Jim Roche Real Estate

What Jim Roche Real Estate does

Jim Roche Real Estate, operating as The Rarity Real Estate Team, is a privately held residential real estate brokerage headquartered at 1100 N Delaware Ave in Philadelphia, Pennsylvania. The firm provides buyer-side and seller-side representation across Greater Philadelphia, the Main Line, and South Jersey, serving individual home buyers, sellers, real estate investors, and relocating clients. Led by Philadelphia native Jim Roche, the team has grown to 50+ agents and reports $1.3B+ in cumulative closed sales volume and 2,558 homes sold since 2020, making it one of the top 25 Keller Williams teams globally (ranked #23 internationally).

The company offers five core product surfaces: Home Buying Services, Home Selling Services, an online Home Search Portal with saved-search functionality, a Free Home Valuation tool, and a suite of Real Estate Calculators (Home Sale, Affordability, Mortgage). The technology stack is described as standard industry tooling — MLS listing systems, CRM platforms, and the Keller Williams franchise technology ecosystem — with no proprietary technology platform or AI/ML capabilities disclosed. Distribution is direct and field-led: 50+ agents conduct in-person property showings, open houses, and consultations, supplemented by a website with neighborhood-level SEO pages, content marketing, email newsletters, and client testimonials.

The business model is commission-based: the team earns transaction fees on each completed residential sale, with rates following industry standards and negotiated individually. As a KW Empower team under Keller Williams Realty, commissions are split between agents and the brokerage. GTM is sales-led, leveraging the Keller Williams affiliation for lead generation, training, technology, and access to national/international buyer and seller networks. Marketing channels are diversified across content/SEO, email, social media, open houses, and referrals. No external institutional investment, funding rounds, or M&A activity are disclosed.

Name

Jim Roche Real Estate

Legal name

The Rarity Real Estate Team

Website

https://jimrocherealestate.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Jim Roche Real Estate (The Rarity Real Estate Team) is a Philadelphia-based residential real estate brokerage affiliated with Keller Williams, operating with 50+ agents serving home buyers, sellers, and investors across Greater Philadelphia, the Main Line, and South Jersey.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property valuation
• Real estate market analysis

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: The team earns commission-based revenue on each real estate transaction completed. As a Keller Williams affiliated team, commissions are split between the agents and the brokerage. Revenue is generated from both buyer-side and seller-side transactions in residential real estate sales across Greater Philadelphia, Main Line, and South Jersey markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Jim Roche Real Estate (The Rarity Real Estate Team) is a residential real estate brokerage team providing home buying and home selling representation services across Greater Philadelphia, the Main Line, and South Jersey. The 50+ agent team guides individual buyers and sellers through property search, valuation, offer negotiation, and closing, leveraging the Keller Williams franchise platform for listings, marketing, and transaction support.

Product overview

The Rarity Real Estate Team operates as a single unified service offering rather than a platform-plus-modules architecture. They provide residential real estate buying and selling services through their team of 50+ agents across Greater Philadelphia, the Main Line, and South Jersey. The product portfolio centers on core services: Home Buying Services, Home Selling Services, and a Home Search Portal. Supplementary tools include a Free Home Valuation tool and a suite of Real Estate Calculators (Home Sale, Affordability, and Mortgage calculators). All offerings are delivered through Keller Williams Realty as part of a franchise model.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Full-service residential home buying representation including property search, competitive offer writing, negotiation, and closing support for individuals and families purchasing homes in Greater Philadelphia, the Main Line, and South Jersey.
• Home Selling Services Property valuation, listing, marketing, and sales representation for homeowners selling residential properties across Greater Philadelphia, the Main Line, and South Jersey, including first-time sellers, downsizers, upsizers, and relocators.

Quantifiable outcome

• $1.3B+ in closed sales volume since 2020
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams (KW Empower)coreChannel Partner/ Reseller/ DistributorThe Rarity Real Estate Team operates under the Keller Williams umbrella as a KW Empower team. This affiliation provides access to KW's technology platform, marketing resources, training programs, and the brand strength of one of the world's largest real estate companies. The team is positioned as a top-25 performing team within the KW system globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Tech-enabled national brokerage with agent teams and a heavy Philadelphia-area presence; competes directly for top-producing agents and listings, with substantially larger scale and proprietary technology stack compared to Rarity.
• Redfin: Technology-first residential brokerage and consumer portal serving major U.S. metros including Philadelphia; competes on listing exposure and direct consumer lead flow versus Rarity's team-based model.
• Coldwell Banker Realty: Long-established national residential franchise with significant Greater Philadelphia presence; competes for the same buyer and seller pool via affiliated independent agents and teams.
• RE/MAX Main Line & Pennsylvania region: Global franchise with significant Main Line and South Jersey agent presence; directly competitive for suburban Philadelphia listings and buyer representation.
• Sotheby's International Realty: Luxury-focused international residential brand competing for higher-end Main Line and Center City Philadelphia listings; overlapping client segments and similar team/agent structure.
• Berkshire Hathaway HomeServices: National residential franchise competing in the Philadelphia and South Jersey suburbs; uses franchise and team structures analogous to Rarity's Keller Williams setup.

Direct peers

• @properties / Christie's International Real Estate: Agent-team-centric brokerage model with strong Chicago origins and expansion into East Coast markets; structurally similar to Rarity with team-based agent organization and franchise-style affiliation.

Emerging players

• eXp Realty: Cloud-based brokerage with rapidly growing agent count in the Philadelphia metro; competes for top-producing agents and uses a low-overhead team model that challenges traditional franchise economics.

Regional players

• Weichert Realtors: Family-owned regional brokerage headquartered in New Jersey with dense South Jersey and Philadelphia-area coverage; directly comparable team-based franchise structure and target markets.
• Howard Hanna Real Estate Services: Large privately held regional brokerage concentrated in the Mid-Atlantic and Northeast; competes for Main Line and Philadelphia agent talent and listings, with overlapping geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/jimrocherealestateteam
• LinkedInlinkedin.com/company/jim-roche-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Roche Real Estate