Houdini's Escape Room Experience
Houdini's Escape Room Experience Limited operates 35 physical escape room venues across the UK, primarily co-located within Tenpin entertainment centers, offering 15 themed 60-minute live puzzle experiences to consumer groups, birthday parties, and corporate team-building customers on a direct, per-player booking model.
- Company typePrivate
- Founded2016
- HeadquartersSouthampton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Houdini's Escape Room Experience does
Houdini's Escape Room Experience Limited is a UK private limited company (registered 2016, company number 06650486) operating a chain of 35 physical escape room venues across nine UK regions (Scotland, North West, Yorkshire and the Humber, East and West Midlands, Wales, London, South East, and South West), with most venues housed within Tenpin entertainment centers. Its product is a portfolio of 15 uniquely themed, 60-minute live puzzle experiences — including Escape from Alcatraz, Escape from R.M.S. Titanic, Room 13, Creepy Carnival (with live actors), Captain Blackheart's Curse, The Lost Pharaoh, Space Break, Houdini's Last Secret, Dragons Hoard, Extinct, Temple Raider, Hexmore, A Curious Case at the Haunted Manor, The Liberty Express, and Apocalypse — sold to teams of typically 4–10 players with reported escape success rates between 43% and 71%.
The business runs a direct-to-consumer model with bookings processed via the Resova platform (houdinisescape.resova.co.uk), supplemented by telephone (0333 004 9700) and walk-in reservations. Revenue is generated through per-player transactional fees with a £17.50 baseline and group packages such as the £75/6-player Midweek Breakout, plus themed promotional pricing (Half-Price Tuesdays, off-peak discounts, Blue Light Card 20%, Student 15%). A dedicated corporate events channel targets UK enterprise and public-sector team-building buyers, with named testimonial customers including B&Q, SSE, NHS, and Natwest. Marketing is multi-channel across Facebook, Instagram, TikTok, and email, with gift vouchers sold via the e-commerce storefront; the company has no mobile app, no public API, and no disclosed AI capabilities. The company is privately held with no parent, no subsidiaries, and no external funding rounds identified.
Houdini's Escape Room Experience firmographics
Firmographics- Name
- Houdini's Escape Room Experience
- Legal name
- Houdini's Escape Room Experience Limited
- Website
- https://houdinisescape.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Houdini's Escape Room Experience Limited operates 35 physical escape room venues across the UK, primarily co-located within Tenpin entertainment centers, offering 15 themed 60-minute live puzzle experiences to consumer groups, birthday parties, and corporate team-building customers on a direct, per-player booking model.
- Ownership category
- akta.pro rank
Houdini's Escape Room Experience industry classification
Industry- Product category
- Escape Room Entertainment
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where Houdini's Escape Room Experience is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices35 records
Markets served
Houdini's Escape Room Experience business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Escape Room Booking Fees: Customers pay per player for 60-minute escape room experiences. The price varies based on group size, day of week, and promotional offers. Peak pricing applies on weekends and evenings, with discounted rates available on weekdays through various promotional codes. Full payment is required at the time of booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Per Player Pricing |
| Unit Pricing | Pay-as-you-go | Group Package Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Houdini's Escape Room Experience product offering
Product offeringCore offering
Houdini's Escape Room Experience operates a UK-based chain of physical escape room venues offering themed, time-limited puzzle-solving experiences. Teams of players are locked inside a themed room and must solve a series of puzzles and clues to escape within 60 minutes. The chain operates 35 locations across the UK, each offering multiple themed rooms from a portfolio of 15 distinct experiences.
Product overview
Houdini's Escape Room Experience is a UK-wide chain of 35 physical escape room venues offering immersive, real-life puzzle adventure games. The company operates a platform-plus-distributed-locations model, with escape rooms housed within Tenpin entertainment centers across the UK. The core product portfolio includes 15+ uniquely themed escape rooms: Escape from Alcatraz (prison escape), Escape from R.M.S. Titanic (nautical disaster), Room 13 (haunted hotel), Creepy Carnival (horror carnival with live actors), Captain Blackheart's Curse (pirate ghost ship), The Lost Pharaoh (Valley of the Kings archaeology), Space Break (space prison sci-fi), Houdini's Last Secret (escapologist/Harry Houdini theme), Dragons Hoard (fantasy quest), Extinct (dinosaur/Jurassic theme), Temple Raider (jungle temple adventure), Hexmore (wizard school), A Curious Case at the Haunted Manor (gothic horror), The Liberty Express (1920s train), and Apocalypse (survival). Each 60-minute experience challenges teams of 2-10 players to solve puzzles, find clues, and escape before time runs out. Corporate team-building packages and gift vouchers are also offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Themed Escape Room Experiences
- Corporate & Group Team-Building Bookings
Quantifiable outcome
- 44% success rate on Apocalypse room
- +7 more outcomes
Companies that use Houdini's Escape Room Experience
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Houdini's Escape Room Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Houdini's Escape Room Experience partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TenpincoreStrategic partnership where Tenpin entertainment centers host Houdini's Escape Rooms at 35 UK locations. Tenpin provides the physical venues within their leisure centers, while Houdini's operates the escape room experiences. Customers at these venues can access additional Tenpin activities including bowling, karaoke, laser tag, arcades, and food/beverage services.
Scale indicators3 records
Expansion highlights5 records
Houdini's Escape Room Experience competitors and assessment
Company assessmentBroad incumbents
- Namco Funscape: UK family entertainment centre chain offering arcades, bowling, and party packages; competes for the same group/family discretionary spend pool.
- Hollywood Bowl: UK-listed ten-pin bowling and family leisure operator; comparable family entertainment centre footprint and demographic, competing for the same group leisure occasions.
- Tenpin: UK family entertainment centre operator (bowling, karaoke, laser tag) that hosts the majority of Houdini's venues; a key channel partner and broader family entertainment incumbent in the same physical venues.
- Gravity Active Entertainment: UK trampoline park and family entertainment operator; an adjacent leisure format competing for birthday parties, family outings, and group bookings.
Direct peers
- Escape Hunt: UK-listed (formerly on AIM) escape room operator with franchised and owned sites in the UK and internationally; the closest publicly-traded direct competitor to Houdini's in scale, model, and corporate team-building focus.
- Exitus Escape Rooms: UK escape room operator with sites in multiple cities offering themed puzzle experiences; directly comparable product in the same competitive set.
- Clued Escape Rooms: UK multi-site escape room operator offering themed puzzle experiences for corporate and consumer groups; competes with Houdini's in several overlapping UK cities.
- Locked In Escape Rooms: UK-based escape room operator with multiple sites offering immersive themed experiences; directly comparable product offering in the same UK market.
- The Escape Game: US-headquartered escape room chain that has expanded internationally; comparable themed experience portfolio and corporate team-building proposition.
Emerging players
- Sherlocked: Amsterdam-based escape room operator with a reputation for high-production themed rooms; an emerging international peer sharing the same live-actor, narrative-driven approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Houdini's Escape Room Experience social profiles
Digital presenceHoudini's Escape Room Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Houdini's Escape Room Experience leadership team
Management profileNumber of profiles
Houdini's Escape Room Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Houdini's Escape Room Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Houdini's Escape Room Experience
What does Houdini's Escape Room Experience do?
Houdini's Escape Room Experience operates a UK-based chain of physical escape room venues offering themed, time-limited puzzle-solving experiences. Teams of players are locked inside a themed room and must solve a series of puzzles and clues to escape within 60 minutes. The chain operates 35 locations across the UK, each offering multiple themed rooms from a portfolio of 15 distinct experiences.
Is Houdini's Escape Room Experience a public or private company?
Houdini's Escape Room Experience is a private company. It is classified as unknown and is currently operating.
When was Houdini's Escape Room Experience founded?
Houdini's Escape Room Experience was founded in 2016. It employs 11 to 50 people.
Where is Houdini's Escape Room Experience based?
Houdini's Escape Room Experience is headquartered in Southampton, United Kingdom, in the Europe region.
How does Houdini's Escape Room Experience make money?
One revenue line is on record: escape Room Booking Fees.
Who are Houdini's Escape Room Experience's main competitors?
Broad incumbents on record are Namco Funscape, Hollywood Bowl, Tenpin and Gravity Active Entertainment. Direct peers are Escape Hunt, Exitus Escape Rooms, Clued Escape Rooms, Locked In Escape Rooms and The Escape Game. Sherlocked is listed as an emerging player.
Does Houdini's Escape Room Experience have an API?
No public API is recorded for Houdini's Escape Room Experience.
What industry is Houdini's Escape Room Experience in?
Houdini's Escape Room Experience's product category is Escape Room Entertainment. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play). Its NAICS code is 7131 and its SIC code is 7990.