National Parts Depot

What National Parts Depot does

National Parts Depot (legal entity Autocraft Investments, Inc.) is a privately held, family-owned distributor of reproduction and aftermarket restoration parts for American classic vehicles, founded in 1976 by Jim Schmidt in Gainesville, Florida and now headquartered in Ocala. The company sells parts covering 23+ vehicle platforms manufactured between 1947 and 2004 — including Mustang, Camaro, Chevelle, Firebird, GTO, Mopar, T-Bird, Ford Trucks, Chevy Trucks, Bronco, and others — through four fully stocked distribution centers in Florida, North Carolina, Michigan, and California, supported by a toll-free 24/7 phone operation, walk-in retail counters, an e-commerce website (npdlink.com), and traditional mail-order catalogs. NPD is an authorized GM Restoration Parts Licensee and additionally resells KC HiLites lighting and Husky Liners products as authorized distributor, with product pricing ranging from approximately $2 to $150+ per item and free shipping offered on orders above $300 within the lower 48 states.

The company's business model is fundamentally transactional distribution rather than subscription or recurring-revenue. Revenue is generated through direct one-time sales of parts, accessories, branded merchandise, gift certificates, and literature, primarily to individual DIY hobbyists (the dominant segment), with secondary demand from professional restoration shops, classic car collectors, and AACA-affiliated enthusiasts. NPD claims a 98% initial order fill rate across its four-center network, which serves as the primary operational performance metric. The company does not develop proprietary technology; its competitive moat derives from inventory breadth, physical distribution density, OEM licensing arrangements, 50-year brand recognition as self-described largest industry supplier, and a specialist-staffed customer service operation. Ownership has remained continuously with the Schmidt family across the company's entire history, and financial results are not publicly disclosed. Leadership is currently James Schmidt as President and Founder, with Rick Schmidt serving as Vice President and Chief Operating Officer.

Name

National Parts Depot

Legal name

Autocraft Investments, Inc.

Website

https://npdlink.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

National Parts Depot is a privately held, family-owned distributor of reproduction and aftermarket restoration parts for 23+ American classic vehicle platforms (1947-2004), serving individual DIY hobbyists, restoration shops, and collectors through four US distribution centers, e-commerce, mail-order catalogs, and OEM-licensed GM restoration parts.

Ownership category

akta.pro rank

Product category

Automotive Restoration Parts

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE)

akta.pro secondary industries

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

Keywords

• Automotive restoration parts
• Classic car parts
• Reproduction auto parts
• Muscle car parts
• Vintage truck parts

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Restoration Parts Sales: Direct sales of reproduction and aftermarket automotive restoration parts for classic American vehicles, including body parts, mechanical components, accessories, and specialty items.
2. Catalog Sales: Mail-order catalog sales with premium full-color catalogs featuring newest and best restoration products, available free to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

National Parts Depot distributes reproduction and aftermarket restoration parts for American classic vehicles manufactured between 1947 and 2004, covering Mustangs, Camaros, Chevelles, Firebirds, GTOs, Mopar, T-Birds, Ford and Chevy Trucks, Broncos, and related models. The company operates four fully stocked distribution centers in Florida, North Carolina, Michigan, and California, fulfilling orders via toll-free phone, walk-in counters, an e-commerce website (npdlink.com), and free mail-order catalogs, supported by a 98% initial order fill rate.

Product overview

National Parts Depot operates as a single unified e-commerce catalog and distribution platform offering restoration parts for American classic vehicles. The core product is the extensive restoration parts catalog covering 23+ vehicle platforms including Mustang, Camaro, Chevelle, Firebird, GTO, Mopar, T-Bird, Ford Trucks, Chevy Trucks, and Bronco, supported by four fully stocked distribution centers with a 98% initial order fill rate. The portfolio includes the main parts catalog as the core offering, supplemented by collision parts (Ranger/S10), accessory brands (Husky Liners, KC Hilites), gifts/apparel, literature, and gift certificates. The company positions itself as the largest restoration parts supplier in the industry, founded in 1976 and still family-owned.

Differentiator

Problem solved

Functional benefit

Products and services

• American Classic Vehicle Restoration Parts Catalog

Quantifiable outcome

• 98% initial order fill rate

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Antique Automobile Club of America (AACA)minorGTM or Marketing PartnerNPD partners with AACA offering membership discounts to customers. AACA is the most international old car club with 60,000+ members in all 50 states and 50+ countries, organized through 400+ regions and chapters.
• GM Restoration PartscoreOEM/ Whitelabel/ Licensing PartnerNPD is an authorized GM Restoration Parts Licensee, enabling sale of officially licensed GM restoration components for Chevrolet, Pontiac, Camaro, Chevelle, Malibu, El Camino, Firebird, Trans Am, GTO, Tempest, LeMans, and C1500/K1500 vehicles.
• KC HiLitesminorChannel Partner/ Reseller/ DistributorNPD is an authorized reseller of KC HiLites products, including the flagship Daylighter retro light and restoration lighting for Ford Trucks, Chevy Trucks, and Ford Bronco.
• Husky LinersminorChannel Partner/ Reseller/ DistributorNPD offers Husky Liners floor mats and cargo area protection products as an authorized reseller, covering modern Ford trucks including F-150, F-250, F-350 Super Duty, and Expedition models.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Classic Industries: One of the largest catalog/ecommerce distributors of restoration parts for American muscle cars including Camaro, Chevelle, Nova, and GM trucks. Directly comparable to NPD in product breadth, catalog-driven sales model, and DIY/professional customer mix.
• Year One: Restoration parts specialist serving muscle car and classic GM/Ford/Mopar segments with reproduction body panels, interiors, and mechanical components. Closest direct competitor to NPD given overlapping vehicle lines and similar enthusiast-targeted marketing.
• MAC's Antique Auto Parts: Family-owned Ford and Lincoln/Mercury restoration parts supplier with a deep catalog of New Old Stock (NOS) and reproduction components. Directly comparable niche focus on classic Ford vehicles and mail-order heritage.
• Ground Up Restoration Parts: Specialty distributor of restoration and performance parts for classic GM vehicles including Camaro, Chevelle, and Nova. Comparable product mix and customer base of DIY restorers and professional shops.
• Ames Performance Engineering: Pontiac and GTO restoration and reproduction parts specialist. Overlaps NPD directly on the Pontiac restoration segment (GTO, Firebird, Trans Am, Tempest) and competes for the same enthusiast customer base.
• Danchuk Manufacturing: Manufacturer and distributor of restoration and reproduction parts primarily for 1955-1957 Chevrolet passenger cars and trucks. Comparable niche focus on classic Chevy segments and overlap with NPD's Chevy Truck and Tri-Five Chevy customers.
• Mid America Motorworks: Corvette-specific restoration, accessory, and parts retailer serving classic Corvette enthusiasts since 1974. Comparable catalog-driven model with overlapping customer base, though narrower vehicle focus than NPD.

Broad incumbents

• O'Reilly Auto Parts: Mass-market automotive aftermarket retailer/distributor with extensive classic and restoration parts inventory. Overlaps NPD in basic replacement parts but lacks NPD's depth in vehicle-line-specific restoration components for 1947-2004 classics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/npdlink
• Facebookfacebook.com/nationalpartsdepot

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Parts Depot