Biketo

What Biketo does

Biketo, operated by Tap Away AB (Stockholm, Sweden), is a consumer mobile application that automatically detects and maps bicycle rides using smartphone GPS and motion sensors, allowing users to keep their phone in their pocket during activity. The product, branded "Biketo Active" on iOS and "Biketo" on Android, records route, distance, and calories, and syncs outdoor cycling workouts to Apple Health. Its architecture is differentiated by a privacy-first design — rides are associated with random identifiers rather than user identity, and only de-personalised, aggregated data is shared when users opt into projects that improve cycling conditions for others. The app is ad-free and positioned around battery efficiency.

The company follows a freemium go-to-market: the core app is free, and a paid "Biketo Subscription" tier (introduced in January 2021) provides access to enhanced features on a prepaid, recurring basis, with billing processed through Apple iTunes, Google Play, PayPal, and credit card. Distribution is entirely self-serve via the Apple App Store and Google Play Store, with global availability and no disclosed paid acquisition channels. Beyond individual cyclists, Biketo maintains dedicated outreach to a secondary B2B segment — advocacy groups, cities/regions, and employers — to potentially monetise aggregated cycling data for urban planning and corporate wellness initiatives, though no signed enterprise customers are disclosed.

Tap Away AB appears to be a bootstrapped, founder-led private entity with 1–10 employees, no external institutional funding, no disclosed management team, and no M&A activity. Public materials are limited to the product website, help center, privacy and terms pages, and the two consumer app store listings, indicating a lean operating posture with no observable expansion beyond the original consumer subscription and nascent B2B data ambitions.

Name

Biketo

Legal name

Tap Away AB

Website

https://biketo.app

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Biketo, operated by Tap Away AB in Stockholm, is a privacy-first mobile app that automatically maps and tracks bicycle rides via smartphone sensors, serving individual cyclists with a freemium subscription model and reaching out to cities, advocacy groups, and employers as a secondary B2B segment.

Ownership category

akta.pro rank

Product category

Fitness and Activity Tracking

akta.pro primary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

akta.pro secondary industry

Cycling/Spin Classes (HSADABAE)

Keywords

• Cycling tracking app
• GPS ride mapping
• Activity tracking software
• Fitness mobile app
• Bike ride logger

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Biketo Subscription: Subscription-based revenue model with prepaid subscriptions. Users pay in advance for access to the Biketo Subscription service. Payment processed through Apple iTunes, Google Play, PayPal, and credit card. The subscription provides access to full service features during the subscription period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Biketo is a consumer mobile application that automatically detects and maps cycling rides using smartphone GPS and motion sensors, requiring no manual start/stop. The app tracks GPS location, distance, and calories burned while the phone stays in the user's pocket, and integrates with Apple Health for workout synchronization. The service is offered under a freemium model, with the Biketo Subscription providing a paid premium tier.

Product overview

Biketo is a mobile-first cycling tracking platform developed by Tap Away AB. The core offering is the Biketo Active app, which automatically detects and records cycling activities using smartphone GPS and motion sensors. The platform follows a freemium model, with Biketo Subscription providing a paid tier for enhanced features. The service integrates with Apple Health for workout data synchronization and emphasizes privacy-first, ad-free user experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Biketo Active (iOS) / Biketo (Android) A mobile application for iOS (Biketo Active) and Android (Biketo) that automatically detects and records cycling rides using smartphone GPS and motion sensors. It tracks GPS location, distance, and calories burned while the phone stays in the user's pocket, integrates with Apple Health for iOS users, and uses random identifiers to preserve privacy. Designed for individual cyclists aged 13 and older.
• Biketo Subscription An annual prepaid premium subscription service that provides paid-tier access to Biketo features beyond the free app. Subscriptions are managed through the app, Apple App Store, Google Play Store, or directly via PayPal/credit card on the website, with a 14-day withdrawal period from the confirmation email if services are not yet used.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Apple HealthcoreTechnology or IntegrationIntegration with Apple Health allows Biketo to save outdoor cycling workouts, energy burned, and cycling distance to the user's Health app, providing seamless health data synchronization for iOS users.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cyclemeter: Cyclemeter is a long-standing iOS cycling (and running) tracking app with automatic ride detection, GPS mapping, and training analytics. It is closely comparable to Biketo in single-user, privacy-respecting ride tracking for individual cyclists.
• Strava: Strava is the dominant GPS-based cycling (and running) tracking app with social features, segment leaderboards, and a subscription tier. It is the most direct peer to Biketo in core functionality (auto ride detection, GPS mapping, calorie tracking) and target customer (individual cyclists), though Strava adds a social/community layer that Biketo lacks.
• MapMyRide (Under Armour): MapMyRide is a GPS-based ride tracking app with route discovery, training plans, and integration with Under Armour's fitness ecosystem. It directly competes with Biketo on automatic ride recording and calorie tracking for cyclists.
• Komoot: Komoot is a route planning and ride tracking app popular among cyclists and outdoor enthusiasts in Europe. It directly overlaps with Biketo on GPS-based ride recording and cyclist-targeted features, with stronger route discovery and tour planning capabilities.
• Ride with GPS: Ride with GPS offers bike route planning, navigation, and ride recording with a strong enthusiast cyclist base. It directly competes with Biketo in automatic ride tracking and is particularly popular among road and gravel cyclists.

Broad incumbents

• Garmin Connect: Garmin Connect is the companion app for Garmin's cycling computers and watches, offering automatic ride detection, GPS mapping, and training analytics. It competes with Biketo for cyclists who already own Garmin hardware and want seamless ride logging.
• Wahoo SYSTM / Wahoo Fitness: Wahoo offers cycling-focused hardware (head units, trainers) and the SYSTM/RIDE companion app for structured training and ride tracking. Comparable to Biketo as a cycling-performance-tracking product aimed at serious cyclists, though bundled with Wahoo's hardware ecosystem.
• Fitbit (Google): Fitbit offers automatic exercise recognition including cycling on its devices and app. It is comparable to Biketo on automatic ride tracking, though Fitbit is device-led and broader in scope (steps, sleep, general fitness).
• Apple Fitness+: Apple Fitness+ is Apple's subscription workout platform with cycling classes and Apple Watch workout integration. Biketo already integrates with Apple Health, and Fitness+ competes indirectly for the same iOS cyclist's time and subscription dollars.
• Google Fit: Google Fit is Google's general-purpose health and activity tracking platform with automatic workout detection including cycling. It is comparable to Biketo in offering automatic activity recognition and integration with the broader Android health ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/biketoapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biketo