue is not publicly disclosed, and the company has raised no external funding rounds.
Personal support firmographics
Firmographics- Name
- Personal support
- Legal name
- Personstöd Mälardalen AB
- Website
- https://personstod.se
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Personstöd Mälardalen AB is a family-owned Swedish personal assistance provider in Västerås, delivering government-funded personal assistance, respite care, escort services, and LSS daily activities to individuals with disabilities and their families since 2002.
- Ownership category
- akta.pro rank
Personal support industry classification
Industry- Product category
- Disability and personal care services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Personal Services (7200)
- akta.pro primary industry
- Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)
- akta.pro secondary industries
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
Keywords
Where Personal support is headquartered
LocationHeadquarters
- HQ city
- Västerås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Personal support business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government-funded personal assistance: Personal assistance is funded by Försäkringskassan (Swedish Social Insurance Agency) or the municipality (kommun) based on approved assistance decisions. Services are provided at no direct cost to the qualified individual.
- Government-funded respite care (Avlösarservice): Respite care services are funded by the municipality through municipal assessment and approval. The service is described as cost-free for the customer.
- Government-funded daily activities (Daglig verksamhet): Daily activities under LSS (Act concerning Support and Service for Persons with Certain Functional Impairments) are funded through municipal allocations based on approved participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Employee massage service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Personal support product offering
Product offeringCore offering
Personstöd Mälardalen AB is a family-owned personal care provider in Västerås, Sweden, delivering Personlig Assistans (personal assistance), Avlösarservice (respite care for family caregivers), Ledsagarservice (escort/companion services), and Daglig Verksamhet (LSS daily activities) to people with functional impairments. Services are government-funded through Försäkringskassan or municipal assessments, with the company handling the full scope of each assignment including authority contacts, assistant recruitment, training, scheduling, and decision review support.
Product overview
Personstöd Mälardalen AB is a personal assistance service provider offering four core services under one unified local family business: Personlig Assistans (Personal Assistance), Avlösarservice (Respite Service), Ledsagarservice (Escort Service), and Daglig Verksamhet (Daily Activities). The company has operated since 2002 and operates as a single integrated service provider rather than a modular platform, with all services organized under the shared values of quality, security, and care.
Differentiator
Problem solved
Functional benefit
Products and services
- Personlig Assistans (Personal Assistance) Personal assistance service enabling people with disabilities to live freely and choose how they want to live. The company handles the full scope of the assignment, from help with authority contacts to guidance for assistants, with emphasis on good personal chemistry between assistant and customer. Funded by Försäkringskassan or the municipality.
- Avlösarservice (Respite Service)
- Ledsagarservice (Escort Service) Escort service enabling participation for people with functional impairments outside the home, accompanying them to sports and club activities, visits to friends, walks, and similar community engagements. Approved by Västerås stad's biståndshandläggare.
- Daglig Verksamhet (Daily Activities) Daily activities providing suitable workplace practice for people granted occupation under the LSS act, with orientations including property management (Fastighetsgrupp), horse care (Svartådalens islandshästar), flea market (Ängsgärgets loppis), sports center service, and corporate placement (Företagsplats). Goal is to help participants work at their own pace and transition to regular employment.
Companies that use Personal support
Customer profileSegments4 records
Ideal customer profiles3 records
Personal support technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Personal support partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Q-RA Distrikssköterskegruppen (District Nurse Group)minorPersonstöd Mälardalen AB took over the operations of Q-RA Distrikssköterskegruppen's business on May 2, 2019, expanding their service offerings.
- Svartådalens islandshästarminorCollaboration with Svartådalens islandshästar in Skultuna for daily activities participants to work in a horse stable environment. Participants can care for horses, lead them to pastures, clean boxes, feed them, and participate in training through riding and lunging.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Personal support competitors and assessment
Company assessmentBroad incumbents
- Samhall AB: Swedish state-owned provider of daily activities and employment services for persons with disabilities. Comparable in the Daglig Verksamhet service line, though much broader in scope and scale.
- Nytida (Ambea): Part of Ambea AB, Nytida provides LSS residential and personal assistance services across Sweden. Comparable in LSS service categories but operates at significantly greater national scale.
- Attendo AB: Large Nordic care provider offering personal assistance, elderly care, and disability services across Sweden, Finland, and Denmark. Broader portfolio than Personstöd but with overlapping LSS personal assistance services.
Direct peers
- Frösunda LSS: Major Swedish provider of personal assistance, residential support, and daily activities under LSS. Directly competes with Personstöd in the same product categories and similar Försäkringskassan/municipal funding model.
- Curata Assistans: Swedish personal assistance provider specializing in LSS personlig assistans with regional offices. Closely comparable product offering and customer segment to Personstöd, though operating at larger geographic scale.
- Team Olivia: Swedish personal assistance provider focused on LSS and disability services with multiple regional offices. Comparable service mix (assistans, ledsagning, avlösning) and similar client segments to Personstöd.
- Livsanda Assistans: Smaller Swedish personal assistance provider operating in multiple Swedish regions. Directly comparable in offering personlig assistans under LSS with similar boutique positioning to Personstöd.
- Humana AB: One of Sweden's largest personal assistance and LSS service providers, operating across multiple municipalities nationwide. Directly comparable in core offering (personlig assistans under LSS) with Personstöd, but at significantly greater scale.
- Assistansia: Swedish personal assistance provider with operations in multiple regions. Directly comparable in offering LSS-funded personal assistance services to individual clients, similar business model.
Regional players
- OmsorgsCompagniet: Norwegian personal assistance and LSS-equivalent provider with similar service model (assistans, avlösning, ledsagning). Comparable in product mix but operates in a different Nordic country.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Personal support social profiles
Digital presencePersonal support financial estimates
Financial estimateRevenue estimate
Valuation estimate
Personal support leadership team
Management profileNumber of profiles
Profiles7 records
Personal support funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Personal support M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Personal support
What does Personal support do?
Personstöd Mälardalen AB is a family-owned personal care provider in Västerås, Sweden, delivering Personlig Assistans (personal assistance), Avlösarservice (respite care for family caregivers), Ledsagarservice (escort/companion services), and Daglig Verksamhet (LSS daily activities) to people with functional impairments. Services are government-funded through Försäkringskassan or municipal assessments, with the company handling the full scope of each assignment including authority contacts, assistant recruitment, training, scheduling, and decision review support.
Is Personal support a public or private company?
Personal support is a private company. It is classified as family owned and is currently operating.
When was Personal support founded?
Personal support was founded in 2002. It employs 51 to 100 people.
Where is Personal support based?
Personal support is headquartered in Västerås, Sweden, in the Europe region.
How does Personal support make money?
Three revenue lines are on record. Government-funded personal assistance is the primary driver. The others are government-funded respite care (Avlösarservice) and government-funded daily activities (Daglig verksamhet).
Who are Personal support's main competitors?
Broad incumbents on record are Samhall AB, Nytida (Ambea) and Attendo AB. Direct peers are Frösunda LSS, Curata Assistans, Team Olivia, Livsanda Assistans, Humana AB and Assistansia. OmsorgsCompagniet is listed as a regional player.
Does Personal support have an API?
No public API is recorded for Personal support.
What industry is Personal support in?
Personal support's product category is Disability and personal care services. Its primary akta.pro industry code is HLADAGAL, Private Duty Personal Care Agencies (Non-Medical Home Care Providers), with a secondary code of HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility). Its NAICS code is 624120 and its SIC code is 8082.