Harley Davidson Hamburg Nord

What Harley Davidson Hamburg Nord does

Harley-Davidson Hamburg Nord, operating under the legal entity Hamburg-Nord Bike GmbH, is an authorized Harley-Davidson franchise dealership founded in 1999 and headquartered in Hamburg-Farmsen, Germany. The company operates a 3,200 m² Mega Store at Ivo-Hauptmann-Ring 4 offering new Harley-Davidson motorcycles across Sport, Cruiser, and Touring families, H-D Certified pre-owned bikes with a 110-point inspection and 12-month warranty, a professional workshop (Monday-Friday 8:00-17:30), and an extensive apparel and accessories showroom carrying over 500 accessory articles. It also sells H-D-approved Dr. Jekill & Mr. Hyde electronically adjustable exhaust systems and offers financing, insurance, rental, and organized motorcycle tours through partner Tours of Legends.

The company is privately held under German GmbH law, managed by Geschäftsführer Roger Gierz and Prokuristin Kim Svenja Eckelmann, with a staff of 1-10. Revenue is generated through five primary streams: one-time motorcycle and parts/apparel sales (unit pricing), professional workshop services, insurance and financing referral, and a growing courses/experiences segment (women's mechanics workshops at €20, rider re-entry courses at €69, Grand Touring rides at €20, multi-day European tours at €850-€1,350). Customer acquisition is event-driven through Open Houses, seasonal celebrations, two H.O.G. chapters, and an active social media presence (Facebook, Instagram, YouTube), supported by a 24-hour online shop and email newsletter marketing. The company serves individual motorcycle enthusiasts and SMB lifestyle buyers primarily in the Hamburg metropolitan area, with online reach across Germany.

The business faces structural headwinds including the EU's punitive tariffs on U.S.-origin Harley-Davidson motorcycles (effective June 2021), which raised landed costs substantially and compressed unit gross margins for European dealers. No public revenue, funding, M&A, or headcount growth data is disclosed, and the company exhibits the profile of a mature, owner-operated regional franchise rather than a high-growth independent venture.

Name

Harley Davidson Hamburg Nord

Legal name

Hamburg-Nord Bike GmbH

Website

https://harley-hh.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Authorized Harley-Davidson franchise dealer operating a 3,200 m² Mega Store in Hamburg, Germany, selling new and certified pre-owned motorcycles, parts, apparel, and workshop services to individual riders and enthusiasts across the Hamburg metropolitan area.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Sportbike Motorcycle Rentals (THADAHAD)

Keywords

• Motorcycle retail
• Motorcycle dealership
• Powersports service
• Motorcycle apparel
• Motorcycle parts

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Sales of new and certified pre-owned Harley-Davidson motorcycles. The store offers H-D Certified pre-owned bikes with 110-point inspection, vehicle history check, mileage verification, 12-month comprehensive warranty, and optional breakdown assistance.
2. Parts and Accessories: Extensive catalog of parts, accessories, and spare parts for Harley-Davidson motorcycles including brakes, CNC parts, suspension, footrests, luggage, handlebars, air filters, engines, wheels, protection, seats, body parts, and maintenance products.
3. Apparel and Merchandise: Sales of Harley-Davidson clothing, accessories, helmets, shoes, gloves, merchandise items including collectibles, bags, jewelry, pet accessories, and lifestyle products. Over 500 accessory articles available.
4. Service and Workshop: Professional workshop services including maintenance, repairs, and service acceptance. Service available Monday to Friday 8:00-17:30.
5. Insurance and Financing: Financing and insurance services for motorcycle purchases.
6. Courses and Experiences: Women's mechanics workshop courses at €20 including food and drinks, rider re-entry courses at €69, and Grand Touring experience rides at €20. Also organizes travel events and rides.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Harley-Davidson Hamburg Nord is an authorized Harley-Davidson Mega Store operating a 3,200 m² retail and service facility in Hamburg. The company sells new and H-D Certified pre-owned Harley-Davidson motorcycles, an extensive catalog of genuine parts and accessories, branded apparel and lifestyle merchandise, and provides professional workshop services, insurance, and financing solutions.

Product overview

Harley-Davidson Hamburg Nord operates as an authorized Harley-Davidson Mega Store on 3,200 m², offering a comprehensive motorcycle retail and service operation. The core offering comprises new Harley-Davidson motorcycles and H-D Certified pre-owned bikes (110-point inspected with 12-month warranty), complemented by workshop/maintenance services, insurance, and financing. The product portfolio also includes Harley-Davidson apparel (clothing for men, women, kids) and a full range of parts & accessories (brakes, CNC parts, suspension, exhausts, engines, wheels, etc.). The store organizes travel tours, riding events, and community gatherings. The company is a subsidiary of Hamburg-Nord Bike GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson Motorcycles
• H-D Certified Pre-Owned Motorcycles
• Workshop and Service
• Motorcycle Insurance
• Financing and Rental
• Harley-Davidson Apparel and Fashion
• Parts and Accessories
• Motorcycle Tours and Travel Experiences
• Dr. Jekill & Mr. Hyde Exhaust Systems
• Events and Open Houses

Quantifiable outcome

• 110-point inspection for certified pre-owned bikes
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Dr. Jekill & Mr. HydecoreTechnology or IntegrationOfficial partnership with Dutch exhaust manufacturer Dr. Jekill & Mr. Hyde for electronically adjustable exhaust systems specifically developed for Harley-Davidson models. Systems are H-D approved with street approval and 3 sound modes, with no impact on Harley-Davidson warranty.
• Tours of LegendscoreStrategic or Co-development PartnerTravel partner for organizing motorcycle tours and adventures including Route 66 trips, Leatherbutt Ride, and European rallies. Co-organizer of On the Road travel journal and events.
• H.O.G. (Harley Owners Group)coreOthersHarley-Davidson Hamburg Nord hosts 2 H.O.G. chapters and supports chapter activities. Optional 12-month H.O.G. membership available with certified pre-owned motorcycle purchases.
• DickiesminorGTM or Marketing PartnerCollaborative brand partnership for workwear-inspired Harley-Davidson apparel collections including T-shirts and accessories.
• European Bike Week Faaker SeeminorStrategic or Co-development PartnerPresence at European Bike Week in Carinthia, Austria, one of Europe's largest motorcycle gatherings. Offers demo rides and Harley Village participation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BMW Motorrad: BMW's motorcycle division operates its own branded retail network across Germany selling premium touring, sport and urban motorcycles. Directly comparable as a brand-operated premium motorcycle retailer competing for the same Hamburg-area discretionary customer with their own parts, service and apparel ecosystem.
• Yamaha Motor Deutschland: Yamaha's German subsidiary runs authorized dealers across sport, touring, naked and off-road motorcycle segments with full parts, service and apparel offerings. Comparable authorized premium-mass motorcycle retailer with broadly diversified product portfolio versus H-D's cruiser specialization.
• Honda Deutschland (Motorrad): Honda's motorcycle division operates an extensive authorized dealer network in Germany across sport, touring, adventure and scooter segments with parts, service and Honda apparel. Comparable in multi-revenue authorized retail model with broader product mix than Harley-Davidson Hamburg Nord.

Direct peers

• Indian Motorcycle (Polaris): Polaris-owned cruiser and bagger brand positioned as Harley-Davidson's most direct cruiser-segment rival, sold through authorized dealers in Germany with apparel, parts and service. Closest same-category competitor serving the same V-twin cruiser buyer in the Hamburg region.
• Ducati Deutschland: Italian premium sport and cruiser motorcycle brand with own German dealer network including apparel (Ducati Corse), accessories, service and financing offerings. Comparable in business model (premium authorized dealer with multi-revenue streams) and overlapping premium-motorcycle customer demographic.
• KTM Deutschland: Austrian motorcycle brand (now part of Pierer Mobility Group) running authorized dealerships across Germany covering street, adventure and sport segments with parts, service and KTM PowerWear apparel. Comparable premium authorized dealer model, though more performance/adventure focused than Harley-Davidson's cruiser base.
• Triumph Motorcycles Germany: Triumph operates an authorized dealer network in Germany selling premium modern-classic, touring and cruiser motorcycles with full parts, service and apparel offerings. Directly comparable premium European motorcycle brand competing for the same enthusiast buyer profile as Harley-Davidson Hamburg Nord.
• Kawasaki Deutschland: Kawasaki's German subsidiary distributes Ninja sport, Vulcan cruiser and Versys adventure motorcycles through authorized dealers with parts, service and Team Green apparel. Comparable mass-premium motorcycle retailer; Vulcan cruisers compete at the lower edge of Harley-Davidson's cruiser segment.
• Suzuki Deutschland (Motorrad): Suzuki operates authorized motorcycle dealers across Germany selling sport, touring and V-twin cruiser models (e.g., Boulevard/M109R) with parts, service and apparel. Comparable authorized dealer format with similar multi-revenue retail structure in the German motorcycle market.

Regional players

• Husqvarna Motorcycles Deutschland: Owned by KTM/Pierer Mobility, Husqvarna sells heritage-styled and dual-sport motorcycles through German dealers targeting urban, lifestyle and adventure riders with parts, apparel and service. Comparable authorized dealer retail model competing for adjacent lifestyle rider segments in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/HarleyDavidsonHamburg
• Facebookfacebook.com/HarleyHH.de
• Instagraminstagram.com/harley.davidson.hamburg
• Xx.com/HarleyHHNord

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harley Davidson Hamburg Nord