Westmorland Veterinary Group

What Westmorland Veterinary Group does

Westmorland Veterinary Group is a Cumbria-based veterinary practice operating from two purpose-built surgeries in Kendal (Riverside Business Park) and Kirkby Lonsdale (Tithe Barn Veterinary Centre). The practice has been specialising in veterinary care for pets and farm animals for over 100 years and is RCVS accredited as both a Farm Animal Practice and a Small Animal Practice. Its primary customer segments are owners of companion animals (dogs, cats, rabbits, and other small pets) and farm animal owners, including a smallholders and flock health membership layer. According to its own material, over 90% of new clients are acquired through personal recommendation.

The practice generates revenue through four principal streams: per-service veterinary consultations, diagnostics and surgical procedures; the recurring Pet Health Club subscription (Direct Debit-based budgeting for routine care); one-time sales of prescription medications and products via the in-practice dispensary and online shop; and FCA-regulated interest-free credit facilities offered through Care Free Credit for higher-value treatments. Supporting services include nurse clinics, veterinary physiotherapy, a pet blood donor programme, travel documentation, and emergency out-of-hours cover (delivered in partnership with Vets Now at the Kendal location). Digital channels comprise an online booking system powered by Covetrus, an online payment portal, repeat prescription ordering, and an online shop.

The registered legal entity is Inspiring Vet Care Limited (company number 07746795, registered office in Keynsham, Bristol), which trades as Westmorland Veterinary Group and sits within the IVC Evidensia veterinary network. No public revenue, headcount, or funding data is disclosed. The practice competes in a semi-rural regional market where its dual companion-animal and farm-animal focus, century-old brand, and two-site physical footprint constitute its main commercial differentiation.

Name

Westmorland Veterinary Group

Legal name

Inspiring Vet Care Limited

Website

https://westmorland-vets.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Westmorland Veterinary Group is a Cumbria-based veterinary practice operating two purpose-built surgeries in Kendal and Kirkby Lonsdale, delivering companion-animal and farm-animal veterinary care, subscription-based routine healthcare, and emergency services under the IVC Evidensia network.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Agricultural Services (700)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Livestock & Farm Animal Veterinary Services (AFAEANAB)

Keywords

• Veterinary services
• Companion animal care
• Farm animal healthcare
• Pet health club
• Emergency vet care

Headquarters

HQ city

Kendal

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Consultations and Treatments: Core veterinary services including consultations, diagnostic procedures, surgical operations, and medical treatments for pets and farm animals. Revenue generated on a per-service basis at point of delivery.
2. Pet Health Club Membership: Subscription-based membership program allowing pet owners to budget and spread the cost of routine care across the year via direct debit. Provides savings on treatments and services that maintain pet health and wellbeing.
3. Prescription Medications and Products: Sale of prescription medications, pet foods, and veterinary products. Customers can purchase in-practice or through online shop.
4. Interest-Free Credit Financing: Partnership with Care Free Credit to provide interest-free credit facilities for larger veterinary bills, enabling clients to manage unexpected expenses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Westmorland Veterinary Group operates a dual-location veterinary practice providing medical, surgical, diagnostic, and preventive care for companion animals and farm animals from two purpose-built surgeries in Kendal and Kirkby Lonsdale, Cumbria. The practice runs a subscription-based Pet Health Club for routine pet healthcare and offers Farm Services including flock health management and smallholders support, alongside 24/7 emergency veterinary care and an online shop for medications, food, and supplies.

Product overview

Westmorland Veterinary Group operates as a dual-location veterinary practice offering two core service lines: Pets Services and Farm Services. The practice provides a comprehensive range of veterinary care supported by membership and digital convenience products. The Pet Health Club serves as the primary membership/budgeting program offering savings on routine care. Digital add-on services include an online booking system (Covetrus), online payment portal, repeat prescription ordering, and an online shop. Additional clinical services include emergency veterinary care, nurse clinics, veterinary physiotherapy, and a pet blood donor program. The practice is RCVS accredited for both small animal and farm animal practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Pets Services Comprehensive veterinary care for companion animals including consultations, vaccinations, nurse clinics, pet health advice, surgical procedures, dental care, nutritional advice, behavioral consultations, and physiotherapy. Targeted at owners of dogs, cats, rabbits, and other small domestic pets.
• Farm Services Veterinary services for farm animals including flock health programs, smallholders club membership, and farm animal practice accreditation services. Aimed at farm owners and smallholders with livestock such as sheep and cattle.
• Pet Health Club Subscription-based membership program allowing pet owners to budget and spread the cost of routine veterinary care across the year via direct debit, with savings on treatments and services that maintain pet health and wellbeing.
• Emergency Vet Service Out-of-hours emergency veterinary care available at Kendal Surgery, with 24/7 emergency-only service coverage in partnership with Vets Now. Designed for pet owners facing urgent or critical animal health situations outside normal business hours.
• Veterinary Physiotherapy Specialist physiotherapy services for pets to aid recovery from injury or surgery, manage chronic conditions, and improve mobility. Targeted at pet owners seeking rehabilitative and mobility care.
• Nurse Clinics Dedicated nurse consultation services covering pet wellness checks, post-operative care, and ongoing health monitoring, provided by qualified veterinary nurses.
• Online Shop E-commerce platform for purchasing prescription medications, pet foods, and veterinary products, with options to buy in-practice or online.
• Smallholders Club Membership program for smallholders providing access to farm animal veterinary support, education, and services tailored to small-scale livestock keepers.
• Flock Health Club Flock health management program for sheep farmers, providing ongoing veterinary oversight, preventive health planning, and flock performance optimisation services.

Quantifiable outcome

• Over 90% of new clients come as a result of a recommendation

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• Vets NowsupportingOthersEmergency out-of-hours veterinary service provider. When Kirkby Lonsdale Surgery is closed, emergency cases are referred to Vets Now who provide coverage at the Kendal Practice location.
• Inspiring Vet Care Limited (IVC Evidensia)coreOthersParent company of Westmorland Veterinary Group. Inspiring Vet Care Limited is part of the IVC Evidensia veterinary group, one of the largest veterinary group in Europe, providing corporate backing and shared services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pennard Vets: Pennard Vets is a Kent-based veterinary group operating multiple branches with companion animal, farm, and equine services. Comparable as a regionally focused, multi-site independent veterinary practice offering a similar mix of services to Westmorland.
• Goddard Veterinary Group: Goddard Veterinary Group is a long-established, RCVS-accredited independent veterinary group operating multiple branches in London and southeast England. Comparable as a similarly sized multi-site veterinary practice group with companion animal focus and established reputation.
• Village Vet: Village Vet operates a network of primary care veterinary practices across London and the South East, offering companion animal services, nurse clinics, and physiotherapy. Comparable as a similar multi-site vet practice with overlapping service menu and client base.
• Paragon Veterinary Group: Paragon Veterinary Group operates across Cumbria and the north of England with small animal, farm, and equine services. Comparable as a direct geographic competitor in Cumbria offering the same dual companion/farm animal mix as Westmorland.
• Ashworth Veterinary Group: Ashworth Veterinary Group is a small UK veterinary practice operating in the North of England, similar in size and regional scope to Westmorland. Comparable as a similarly sized, multi-vet companion animal practice with a community-focused, recommendation-driven client base.

Broad incumbents

• Linnaeus Veterinary Limited: Linnaeus (part of Mars Veterinary Health) is a major UK veterinary group operating primary care and referral practices. Comparable as a broad incumbent providing scaled veterinary services with RCVS accreditation across companion and farm animal segments.
• CVS Group: CVS Group is a UK-listed veterinary services company operating small animal, farm, and equine practices nationally. Comparable as a corporate group running both companion and farm animal clinics with subscription-style health plans analogous to the Pet Health Club.
• IVC Evidensia: IVC Evidensia is the parent company of Westmorland Veterinary Group (via Inspiring Vet Care Limited) and one of the largest veterinary groups in Europe. Comparable as the broad incumbent that owns and operates a network of similar small/regional veterinary practices across the UK and Europe.
• Vets4Pets (Pets at Home): Vets4Pets is a UK-wide veterinary group owned by Pets at Home, operating hundreds of small animal clinics in-store and standalone. Comparable as a large corporate consolidator offering similar companion animal veterinary services with recurring pet health club-style subscriptions.
• Medivet: Medivet operates a large network of veterinary practices across the UK, with similar companion animal and farm/livestock services, RCVS-accredited standards, and 24/7 emergency care. Comparable as a multi-site UK veterinary group with a parallel operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/westmorlandpets
• Facebookfacebook.com/WestmorlandVets
• LinkedInlinkedin.com/company/westmorland-veterinary-services-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westmorland Veterinary Group