Bay 101 Casino

What Bay 101 Casino does

Bay 101 Casino is a licensed California card room operating in San Jose, California. The property operates 49 gaming tables within a 68,000 square foot facility on a 24-hour, 365-day-per-year basis. Its core product is live-dealer table games — principally poker variants including No-Limit Hold'em, Limit Hold'em, and Omaha 8 — supported by progressive jackpot pools ($75,000 Limit Hold'em, $70,500 NLHE, $18,600 Omaha 8) and a daily $200 buy-in NLHE tournament schedule. The brand traces to 1929 as Sutter's Club and was rebranded as Bay 101 Casino in 1994, and the current footprint dates to a Grand Reopening in September 2017.

The business serves adult gaming patrons in the Silicon Valley / South Bay market, with a customer base built around a Points Qualifier loyalty program (603 registered players as disclosed) and destination tournament players. Bay 101 has hosted World Poker Tour events, establishing its positioning in the tournament-poker vertical. The property is 100% smoke-free, a differentiator within the California card room segment, and has launched a new on-site restaurant to broaden F&B revenue capture.

Revenue is generated through four primary streams: (1) tournament entry fees at fixed buy-ins, (2) table-game rake or commission on cash play, (3) food and beverage sales (now including the new restaurant), and (4) ancillary services such as check cashing. The company is privately held with no disclosed ownership structure, no funding rounds on record (consistent with a bootstrapped, profitable operator), and a headcount in the 501-1000 employee range consistent with a labor-intensive live-dealer operation requiring dealers, floor supervision, security, cage, and F&B staff.

Name

Bay 101 Casino

Legal name

Bay 101 Casino

Website

https://bay101.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bay 101 Casino is a licensed card room in San Jose, California operating 49 gaming tables across a 68,000 sq ft 24/7 facility. It serves adult poker players with daily tournaments, progressive jackpots, F&B, and a smoke-free gaming environment.

Ownership category

akta.pro rank

Product category

Card Room Casino Gaming

NAICS

Casinos (except Casino Hotels) (713210), Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cardrooms & Poker Rooms (Land-Based) (MPAEAAAG)

akta.pro secondary industries

Casino Poker Operations (Land-Based) (MPAEAEAB), Casino Table Games Operations (MPAEAAAN)

Keywords

• Card room gaming
• Poker tournaments
• Table games
• Casino gaming
• Progressive jackpots

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tournament Entry Fees: Primary revenue from daily No Limit Texas Hold'em tournament buy-ins at $200 per entry. Tournament fees include base buy-in plus administrative fees (e.g., $160 + $10 + $25 + $5 structure covering prize pool, staff, admin, and promotional components).
2. Table Game Operations: Revenue from live table games including Crazy 4 Poker, Pai Gow Poker, Baccarat, Blackjack variants, Omaha Hi-Lo, Three Card Poker, Ultimate Texas Hold'em, and Pai Gow Tiles. Card room generates rake or commission on various game outcomes.
3. Food and Beverage: On-site dining including seasonal menu items, craft cocktails, premium wines, and grab-and-go options. Restaurant undergoing renovation with new concept planned.
4. Check Cashing Services: Check cashing services available at the cashier's cage for gaming patrons, subject to regulatory compliance requirements.
5. Loyalty Points and Promotional Programs: Points Qualifier program tracking player activity through a points-based system, rewarding participation and incentivizing repeat visits through leaderboard recognition and gaming credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bay 101 Casino operates a 49-table card room in San Jose, California offering world-class poker, table games, and daily tournaments in a 100% smoke-free environment. The casino runs daily No Limit Texas Hold'em tournaments seven days a week at $200 buy-ins, alongside live table games including Texas Hold'em, Omaha, Pai Gow Poker, Baccarat, Blackjack variants, and Three Card Poker. Complementary offerings include a Points Qualifier loyalty program, progressive jackpots, dining services, and check cashing.

Product overview

Bay 101 Casino operates as a single, unified casino product offering world-class poker and table gaming experiences at its 49-table, 100% smoke-free facility in San Jose, California. The core offering consists of table games (including poker variants like Texas Hold'em, Omaha Hi-Low, and Pai Gow; casino games like Blackjack and Baccarat), daily poker tournaments, progressive jackpots, and a loyalty Points Qualifier program. Dining services are provided as an amenity, with a new restaurant concept planned for future launch. Founded in 1994, the casino has evolved from its origins as Sutter's Club (1929) to a premier Silicon Valley gaming destination with 68,000 sq ft of space.

Differentiator

Problem solved

Functional benefit

Products and services

• Texas Hold'em A poker game where players make the best 5-card hand from 5 community cards and 2 hole cards, available on the live gaming floor for adult patrons.
• Crazy 4 Poker A poker variant where players compete against the house with an optional player-dealer position, available on the live gaming floor.
• Face Up Pai Gow Poker Pai Gow Poker with the dealer's hand dealt face up before players set their hand, featuring Fortune and Ace-High Bonus Bets.
• Fortune Pai Gow Poker A variation on Pai Gow Poker with a 'fortune bet' bonus bet where players can wager extra that their hand contains a winning combination.
• Golden Frog Baccarat 2.0 Commission-free baccarat that plays like traditional baccarat but bars the JIN CHAN 7 winning hand, with all bonus bets available with no base bet required.
• No Bust 21st Century Blackjack / Lucky Lucky Blackjack variant where the object is to form a hand that does not exceed 'Natural 21.5', with Lucky Lucky side bet combining player's first two cards with dealer's up card for 19, 20, or 21 totals.
• Omaha Hi-Low Split 8 or Better Poker variant where players make highest and lowest hands from 4 hole cards and 5 community cards, with highest and lowest hands splitting the pot.
• Pai Gow Tiles All Red All White Traditional domino game where players are dealt 4 dominos that must be separated into front and back combinations to beat the player/dealer's combinations.
• Three Card Poker 6 Card Bonus Poker variant where players make the best 3-card hand, with five unique bets possible including a 6 Card Bonus wagering whether player and dealer cards contain a winning 5-card hand.
• Ultimate Texas Hold'em Bad Beat Bonus Texas Hold'em variant where players compete against the house to form a higher 5-card poker hand from 2 hole cards and 5 community cards, with additional side bet options.
• Daily Poker Tournaments Daily No Limit Texas Hold'em tournaments held seven days a week with $200 buy-ins, featuring formats including Mystery Bounty (Monday), Double Points (Wednesday), and Turbo events (Friday and Saturday). Walk-in registration opens one hour before each event.
• Progressive Jackpots Progressive jackpot prizes for specific hand combinations across Limit Hold'em ($75,000), No Limit Hold'em ($70,500), and Omaha 8 or Better ($18,600), updated daily at 12pm PST.
• Points Qualifier Program Player loyalty program tracking points, wins, cashes, and chip counts for tournament players, with a live public leaderboard ranking 603+ registered players and rewarding participation through gaming credits and recognition.
• Dining Services Full dining experience including seasonal menu with locally sourced ingredients, handcrafted cocktails, premium wines, and a curated spirits selection, plus grab-and-go options. A new restaurant concept is under renovation.
• Check Cashing Services Check cashing services available at the cashier's cage for gaming patrons, subject to regulatory compliance requirements including California gaming regulations.

Quantifiable outcome

• 603 registered players in Points Qualifier program demonstrating active player community engagement
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Signia by Hilton San JoseminorOthersRecommended hotel partner located at 170 S Market St, San Jose, CA, featuring Bay 101 Casino information for guests seeking nearby accommodations. Partnership provides mutual visibility to out-of-town visitors and conference attendees.
• San Jose MarriottminorOthersPartner hotel at 301 S Market St, San Jose, CA, featuring Bay 101 Casino information for guests. Located in downtown San Jose, walking distance to the casino, serving business travelers and tourists.
• Hotel De AnzaminorOthersRecommended accommodations at 233 W Santa Clara St, San Jose, CA. Boutique hotel partnership promoting Bay 101 as nearby entertainment option.
• The Westin San JoseminorOthersPartner hotel at 302 S Market St, San Jose, CA, listed on Bay 101's Guest Services page as nearby hotel option for visitors seeking premium accommodations near the casino.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Commerce Casino: The largest card room in the world, located in the Los Angeles area. Operates the same card room business model with poker, table games, tournaments, and a player loyalty program, directly comparable to Bay 101's offering.
• Lucky Chances Casino: Bay Area card room in Colma, California operating poker and table games under the same California card room regulatory regime. Direct competitor for Northern California poker players.
• Oaks Card Club: Northern California card room in Emeryville offering poker and table games. Directly competes with Bay 101 for the same Bay Area poker player base.
• Hustler Casino: Card room in Gardena, California offering poker and table games with a tournament-driven GTM. Directly comparable to Bay 101 as a card room specialist with poker focus.
• Hollywood Park Casino: Southern California card room with poker, table games, and a tournament schedule. Same California card room regulatory framework and similar offering to Bay 101.
• Casino M8trix: Northern California card room in Santa Clara, in the same Silicon Valley market as Bay 101. Competes directly for the same poker and table game players with overlapping game menus and daily tournaments.
• The Bicycle Hotel & Casino: Major Southern California card room offering poker and table games, including tournament play. Closely comparable card room format with similar game mix and tournament ecosystems.

Broad incumbents

• Cache Creek Casino Resort: Northern California tribal casino resort with table games, poker room, slots, and hotel. Competes with Bay 101 as a regional gaming destination but as a much larger integrated resort.
• Thunder Valley Casino Resort: Northern California tribal casino resort offering slots, table games, poker, and lodging. Competes with Bay 101 for regional gaming dollars but with a much broader offering including hotel and slot machines.

Others

• IGT (International Game Technology): Major gaming equipment and technology provider for casino and lottery operators globally. Comparable as an ecosystem participant supplying table game IP, jackpot systems, and gaming platforms underpinning card room operations like Bay 101's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bay101casino
• Facebookfacebook.com/bay101casino

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay 101 Casino