Year One, Inc.
Year One is a privately held e-commerce retailer specializing in restoration parts for classic American muscle cars, serving hobbyists and collectors across Chevrolet, Ford, Chrysler, Pontiac, Buick, and Oldsmobile vehicles from 1955-2002 via its website, phone orders, and a Georgia parts counter.
- Company typePrivate
- Founded1981
- HeadquartersBraselton, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Year One, Inc. does
Year One, Inc. (legal entity YearOne Muscle Car Parts, Inc.) is a privately held, Georgia-incorporated direct-to-consumer retailer of restoration parts and accessories for classic American muscle cars, founded in 1981 and operating from Cornelia, Georgia (with a recent headquarters transition in progress at 354 Front Street). The company serves individual hobbyists, collectors, and restoration shops through yearone.com, toll-free phone ordering (1-800-932-7663), and a physical parts counter, targeting owners of Chevrolet, Ford, Chrysler/Dodge/Plymouth, Pontiac, Buick, and Oldsmobile vehicles spanning model years 1955-2002 across 16+ dedicated vehicle-platform catalogs.
The core offering is a comprehensive, vehicle-specific parts catalog organized by make, model, and year, with functional sections covering body, interior, electrical, engine, transmission, suspension, exhaust, air-fuel, heating-cooling, wheels-brakes-rear axle, performance, convertible, and literature categories. The product surface extends beyond third-party parts into proprietary YearOne Wheels branded wheels (Z/28 5-Spoke, Corvette Rally, Honeycomb, Magnum, Pontiac Rally II, Snowflake, N90, Super Stock II), Mopar emblems licensed from FCA US LLC, an automobilia merchandise line, discounted Garage Sale inventory, and gift certificates. The technology stack is a standard e-commerce platform with shopping cart, user accounts, order tracking, and SSL-secured checkout; no AI, API, or proprietary technology differentiation is evidenced.
The business model is straightforward transactional retail: one-time hardware sales of parts and accessories at list price, with free ground shipping on orders over $189.99 within the 48 contiguous states, automatic volume discounts above $200, and gift certificates from $10 to $1,000. There is no subscription, recurring, or software component. Revenue comes exclusively from direct-to-consumer channels with no named enterprise customers, no disclosed funding, and no public ownership. Strategic moats rest on a 40+ year brand in the niche, FCA trademark licensing rights for Mopar-family parts, efficient scale across multiple vehicle platforms, and a multi-channel marketing presence (Instagram, YouTube, Twitter/X, Facebook, Pinterest, email). The company also participates in charitable events such as the Braselton Bash supporting Hot Rodders Children's Charity.
Year One, Inc. firmographics
Firmographics- Name
- Year One, Inc.
- Legal name
- YearOne Muscle Car Parts, Inc.
- Website
- https://yearone.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Year One is a privately held e-commerce retailer specializing in restoration parts for classic American muscle cars, serving hobbyists and collectors across Chevrolet, Ford, Chrysler, Pontiac, Buick, and Oldsmobile vehicles from 1955-2002 via its website, phone orders, and a Georgia parts counter.
- Ownership category
- akta.pro rank
Year One, Inc. industry classification
Industry- Product category
- Classic Automotive Restoration Parts
- NAICS
- Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)
- akta.pro secondary industries
- Performance, racing & tuning parts distribution (CRAOANAH), Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)
Keywords
Where Year One, Inc. is headquartered
LocationHeadquarters
- HQ city
- Braselton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Year One, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Parts and Accessories Sales: Primary revenue stream from selling classic muscle car restoration parts, accessories, and automobilia through direct online sales. Revenue is generated through one-time product transactions with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift certificates ranging from $10 to $1,000 |
| Other | Pay-as-you-go | Free shipping threshold |
| Transaction based/ take rate | Pay-as-you-go | Volume discount program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Year One, Inc. product offering
Product offeringCore offering
Year One sells restoration parts, accessories, and branded components for classic American muscle cars manufactured between 1955 and 2002, covering Chevrolet, Ford, Chrysler/Dodge/Plymouth (Mopar), Pontiac, Buick, and Oldsmobile vehicle platforms. Distribution is conducted primarily through a direct-to-consumer e-commerce storefront at yearone.com with supporting phone ordering, a physical parts counter, and international shipping. The catalog spans body, interior, electrical, engine, transmission, suspension, exhaust, air-fuel, heating-cooling, wheels/brakes, performance, convertible, and literature categories for each supported vehicle line.
Product overview
Year One, Inc. operates a comprehensive e-commerce platform for classic American muscle car restoration parts, organized as a single unified catalog offering with multiple vehicle-specific sub-catalogs. The core offering consists of parts for vehicles from Chevrolet (Camaro, Chevelle, Nova, Impala, Chevy/GMC Truck, Tri-Five), Ford (Mustang), Chrysler/Dodge/Plymouth (A-Body, B-Body, C-Body, E-Body), Pontiac (GTO, Firebird/Trans Am), Buick (Skylark/GS), and Oldsmobile (Cutlass/442). The company extends its offering through branded wheels (YearOne Wheels), Mopar emblems, automobilia merchandise, gift certificates, and a garage sale section for discounted/closeout items. Free shipping and volume discount programs support the core parts sales business.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Muscle Car Restoration Parts Catalog A single catalog of restoration parts covering dozens of classic American muscle car platforms from the 1950s through the early 2000s, including new old stock and reproduction components for collectors, hobbyists, and restoration shops. Customers can purchase items individually for one-time vehicle restoration or maintenance projects.
- Gift Certificates Gift certificates redeemable for parts, automobilia, and merchandise on the Year One website, sold in eight fixed denominations from $10 to $1,000 with a five-year expiration. Intended for hobbyist gift-givers purchasing for classic car enthusiasts.
- Automobilia Merchandise Branded apparel, decals, diecast models, car covers, cleaning products, and automotive literature sold to classic car enthusiasts as lifestyle and display merchandise complementing the parts catalog.
- YearOne Wheels Year One's proprietary wheel line reproducing period-correct designs (Rally, Honeycomb, Magnum, Snowflake, Super Stock II, N90) for multiple classic car platforms, sold as a stand-alone catalog at yearone.com for restoration and upgrade projects.
- Mopar Emblems and Badges Licensed Mopar-branded emblems and badges for Challenger, Charger, A-Body, B-Body, C-Body, E-Body, and Mopar Truck applications, offered as stand-alone branded components under FCA US LLC trademark license.
- Garage Sale (Discounted Parts) A clearance-style catalog section offering discounted and closeout restoration parts across Corvette, Camaro, Firebird, G-Body, Mustang, PT Cruiser, and Challenger vehicle lines at reduced pricing.
Companies that use Year One, Inc.
Customer profileSegments1 record
Year One, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Year One, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- FCA US LLCcoreYear One operates under license from FCA US LLC to use MOPAR, DODGE, HEMI, PLYMOUTH, CHRYSLER trademarks and related logos, vehicle model names and trade dress. This licensing arrangement enables them to legally sell restoration parts and use associated branding for vehicles under FCA's portfolio.
- Hot Rodders Children's CharityminorYear One supports the Hot Rodders Children's Charity (HRCC), a charitable organization. The partnership includes donation collection points at Year One locations and involvement in charity events such as the Braselton Bash car show where proceeds are donated to HRCC.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Year One, Inc. competitors and assessment
Company assessmentDirect peers
- National Parts Depot (NPD Link): Specialist in classic Ford Mustang and GM F-body restoration parts, with deep catalog coverage and multi-warehouse distribution. Directly comparable to Year One on vintage muscle car focus, multi-OEM scope, and enthusiast customer base.
- LMC Truck: Specialist in 1960-1987 Chevy/GMC truck restoration parts, one of the deepest catalogs in that vehicle subset. Directly comparable to Year One's classic-truck catalog segment (1960-1987 Chevy/GMC Truck) on model coverage, customer base, and DTC fulfillment.
- Classic Industries: Direct competitor in classic American muscle car restoration parts across GM, Mopar, and Ford platforms, with a multi-channel catalog (e-commerce, print, phone) and a long-tenured brand. Closely comparable in customer base, product mix, and DTC model to Year One.
- Mac's Antique Auto Parts: Long-tenured classic Ford restoration parts distributor (Model A through 1970s cars and trucks). Comparable to Year One on legacy brand, classic-vehicle focus, and make/model-organized catalog approach, though narrower OEM scope.
- Detroit Steel Wheels: Specialist manufacturer and retailer of reproduction steel wheels for classic muscle cars (including Magnum 500, Snowflake, Rally designs). Directly comparable to Year One's YearOne Wheels private-label line on product, customer, and brand positioning.
- Ground Up Restoration (SS396.com): Restoration parts specialist for classic GM A/F/X-body vehicles (Chevelle, Monte Carlo, El Camino, Skylark, Cutlass) with an e-commerce and print-catalog model. Closely comparable to Year One's make/model-organized catalog and hobbyist buyer base.
Emerging players
- Eastwood Company: Restoration tools, equipment, and consumables retailer for classic and hot rod builders, with growing parts coverage. Comparable on hobbyist buyer base and project-driven content marketing, but with a different mix weighting toward tools/equipment over parts.
Others
- Hemmings Motor News: Classic car media marketplace and classifieds platform that also surfaces parts and restoration services. Comparable as an audience/funnel for Year One's buyer segment rather than as a direct parts competitor.
Broad incumbents
- Summit Racing Equipment: Largest US performance and racing parts retailer with a very broad catalog spanning classic muscle, late-model, and racing applications. Adjacent rather than directly competitive, but overlaps meaningfully on Year One's performance and engine/drivetrain SKUs.
- RockAuto: Catalog-based online auto parts retailer with very broad vehicle and category coverage at aggressive price points. Comparable as a digital parts-buying channel but not a specialist in classic muscle restoration parts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Year One, Inc. social profiles
Digital presenceYear One, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Year One, Inc. leadership team
Management profileNumber of profiles
Year One, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Year One, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Year One, Inc.
What does Year One, Inc. do?
Year One sells restoration parts, accessories, and branded components for classic American muscle cars manufactured between 1955 and 2002, covering Chevrolet, Ford, Chrysler/Dodge/Plymouth (Mopar), Pontiac, Buick, and Oldsmobile vehicle platforms. Distribution is conducted primarily through a direct-to-consumer e-commerce storefront at yearone.com with supporting phone ordering, a physical parts counter, and international shipping. The catalog spans body, interior, electrical, engine, transmission, suspension, exhaust, air-fuel, heating-cooling, wheels/brakes, performance, convertible, and literature categories for each supported vehicle line.
Is Year One, Inc. a public or private company?
Year One, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Year One, Inc. founded?
Year One, Inc. was founded in 1981. It employs 101 to 250 people.
Where is Year One, Inc. based?
Year One, Inc. is headquartered in Braselton, United States, in the North America region.
How does Year One, Inc. make money?
One revenue line is on record: parts and Accessories Sales.
Who are Year One, Inc.'s main competitors?
Direct peers on record are National Parts Depot (NPD Link), LMC Truck, Classic Industries, Mac's Antique Auto Parts, Detroit Steel Wheels and Ground Up Restoration (SS396.com). Eastwood Company is listed as an emerging player. Hemmings Motor News is listed as an others. Broad incumbents are Summit Racing Equipment and RockAuto.
Does Year One, Inc. have an API?
No public API is recorded for Year One, Inc..
What industry is Year One, Inc. in?
Year One, Inc.'s product category is Classic Automotive Restoration Parts. Its primary akta.pro industry code is CRAOANAA, Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes), with a secondary code of CRAOANAH, Performance, racing & tuning parts distribution. Its NAICS code is 441330 and its SIC code is 5013.