Ride With GPS
Ride with GPS is a route planning, discovery, and turn-by-turn navigation platform built for cyclists. It serves individual riders, cycling clubs, event organizers, tour operators, and tourism boards through web and mobile apps with a freemium-to-subscription business model.
- Company typePrivate
- Founded2007
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Ride With GPS does
Ride with GPS is a route discovery, planning, and GPS navigation platform built specifically for cyclists. Founded in 2007 in Portland, Oregon by Zack Ham and Cullen King, the platform serves individual cyclists as well as a broad set of cycling-adjacent organizations. Core products include a web-based Route Planner with elevation profiles, surface types, and custom cues; a mobile app for iOS and Android with turn-by-turn voice navigation, offline maps, and ride recording (over 3 million downloads); an Explore feature providing access to the world's largest library of cycling routes; and specialized organization accounts for cycling tour operators, event organizers, clubs, bike shops, and tourism boards. The platform integrates wirelessly with Garmin, Wahoo, and Hammerhead bike computers, and offers a public REST API (v1) with OAuth 2.0, webhooks, and a sync endpoint for third-party developers.
The business model is freemium-to-subscription, monetizing through individual premium subscriptions, per-device or tiered tour operator accounts, and annual tourism/DMO accounts priced at $499 (Standard) and $999 (Plus). Organization accounts are free for cycling clubs, with premium features unlocked for members on club routes; event participants likewise receive free premium navigation. The company describes itself as founder-owned and profitable, not beholden to investor returns, with approximately 30 employees distributed across the United States. The platform serves 2,000+ organizations globally, including 1,200+ cycling clubs and recognizable customers such as Backroads, Trek Travel, RAGBRAI, Unbound Gravel, Travel Oregon, and Adventure Cycling Association.
The underlying technology centers on a cycling-specific route database accumulated since 2007, with proprietary metadata on track points, surface types, highway tags, and points of interest. The platform supports 7-language voice navigation, automatic re-routing, and offline map downloads. Community-generated route content, a Global Ambassadors program featuring professional cyclists, and embedded route maps on third-party websites function as core distribution and engagement channels. The platform's growth has been driven by a combination of product-led growth through a frictionless free tier, community-led growth via user-generated route content, and event-driven distribution through organization accounts that reach thousands of participants.
Ride With GPS firmographics
Firmographics- Name
- Ride With GPS
- Legal name
- Ride with GPS, Inc.
- Website
- https://ridewithgps.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ride with GPS is a route planning, discovery, and turn-by-turn navigation platform built for cyclists. It serves individual riders, cycling clubs, event organizers, tour operators, and tourism boards through web and mobile apps with a freemium-to-subscription business model.
- Ownership category
- akta.pro rank
Ride With GPS industry classification
Industry- Product category
- Cycling Navigation Software
- NAICS
- Scenic and Sightseeing Transportation, Land (4871)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
- akta.pro secondary industries
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)
Keywords
Where Ride With GPS is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ride With GPS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Individual Consumer Subscriptions: Premium subscription for individual cyclists unlocking advanced navigation and planning features on the mobile app. The platform offers a free tier with basic features. Premium features (turn-by-turn voice navigation, offline maps) are provided free to club members, event participants, and tour guests on organization accounts.
- Tour Operator Accounts: Organization accounts for cycling tour operators with per-device or tiered billing models. Billed at the beginning of the following month (per device) or as a predictable flat-rate tier. Custom pricing plans available by contacting sales. Includes digital itinerary (Experiences) add-on.
- Tourism/DMO Accounts: Annual subscription accounts for destination marketing organizations. Two tiers: Standard at $499/year and Plus at $999/year. Includes unlimited map embeds, POI library, free navigation for visitors, and vanity URLs.
- Cycling Club Accounts: Organization accounts for cycling clubs. Free club accounts with premium features unlocked for members on club routes. Role-based access for route managers, member managers, and billing managers.
- Event Organizer Accounts: Organization accounts for cycling event managers enabling route distribution, participant RSVP management, and free premium navigation for all event participants. 14-day free trial available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free individual plan |
| Subscription | Annual | Premium Individual Subscription |
| Usage-based | Pay-as-you-go | Tour Operator - Per Device |
| Subscription | Monthly | Tour Operator - Tiered |
| Subscription | Annual | Tourism Standard - $499/year |
| Subscription | Annual | Tourism Plus - $999/year |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Ride With GPS product offering
Product offeringCore offering
Ride with GPS is a cycling-focused route planning, navigation, and discovery platform. It offers a web-based Route Planner, a mobile app (iOS/Android) with turn-by-turn voice navigation and offline maps, and organization accounts for cycling tour operators, event organizers, clubs, bike shops, and tourism boards, backed by a public REST API.
Product overview
Ride with GPS is a cycling route discovery, planning, and navigation platform consisting of a web-based Route Planner (flagship tool with precision mapping and editing), a Mobile App (iOS/Android with 3M+ downloads offering turn-by-turn voice navigation and offline maps), and Explore (route discovery with filters and reviews). The platform offers specialized organization accounts for Cycling Clubs, Event Organizers, Tour Operators, Bike Shops, and Tourism/DMOs, each providing tools for their specific use case including route management, member/guest benefits, and premium navigation features. The API v1 enables developer integrations, while the Journal and Global Ambassadors Program provide community engagement. QuickNav and Offline Maps are key feature offerings, with wireless GPS device sync supporting Garmin, Wahoo, and Hammerhead bike computers.
Differentiator
Problem solved
Functional benefit
Products and services
- Route Planner
- Mobile App (iOS/Android)
- Tour Operator Account
- Event Organizer Account Business account for cycling event organizers enabling route planning and distribution to thousands of participants via shareable links, RSVP management, and free premium navigation for all event participants, with a 14-day free trial.
- Cycling Club Account Business account for cycling clubs providing ride scheduling, member management, club challenges with leaderboards, route libraries, and free premium navigation features for all club members.
- Bike Shop Account Business account for bike shops to build curated route libraries of local rides, run group rides, embed interactive cycling maps on their websites, and engage customers.
- Tourism/DMO Account Business account for destination marketing organizations and tourism boards to publish interactive route maps, give visitors free GPS navigation and offline maps, and showcase local businesses and attractions; offered as Standard ($499/year) and Plus ($999/year) annual tiers.
- API v1 Public REST API (v1) enabling third-party developers to integrate with Ride with GPS, providing access to routes, trips, users, collections, events, points of interest, and club members with OAuth 2.0 and Basic authentication support, plus webhook notifications.
Quantifiable outcome
- Membership growth of ~50% for cycling clubs after adopting the platform (Blue Ridge Bicycle Club example)
- +2 more outcomes
Companies that use Ride With GPS
Customer profileNamed customers38 records
Segments6 records
Ideal customer profiles6 records
Ride With GPS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature12 records
Ride With GPS partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Ride With GPS competitors and assessment
Company assessmentDirect peers
- Plotaroute: Plotaroute is a UK-based route planning and navigation platform for walkers, runners, cyclists, and horse riders. It offers similar route planning, navigation, and organization features and competes for individual cyclist and club use cases.
- Strava: Strava is the dominant social fitness platform for cyclists, offering GPS ride recording, route planning, and segment-based leaderboards. It directly competes with Ride with GPS for individual cyclist subscriptions and increasingly for organization/event features.
- Trailforks: Trailforks is the largest mountain biking trail database and navigation platform, with strong mountain bike-specific trail conditions data. It directly competes with Ride with GPS for mountain biking route discovery and ride recording.
- Komoot: Komoot is a leading route planning and discovery platform for cycling and hiking, with particularly strong bikepacking and international (especially European) content. It directly competes with Ride with GPS's Explore and Route Planner products.
- AllTrails: AllTrails is a trail discovery and navigation platform covering hiking, biking, and running with a global user-generated route library and premium subscription. It competes with Ride with GPS in route discovery and consumer cycling/hiking navigation.
- MapMyRide (Under Armour): MapMyRide is a long-standing cycling-specific workout tracking and route platform within the Under Armour MapMyFitness suite. It directly competes for individual cyclists' workout recording and route planning workflows.
Broad incumbents
- Garmin Connect: Garmin Connect is the bundled fitness ecosystem for Garmin device owners, including route planning, turn-by-turn navigation, and segment features. As a broad incumbent with deep bike-computer hardware integration, it competes with Ride with GPS both as a navigation backend and through device ecosystem lock-in.
- Wahoo: Wahoo makes ELEMNT bike computers and the SYSTM training app with integrated route planning. As a bike-computer OEM that also offers first-party route software, it competes with Ride with GPS and is simultaneously a key integration partner.
Regional players
- Outdooractive: Outdooractive is a European outdoor route planning and navigation platform covering hiking, biking, and skiing, with strong regional content and tourism-board partnerships. It competes with Ride with GPS in DMO/tourism use cases, particularly in DACH markets.
Emerging players
- Relive: Relive creates 3D video stories from GPS-tracked outdoor activities, integrating with platforms including Strava and Garmin. It competes at the ride-sharing and engagement layer where Ride with GPS's Ride Reports feature also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Ride With GPS social profiles
Digital presenceRide With GPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ride With GPS leadership team
Management profileNumber of profiles
Profiles4 records
Ride With GPS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ride With GPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ride With GPS
What does Ride With GPS do?
Ride with GPS is a cycling-focused route planning, navigation, and discovery platform. It offers a web-based Route Planner, a mobile app (iOS/Android) with turn-by-turn voice navigation and offline maps, and organization accounts for cycling tour operators, event organizers, clubs, bike shops, and tourism boards, backed by a public REST API.
Is Ride With GPS a public or private company?
Ride With GPS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ride With GPS founded?
Ride With GPS was founded in 2007. It employs 11 to 50 people.
Where is Ride With GPS based?
Ride With GPS is headquartered in Portland, United States, in the North America region.
How does Ride With GPS make money?
Five revenue lines are on record. Individual Consumer Subscriptions are the primary driver. The others are tour Operator Accounts, tourism/DMO Accounts, cycling Club Accounts and event Organizer Accounts.
Who are Ride With GPS's main competitors?
Direct peers on record are Plotaroute, Strava, Trailforks, Komoot, AllTrails and MapMyRide (Under Armour). Broad incumbents are Garmin Connect and Wahoo. Outdooractive is listed as a regional player. Relive is listed as an emerging player.
Does Ride With GPS have an API?
Yes. Ride with GPS offers a public REST API (v1) at https://ridewithgps.com/api/v1 for accessing routes, trips, users, collections, events, points of interest, and club members. The API supports OAuth (preferred) and Basic authentication methods, JSON format for requests and responses, webhook notifications for route/trip created, updated, deleted, pinned, and unpinned events. Available endpoints include Authentication Tokens, Collections, Events, Routes, Sync, Trips, Users, Club Members, and Points of Interest. Pagination supported with page sizes between 20 and 200 records. Developer documentation is at ridewithgps.com/api/v1/doc.
What industry is Ride With GPS in?
Ride With GPS's product category is Cycling Navigation Software. Its primary akta.pro industry code is BPAMANAA, Consumer Navigation & Turn-by-Turn Apps, with a secondary code of THAJABAF, Cycling, Mountain Biking & E-bike Adventures. Its NAICS code is 4871 and its SIC code is 4700.