Exitus Escape Rooms
Exitus Escape Rooms is a family-run, single-venue escape room operator in Cardiff city centre offering four themed 60-minute rooms plus a charity partnership room, serving friends, families, corporate groups, schools, tourists, and hen/stag parties with on-site bar facilities.
- Company typePrivate
- Founded2015
- HeadquartersCardiff, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Exitus Escape Rooms does
Exitus Escape Rooms is a privately operated, family-run escape room venue located at 90A Queen Street in Cardiff city centre, Wales, structured as Exitus Escape Rooms Ltd (company number 11309107) registered in England and Wales. The venue offers four primary themed rooms — There's Something Outside (Mars survival horror), The Curse of Senutep (Egyptian tomb), Coco Loco (chocolate factory), and The Great Escape (WWII POW camp) — alongside a fifth cause-marketing room, Tenovus Virus Tinkerers, developed in collaboration with Tenovus Cancer Care. Each room accommodates 2-8 players for a 60-minute session, with difficulty ratings and themes designed to appeal to a range of group types.
The underlying product is physical and experiential: bespoke set design, props, puzzles, and lighting. The technology stack is minimal — a third-party booking platform (Resova) handles availability, reservations, and gift voucher sales, with no proprietary software, app, or AI/ML capabilities. The venue is complemented by an on-site bar called The Locked Inn, which serves Welsh spirits, craft beers, cocktails, and mocktails, plus a breakout area for pre- and post-game gatherings.
The business model is direct-to-consumer, with revenue generated from one-time per-session escape room bookings, supplemented by differentiated pricing tiers across customer segments: school trips (from £16pp), corporate events and exclusive venue hire (from £25pp), hen/stag parties (£60pp), kids parties (£30 per room add-on), and gift vouchers. Distribution is handled entirely in-house via website booking, phone, email, and walk-in tourist traffic, with marketing relying on TripAdvisor, Google reviews, social media tagging, and email newsletter. The company has no external investors, no parent entity, and operates exclusively within Wales (United Kingdom).
Exitus Escape Rooms firmographics
Firmographics- Name
- Exitus Escape Rooms
- Legal name
- Exitus Escape Rooms Ltd
- Website
- https://exitusescaperoomscardiff.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exitus Escape Rooms is a family-run, single-venue escape room operator in Cardiff city centre offering four themed 60-minute rooms plus a charity partnership room, serving friends, families, corporate groups, schools, tourists, and hen/stag parties with on-site bar facilities.
- Ownership category
- akta.pro rank
Exitus Escape Rooms industry classification
Industry- Product category
- Escape Room Entertainment
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM)
- akta.pro secondary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where Exitus Escape Rooms is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Exitus Escape Rooms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Escape Room Game Sessions: Primary revenue from 60-minute escape room game sessions sold to groups. Pricing is per person or per room depending on booking type. Includes private room booking for groups of 2-8 players.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | School Trip Package - £16 per person (based on 30 players) |
| Unit Pricing | Pay-as-you-go | Corporate Events and Team Building - Starting at £25 per person |
| Unit Pricing | Pay-as-you-go | Hen & Stag Party (Escape and Party) - £60 per person |
| Unit Pricing | Pay-as-you-go | Kids Party Add-on - £30 per room |
| Unit Pricing | Pay-as-you-go | Hen/Stag Base Package - Starting at £240 for 8 players |
| Unit Pricing | Pay-as-you-go | Escape Plus Add-ons |
| Unit Pricing | Pay-as-you-go | Exclusive Events - Starting at £25 per person |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Exitus Escape Rooms product offering
Product offeringCore offering
Exitus Escape Rooms is a family-run escape room venue in Cardiff city centre that designs, builds, and operates themed 60-minute immersive puzzle experiences for groups of 2-8 players. The venue runs four distinct themed rooms (Mars survival horror, Egyptian tomb, chocolate factory, WWII POW camp) plus a partnership room with Tenovus Cancer Care, and supplements gameplay with an on-site bar (The Locked Inn), breakout area, and packaged event services including kids parties, hen/stag parties, school trips, corporate team building, and exclusive venue hire.
Product overview
Exitus Escape Rooms is a family-run escape room venue in Cardiff city centre offering four themed escape room experiences: There's Something Outside (space-horror, difficulty 5), The Curse of Senutep (Egyptian tomb, difficulty 4), Coco Loco (chocolate factory, difficulty 3), and The Great Escape (WWII POW camp). The portfolio also includes a Tenovus Cancer Care partnership room. The core escape room products are supplemented with event services including kids' parties, hen/stag parties, school trips, corporate team building, and exclusive venue hire. The venue features an on-site bar called 'The Locked Inn' and a breakout area for pre and post-game gatherings. All rooms accommodate 2-8 players with 60-minute gameplay durations.
Differentiator
Problem solved
Functional benefit
Products and services
- There's Something Outside
Quantifiable outcome
- Multiple 5-star reviews on Google and TripAdvisor with customers describing it as 'easily the best escape room I've done'
Companies that use Exitus Escape Rooms
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Exitus Escape Rooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exitus Escape Rooms partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Tenovus Cancer CarecoreExitus Escape Rooms created a special themed room called 'Tenovus Virus Tinkerers' in collaboration with Tenovus Cancer Care. The room features Dr Alan Parker's groundbreaking cancer research work, where players must save retrained viruses by changing backup batteries in a cleanroom before time runs out. The room promotes awareness of Tenovus Cancer Care's work and research initiatives.
- ResovacoreResova provides the booking and scheduling software used on the Exitus Escape Rooms website. All room availability, bookings, and gift voucher purchases are processed through Resova's booking platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Exitus Escape Rooms competitors and assessment
Company assessmentBroad incumbents
- Boom Battle Bar: UK-based bar and competitive socializing venue offering games, shuffleboard, darts, and other activities. Comparable as a UK experiential entertainment venue combining F&B with interactive group activities, though operating at broader scale.
- The Crystal Maze LIVE Experience: Large-scale UK experiential entertainment attraction based on the TV show. Comparable as a UK-based immersive team challenge experience targeting similar group entertainment occasions, but at significantly larger scale and price point.
Direct peers
- ClueQuest: London-based escape room operator with multiple themed rooms. Comparable as a UK-based escape room specialist offering similar puzzle-based team experiences to corporate and consumer groups.
- Tick Tock Unlock: UK escape room operator with multiple themed rooms. Comparable as a direct escape room competitor serving similar leisure and corporate group bookings.
- Escape Hunt plc: UK-listed escape room operator with multiple venues across the UK. Directly comparable as a multi-site escape room chain targeting similar leisure and corporate customers with themed game experiences.
- Locked In Games: UK escape room operator with multiple themed rooms and difficulty levels. Comparable as a direct escape room competitor targeting similar customer segments with themed puzzle experiences.
- Sherlocked: London escape room operator with multiple themed rooms including their flagship 'The Mystery of the Missing Magic' and 'The Vault'. Comparable as a UK-based escape room competitor with similar themed puzzle experiences for corporate and consumer bookings.
- Puzzle Room Cardiff: Cardiff-based escape room operator offering themed puzzle experiences in the same city as Exitus. Most direct local competitor with comparable target customers and product offering.
Emerging players
- The Escape Game: US-based escape room chain with multiple themed rooms. Comparable as a multi-site escape room operator that has demonstrated the chain scaling model, though operating in a different geography.
Regional players
- All In Adventures: US-based escape room franchise with themed rooms for groups. Comparable as a multi-site escape room operator with similar themed experience model, though operating in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Exitus Escape Rooms social profiles
Digital presenceExitus Escape Rooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exitus Escape Rooms leadership team
Management profileNumber of profiles
Exitus Escape Rooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exitus Escape Rooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exitus Escape Rooms
What does Exitus Escape Rooms do?
Exitus Escape Rooms is a family-run escape room venue in Cardiff city centre that designs, builds, and operates themed 60-minute immersive puzzle experiences for groups of 2-8 players. The venue runs four distinct themed rooms (Mars survival horror, Egyptian tomb, chocolate factory, WWII POW camp) plus a partnership room with Tenovus Cancer Care, and supplements gameplay with an on-site bar (The Locked Inn), breakout area, and packaged event services including kids parties, hen/stag parties, school trips, corporate team building, and exclusive venue hire.
Is Exitus Escape Rooms a public or private company?
Exitus Escape Rooms is a private company. It is classified as family owned and is currently operating.
When was Exitus Escape Rooms founded?
Exitus Escape Rooms was founded in 2015. It employs 11 to 50 people.
Where is Exitus Escape Rooms based?
Exitus Escape Rooms is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Exitus Escape Rooms make money?
One revenue line is on record: escape Room Game Sessions.
Who are Exitus Escape Rooms's main competitors?
Broad incumbents on record are Boom Battle Bar and The Crystal Maze LIVE Experience. Direct peers are ClueQuest, Tick Tock Unlock, Escape Hunt plc, Locked In Games, Sherlocked and Puzzle Room Cardiff. The Escape Game is listed as an emerging player. All In Adventures is listed as a regional player.
Does Exitus Escape Rooms have an API?
No public API is recorded for Exitus Escape Rooms.
What industry is Exitus Escape Rooms in?
Exitus Escape Rooms's product category is Escape Room Entertainment. Its primary akta.pro industry code is CRALALAM, Escape Room Games & Mystery Puzzle Boxes Retail, with a secondary code of THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play). Its NAICS code is 7131 and its SIC code is 7900.