Critical Labs
Critical Labs is a cloud-based monitoring and asset management platform that provides unified visibility into distributed UPS, power, cooling, and environmental infrastructure for data centers, educational institutions, healthcare facilities, and multi-site enterprises.
- Company typePrivate
- Founded-
- HeadquartersDes Moines, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Critical Labs does
Critical Labs (Criticallabs, LLC) is a privately held, Iowa-based software company that operates a cloud-based monitoring and asset management platform for critical infrastructure. The platform provides unified, single-pane-of-glass visibility into UPS systems, power distribution units (PDUs), cooling systems, and environmental sensors across distributed IT and facilities environments. It uses an on-premise gateway appliance or virtual machine to communicate with connected devices via SNMP and Modbus protocols, with auto-discovery of compatible devices on the network. The product portfolio centers on a unified monitoring platform supplemented by dedicated modules for UPS Lifecycle Management (firmware audits, lifecycle reporting) and UPS Remote Monitoring & Management (distributed fleet management).
The company targets enterprise and institutional customers managing distributed critical infrastructure across multiple sites, with named customers spanning data centers/colocations (Involta), large retail (Lowe's), higher education (Large University System, Indiana School District, Rutherford County Schools), and financial institutions (regional bank case study). The platform is delivered as a SaaS subscription priced per Authorized User on annual or multi-year terms with auto-renewal; pricing is not publicly disclosed and is set via order forms. Go-to-market combines enterprise field sales (Request a Demo) with a self-serve web portal for smaller accounts.
The company has 1–10 employees, has not disclosed any outside funding, and is independently owned. Its headquarters is in Urbandale, Iowa. No revenue, headcount growth, or external investment signals were disclosed in available source material.
Critical Labs firmographics
Firmographics- Name
- Critical Labs
- Legal name
- Criticallabs, LLC
- Website
- https://criticallabs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Critical Labs is a cloud-based monitoring and asset management platform that provides unified visibility into distributed UPS, power, cooling, and environmental infrastructure for data centers, educational institutions, healthcare facilities, and multi-site enterprises.
- Ownership category
- akta.pro rank
Critical Labs industry classification
Industry- Product category
- Infrastructure Monitoring Software
- NAICS
- Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Fault & Performance Monitoring (SNMP/Telemetry/APM for Networks) (HDAFAMAA)
Keywords
Where Critical Labs is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Critical Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software-as-a-Service (SaaS) Subscription: Annual or multi-year subscription model based on the number of Authorized Users accessing the platform. Pricing adjusts when the number of users exceeds purchased entitlements, with modifications communicated 30 days in advance. Platform hosted on third-party cloud infrastructure.
- Per-User Licensing: Fees are tied to the number of authorized users (employees, consultants, contractors, agents) who access the software. Customer must maintain separate user accounts with unique credentials. Provider may track and verify the number of Authorized Users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with user-based pricing |
| Subscription | Multi-year contract | Annual term with auto-renewal |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Critical Labs product offering
Product offeringCore offering
Critical Labs provides a cloud-based monitoring and management platform that delivers unified, real-time visibility into distributed UPS, power, cooling, and environmental infrastructure. An on-premise gateway polls connected devices via SNMP and Modbus, feeding a single-pane-of-glass dashboard that supports automated device discovery, predictive alerts, scheduled reports, UPS lifecycle and firmware management, SSO/MFA, and API-based integrations with third-party ticketing and alerting systems.
Product overview
Critical Labs offers a cloud-based unified monitoring and asset management platform for critical infrastructure. The platform serves as a centralized hub that bridges IT and facilities teams, providing single-pane-of-glass visibility into UPS systems, power distribution, cooling, and environmental monitoring. The product portfolio includes the core Critical Labs Unified Monitoring Platform, supplemented by specialized modules for UPS Lifecycle Management (providing detailed reports, firmware audits, and lifecycle insights) and UPS Remote Monitoring & Management (enabling distributed fleet management across multiple locations). The platform integrates device discovery, real-time monitoring dashboards, alerting, insight reports, and firmware management capabilities into one vendor-agnostic solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Critical Labs Unified Monitoring Platform A cloud-based monitoring and asset management platform that bridges IT and facilities, providing unified visibility into UPS, power, cooling, and environmental infrastructure across single or thousands of locations through a single pane of glass interface. Targets data center operators, school districts, healthcare facilities, retailers, and financial institutions.
- UPS Lifecycle Management A solution that provides detailed reports, firmware audits, and proactive insights to manage the complete lifecycle of UPS systems, replacing spreadsheet-based tracking with automated management tools for fleet operators.
- UPS Remote Monitoring & Management A solution enabling remote monitoring and management of distributed UPS fleets across single or thousands of locations, with secure access from anywhere and the ability to configure, update, and manage large quantities of devices.
Quantifiable outcome
- Proactive UPS management replacing reactive responses across 170+ UPS units at a large university system
- +3 more outcomes
Companies that use Critical Labs
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Critical Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Critical Labs partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Critical Labs competitors and assessment
Company assessmentDirect peers
- Nlyte Software: Nlyte provides asset and infrastructure management for data centers, including monitoring of power and cooling capacity. It is a focused DCIM competitor serving enterprise customers similar to Critical Labs' target segments.
- Vertiv: Vertiv is the dominant UPS hardware vendor and ships the Trellis real-time infrastructure optimization platform, the most directly comparable offering to Critical Labs for monitoring distributed UPS, power, and cooling infrastructure across data centers and remote sites.
- Sunbird Software: Sunbird Software's dcTrack and Birdly products are dedicated DCIM solutions providing real-time monitoring of power, cooling, and environmental infrastructure in data centers. They are an active pure-play software competitor in the same category as Critical Labs.
- Device42: Device42 offers IT asset and infrastructure management software with DCIM capabilities, including dependency mapping and environmental monitoring for data centers. It competes for monitoring and lifecycle management budgets similar to Critical Labs.
- Panduit SynapSense: Panduit's SynapSense (and SynapWire) platforms deliver wireless environmental and thermal monitoring for data centers, addressing the same cooling and environmental sensor use cases that Critical Labs supports via its environmental and SNMP-based monitoring modules.
Broad incumbents
- Schneider Electric EcoStruxure IT: Schneider Electric offers EcoStruxure IT (formerly StruxureWare) as a DCIM suite that monitors UPS, power, cooling, and environmental infrastructure. Critical Labs competes for the same workloads but as a focused, vendor-agnostic pure-play versus Schneider's broader portfolio.
- ABB Ability Data Center Automation: ABB Ability offers industrial-grade data center automation and monitoring solutions as part of its larger industrial automation portfolio. It overlaps with Critical Labs on critical infrastructure monitoring from a broader incumbent position.
- Eaton Intelligent Power Manager: Eaton's Intelligent Power Manager (IPM) and Brightlayer DCIM platforms are software solutions from a leading UPS vendor that monitor and manage distributed UPS systems. They overlap directly with Critical Labs' UPS monitoring and lifecycle management capabilities.
Emerging players
- Modius OpenData: Modius offers OpenData, a DCIM and environmental monitoring platform for data centers collecting power and cooling telemetry. It is a smaller specialist competitor serving data center operators in adjacent fashion to Critical Labs' distributed-infrastructure model.
- Riello UPS NetMan: Riello's NetMan monitoring card and associated UPS management software provides remote UPS monitoring similar to Critical Labs' core capability. It is an attached/embedded offering from a European UPS vendor rather than a stand-alone software competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Critical Labs social profiles
Digital presenceCritical Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Critical Labs leadership team
Management profileNumber of profiles
Critical Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Critical Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Critical Labs
What does Critical Labs do?
Critical Labs provides a cloud-based monitoring and management platform that delivers unified, real-time visibility into distributed UPS, power, cooling, and environmental infrastructure. An on-premise gateway polls connected devices via SNMP and Modbus, feeding a single-pane-of-glass dashboard that supports automated device discovery, predictive alerts, scheduled reports, UPS lifecycle and firmware management, SSO/MFA, and API-based integrations with third-party ticketing and alerting systems.
Is Critical Labs a public or private company?
Critical Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Critical Labs founded?
Critical Labs was founded in -1. It employs 1 to 10 people.
Where is Critical Labs based?
Critical Labs is headquartered in Des Moines, United States, in the North America region.
How does Critical Labs make money?
Two revenue lines are on record. Software-as-a-Service (SaaS) Subscription is the primary driver. The others are per-User Licensing.
Who are Critical Labs's main competitors?
Direct peers on record are Nlyte Software, Vertiv, Sunbird Software, Device42 and Panduit SynapSense. Broad incumbents are Schneider Electric EcoStruxure IT, ABB Ability Data Center Automation and Eaton Intelligent Power Manager. Emerging players are Modius OpenData and Riello UPS NetMan.
Does Critical Labs have an API?
Yes. Critical Labs provides API integrations that can send alert and cleared alert notifications to any external service. The API supports POST requests with JSON payloads. Authentication methods supported include Basic, OAuth2, and schemes using the Authorization header. The payload template supports various variables including GATEWAY_NAME, GATEWAY_IP, DEVICE_NAME, DEVICE_IP, ALARM_NAME, ALARM_STATUS, MESSAGE_TYPE, TIMESTAMP, ALARM_DETAIL, ALARM_VALUE, and ALARM_VALUE_UNIT. At present time, API integrations can be viewed by full access users but can only be modified or added by Critical Labs support staff. Developer documentation is at criticallabs.com/content/api-docs.
What industry is Critical Labs in?
Critical Labs's product category is Infrastructure Monitoring Software. Its primary akta.pro industry code is HDAFAMAA, Fault & Performance Monitoring (SNMP/Telemetry/APM for Networks). Its NAICS code is 541513 and its SIC code is 3823.