Ranch Radio Group

What Ranch Radio Group does

Ranch Radio Group (also operating as Ranch Radio Marketing Group) is a privately held, locally owned radio broadcasting company headquartered at 3505 Fredericksburg Rd in Kerrville, Texas. The company operates a portfolio of five FM radio stations serving the Texas Hill Country region: The Raptor (106.5 FM, country), 92.3 The Ranch (country), Hill Country Fox (Fox format), The River (106.1 FM), and Hill Country Patriot (Patriot format). Its product set is complemented by a Digital Marketing Solutions service line that extends traditional radio ad inventory into online advertising for the same local client base.

The business operates a sales-led go-to-market model, relying on direct outreach from a 1-10 person team to local and regional businesses in Kerr County and the broader Hill Country for advertising and sponsorship revenue. Both revenue streams (radio advertising and digital marketing services) are classified as advertising-based, with pricing not publicly disclosed and typically quoted based on station, time slot, and campaign duration. Marketing channels include the company website, individual station websites, community events such as annual radiothons (e.g., the 5th Annual Radiothon benefiting the Hill District Grandstand Youth Livestock Show in 2025), and press releases.

The company has been recognized by the Texas Association of Broadcasters, including Radio Broadcaster of the Year (Coreena Hazelett, 2025) and a 2025 Station of the Year submission. No parent company, institutional investors, funding rounds, M&A activity, or geographic expansion beyond the Texas Hill Country are indicated in the source material. Distribution is anchored by the company's FCC-licensed broadcast spectrum across the cluster and a recurring community engagement calendar that deepens advertiser and listener relationships within the local market.

Name

Ranch Radio Group

Legal name

Ranch Radio Marketing Group

Website

https://ranchradiogroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ranch Radio Group is a privately held Kerrville, Texas-based radio broadcaster operating five FM stations (The Raptor, 92.3 The Ranch, Hill Country Fox, The River 106.1, Hill Country Patriot) and a Digital Marketing Solutions service for local Hill Country advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPABACAF

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• Radio broadcasting services
• Digital marketing solutions
• Local radio advertising
• Community radio stations
• Country music radio

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional and digital radio advertising sales across multiple stations including The Raptor 106.5, 92.3 The Ranch, Hill Country Fox, The River 106.1, and Hill Country Patriot. Advertisers include local businesses in the Texas Hill Country.
2. Digital Marketing Services: Comprehensive digital marketing solutions offered to local advertisers as complementary services to radio advertising packages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ranch Radio Marketing Group operates a portfolio of five radio stations (The Raptor 106.5, 92.3 The Ranch, Hill Country Fox, The River 106.1, and Hill Country Patriot) serving the Texas Hill Country region, and sells radio advertising plus complementary digital marketing solutions to local and regional businesses. The company generates revenue primarily through advertising sales across its stations and digital channels, with programming spanning country, Fox, and Patriot formats.

Product overview

Ranch Radio Marketing Group operates as a radio broadcasting and digital marketing company serving the Texas Hill Country region of Texas. The company manages a portfolio of five distinct radio stations spanning different formats (country music, Fox, and Patriot formats), complemented by digital marketing solutions services. The radio stations—The Raptor (106.5 FM), 92.3 The Ranch, Hill Country Fox, The River 106.1, and Hill Country Patriot—serve local advertisers and listeners with local radio programming, while the Digital Marketing Solutions service extends their advertising offerings into the digital realm.

Differentiator

Problem solved

Functional benefit

Brands

• The Raptor: Radio station (106.5 FM)
• 92.3 The Ranch
• Hill Country Fox
• The River 106.1
• Hill Country Patriot

Products and services

• The Raptor (106.5 FM) Country music radio station broadcasting at 106.5 FM in the Texas Hill Country region, providing local programming and advertising inventory for local and regional advertisers.
• 92.3 The Ranch (92.3 FM) Country music radio station broadcasting at 92.3 FM in the Texas Hill Country region, providing local programming and advertising inventory for local and regional advertisers.
• Hill Country Fox Fox-formatted radio station serving the Texas Hill Country region, offering local programming and advertising inventory to local and regional advertisers.
• The River 106.1 (106.1 FM) Radio station broadcasting at 106.1 FM serving the Texas Hill Country region, offering local programming and advertising inventory to local and regional advertisers.
• Hill Country Patriot Patriot-formatted radio station serving the Texas Hill Country region, providing local news, talk, and community programming with advertising inventory for local advertisers.
• Digital Marketing Solutions Comprehensive digital marketing services offered by Ranch Radio Marketing Group, including online advertising solutions designed to complement traditional radio advertising packages for local and regional businesses in the Texas Hill Country.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Salem Communications: Operates talk/news and faith-formatted local radio stations, including in Texas; comparable in operating news/talk formats like Ranch Radio's Hill Country Patriot and Hill Country Fox properties.
• Beasley Broadcast Group: Small-to-mid market U.S. radio broadcaster operating multi-station clusters with local sales teams; closely comparable operating model and advertiser base to Ranch Radio.
• Alpha Media: Operates clusters of local radio stations in mid- and small-sized U.S. markets with multi-format portfolios and local sales focus — the closest direct comp to Ranch Radio's "group of stations serving one region" model.
• Emmis Communications: Regional radio broadcaster with multi-station clusters; comparable in multi-format local broadcasting and advertiser-funded model, though typically in larger markets than Kerrville.
• Connoisseur Media: Privately held operator of small- and mid-market radio station clusters in the U.S., with multi-format strategies and a local-advertiser focus very similar to Ranch Radio.

Broad incumbents

• Cumulus Media: National radio operator with station clusters in mid-sized markets; similar advertiser-funded, multi-station operating model, though at scale and with corporate overhead Ranch Radio does not have.
• Townsquare Media: Multi-format local radio group with stations across smaller U.S. markets; comparable business model of operating clusters of local radio stations and selling regional advertising, but at much larger scale than Ranch Radio.
• iHeartMedia: Largest U.S. radio broadcaster operating hundreds of stations; competes for the same local advertiser dollar as Ranch Radio across many Texas and regional markets, with broader digital audio assets.
• Cox Media Group: Diversified media operator with radio station clusters and digital advertising solutions; broader incumbent that overlaps Ranch Radio's combined radio + digital ad offering.

Regional players

• Lotus Communications: Privately held operator of radio stations across the Southwestern U.S.; relevant comparable given its independent, locally operated cluster model and proximity to Texas markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ranchradiogroup
• LinkedInlinkedin.com/company/the-ranch-radio-group-krnh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ranch Radio Group