August & Louis

What August & Louis does

August & Louis (legal entity: Job 5 B.V.) is a privately held Dutch communication and marketing agency headquartered in Rosmalen, Netherlands, founded in 2004. The firm positions itself as a strategy-led, goal-oriented communication agency that designs and executes strategic plans, creative concepts, and content production — including in-house film, artwork, and multi-channel campaign assets — primarily for enterprise clients. Core service offerings span six lines: Marketing & Communicatie, Strategie, Content Productie, Storytelling & Campagnes, Sponsoring & Activatie, and Projectmanagement, plus a specialized Ocean Racing Services vertical. The agency delivers projects through specialist teams assembled per engagement and frequently operates in extreme conditions (oceans, hospitals, aviation environments) as part of its documented portfolio.

The agency's client base is concentrated in the Netherlands and spans healthcare (Jeroen Bosch Ziekenhuis, Erasmus MC), corporate/enterprise (Smit & Zoon, HLB-WVDB, Heijmans, DuPont Nomex, NRC Media), financial services (DLL), education (Summa College), and government (Veiligheidsregio's Brabant). The business model is project-based professional services: custom-quoted deliverables across strategy, content creation, and campaign execution, with pricing not publicly disclosed. Distribution is direct-to-client via the company website and industry network, with no disclosed channel partners, resellers, or self-serve product surface. The firm is not a technology company — it has no app, no API, no integrations, and no proprietary software platform.

Key strategic anchors include a 20-year relationship with the Volvo Ocean Race / Clipper Race sponsorship ecosystem (ABN-AMRO, Delta Lloyd, Team Vestas Wind/Powerhouse, Team AkzoNobel, DLL) and a co-founding role in STEAM Ocean Racing by creative director Marc-Antony Taminiau. Operational partnerships extend delivery capacity: C-Twee Creatieve Communicatie serves as a core co-development partner on major projects, and Byvanck Communicatie has collaborated on documentary work. No external funding, parent company, acquisitions, or M&A activity have been disclosed. Revenue, headcount, and financial details are not publicly available, and the agency operates as a privately held, founder-led firm.

Name

August & Louis

Legal name

Job 5 B.V.

Website

https://augustandlouis.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

August & Louis is a Dutch communication and marketing agency founded in 2004 that provides strategy, content production, and sponsorship activation services for enterprise clients, primarily in healthcare, corporate, and ocean racing sectors in the Netherlands.

Ownership category

akta.pro rank

Product category

Marketing & Communication Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Marketing Strategy & Campaign Management (THAHAGAA)

akta.pro secondary industries

Sales Promotion Campaign Design & Management (BPAFAMAC), Event PR & Communications Support (BPAFADAO), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Strategic communication services
• Marketing campaign production
• Content production agency
• Sponsorship activation services
• Corporate video production

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Communication Strategy and Consulting: August & Louis generates revenue through project-based professional services including communication strategy development, campaign planning, and marketing consulting. Services are tailored to client needs with deliverables across strategy, content creation, and campaign execution.
2. Content and Campaign Production: Revenue from producing video content, branded materials, documentaries, event management, and creative production services. Work includes corporate videos, documentaries, event organization, and multimedia production.
3. Sponsorship and Activation Services: Services related to sponsorship management, activation, and marketing support for ocean racing campaigns and corporate sponsorships, including partnership setup and event management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

August & Louis is a Dutch communication and marketing agency providing goal-oriented communication services that combine strategy, creative development, and execution. Core offerings include strategic planning, in-house content and video production, storytelling campaigns, sponsorship activation, and project management delivered through specialist teams assembled per project.

Product overview

August & Louis is a communication and marketing agency offering a unified suite of services rather than a software platform. The core offerings include strategic planning (Strategie), marketing and communication execution, content production (in-house film and artwork), storytelling campaigns, sponsorship activation, and project management. Ocean Racing Services represent a specialized vertical for sailing-related marketing campaigns. All services are delivered through specialist teams assembled per project, combining physical and digital elements to achieve measurable client objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Communicatie
• Strategie
• Content Productie
• Storytelling & Campagnes
• Sponsoring & Activatie
• Projectmanagement
• Ocean Racing Services

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• C-Twee Creatieve CommunicatiecoreStrategic or Co-development PartnerOngoing collaboration partner for creative communication projects. Jointly responsible for Smit & Zoon's 200-year jubilee including creative concept development and full production. Also collaborated on the DLL Clipper Race project and Smit & Zoon event activations.
• Byvanck CommunicatieminorStrategic or Co-development PartnerCollaboration partner for the Summa College 'geluk' (happiness) film project. Saskia Byvanck co-directed and co-edited the documentary with Marc-Antony Taminiau.
• STEAM Ocean RacingcoreStrategic or Co-development PartnerMarc-Antony Taminiau is a co-founder of STEAM Ocean Racing. August & Louis provides comprehensive marketing, communication, and media services for the sailing organization behind Team AkzoNobel in the Volvo Ocean Race. August & Louis also created the name and visual identity for STEAM.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Jack Morton Worldwide: Global experiential and brand experience agency with sponsorship activation capabilities overlapping August & Louis's ocean racing and event activation work. Larger scale and broader geography.
• Publicis Groupe Netherlands: Major advertising network operating in the Netherlands across creative, media, PR, and digital. Competes for the same enterprise RFPs but with a much broader portfolio and global resources.
• TBWA\NEBOKO (Dawn): Larger Dutch creative agency network offering full-service advertising, campaign, and brand strategy. Overlaps with August & Louis on enterprise campaigns but at significantly greater scale and network tooling.
• Octagon: Global sports marketing and sponsorship activation agency. Directly comparable to August & Louis's specialization in sailing/ocean racing sponsorship activation, with much larger scale and broader sport portfolio.

Direct peers

• Fitzroy: Amsterdam-based independent creative agency providing brand strategy, campaigns, and content production for enterprise clients. Closely comparable in size and creative-led positioning.
• Achtung!: Dutch creative communications agency with campaign, brand, and content production services. Comparable boutique positioning and B2B client mix in the Netherlands.
• Dept Agency: Amsterdam-headquartered digital creative and technology agency offering integrated marketing, content production, and campaign services. Competes for the same Dutch enterprise B2B mandates.
• SuperHeroes Amsterdam: Amsterdam creative agency delivering brand campaigns, content, and digital activations. Similar boutique scale with comparable creative positioning for B2B clients.
• Lemz: Amsterdam independent creative agency focused on brand strategy, design, and campaign development. Similar size and creative-led approach for Dutch enterprise clients.
• KesselsKramer: Dutch independent creative and communications agency with comparable brand strategy, campaign, and content production capabilities for enterprise clients. Similar boutique scale and project-based model in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about August & Louis