Dr Jekill & Mr Hyde

Name

Dr Jekill & Mr Hyde

Legal name

The Jekill and Hyde Company BV

Website

https://jekillandhyde.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Aftermarket Motorcycle Exhaust Systems

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Passenger Vehicle Exhaust & Emissions Control Manufacturing (ICE) (IMACAAAI)

akta.pro secondary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

Keywords

• Motorcycle exhaust systems
• Aftermarket motorcycle parts
• Electronically adjustable exhausts
• Motorcycle performance accessories
• Custom exhaust manufacturing

Headquarters

HQ city

Belfeld

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Exhaust Systems: The company generates revenue primarily through the sale of electronically adjustable exhaust systems. Products are sold as complete systems with electronics, body, end caps, and headers. Customization options include various body colours, end cap designs (Streetfighter, Big Shot, Slashcut, V-Strike, Vintage, Tapered), and control types. Products are exclusively sold through authorized dealer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Dr. Jekill & Mr. Hyde (The Jekill and Hyde Company B.V.) designs, manufactures, and distributes electronically adjustable exhaust systems for motorcycles, primarily Harley-Davidson, Indian, BMW, Triumph, Victory, and Vespa. The Exhaust is the core product, featuring a Smartbox electronic control unit that reads CAN bus signals from the motorcycle's ECU to switch between three distinct sound modes (Dr. Jekill, Dynamic, Mr. Hyde) while maintaining full street legality. Products are custom-configured per bike and sold exclusively through a trained, certified global dealer network.

Product overview

Dr. Jekill & Mr. Hyde is a Dutch company (The Jekill and Hyde Company B.V.) offering electronically adjustable motorcycle exhaust systems, with core product 'The Exhaust' featuring three distinct sound modes controlled via Smartbox electronic control unit that integrates with motorcycle CAN bus. The product portfolio includes brand-specific exhaust systems for Harley-Davidson, Indian, BMW Motorrad, Triumph, Victory, Vespa, and Porsche 911, plus specialized variants like The Nomad, V-Strike, Twenty-One, Track Series, The Supreme, The Vox, The Arcade, and The Beat. Customization options include various end caps (Slashcut, Big Shot, Streetfighter, Vintage, Tapered, Fishtail), forged carbon options, and heat shields. The company provides online configurator and dealer portal tools. The Track Series offers track-focused exhausts without Smartbox intervention, distributed exclusively through Motorcycle Storehouse.

Differentiator

Problem solved

Functional benefit

Brands

• Track Series: Track-focused exhaust systems without Smartbox intervention for unrestricted sound and performance, exclusively distributed through Motorcycle Storehouse.

Products and services

• The Exhaust Electronically adjustable exhaust system with three distinct sound modes (Dr. Jekill, Dynamic, Mr. Hyde) controlled via push-button, integrated with the Smartbox electronic control unit to maintain street legality across all modes. Available for Harley-Davidson, Indian, BMW, Triumph, Victory, Vespa, RAM 1500 V8, and Porsche 911 G-Model.
• Track Series Exhaust Track-focused exhaust variant without Smartbox regulatory intervention, offering unrestricted sound and performance for racetrack or off-road use. Available in 2-2 slip-on or 2-1 slip-on configurations for Harley-Davidson Touring models.
• The Nomad Exhaust system designed for adventure touring motorcycles including BMW GS (R 1200, R 1250, R 1300) and Harley-Davidson Pan America, with distinctive intake design mirroring the fuel tank shape.
• V-Strike Exhaust Iconic header/exhaust system for Harley-Davidson models, including the Cruiser lineup, with distinctive V-strike styling. Available as slip-on or full 2-in-1 system.
• Twenty-One Exhaust 2-in-1 clubstyle/performance exhaust system for Harley-Davidson Cruiser models (Street Bob, Low Rider S, Low Rider ST) with 3.5cm case elevation kit for OEM saddlebag compatibility.
• The Supreme Exhaust
• The Vox Exhaust
• The Arcade Exhaust Exhaust system variant for the Indian FTR.
• The Beat Exhaust Exhaust system for BMW R18 Bagger and Transcontinental.
• The LUX Exhaust Exhaust system variant for Harley-Davidson Nightster.
• Triumph Exhaust Systems Brand-specific exhaust systems for Triumph Motorcycles including Bonneville Bobber, Thruxton, Speedmaster, Speed Twin, and Bonneville T120.
• End Caps (Slashcut, Big Shot, Streetfighter, Vintage, Tapered, Fishtail, V-Strike) Range of customizable end cap options for exhaust personalization, including 3.5/4.0 inch Slashcut, Big Shot, Streetfighter, Vintage, Tapered, Fishtail Adapter, and V-Strike variants.
• Forged Carbon End Cap Premium carbon fiber end cap with forged outer shell and solid inner core, designed for Harley-Davidson CVO Road Glide ST and Street Glide ST models.
• Nomad Hexagon Black Edition Full black design variant of The Nomad exhaust with black housing, glossy Hexagon carbon end cap, and black core, designed for BMW R 1300 GS (A) 2024 models.
• Online Configurator Web-based tool allowing customers to customize exhaust systems by selecting brand, model, body color, endcap, and electronics, then generates a configuration code and quote request routed to authorized dealers.

Quantifiable outcome

• Street legal in all three sound modes across EU member states
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Indian MotorcyclecoreChannel Partner/ Reseller/ Distributor · 17 June 2026Official cooperation agreement with Indian Motorcycle to distribute Dr. Jekill & Mr. Hyde electronically adjustable exhaust systems through official Indian Motorcycle dealers across Europe, Middle East, and Africa (EMEA). The agreement covers the full Indian Motorcycle range including Scout, Chief, and PowerPlus Baggers/Tourers models from 2014 onwards. Indian Motorcycle provides dealer training and technical support as part of the partnership.
• Motorcycle StorehousecoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Track Series products. Motorcycle Storehouse, Europe's leading V-Twin and custom parts distributor, handles distribution of the Track Series exhaust line which is designed for track use without Smartbox regulatory intervention. The partnership leverages Motorcycle Storehouse's strong dealer network and deep roots in the motorcycle industry.
• Trijya Custom MotorcyclesminorChannel Partner/ Reseller/ DistributorJapanese distribution partner for Dr. Jekill & Mr. Hyde products. Located in Osaka, Trijya Custom Motorcycles serves the Japanese market under the authorized parts partner agreement with Harley-Davidson Japan.
• ADV Labs (Guangzhou) International Trading Co. Ltd.minorChannel Partner/ Reseller/ DistributorChinese distribution partner handling Dr. Jekill & Mr. Hyde product distribution in China.
• Sixty 8 Moto ZentrumminorChannel Partner/ Reseller/ DistributorPhilippines distribution partner for Dr. Jekill & Mr. Hyde products.
• Oldtimer MotorcyclesminorChannel Partner/ Reseller/ DistributorMiddle East distribution partner for Dr. Jekill & Mr. Hyde products, located in Dubai's Autodrome Motor City.
• Max Complex Foreign Trade Limited CompanyminorChannel Partner/ Reseller/ DistributorTurkey distribution partner for Dr. Jekill & Mr. Hyde products.
• Ivano Segato (Italy, Spain, Portugal)minorChannel Partner/ Reseller/ DistributorExclusive distributor for Italy, Spain, and Portugal regions.
• Harley-Davidson JapanminorChannel Partner/ Reseller/ DistributorAuthorized parts partner arrangement for Dr. Jekill & Mr. Hyde products in Japan through Harley-Davidson Japan dealer network.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Akrapovič: Slovenian premium aftermarket exhaust manufacturer for motorcycles and cars. Direct competitor in the premium, electronically-controlled motorcycle exhaust category with similar OEM-grade positioning and global distribution.
• Vance & Hines: US-based leader in V-Twin (Harley-Davidson) performance exhausts, fuel management, and accessories. Direct peer in the cruiser/bagger exhaust category, with strong dealer network in North America.
• Two Brothers Racing: US-based aftermarket performance exhaust manufacturer for sportbikes and V-Twins. Direct peer in the premium aftermarket exhaust category with comparable customization and dealer-distributed model.
• Yoshimura: Japanese manufacturer of high-performance motorcycle exhausts and accessories with deep roots in racing. Direct peer in premium aftermarket exhausts, particularly for sport and performance segments.
• Remus Innovation: Austrian manufacturer of performance exhaust systems for motorcycles and cars. Direct peer in premium European aftermarket exhausts, sharing the same dealer-distribution model and regulatory homologation emphasis.
• M4 Performance Exhaust: US-based manufacturer of slip-on and full exhaust systems primarily for sportbikes. Direct peer in the premium motorcycle aftermarket exhaust category with comparable customization and dealer-led distribution.
• SC-Project: Italian premium aftermarket exhaust manufacturer for sportbikes and supersport motorcycles. Direct peer in the premium European exhaust segment, with homologated road-legal systems and racing pedigree.
• Bassani Xhaust: US manufacturer of V-Twin performance exhausts and headers, with strong presence in the Harley-Davidson and Indian aftermarket. Direct peer in the American cruiser/bagger exhaust category.
• Termignoni: Italian premium motorcycle exhaust manufacturer with strong OEM and racing heritage (Ducati, MotoGP). Direct peer in the premium European exhaust market, sharing a homologated road-legal portfolio.

Others

• Motorcycle Storehouse: Europe's leading V-Twin and custom parts distributor and a direct channel partner for J&H's Track Series. Comparable as the distribution backbone for the V-Twin aftermarket that J&H participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jekillandhyde
• Facebookfacebook.com/thejekillandhydecompany
• LinkedInlinkedin.com/company/the-jekill-and-hyde-company
• Instagraminstagram.com/jekillandhyde
• TikToktiktok.com/@jekillandhyde

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr Jekill & Mr Hyde