Beng Evenementen
Beng Evenementen is a Harlingen, Netherlands-based event organizer that runs fair markets, trade shows, and cultural festivals (including the Zoutsloter Kerstmarkt, Straatfestival Harlingen, and Tall Ships Races programming) for SMB vendors, foodtruck operators, and local visitors in the Friesland region.
- Company typePrivate
- Founded2008
- HeadquartersHarlingen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Beng Evenementen does
Beng Evenementen is a private event organization company founded in 2008 and based in Harlingen, Netherlands, operated by co-owners Karen Brugman and Willard van Grootveld. The company organizes fair markets, trade shows, cultural festivals, and corporate festivals in the Friesland region, with a recurring portfolio that includes the Zoutsloter Kerstmarkt (since 2004, 100+ stalls along the Zoutsloot canal), Straatfestival Harlingen (since 1990), the Kermis Harlinger Feestweek carnival, and public quay programming for the Tall Ships Races Harlingen 2026 (expecting 300,000+ visitors across four days). It also operates the year-round local content hub Harlingenboeit.nl and, since 2025, the Olief Olijfolie sub-brand for Greek extra virgin olive oil imported from the Pelion region. An associated nonprofit, Stichting BENG (KvK 62907816, founded 2015), handles cultural and community projects separately from the for-profit entity.
The company's revenue model is built on transaction-fee and professional-services streams: market stall rental (€55-€360 per stall depending on market, type, and duration), event participation packages for marquee events like the Bonte Markt and Seaside Markt during Tall Ships Races 2026 (priced €160-€360 per stall for 2-4 day access), and full-service event organization contracts covering programming, marketing, layout/design, and entertainment booking. Pricing is published transparently on the website, payment is upfront via bank transfer with strict cancellation penalties (50% within one month, 100% within 14 days), and all prices exclude 21% Dutch VAT. Vendor selection is curated to ensure quality and variety at markets, and BENG handles permits, electricity hookups, and marketing centrally — providing a bundled, turnkey offering for small-business vendors.
Distribution is direct and locally concentrated: vendors register via online forms on bengevenementen.nl, public visitors attend events free of charge, and demand generation relies on owned digital channels (website, Facebook, Twitter/X) supplemented by earned media, sponsor networks (Gemeente Harlingen, Ondernemend Harlingen, Harlingen Welkom aan Zee, KIV Noord, KTF, local SMEs), and the Harlingenboeit.nl content hub. Customers are predominantly SMBs — market vendors, foodtruck operators, artisans, and local retailers — making this a long-tail, highly diversified vendor base rather than an enterprise-anchored model.
Beng Evenementen firmographics
Firmographics- Name
- Beng Evenementen
- Legal name
- BENG Evenementen
- Website
- https://bengevenementen.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beng Evenementen is a Harlingen, Netherlands-based event organizer that runs fair markets, trade shows, and cultural festivals (including the Zoutsloter Kerstmarkt, Straatfestival Harlingen, and Tall Ships Races programming) for SMB vendors, foodtruck operators, and local visitors in the Friesland region.
- Ownership category
- akta.pro rank
Beng Evenementen industry classification
Industry- Product category
- Event Management & Market Organization
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Holiday, Seasonal & Christmas Markets (MPAGAFAL)
- akta.pro secondary industries
- Festival, Fair & Event Mobile Concessions (THAFAHAI), Auto, Boat & RV Shows (MPAGAFAC)
Keywords
Where Beng Evenementen is headquartered
LocationHeadquarters
- HQ city
- Harlingen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Beng Evenementen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Market Stand Rental: BENG rents market stalls (kramen) to vendors for their markets and events. Pricing varies by market type (non-food vs food) and number of stalls. Participants pay upfront via invoice before the event.
- Event Participation Fees: Fees for participating in specific events like the Seaside Markt during Tall Ships Races, Bonte Markt, and Zoutsloter Kerstmarkt. Participation includes stall rental, marketing, and event access.
- Event Organization Services: Full-service event organization including programming, marketing, communication, design, music, theater, and entertainment services for events and festivals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Non-food market stall rental |
| Unit Pricing | Pay-as-you-go | Food market stall rental |
| Unit Pricing | Multi-year contract | Seaside Markt TSRH2026 (4 days) |
| Unit Pricing | Multi-year contract | Bonte Markt TSRH2026 (2 days) |
| Unit Pricing | Multi-year contract | Foodkaai Vluchthaven TSRH2026 |
| Unit Pricing | Pay-as-you-go | Zoutsloter Kerstmarkt 2026 |
| Other | Pay-as-you-go | Kermis Harlinger Feestweek 2026 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Beng Evenementen product offering
Product offeringCore offering
BENG Evenementen organizes and manages outdoor markets, food truck events, cultural festivals, street theater performances, and large-scale maritime events (including programming for the Tall Ships Races) in Harlingen, Netherlands. The company rents market stalls and food truck spaces to vendors, handles event permits, programming, marketing, and entertainment, and provides end-to-end event production for corporate and community clients. It also distributes a sub-brand of Greek extra virgin olive oil (Olief Olijfolie) imported since 2025.
Product overview
BENG Evenementen is an event management company based in Harlingen, Netherlands, operated by Karen Brugman and Willard van Grootveld. The company operates a multi-offering portfolio consisting of: (1) Markten & Foodkaai - outdoor market organization services including the Seaside Markt, Bonte Markt, Foodkaai Vluchthaven, and Zoutsloter Kerstmarkt; (2) Evenementen - cultural event programming including the Kermis Harlinger Feestweek, Straatfestival Harlingen, and Tall Ships Races Harlingen; (3) Olief Olijfolie - a sub-brand importing and selling Greek extra virgin olive oil since 2025; and (4) Harlingenboeit.nl - an online information hub for local events and culture. The company also manages Stichting BENG, a cultural foundation supporting community projects. Services include vendor registration, booth rental, market programming, and entertainment booking.
Differentiator
Problem solved
Functional benefit
Brands
- Olief Olijfolie: Greek extra virgin olive oil imported and sold by BENG since 2025, sourced from the Pelion region.
- Harlingenboeit.nl
Products and services
- Markten & Foodkaai (Markets & Food Quay) Organization and management of outdoor markets and food truck zones in Harlingen. Provides vendor registration, booth and food truck space rental (with electricity), market programming, and on-site event services for sellers of handmade, vintage, fashion, lifestyle, and food products.
- Evenementen (Event Organization) Full-service event organization including programming, layout and design, marketing, communication, music, theater, and entertainment booking for festivals, carnivals, and large-scale public events. Services cover permits, vendor coordination, and public programming on quays and city streets.
- Olief Olijfolie Greek extra virgin olive oil imported and sold by BENG Evenementen since 2025, sourced from the Pelion (Pilion) region. Distributed as a Mediterranean food product line through the company's own channels.
- Zoutsloter Kerstmarkt Annual Christmas market held along the Zoutsloot canal in Harlingen, featuring over 100 stalls with artisanal treats, decorations, gifts, live music, and carol singing. Stall rental and food vendor slots offered to artisans, residents, and food vendors.
- Straatfestival Harlingen Annual street theater, performance, and music festival in Harlingen's historic city center during Harlinger Feestweek. Programming includes live performances, theater acts, and musical acts across multiple locations.
- Tall Ships Races Harlingen 2026 Public Programming Public quay programming for the Tall Ships Races Harlingen 2026 (July 3-6, 2026), a four-day maritime event featuring Tall Ships, live music on two stages, street theater, food vendors, maritime exhibitions, and water activities. Expected to attract 300,000+ visitors.
Companies that use Beng Evenementen
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Beng Evenementen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beng Evenementen partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Stichting BENGcoreStichting BENG is the cultural foundation associated with BENG Evenementen. Founded in 2015 (KvK 62907816), it organizes cultural events and projects in Harlingen, offering a meeting place for all population groups. The foundation supports projects like Harlingen Ongeschut, Straatfestival, Harlinger Feestweek Kermis, and StreetArt Harlingen. Led by Henk Jan Cornelisse (chair), Sue Smeding (secretary), and Iet Jansen (treasurer).
- Kermisbureau Martin MeijercoreProfessional carnival/fair operator that partners with Stichting BENG to organize the Kermis during Harlinger Feestweek. Provides attractions, rides, and carnival expertise for the annual event.
- Gemeente HarlingencoreThe municipality of Harlingen provides support and permits for BENG events. Listed as partner/sponsor for Zoutsloter Kerstmarkt and other events.
- Ondernemend HarlingenmajorBusiness association of Harlingen merchants that contributes to events and markets organized by BENG, including the Zoutsloter Kerstmarkt.
- Stichting Harlingen SailcoreThe foundation responsible for organizing the Tall Ships Races Harlingen. BENG is responsible for public programming on the quays during TSRH2026, including live music, entertainment, art, culture, and sports activities.
- De Boer & De Groot civiele werkenminorCivil engineering company listed as sponsor for Zoutsloter Kerstmarkt.
- Harlingen Welkom aan ZeemajorTourism organization for Harlingen that promotes events and tourism in the city. Co-sponsor of Zoutsloter Kerstmarkt and partner in promoting BENG events.
- KIV NoordminorListed as sponsor for Zoutsloter Kerstmarkt.
- KTFminorListed as sponsor for Zoutsloter Kerstmarkt.
- ZeekadettenminorSea cadets organization listed as sponsor for Zoutsloter Kerstmarkt.
- Visser ATRminorWaste processing company listed as sponsor for Zoutsloter Kerstmarkt.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Beng Evenementen competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Beng Evenementen social profiles
Digital presenceBeng Evenementen compliance and trust
Trust signalCompliance1 record
Beng Evenementen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beng Evenementen leadership team
Management profileNumber of profiles
Profiles2 records
Beng Evenementen subsidiaries and ownership
Company hierarchySubsidiaries1 record
Beng Evenementen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beng Evenementen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beng Evenementen
What does Beng Evenementen do?
BENG Evenementen organizes and manages outdoor markets, food truck events, cultural festivals, street theater performances, and large-scale maritime events (including programming for the Tall Ships Races) in Harlingen, Netherlands. The company rents market stalls and food truck spaces to vendors, handles event permits, programming, marketing, and entertainment, and provides end-to-end event production for corporate and community clients. It also distributes a sub-brand of Greek extra virgin olive oil (Olief Olijfolie) imported since 2025.
Is Beng Evenementen a public or private company?
Beng Evenementen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beng Evenementen founded?
Beng Evenementen was founded in 2008. It employs 1 to 10 people.
Where is Beng Evenementen based?
Beng Evenementen is headquartered in Harlingen, Netherlands, in the Europe region.
How does Beng Evenementen make money?
Three revenue lines are on record. Market Stand Rental is the primary driver. The others are event Participation Fees and event Organization Services.
Does Beng Evenementen have an API?
No public API is recorded for Beng Evenementen.
What industry is Beng Evenementen in?
Beng Evenementen's product category is Event Management & Market Organization. Its primary akta.pro industry code is MPAGAFAL, Holiday, Seasonal & Christmas Markets, with a secondary code of THAFAHAI, Festival, Fair & Event Mobile Concessions. Its NAICS code is 56192 and its SIC code is 7900.